Podium
PODIUM
“Brand activism” - the new embodiment of corporate values
Brands extend their CSR role by expressing disapproval of contentious and socially divisive issues
Read more at https://www.exchange4media.com/marketing-news/on-brands-taking-a-knee-in-divisive-times-105454.html
Media
TAM Report
Radio Advertising grew to 29% in 2021
According to TAM AdEx-Mirroring Year 2021 for Radio Advertising, ad volumes witnessed 3% growth in the year 2018 whereas 2020 saw a 33% decline compared to 2017. Ad volumes grew to 29% in 2021 compared to Covid hit the year 2020. Ad Volume growth in period (H2, 2021) crossed last 5 year’s mark i.e. Second half of the year 2021 grew..Read More
1/31/2022 10:32:09 AM
Communications/PR
ICCPL Scores
PR Firm lands Crack Academy
Integrated Centre for Consultancy Pvt. Ltd., a Delhi-based PR firm, bags the mandate to manage the media and communication strategies for Crack Academy, India’s first online Ed-tech platform for the Civil Services Examination.
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Started in 2007, Crack Academy empowers IAS aspirants by offering them high-quality and affordable distance education. The academy brings affordable & accessible Ed-Tech solutions, bridging critical learning gaps with a visionary approach and using technology. Mr Neeraj Kansal is the Founder and CEO of Crack Academy, with 20+ years of experience in building businesses across various segments.
With the bagging of this account, ICCPL broadens its clientele. As a leading PR agency in India, ICCPL has stayed true to its motto, "We Help you Create Brands". The firm revolutionize concepts into compelling brands by not merely creating brands, but by taking abstract ideas or concepts and transforming them into powerful, captivating brands that attract attention and resonate with the target audience.
4/26/2024 10:26:34 AM
Communications/PR
BOOTES Partnership
PRable Global chosen
PRable Global has been awarded strategic communications and PR mandate from BOOTES, India's first net zero company working towards Modi's ambitious vision of achieving net zero by 2070. The partnership is founded on a shared vision for technological innovation and sustainability. In this new collaboration, PRable Global will implement co..Read More
4/26/2024 10:14:54 AM
SKILL PILL
AI Era
Data-driven approach to PR metrics
In today’s data-driven world, public relations (PR) professionals are under increasing pressure to demonstrate the true impact of their campaigns. Gone are the days of relying solely on vanity metrics like follower counts and press mentions. Companies are demanding a more holistic understanding of how PR efforts translate into tang..Read More
4/26/2024 10:10:41 AM
Media
Jagran Growth
Top 10 news expansion
Jagran New Media, the digital wing of Jagran Prakashan Ltd., witnessed an annual growth of 6% in total unique visitors and consolidated its spot at number 7 as one of India’s top ten news and information publishers as per Comscore. In the last six months, the leading news and information websites in India experienced an average dec..Read More
4/26/2024 10:06:25 AM
Advertising
WPP Revenue
India shows significant growth
WPP's Q1 revenue was down 1.4% and LFL revenue was up 2.1%. According to the company, India saw a growth of 6.6%, reflecting last year’s (2023) strong new business momentum. The Q1 LFL revenue less pass-through costs -1.6%. In 2023, it had gone up by 2.9%. The UK and Western Continental Europe had more sales, but North America and ..Read More
4/26/2024 10:02:06 AM
Communications/PR
Carlsberg's PR Move
Global agency appointment announced
Hope&Glory PR, which won the account after a competitive pitch, will lead the global PR and influencer work for the Carlsberg masterbrand while also executing that work in the UK. The London-based agency said it has been appointed to “amp up the brand presence” for Carlsberg as the brewer launches a new “creative pl..Read More
4/25/2024 9:46:20 AM
Research
Q1 Boost
IPG PR Group's quarter uptick
IPG on Wednesday reported that its PR and experiential agency group grew 1.5% on an organic basis in the first quarter of this year. The quarterly lift was led by Golin, which saw “double-digit percentage growth” inQ1, IPG said. During that time, Golin saw leadership changes, including the promotion of Ginger Porter to ..Read More
4/25/2024 9:35:27 AM
Marketing Economy
Ezditek's Choice
Ilex to drive marketing strategy
Ezditek, an innovator in data center and digital infrastructure services in the Kingdom of Saudi Arabia (KSA), has appointed Ilex Content Strategies, a global B2B marketing and communications agency, to accelerate its growth as a leading data center brand in the KSA. Ilex supports Ezditek’s position as a global leader in digi..Read More
4/25/2024 9:17:45 AM
Communications/PR
LG's Partner
Avian WE: LG's Comms Ally
xLG Electronics has selected Avian WE as its external communications partner in India. Avian WE will spearhead comprehensive communication strategies aimed at elevating awareness of LG's corporate initiaties, including its technological prowess, corporate social responsibility (CSR) endeavors, and employer branding efforts. Through multi..Read More
4/25/2024 9:05:58 AM
Media
Digital Reign
Royal Empire's online ascendancy
Under the media mandate, Thinkin’ Birds Communications will play a central role in shaping the brand identity and marcom design for Royal Empire. The agency’s responsibilities extend across both offline and online channels, ensuring a holistic approach to the brand’s communication strategy. To ensure the message reaches..Read More
4/25/2024 8:57:05 AM
Appointments
Drone Collaboration
Dentsu flies with Drones
Drone Destination, a leading name in the UAV (Unmanned Aerial Vehicle) industry and listed on the National Stock Exchange (Stock Code - DRONE), today announced its association with Dentsu Creative PR as its official public relations & investor relations agency. Dentsu Creative PR will leverage its PR expertise to formulate & exec..Read More
4/24/2024 11:00:01 AM
Communications/PR
PR Pioneer Day
Celebrating industry founders' legacy
Public Relations is the culmination of creativity and intellect. Throughout history, various figures have played the role of early Public Relations managers. For example, Narad Muni, Bhadra, and Lord Krishna facilitated communication, advised rulers, and maintained peace and prosperity among their subjects. With time, the PR industry bec..Read More
4/24/2024 10:56:34 AM
Workspace
Startup Support
Layer PR launches global initiative
Layer PR a new-age public relations (PR) agency and subsidiary of TechGraph, an online technology and business news media company, has announced the launch of its ‘Startup Program’ for startups, and small businesses working across the globe in a bid to enhance the global reach and brand presence of emerging businesses. As a p..Read More
4/24/2024 10:52:02 AM
Movers & Shakers
Aarushi Maheshwari
Britannia's new PR manager
Communications professional with more than six years of experience, Aarushi Maheshwari has joined Britannia Industries Limited as Public Relations Manager. Maheshwari shared the news of her appointment on her LinkedIn profile. In her post, she said, “Turned a new leaf earlier this month! Excited to share that I’m starting my ..Read More
4/24/2024 10:46:29 AM
Journalism
Top Dailies
Dainik Bhaskar leads circulation
The Audit Bureau of Circulations (ABC) released audited data for the January-December 2023 period amongst member publications, according to the data, The Hindi daily Dainik Bhaskar has been named the largest circulated daily in India across all languages with 3,126,656 copies followed by Dainik Jagran (Hindi) with 2,583,704 copies. The M..Read More
4/24/2024 10:40:31 AM
Communications/PR
Axia Cotton PR
Vigor Media expands clientele
Vigor Media Worldwide, a renowned global media agency, has secured the PR mandate from Axita Cotton Limited, a leading producer of cotton bales and cotton seeds. This partnership underscores Vigor Media Worldwide’s reputation for delivering exceptional PR and communication strategies. Axita Cotton specializes in producing cotton ba..Read More
4/23/2024 8:45:28 AM
Appointments
SourceCode
Adds Amazon ads to portfolio
Amazon Ads has hired SourceCode Communications for PR support following a crowded competitive pitch, PRovoke Media has learned. Individuals familiar with the review said SourceCode was one of more than 10 agencies vying for the business in a process that started in January. The agency is responsible for the full range of PR services for ..Read More
4/23/2024 8:39:26 AM
Marketing Economy
Expansion Spree
Adding milestones in leaps
THE MARCOM AVENUE, one of India's leading Integrated Marketing Communications firms, has embarked on a new orbit. This comes with the acquisition of new clients through a healthy last quarter and the new financial year. The new clients include Jaipur-based Jhandewalas Foods Limited (owners of the Naman brand of Ghee and other food produc..Read More
4/23/2024 8:31:40 AM
Movers & Shakers
New Appointment
South Head, Strategy & Growth
Kaizzen Communications has appointed Priyadharshini S K as its new Head of South for Strategy and Growth. She previously worked as Director of Strategic Communications at Akshaya Patra Foundation. Announcing the new role on her LinkedIn handle, Priyadharshini shared, “I am thrilled to share some exciting news with all of you ..Read More
4/23/2024 8:24:55 AM
Social
Savvytree's Retention
Securing Helios by Titan
Savvytree has announced the continuation of its partnership with Helios - The Watch Store under Titan in India. This marks the third year of the collaboration. Savvytree has played a key role in elevating Helios' online presence across various social media platforms. Tanya Khatter, Co-Founder of Savvytree, expressed her enthusiasm for th..Read More
4/23/2024 8:20:45 AM
Communications/PR
National PR Day
AI crisis comms session
CommsAdda, a volunteer-led community of senior Corporate Communications & Marketing professionals, celebrated National PR Day with the successful hosting of their third knowledge session. The session, titled “AI-powered Crisis Communication,” featured a comprehensive exploration of utilizing artificial intelligence in cri..Read More
4/22/2024 9:55:26 AM
Event
Talent Selection
PR & Corp Comm rising stars
The PR 40 Under 40 Awards celebrate the achievements of young professionals who are making a significant mark in the PR & communications field. This year's summit & awards promises to be even more competitive, with the veteran and expert jury tasked with identifying the future leaders who will shape the ever-evolving world of pub..Read More
4/22/2024 9:51:57 AM
Communications/PR
New PR
Redefining public relations
In the fast-paced world of information, the way we build and manage reputations has undergone a dramatic shift. Public relations (PR) is no longer confined to press releases and media briefings. Over the past decade, the PR landscape has transformed into a dynamic ecosystem, embracing digital tools, social media engagement, and a focus o..Read More
4/22/2024 9:40:07 AM
Marketing Economy
Marketing Collaboration
Wowtickets.com teams with Orion Digital
Wowtickets.com, a UK-based airline ticketing platform that recently entered India has teamed up with Orion Digital to drive their performance marketing. As part of the mandate, Orion Digital will strive to enhance online presence, market penetration and drive customer engagement for wowtickets.com. The mandate will focus on performance m..Read More
4/22/2024 9:36:42 AM
Web
Phishing Trends
Microsoft & Google targeted
In the first quarter of 2024, Microsoft continued to be the most imitated brand in phishing attacks, accounting for a staggering 38% of all brand phishing attempts. Google made a modest advance to the second spot, capturing 11% of attempted brand phishing attacks, up slightly from its previous third-place position. Similarly, LinkedIn al..Read More
4/22/2024 9:32:50 AM
Appointments
Concept PR
Expands portfolio with FEF mandate
Concept Public Relations India Limited (Concept PR), part of the Concept Group, an independent integrated communication group, has won the PR mandate for the esteemed Fashion Entrepreneur Fund (FEF), a venture studio that supports entrepreneurial ideas of the fashion industry and fosters a collaborative fashion ecosystem, is inviting fas..Read More
4/19/2024 9:39:04 AM
Communications/PR
SABRE Triumph
Polish Campaign wins Platinum
"Election without fake,” a public relations campaign to protect election integrity in Poland, conducted by K Group and Must Be Loud for the Committee for the Defense of Democracy, took home the Platinum SABRE Award for the best public relations campaign of the year at the EMEA SABRE Awards ceremony, which took place at L..Read More
4/19/2024 9:34:02 AM
Marketing Economy
Acquisition News
The Shipyard enhances PR reach
The Shipyard will acquire Fahlgren Mortine, a top integrated communications agency and the reigning midsized agency of the year as designated by the Public Relations Society of America. This news comes months after The Shipyard received a significant investment for expansion and after being named one of Adweek’s Fastest Growing Age..Read More
4/19/2024 9:29:54 AM
Event
Cannes Jury
Prasoon Pandey leads film craft
Cannes Lions has announced the roster of international specialists chosen to recognize outstanding creative and impactful endeavors worldwide this June. The Cannes Lions International Festival of Creativity, taking place from June 17th to 21st, will spotlight and honor remarkable work from various corners of the globe. The Awarding Jury ..Read More
4/19/2024 9:25:15 AM
