Podium
PODIUM
“Brand activism” - the new embodiment of corporate values
Brands extend their CSR role by expressing disapproval of contentious and socially divisive issues
Read more at https://www.exchange4media.com/marketing-news/on-brands-taking-a-knee-in-divisive-times-105454.html
Media
TAM Report
Radio Advertising grew to 29% in 2021
According to TAM AdEx-Mirroring Year 2021 for Radio Advertising, ad volumes witnessed 3% growth in the year 2018 whereas 2020 saw a 33% decline compared to 2017. Ad volumes grew to 29% in 2021 compared to Covid hit the year 2020. Ad Volume growth in period (H2, 2021) crossed last 5 year’s mark i.e. Second half of the year 2021 grew..Read More
1/31/2022 10:32:09 AM
Media
Media Collaboration
Gap Inc. X Omnicom
Gap Inc.’s appointment of OMG as media AOR across its brands is the marketer’s latest effort to reinvigorate a portfolio that includes its eponymous flagship, Old Navy and Banana Republic. Long-time incumbent PHD, an Omnicom shop, previously managed the account, worth $190 million of measured U.S. media in 2023, per COMvergen..Read More
5/17/2024 9:43:39 AM
Communications/PR
Campaign Communications
Shaping political narratives
In India, elections are a great spectacle. It is the time of the year in India which is considered as a celebration and battleground at the same time. From controversies, misinformation to reputation damage, there are various complexities involved that political parties face during this period. When we talk about shaping public perceptio..Read More
5/17/2024 9:35:47 AM
Workspace
PR Inclusivity
Advocating for career breaks
A roundtable discussion held by the Company of Communicators – part of the City of London’s “livery” group of trade associations – concluded that career breaks by PR practitioners should be normalised by recruiters and hiring managers, rather than stigmatised. The wide-ranging discussion by agency leaders, i..Read More
5/17/2024 9:13:07 AM
Entrepreneurship
PR Tips
Effective strategies for startups
Public relations plays a crucial role for any start-up. It’s like having someone else to vouch for your business instead of blowing its own trumpet. It helps build credibility, creates a value proposition, focuses on storytelling and attracts investors at a later stage. Usually start-ups have extremely limited resources and are oft..Read More
5/17/2024 9:09:31 AM
Web
Innovative Partnership
Club Mahindra to adopt AI
In a move set to redefine creative marketing in the hospitality sector, Club Mahindra, the flagship brand of Mahindra Holidays & Resorts India Limited (MHRIL), has announced a strategic partnership with Megalodon, India's leading AI Creative Tech company. This collaboration aims to leverage cutting-edge artificial intelligence to enh..Read More
5/17/2024 9:01:43 AM
Appointments
Strategic Objectives
Victim Services Toronto's PR partner
Victim Services Toronto, which supports individuals affected by crime or sudden tragedies, has struck a partnership with Strategic Objectives. As the organization’s PR agency of record, Strategic Objectives will develop a year-long PR program to raise awareness of Victim Services Toronto and its roster of services that include ever..Read More
5/16/2024 10:04:26 AM
Communications/PR
Foundation Support
PBTF X Group Gordon
The Pediatric Brain Tumor Foundation has hired Group Gordon for PR support. As PR agency of record, Group Gordon will support the organization in all aspects of brand awareness, messaging, content, and media relations. Strategic communications initiatives will focus on advancing PBTF’s mission and positioning the organization for a..Read More
5/16/2024 9:56:01 AM
Marketing Economy
Strategic Merger
Financial Communications powerhouse
Gregory FCA has acquired Boston-based BackBay Communications, creating the sixth-largest financial communications firm in the US. The move strengthens Gregory FCA's financial expertise and expands its service offerings. BackBay brings a team of seasoned professionals, including former journalists and analysts, to Gregory FCA's roster. Ba..Read More
5/16/2024 9:50:23 AM
Web
Tech Strategy
AI, AR & Future tech
The collaboration between advertising and artificial intelligence (AI) has transformed how brands interact with their target audiences, utilising its algorithms to analyse extensive datasets and customise messages with accuracy.According to research conducted by the US-based technology company IBM, in February 2024, around 59% of enterpr..Read More
5/16/2024 9:46:29 AM
Media
Media Collaboration
Waaree Energies X Carat India
Carat, the media agency from dentsu India, has been awarded the television media mandate for Waaree Energies Limited, a manufacturer of solar PV modules. As per the mandate, Carat will oversee the brand's television media across India exclusively. It will also support in strategizing and planning other traditional media and buying for pr..Read More
5/16/2024 9:43:01 AM
Appointments
PR Mandate
Aurika Hotels & Resorts collaboration
Linkin Reps is excited to introduce Aurika Hotels & Resorts, the upscale brand of Lemon Tree Hotels, as the latest addition to its esteemed portfolio. This collaboration highlights Linkin Reps’ commitment to providing exceptional Public Relations services, especially within the hospitality sector. Aurika Hotels & Reso..Read More
5/15/2024 10:38:12 AM
Communications/PR
Citizen Relations
Nestle Canada adds AOR
Nestle´ Canada has hired Citizen Relations to handle PR for its confectionery business. As agency of record, Citizen’s responsibilities include handling media relations, both earned and influencer, and activations for Nestle´ brands including Aero chocolate and Kit Kat bars. In addition to the confectionery business, Citizen is pro..Read More
5/15/2024 10:32:06 AM
Research
PR Mental Health
Insights from PR professionals
There has been in increase in diagnosis of mental health conditions in the PR industry, according to new research carried out by the Public Relations and Communications Association (PRCA) and the Chartered Institute of Public Relations (CIPR). The PRCA/CIPR’s Mental Wellbeing Audit 2023/2024 – conducted by Opinium – rev..Read More
5/15/2024 10:00:47 AM
Movers & Shakers
Kaizzen's New VP
Ankita Malik joins North team
Kaizzen, a leading independent Communications Agency, announces the strategic appointment of Ankita Malik as vice president-North. With more than 14 years of experience in the communications industry, Ankita brings a wealth of expertise in crafting impactful strategies and fostering client relationships. Ankita's appointment underscores ..Read More
5/15/2024 9:27:31 AM
Opinion
Thought Leadership
PR for Industry influence
Public Relations (PR) plays an important role in positioning your brand as a leader in the industry. Businesses can create a powerful impact and differentiate their brand from competitors by using PR tactics effectively. Thought leadership content is one of a powerful strategic approach that can help a brand stand out in its industry by ..Read More
5/15/2024 9:22:27 AM
Leadership
PAFI's 2024-2025
New office bearers announced
Public Affairs Forum of India (PAFI) is India’s primary platform for corporate public affairs practitioners, with its members leading public policy initiatives for over 100 major Indian and global companies. It is at the forefront of driving ethical and respectful dialogue and interaction amongst stakeholders and serves as a profes..Read More
5/14/2024 10:02:35 AM
Communications/PR
Renewed Partnership
Edelman continues to be Shell's PR partner
Edelman, which for years has been under fire for its work with Big Oil, has renewed its global partnership with Shell, PRovoke Media has learned. “We can confirm that, following a competitive tender process, Edelman has been reappointed as global provider of public relations services to Shell,” a Shell spokesperson said. Edel..Read More
5/14/2024 9:35:17 AM
Advertising
Cannes Lions 2024
Exploring MullenLowe Lintas Group's entries
It's that time of the year when the global advertising community comes together to appreciate the best in creativity. Cannes Lions 2024 is around the corner and ad agencies across the world have been pitching in their best works for the fest. India's MullenLowe Lintas group has had a good run this year with campaigns that created all the..Read More
5/14/2024 9:19:37 AM
Marketing Economy
Strategic Partnership
Dentsu India collaborates with Ripplr
Dentsu India has entered a strategic partnership with Ripplr driving customized strategies that fuel client growth. Under the joint leadership of Narayan Devanathan, President & Chief Strategy Officer, South Asia at dentsu, and Abhishek Nehru & Santosh Dabke, Co-Founders of Ripplr, this industry-first collaboration will leverage ..Read More
5/14/2024 9:05:37 AM
Movers & Shakers
Executive News
Rita Verma's new role
Omnicom Media Group India has appointed Rita Verma as the organization’s new Chief Talent Officer. With a career spanning over 22 years in Talent Development, Leadership Development, Culture Building and DEI, Rita brings a wealth of experience and expertise to lead OMG India’s people & culture practice. She succeeds Anju ..Read More
5/14/2024 9:02:02 AM
Communications/PR
PR Expansion
PR's energy sector reach
PR Professionals, the flagship of PRP Group announced the expansion of its energy portfolio with the addition of two premier clients, SAEL and Sunkind India. SAEL is India's leading renewable energy company, specializing in solar and waste-to-energy projects. With its projects spread across the country, SAEL provides decarbonizing soluti..Read More
5/13/2024 10:19:33 AM
Workspace
Edelman's Lead
North America ranking
Edelman still has the strongest employer brand of any North American public relations firm, based on responses to our Best Agencies to Work For research, which asked respondents which firm they most like to work for if they could not work for their current employer. Edelman garnered more than twice as many points as any other agency in t..Read More
5/13/2024 10:09:11 AM
Research
E-Commerce Surge
Online spending increase
Adobe released online shopping data for the first four months of 2024, covering the period from January 1 to April 30, 2024. The insights of the data are as follows. Consumers spent $331.6 billion online, up 7% year-over-year (YoY). The growth has been supported by stable spend in discretionary categories including electronics and appare..Read More
5/13/2024 10:04:51 AM
Marketing Economy
Expansion Spotlight
Four global centers in focus
Omnicom today announced the expansion of its Global Solutions Centers of Excellence with the opening of three new campus locations in Bengaluru, Chennai, and Gurugram. A fourth location will be opened in Hyderabad in October. This investment reaffirms Omnicom’s commitment to expanding its presence in India’s fast-growing econ..Read More
5/13/2024 9:54:57 AM
CSR
Empowering Women
100-Day Yoga countdown
This year's theme, "Yoga for Women Empowerment", highlights yoga's role in enhancing women's physical and mental well-being, fostering a greater sense of empowerment. To kick off this grand celebration, FHRAI is hosting a pre-event gathering at the Radisson Blu in Goa on May 11, 2024. This gathering serves as a prelude to the l..Read More
5/13/2024 9:50:53 AM
Communications/PR
Pitchfork Partnership
Strategic communications for B&K
Under this mandate, Pitchfork will work towards enhancing the group’s external reach through strategic media relations, thought leadership and social media outreach. Jaideep Shergill, Co-founder, Pitchfork Partners, said, “As our economy grows, the need for firms which understand money and can offer suitable research bac..Read More
5/10/2024 9:54:51 AM
Event
2024 Panel
Experts chosen for prestigious awards
The 2024 SABRE Awards South Asia has unveiled its jury lineup, featuring a top-tier roster of 32 in-house marcomms and PR agency leaders, including high-profile names from Amazon, Maruti Suzuki, Microsoft and Samsung. The 12th SABRE Awards South Asia, again produced by PRovoke Media and PRCAI, will take place in Delhi on 25 July. Once ag..Read More
5/10/2024 9:43:39 AM
Appointments
Onboarding Announcement
Elev8's strategic partner
Elev8 Venture Partners, India's first pro-rata fund venture capital firm has chosen The Media Manifest as its strategic communication partner. The Media Manifest will handle Elev8's PR, with the aim of amplifying Elev8's brand presence and industry position in the startup investment landscape. Elev8 Venture Partners is a Bengaluru-based ..Read More
5/10/2024 9:32:47 AM
Marketing Economy
Crosshairs Partnership
Game Palacio X Snow World Entertainment
Crosshairs Communication collaborates with Snow World Entertainment for Game Palacio’s launch at DLF Mall of India, Noida, bringing together bowling alleys, arcades, Virtual Reality experiences, and upscale dining for an exceptional entertainment experience. Stuti Jain, Founder of Crosshairs Communication stated, “We are hono..Read More
5/10/2024 9:28:57 AM
