Podium

PODIUM

“Brand activism” - the new embodiment of corporate values

Brands extend their CSR role by expressing disapproval of contentious and socially divisive issues

Brand
Jeans culture

No marketing story here or maybe...enjoy

For a time largely spent alone, the pandemic year has prompted a lot of conversation about clothes. When lockdowns began, it seemed like every news publication ran a nearly identical roundup of advice from work-from-home veterans, who often suggested getting dressed in normal work wear every morning. That didn’t really last—a few months into the pandemi..Read More

22 April 2021

Marketing Economy
Environmental Marketing

66% consumers would spend more on a sustainable brand

Corporate sustainability efforts have become a year-round discussion, peaking around Earth Day (April 20-22) as companies eagerly volunteer details on how they’re environmental stewards. Being environmentally conscious is table stakes for consumer consideration—according to Nielsen's Global Corporate Sustainability Report, 66 percent of consumers would ..Read More

22 April 2021

Communications/PR
Amith Prabhu

Praxis, PR and a whole lot more

Host-Hi Amith. Welcome to Mrigashira. It’s great to have you on board. For me, it’s like almost having, Devang Mehta of NASSCOM come to my show because I have always looked up to you as somebody who has steered this industry, do a lot of initiatives so I’m actually privileged to have you on my show. Amith Prabhu-It’s my honor, thanks for choosing me, I feel I’m ..Read More

22 April 2021

Advertising
Digital growth unstoppable

Digital ad spend grew 12% in 2020: IAB and PwC report

Despite an initial falloff due to the Covid pandemic, digital advertising spending grew 12.2% year over year in 2020, according to a new report commissioned by the Interactive Advertising Bureau and conducted by PwC. But the report also showed the largest players in the ecosystem further entrenched their hold on the U.S. digital ad market in 2020, commanding more s..Read More

22 April 2021

Workspace
Virtual offsites

Brands and jazzing up Virtual Offsite Meetings

As the world continues to move in a remote-first direction, it's important to consider how to make your company's in-person events remote-friendly. Even if you don't always do remote events, the remote option is great for anytime your team is spread around the world. But, a virtual offsite meeting? Sounds oxymoronic. How can you have an offsite, that doesn't feel l..Read More

22 April 2021

CSR
Himalaya makeover

Coca-Cola & Nepal Army join forces for mountain cleaning campaign

Coca-Cola and Himalayan Climate Initiative (HCI), a long-term partner of Coca-Cola has joined hands with the Nepal Army for the Mountain Cleaning Campaign 2021. This is the second edition of the national cleanup program to keep the Himalayas clean from waste. The multi-stakeholder program is aimed at protecting the mountains and minimizing the effects of climate ch..Read More

21 April 2021

Brand
Shameless self promotion or...

Balancing your personal brand, online and offline according to Sumanto Chattopadhyay

Jeff Bezos famously said that your brand is what people say about you when you’re not in the room. Building on that, I would say that personal branding is about improving the chances that people say the right things about you—by curating and putting out the appropriate pieces of information about yourself. If we make our personal brand purely about self..Read More

21 April 2021

Event
Earth day is this Thursday

Celebrate with an all-new eco-friendly burger

In celebration of this year’s Earth Day, Carl’s Jr. has partnered with Beyond Meat for the fast-food chain’s first-ever plant-based meat menu. The latest menu change will takeover a local Carl’s Jr. restaurant in Los Angeles, where the store is set to “Go Beyond” for customers to stop by and try the complimentary eco-friendly Bey..Read More

21 April 2021

Content
Image optimisation

Watch out for your load time to maximise website performance

Looking to improve the speed and responsiveness of your website? Load time is a key consideration in maximizing website performance, with Google factoring it into its search rankings, and users increasingly likely to click away if they have to wait too long. With technology improving, and expectations increasing in-step, the bottom line is that you need to maximize..Read More

21 April 2021

Advertising
Vintage ads...pre-Peloton

Interesting trail of fitness advertising

Fitness trends look a lot different than they did just a few decades ago (Dennis Rodman and Stone Cold anyone?). But despite the fact that jazzercise and step aerobics seem old school now, they were popular during their time for a good reason—they worked. And hey, in 20 years, people may laugh about our obsession with SoulCycle and athleisure. Check out the f..Read More

21 April 2021

Digital Disruption
PepsiCo Labs

Beyond traditional ads. come virtual experiences and new forms of product integration

PepsiCo hasn't been shy about where it's placing its media bets following a year that saw a stark acceleration of cord-cutting and e-commerce adoption. As the owner of Pepsi, Mountain Dew and Frito-Lay adjusts for a more digitally oriented and direct-to-consumer (DTC) future, it's relying on outside expertise to fill gaps in its knowledge and help brands engage peo..Read More

20 April 2021

Social
Social etiquette, darlings...

Pandemic advice and a small refresher on social media

In an ideal world, your followers would think every photo, video or thought you post on social media is like a little gift to them. In reality, it’s hard to predict how posts on Instagram, Facebook and other social media will land, especially during the pandemic. After so much loss and isolation over the past year, people are on edge. That vaccine selfie may ..Read More

20 April 2021

Communications/PR
The Corner Office

In Conversation With Priya Patankar: Head of Communications, PhonePe

Let welcome to the new  section of Fable Street where and bring the conversations with inspirational women who've changed lives and given back to the community. Today, In the conversation - Priya Patankar, Head of Communications, PhonePe—who talks about storytelling, working from home & challenging the status quo. She is the marketing and communicati

ons professional with over two decades of experience. She has started her career with Hughes Software Systems as a PR Specialist. In her career she has also worked with Dr Reddy Laboratories, TutorVista, Compile Inc and Flipkart.

Read more: https://www.youtube.com/watch?v=uTBfjlEn0J0

20 April 2021

Brand
"Reunite with Buds"

Beer companies love the pandemic (from a marketing POV)

Budweiser's offer of free beer to people who can show they have received the vaccine is the brand's latest effort to support awareness and education about measures to help protect public health. The effort started when Budweiser announced it wouldn't run an ad during the Super Bowl for the first time in 37 years, and would instead redirect the ad spend to public he..Read More

20 April 2021

Design
CPG

Sign up for the latest marketing trends in consumer packaged goods

Wariness toward in-store shopping has accelerated the need for stronger e-commerce and DTC strategies from CPGs, with poor online experiences becoming big deal breakers for consumers. At the same time, CPGs have found themselves at the center of calls to promote diversity and inclusion on both the marketing and product fronts. How category leaders like Procter &..Read More

20 April 2021

Sponsorship
Drone sponsorship anyone?

Drone racing is the new thing, so time to watch the skies

Sports betting company DraftKings and the Drone Racing League announced an exclusive deal on Friday that will let people bet on drone races. It should also help DraftKings cater to a younger audience. DRL is a first-person-view racing league where drone pilots race devices through neon-lit courses and compete for top prize money. DRL did not provide the amount it p..Read More

19 April 2021

Brand
Haircuts but not in salons...

Heineken is offering new services to beer drinkers

On the day that pubs and hairdressers re-open in the UK after four months of lockdown, Heineken is launching “Heineken Haircuts” in pub gardens across the nation so that people don’t have to choose between a refreshing pint or a fresh trim. Heineken is helping to refresh the nation and shape up their overgrown locks, installing mobile hairdressing..Read More

19 April 2021

Communications/PR
Write like Amazon

How the company teaches its employees to communicate

In business terms, here's what defines "good writing": Writing that gets things done. But how can you learn to become a better writer?  One way is to take a page from the world's largest retailer: Write like an Amazonian. In a recent twitter thread, Alex Garcia summarized tips for better writing (I've condensed them) from for..Read More

19 April 2021

Workspace
New hires and on-boarding

Onboarding at Google while working remotely, some tips

Welcome to the latest edition of “My Path to Google,” where we talk to Googlers, interns and alumni about how they got to Google, what their roles are like and even some tips on how to prepare for interviews. Today’s post is all about Asaf Paz, an Agency Lead on the Google Customer Solutions team, who shares what it was like to join Google while w..Read More

19 April 2021

Appointments
Colorbar

Tute Consult wins mandate for PR makeover

Public Relations and marcom agency Tute Consult, has won the PR mandate for Colorbar, one of the leading beauty brands in India and now across the world. The agency will be responsible for enhancing Colorbar’s image pan India, driving relevant campaigns, handling influencer duties and strategic PR with an advanced data-driven and communications approach. Colo..Read More

19 April 2021

Advertising
Narrative prophylaxis

100 year old pandemic, 100 year old advertisements...

Over the last 12 months I've taken to something called 'narrative prophylaxis' - protecting oneself with stories. I've been reading different kinds of books - old, new, fiction, non-fiction. I toggle between formats - paperback, kindle, audio books. One of the books I finished reading recently (actually, listening to on Amazon's Audible) is a shocker titled 'The Gr..Read More

15 April 2021

Communications/PR
From a corporate world to 'jugaad'

Pooja Trehan, founder, PRestaurants and co-founder, PRPOI

As part of our series on ‘PR Conversation’, we at Adgully are speaking to some of the industry leaders from both PR agencies and the corporate communications world about how PR as a business and communication tool has evolved and grown over the years. In the last 10 years, PR has taken a different dimension, especially after the entry of social media in..Read More

15 April 2021

Brand
It's mango season...

Branded reality dating for Pepsi launch

Pepsi's reality TV series marks a continuation of its strategy to integrate its branding with original programming to help reach younger viewers who are otherwise averse to advertising on traditional linear TV. The series' appearance across MTV, YouTube and Pluto TV, the ad-supported video-on-demand service (AVOD) that ViacomCBS acquired for $340 million two years ..Read More

15 April 2021

Media
Alessandra Galloni

Reuters next editor-in-chief

Reuters News has named one of its top editors, Alessandra Galloni, as its next editor-in-chief, the first woman to lead the globe-spanning news agency in its 170-year history. A native of Rome, Galloni, 47, will replace Stephen J. Adler, who is retiring this month after leading the newsroom for the past decade. Under his leadership, Reuters has received hundreds of..Read More

15 April 2021

Communications/PR
Shutterstock APAC

Asia-Pacific PR Duties awarded to Hoffman

Shutterstock has handed Asia-Pacific PR duties to the Hoffman Agency following a competitive review. Hoffman Agency offices in Singapore and Hong Kong will serve dual hubs for the business, working with offices in Japan and Korea, as well as the firm's affiliate agency Hotwire in Australia. The assignment calls for an integrated communications approach that in..Read More

15 April 2021

Marketing Economy
Millennials pick ...from Gucci to Amazon

Want to know which 105 favorite brands Millennials favour?

Millennials still can't get enough of Apple, Nike, and Amazon. Marketing agency Moosylvania has once again compiled its "Millennials' Top 100 Brands" based on a survey of 1,000 millennial consumers. While some of the top brands stick around year after year, other changes are distinct. No airlines are on the list in 2021 after a year stuck at home, though ..Read More

14 April 2021

DE&I
Want to get it right?

Know the differences between Diversity, Inclusion and Equity

Diversity. Inclusion. Equity. These words and the issues they point to loom large in tech. It’s hard to go a week without reading an article about a company touting its dedication to diversity, while another is called out for tolerating oppressive comments and workplace practices. From 2014–2016, Google spent $265 million to increase its diversity numbe..Read More

14 April 2021

Leadership
Marketing Mergers

The hardwork begins after the champagne’s been corked

A smart merger or acquisition can take a business to the next level. But after the champagne’s been corked and the confetti swept aside, the hard work isn’t over. To find out how best to dodge the pitfalls and potholes of the M&A road, we picked the brains of agency bosses at recently acquired or merged businesses. For Lee Beattie, managing partner ..Read More

14 April 2021

Social
Twitter and the new ecosystem

Comms chief Brandon Borrman outlines ways to be more welcoming to brands

In this episode of Combining Social and Media Strategy, we speak to Brandon Borrman, VP global communications at Twitter and NewsWhip CEO Paul Quigley about the way Twitter has shaped online discourse and the way information travels. The conversation covers whether world leaders should be held to the same rules as others on the platform, the way misinformation shou..Read More

14 April 2021

Advertising
GumGum

Contextual advertising intelligence firm raises $75 from Goldman Sachs

GumGum receiving a fresh round of funding from Goldman Sachs speaks to how investments in the ad-tech category, particularly areas like contextual targeting, are heating up ahead of the death of third-party cookies. Changes to mainstay ad-targeting tools, combined with the broader shift of media dollars toward digital channels like OTT and connected TV due to the p..Read More

14 April 2021

Communications/PR
The new plague: The “infodemic”

False, misleading news, images and videos present a new challenge, says Mantri

COVID-19 has brought to the fore a problem that has impacted our lives far too long – an overabundance of false and misleading news, images and videos that we call misinformation and fake news, and for which the WHO has coined the t..Read More

13 April 2021

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