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Saurabh Saksena Moves to Red Fuse Communications

WPP’s Red Fuse Communications Group has appointed Saurabh Saksena as President, he will have overall P&L responsibility in Mumbai branch

Saurabh Saksena has moved on from the role of CEO – Wunderman Thompson Malaysia as he gets in to his new assignment as president – Red Fuse Communications, WPP’s full-service integrated agency dedicated to serving all of Colgate-Palmolive’s brands worldwide. Red Fuse Communications has offices in Hong Kong, Mumbai, the US, Brazil and Czech Republic and Saurabh Saksena will be based in Mumbai, India. He will have overall P&L responsibility and will report directly to Caroline Slocombe, Regional Managing Director, Asia. Saksena took on the CEO role at Wunderman Thompson Malaysia in April this year, about nine months after it combined resources under a single leadership team with Ogilvy Malaysia.

Dentsu India Ropes in Asheesh Malhotra

Dentsu India gets Asheesh Malhotra to head its Mumbai office, he will report to Simi Sabhaney, CEO, Dentsu India

As part of its strategic intent to bolster operations, Dentsu India has roped in Asheesh Malhotra to head its Mumbai office. He will report to Simi Sabhaney, CEO, Dentsu India. With over 20 years of experience across leading agencies including Mullen Lowe Lintas Group, Bates CHI Partners and Ogilvy, Asheesh has been instrumental in building brands such as Unilever, Mondelez , ICICI Prudential Life Insurance, Castrol, BP, and Toyota. His last stint was as Executive Director at PointNine Lintas, Mullen Lowe Lintas Group. He has also won accolades like the Effie’s, Kyoorius and Spikes in India and the Asia Pacific region.

Anup Vishwanathan New CEO of Creativeland Asia

Vishwanathan joins Creativeland Asia from Times Network where he was Senior Vice President, he will be working closely with Sajan Raj Kurup

Creativeland Asia has appointed Anup Vishwanathan as its Chief Executive Officer (CEO). Vishwanathan joins Creativeland Asia from Times Network where he was Senior Vice President, Network Consumer Insights and Strategy. He will be working closely with Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia. Vishwanathan comes back to advertising after successful stints at Times Network and Sony Entertainment Television. Before that, he held senior management positions in Leo Burnett, Contract and McCann. Founded in 2007, Creativeland Asia operates out of Mumbai and Delhi-NCR.

2019 Asia-Pacific PR Consultancies of the Year

This year 64 firms from giant multinationals to small local specialists are nominated across the 13 Consultancy of the Year categories

BCW, Edelman, FleishmanHillard, Ogilvy and Weber Shandwick are the five finalists for 2019 Asia-Pacific Regional Consultancy of the Year (Large). Meanwhile, Allison+Partners, Ketchum, Ruder Finn, SPRG and WE will contend for the same honour among Midsize networks in the region. he selections are the result of an exhaustive research process involving more than 125 submissions and meetings with the best PR firms across Asia-Pacific. Consultancy of the Year winners are announced and honoured at the 2019 Asia-Pacific SABRE Awards, which takes place on 12 September in Singapore.

Digisol Announces Appointment of Krushna Garkhede

In a bid to strengthen its core team, Digisol, a leading provider of IT networking products, appoints Krushna Garkhede as Head of Marketing

In his role, Krushna will drive the company’s marketing efforts to support overall strategic objectives for DIGISOL 2.0 and impel growth by focusing on market opportunities. Announcing the appointment, Devendra Kamtekar, CEO, DIGISOL Systems said, “We are extremely delighted to welcome Krushna as Head of Marketing. With his expertise in both online and offline marketing, and deep understanding of consumer and enterprise behavior, we are confident that he will help drive the next phase of growth.” Krushna holds 12+ years of experience in Marketing. Prior to joining Digisol, he has worked with brands like Videocon Industries Ltd, Meru Mobility Tech Private Ltd.

L'Oréal Hires Anvesha Poswalia as Marketing Head

Anvesha moves to L'Oréal from Asian Paints where she was Head of Digital Media, she also worked with Google as Account Strategist

Anvesha Poswalia has recently joined L'Oréal Professionel, a brand of the professional products division of L'Oréal Group, as digital marketing lead. Prior to this, the Mumbai based marketing professional was working with the multinational paint company, Asian Paints, as the head of digital media, handling the overall digital marketing strategy for the brand. As per her LinkedIn bio, Poswalia worked as the head of online marketing at travelyaari.com from October 2015 to September 2015. She was responsible for managing brand and direct response campaigns, building the marketing plans, executing marketing programs across selected segments, devising strategies to drive online traffic to the company website along with other responsibilities.

WordsWork Opens its Doors in Chennai

WordsWork Communication Consulting officially announces the launch of its new centre in Chennai

With phenomenal growth in the past 10 years of WordsWork since 2009, the launch of our Chennai Centre is a benchmark to serve our clients better nationally as well as with a deeper approach to the southern region. Other existing centres for WordsWork include Delhi, Mumbai and Bengaluru. It was observed of late that key areas of expertise for the boutique firm namely sports, lifestyle and corporate had huge potential in Chennai and the region.

Excited about the new centre launch WordsWork, Founder & CEO Ms Neha Mathur Rastogi said “We have been keen to launch operations in Chennai since a while and are happy this has been achieved in our tenth year. We have many existing clients and events based in Chennai; whose needs will be better serviced by us having a local office with a more customised approach to the region. With this development we are happy to carry on our growth trajectory. This is WordsWork’s 4th establishment in India, with additional partner agencies spread across UAE and UK.

Additions to Moe's Art Team Roster

The duo of Sunil Gautam and Jaideep Shergill will play a key role by providing counsel on the growth and strategic decisions of the organisation

Moe’s Art, an independent communication consultancy firm, has roped in industry stalwarts Sunil Gautam and Jaideep Shergill as independent advisors. The duo will play a key role by providing counsel on the growth and strategic decisions of the organisation. The association will leverage insights from the veteran duo’s knowledge and expertise across verticals with an aim to generate higher ROI for clients. With an extensive background and expertise in the communication space, the firm is charting the course for the next phase of its growth. With more than four decades of experience, Sunil Gautam is one of the leading entrepreneurs of the communication industry. He has been instrumental in founding CLEA Advertising and Marketing and Hanmer & Partners.