Podium
PODIUM
“Brand activism” - the new embodiment of corporate values
Brands extend their CSR role by expressing disapproval of contentious and socially divisive issues
Read more at https://www.exchange4media.com/marketing-news/on-brands-taking-a-knee-in-divisive-times-105454.html
Media
TAM Report
Radio Advertising grew to 29% in 2021
According to TAM AdEx-Mirroring Year 2021 for Radio Advertising, ad volumes witnessed 3% growth in the year 2018 whereas 2020 saw a 33% decline compared to 2017. Ad volumes grew to 29% in 2021 compared to Covid hit the year 2020. Ad Volume growth in period (H2, 2021) crossed last 5 year’s mark i.e. Second half of the year 2021 grew..Read More
1/31/2022 10:32:09 AM
Communications/PR
PR Partner
KLK India appoints Media Maniacs
The agency will also develop effective media engagement strategies to strengthen KLK India’s presence across print and digital media. KLK Ventures has been a beacon of innovation and sustainability in the energy sector. With over 15,000 kW Solar Rooftop Systems and over 1,00,000 nos. Solar Street Lights installed, KLK Ventures has ..Read More
5/24/2024 8:25:13 AM
Movers & Shakers
Cheil India
Luminous Power's creative power
Cheil India has been appointed as the creative agency for Luminous Power Technologies following a competitive pitch. Cheil India is tasked with an integrated communications mandate to support Luminous Power Technologies in its journey to transform the company into a sustainable energy solution provider. Cheil India has won the mandate fo..Read More
5/24/2024 8:22:05 AM
Movers & Shakers
Executive Hire
Indu Sharma at Siemens
Indu Sharma has moved on from Schneider Electric after three years and has joined Siemens as the Head of Corporate Communications. Indu Sharma is a public relations and integrated communications professional with over two decades of experience across corporate and agency roles. Before joining Siemens, she has worked with Schneider, Recki..Read More
5/24/2024 8:13:23 AM
Media
Media Deal
Sun Neo chooses Madison Media
Madison Media Alpha, a unit of Madison World, has recently won the Media AOR of Sun Neo Hindi GEC. The Agency has been working for Sun Bangla and Sun Marathi channels under Sun Network. As the latest launch under the leading broadcaster Sun TV Network, Sun Neo Hindi GEC is the first Hindi channel under the network, aiming to solidify its..Read More
5/24/2024 8:06:10 AM
Communications/PR
Education A-2024
Recognizing outstanding educators
PRNEWS has announced its 2024 Education A-List, the PR industry’s comprehensive roster of the best higher learning institutions. The 20 winners on this year’s list, hailing from across U.S., combine hybrid and remote programs, offer new degree specializations, secure students with multiple internship opportunities and provide..Read More
5/24/2024 8:01:31 AM
Communications/PR
BigBrand Theory
Appoints the PR Stop
Leading branding agency BigBrandTheory (BBT) has appointed The PR Stop. as its PR agency on record (AOR). The outfit recently launched by Rohini Saldanha, VML’s Former Head of Corporate Communications, aims to elevate BigBrandTheory’s brand presence and solidify its market position. BBT’s synergy with The PR Stop. will ..Read More
5/22/2024 10:39:57 AM
Appointments
Joint EDF Brief
Tin Man & General Lucky wins
Electricity giant EDF Energy has selected a partnership of Tin Man and Lucky Generals as its PR and brand creative agencies, respectively, after a competitive pitch. The agencies pitched in partnership, via AAR, after their collaboration on the Virgin Atlantic account, which they have worked on together for more than two years. The..Read More
5/22/2024 10:35:07 AM
Advertising
India Shortlists
17 entries at D &AD awards
The 62nd annual D&AD Awards have announced the final list of shortlists. Altogether, there are 17 shortlists from India. The new additions to the list from India include campaigns from BBDO India, VML India, Ogilvy India, Ek Type, Leo Burnett India, and Studio Eeksaurus. On May 21, Leo Burnett, Ogilvy, and VML each received shortlist..Read More
5/22/2024 10:30:31 AM
Marketing Economy
Team Pumpkin
Marketing mandate awarded
DRRK Foods, a producer of basmati rice, has announced a strategic partnership with Team Pumpkin, a marketing agency. This collaboration aims to strengthen the digital presence of DRRK Foods' flagship brand, Crown Rice. As part of the collaboration, Team Pumpkin will handle social media management and PR initiatives for Crown Rice. We are..Read More
5/22/2024 10:11:22 AM
Brand
Hashtag Orange
Wins LPU Campus creative mandate
As an institution of international repute, LPU’s world-class education is sought by students from different parts of the world. With the objectives of accelerating this growth and catering to a diverse audience, LPU Campus sought to find the right partners to bring their brand message to life in engaging, imaginative, and impactful..Read More
5/22/2024 10:07:41 AM
Communications/PR
2024 Agency Rankings
Global PR industry challenges
The global PR industry grew by 0.7% in 2023, based on PRovoke Media's definitive annual ranking of the world's top 250 PR firms, which is now live. The Global Top 250, which provides the clearest picture available of global PR industry size and growth, is based on submissions from more than 400 PR firms across the world, along with reven..Read More
5/21/2024 10:13:22 AM
Media
Pitch Cheat Sheet
Guide for PR & Comms Pros
With the media landscape changing, the requirements journalists have of PR professionals have also evolved. Currently one in two journalists are inundated with more than 50 pitches per week; yet only a fraction of these have any relevance to the topics they cover. While the vast majority of journalists prefer email outreach, they are mor..Read More
5/21/2024 10:05:19 AM
Opinion
Young Guns
Prerna Dalakoti's rise in PR
As an Associate Account Director at PR Professionals, Prerna Dalakoti brings a wealth of experience and expertise to the table. With a keen understanding of strategic communication and public relations, she plays a pivotal role in driving impactful campaigns and fostering strong client relationshi..Read More
5/21/2024 9:58:49 AM
Web
InSight Launch
AI-powered campaign management tool
Measurement and analytics company Adjust has unveiled InSight. This is a machine learning and AI-powered measurement solution that gives marketers a data-driven lens to evaluate campaign effectiveness. With the introduction of Adjust’s InSight in the INSEA region and other markets across the globe, marketers can now benefit from in..Read More
5/21/2024 9:51:55 AM
Social
X Rebrands
X.com now core system
At the time of publication, a mix of results are being seen depending upon browser choice and whether you’re logged in or not. A new notification has been added to the bottom of the X login page stating that despite a change in URL, privacy and data protection settings will not be affected. Elon Musk's rebranding of the compa..Read More
5/21/2024 9:48:23 AM
Appointments
Socio Street
Lands Kajaria Plywood account
Socio Street Advertising, a leading all-round advertising agency, is thrilled to announce its latest partnership with Kajaria Plywood, a renowned name in the plywood industry. Under this exciting collaboration, Socio Street Advertising will take up the responsibility for executing integrated marketing duties for the esteemed brand. With ..Read More
5/20/2024 8:56:32 AM
Movers & Shakers
Menaka Menon
Elevated to President, South Office
DDB Mudra Group has promoted its current national strategy head, Menaka Menon, to the role of president and managing partner for growth and strategy to lead the agency’s South office. Menon will take over Ranji Cherian, former president and managing partner, who successfully ran and scaled the south office for over 16 years an..Read More
5/20/2024 8:52:27 AM
Marketing Economy
PHA Group
Expands operations to U.S.
Independent PR, digital and creative agency The PHA Group has opened its first international venture, launching new digital and social agency brand Dig & Dig in Boston, Massachusetts. A digital and social agency, Dig & Dig will offer services including organic and paid social, influencer marketing, digital PR, SEO, pay-per-click ..Read More
5/20/2024 8:48:38 AM
Brand
Unicorn Summit
Showcasing India's Startup Prowess
Zee Media Corporation Limited (ZMCL), in collaboration with Bluechip Encore Private Limited, is excited to announce the upcoming Global Unicorn Summit 2024. Scheduled for June 21, 2024, in Bengaluru, this premier event will bring together over 500 prominent industry leaders from the startup world, including unicorn founders, CXOs, leadin..Read More
5/20/2024 8:44:37 AM
Communications/PR
AI & PR
Integrating AI in PR
Artificial intelligence (AI) and machine learning (ML) have become the dynamic duo reshaping the landscape of public relations (PR). As technology continues to advance at a rapid pace, the integration of AI and machine learning into PR practices is revolutionising the way companies communicate with their audiences and manage their reputa..Read More
5/20/2024 8:40:41 AM
Media
Media Collaboration
Gap Inc. X Omnicom
Gap Inc.’s appointment of OMG as media AOR across its brands is the marketer’s latest effort to reinvigorate a portfolio that includes its eponymous flagship, Old Navy and Banana Republic. Long-time incumbent PHD, an Omnicom shop, previously managed the account, worth $190 million of measured U.S. media in 2023, per COMvergen..Read More
5/17/2024 9:43:39 AM
Communications/PR
Campaign Communications
Shaping political narratives
In India, elections are a great spectacle. It is the time of the year in India which is considered as a celebration and battleground at the same time. From controversies, misinformation to reputation damage, there are various complexities involved that political parties face during this period. When we talk about shaping public perceptio..Read More
5/17/2024 9:35:47 AM
Workspace
PR Inclusivity
Advocating for career breaks
A roundtable discussion held by the Company of Communicators – part of the City of London’s “livery” group of trade associations – concluded that career breaks by PR practitioners should be normalised by recruiters and hiring managers, rather than stigmatised. The wide-ranging discussion by agency leaders, i..Read More
5/17/2024 9:13:07 AM
Entrepreneurship
PR Tips
Effective strategies for startups
Public relations plays a crucial role for any start-up. It’s like having someone else to vouch for your business instead of blowing its own trumpet. It helps build credibility, creates a value proposition, focuses on storytelling and attracts investors at a later stage. Usually start-ups have extremely limited resources and are oft..Read More
5/17/2024 9:09:31 AM
Web
Innovative Partnership
Club Mahindra to adopt AI
In a move set to redefine creative marketing in the hospitality sector, Club Mahindra, the flagship brand of Mahindra Holidays & Resorts India Limited (MHRIL), has announced a strategic partnership with Megalodon, India's leading AI Creative Tech company. This collaboration aims to leverage cutting-edge artificial intelligence to enh..Read More
5/17/2024 9:01:43 AM
Appointments
Strategic Objectives
Victim Services Toronto's PR partner
Victim Services Toronto, which supports individuals affected by crime or sudden tragedies, has struck a partnership with Strategic Objectives. As the organization’s PR agency of record, Strategic Objectives will develop a year-long PR program to raise awareness of Victim Services Toronto and its roster of services that include ever..Read More
5/16/2024 10:04:26 AM
Communications/PR
Foundation Support
PBTF X Group Gordon
The Pediatric Brain Tumor Foundation has hired Group Gordon for PR support. As PR agency of record, Group Gordon will support the organization in all aspects of brand awareness, messaging, content, and media relations. Strategic communications initiatives will focus on advancing PBTF’s mission and positioning the organization for a..Read More
5/16/2024 9:56:01 AM
Marketing Economy
Strategic Merger
Financial Communications powerhouse
Gregory FCA has acquired Boston-based BackBay Communications, creating the sixth-largest financial communications firm in the US. The move strengthens Gregory FCA's financial expertise and expands its service offerings. BackBay brings a team of seasoned professionals, including former journalists and analysts, to Gregory FCA's roster. Ba..Read More
5/16/2024 9:50:23 AM
Web
Tech Strategy
AI, AR & Future tech
The collaboration between advertising and artificial intelligence (AI) has transformed how brands interact with their target audiences, utilising its algorithms to analyse extensive datasets and customise messages with accuracy.According to research conducted by the US-based technology company IBM, in February 2024, around 59% of enterpr..Read More
5/16/2024 9:46:29 AM
