Podium

PODIUM

“Brand activism” - the new embodiment of corporate values

Brands extend their CSR role by expressing disapproval of contentious and socially divisive issues

Brand
Airbnb’s “Home Alone” stunt

A chance to relive that famous Xmas movie

Airbnb is doing a marketing thing: It appears that you plus three other people can win a one-night stay in the house in Winnetka, Illinois, that was the setting of 1990 hit film “Home Alone. Ha, that’s fun. I’m a ’90s child and have pretty fond memories of that movie, and even more, of that house! O.K., let’..Read More

03 December 2021

DE&I
Who Earns What?

EMEA Race/Gender pay & leadership gaps

Exclusive data from PRovoke Media's 2021 Best Agencies to Work For study reveals the extent of the pay and promotion gap at EMEA PR agencies, with far more men than women coming into the top income brackets and very low rates of Black and ethnic minority professionals in leadership roles. The findings, based on extensive responses from w..Read More

03 December 2021

Social
#TikTokMadeMeBuyIt trends

TikTok publishes top sellers

Seeking gift inspiration for the young hipsters in your life? This could help – TikTok has today published a listing of some of the most popular products on the platform over the last year, which were featured in various #TikTokMadeMeBuyIt trends. The listing, which has its own mini-site, features 23 products, ranging from clo..Read More

03 December 2021

Media
MSN Edges Closer To BBC

Top 50 English language news sites

There were 1 billion visits in October to the Microsoft site which aggregates news, as it continued to eat into the BBC’s position as the leading news site in the world. Bbc.co.uk and bbc.com meanwhile had 1.1 billion visits from around the world in October, according to data from web analytics firm, Similarweb. Similarweb’s ..Read More

03 December 2021

Digital Disruption
Bitly's First Acquisition

Expand touchless tech offerings

Leading link management tool Bitly announced its recent acquisition of QR code generator platform Egoditor GmbH. The decision will expand Bitly’s already growing SaaS solutions to capture a wider marketer in search of digital experience platforms. Egoditor is well-known for its decade-long dominance in the QR code software market. ..Read More

03 December 2021

Communications/PR
Richard Edelman

'Don't surrender to the ad agencies..'

Business consultancies such as McKinsey and Accenture Interactive are known to be giving traditional advertising networks a run for their money as they build up on their offerings to include digital and media services. While this might seem like a challenge concerning only ad agencies, PR agencies and professionals should not be resting ..Read More

02 December 2021

Marketing Economy
Madras Global

Bolsters Deloitte Digital marketing services

Deloitte Digital adds Madras Global at a moment when digital content production is skyrocketing, putting the onus on marketers to not only generate higher volumes of output but also ensure work is relevant and engaging. In a press statement, Sam Roddick, global head of Deloitte Digital, painted consumers as facing a "tsunami of cont..Read More

02 December 2021

Communications/PR
Risk Is Everywhere

ESG, DEI and risks at large

Corporations are becoming proactive in the communities in which they operate, underscoring the urgency for an increasing number of public-private partnerships to better address future risks, such as the new Covid-19 variant, Omicron. But how do multinationals take into consideration a country’s risk profile to address gaps in polic..Read More

02 December 2021

Social
UK Competition Watchdog

Orders Meta to sell GIPHY

Facebook's parent company, Meta, has been directed to sell animated images platform, GIPHY by UK competition watchdog. The Competition and Markets Authority (CMA) found that Facebook's acquisition of GIPHY last year would reduce competition between social media platforms and that the deal has already removed GIPHY as ..Read More

02 December 2021

Media
The Hindu Group

Krishna Prasad exits as Group Editorial Officer

Veteran journalist Krishna Prasad has announced his surprise exit from The Hindu Group Publications Private Limited. He served as the Group Editorial Officer in The Hindu Group Publications Private Limited since April 2021. In a brief message, Prasad wrote, “Dear All, With a dash of disappointment but some satisfaction, I..Read More

02 December 2021

Communications/PR
Non Fungible Tokens

Ruder Finn wins mandate for WazirX NFT

Ruder Finn, a global, integrated communications consultancy, has been entrusted with the communications mandate for WazirX NFT Marketplace- India’s first and most trusted non-fungible tokens (NFTs) marketplace. Cementing this win, Ruder Finn India jumps on the NFT bandwagon by being the first-ever communication agency in India to m..Read More

01 December 2021

Advertising
Sustainable Ads

MG Motor's full carbon offset digital campaign

MG Motor announced they've partnered with global ad tech platform Good-Loop on a new climate-friendly online ad campaign to promote its new electric vehicle.  Digital advertising leaves a substantial carbon footprint around the globe, with a typical campaign emitting 5.4 tonnes of carbon dioxide - almost half what an average person ..Read More

01 December 2021

Communications/PR
Responsible Transparency

Knight Frank's PR - Piyali Dasgupta

In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital, especially in the pandemic period. At the same time the industry has been facing stiff challenges, moreover client expectations have also increased, with more emphasis being given to digital and online repu..Read More

01 December 2021

Social
“It feels like it’s fading”

The Clubhouse hype is over...or is it?

Clubhouse co-founder Paul Davison is a bundle of energy when he joins the Microsoft Teams call from his home in California. His high spirits contrast with the popularity of his audio-only chat app. Launched in March 2020, the app went semi-viral earlier this year before it tumbled dramatically in Apple’s App Store rankings. “..Read More

01 December 2021

Social
The Influence of LinkedIn

Building a brand with LinkedIn

LinkedIn isn’t just for keeping tabs on your old colleagues anymore. Many small business owners have found incredible benefits from including LinkedIn as part of their social media strategy, from building brand recognition to connecting with valuable mentors to finding new clients. While you can gain plenty of traction simply by po..Read More

01 December 2021

Environment
Media Plurality (OFCOM UK)

Google and Meta's influence over online news questioned

The ways in which consumers and citizens interact with news media have changed dramatically in recent years. New technology has enabled people to engage with news in previously unforeseeable ways and has challenged the business models of traditional news media organisations. Against this backdrop, media plurality remains the cornerstone ..Read More

30 November 2021

Communications/PR
AI & PR

The AI skills and knowledge shortfall

The report is co-authored by CIPR AIinPR members Professor Anne Gregory and Dr Swati Virmani. It finds a significant number of PR practitioners have limited knowledge of AI and lack confidence in using it (43.2%), compared with only a small number who feel “very comfortable” (13.9%). The message is clear. The PR industry is n..Read More

30 November 2021

Social
#BoycottJioVodaAirtel

Cancel culture hits Telcos

The telecom industry is next in line in the tariff hike saga, after the petrol industry. With effect from December 1 Airtel, Jio, Vodafone have announced to increase their talktime charges. The pandemic meant telcos had to wait for almost two years to implement any meaningful tariff hike. The last major tariff hike took place in December..Read More

30 November 2021

Experiential
Human intelligence & AI

Delivering customer experience at scale

The influence of digitization in customer experience reminds Neil Barman, Chief Growth Officer, Yellow.ai of the term - Digital Darwinism, who spoke about CX Revolution at The Maddies Awards 2021– the seventh edition of the Mobile M..Read More

30 November 2021

Brand
Old Spice Recalled

Cancer-Linked Benzene Discovery

Just a few months after multiple high-profile recalls for tainted sunscreen, Procter & Gamble Co. (P&G) issued a new recall over the Thanksgiving holiday weekend for more than 15 Secret and Old Spice-branded spray deodorants and other aerosol-based products. The company says that samples of these products have returned positive f..Read More

30 November 2021

Environment
Fashion & COP26

A commitment to sustainability and supply chain transparency

At the Cop26 conference, high-profile British brands including Stella McCartney, Burberry and Mulberry presented their visions for an ethical, sustainable industry. Now, there is an increasing demand for all fashion companies to make legally binding commitments to address the impact their supply chains have on the environment. While hund..Read More

29 November 2021

Digital Disruption
Writing AI

Jarvis AI will write your marketing copy!

Jarvis is an AI system Zuckerberg has built to control his home and perform basic tasks, such as turning the lights off or on, control a particular room’s temperature, playing music, opening doors, and so on. The home AI uses natural language processing and speech recognition to understand the user’s voice, and the context of..Read More

29 November 2021

Media
Lionsgate OTT

"Not trying to serve the entire family"

The newest OTT platform in town is Lionsgate Play and it’s already seen a successful year of operation in the country. As Lionsgate Play’s first Indian original Hiccups and Hookups starring Lara Dutta and Prateik Babbar and directed by Kunal Kohli has just released, we speak to Jeffrey A Hirsch, president and CEO of Starz, a ..Read More

29 November 2021

Appointments
Sunaina Jairath

CRED gets a new Communications lead

Sunaina Jairath has joined CRED as Communications Lead. Earlier, she contributed to Perfect Relations where she worked for more than 17 years as Director Strategy & Public Policy. Jairath has 18+ years of experience in communication consultancy, Public Relations, and Media Management. Her other specialties are in Policy communic..Read More

29 November 2021

Communications/PR
Agency Partnerships

Beeing Social & Mavcomm partner for Fan Anywhere

Fan Anywhere, a start-up building the world's first platform for NFTs, and NFTs & Fan Tokens of sports clubs, has assigned their Digital & Communications mandate to creative digital agency - Beeing Social & boutique reputation consulting firm - Mavcomm Consulting. Beeing Social-Mavcomm Consulting team will deliver a whole hos..Read More

29 November 2021

DE&I
PR Ageism Exposed

33% UK comms women have experienced ageism

More than one in three women working in UK comms has experienced ageism. That's according to new data commissioned by Women in PR (WIPR) as it launches a competition to recognise 45 outstanding female PR professionals aged over 45. The research found more than half of women under 50 admit they didn't see a future in the part of the indus..Read More

25 November 2021

Social
Lush's Social Stand

Cosmetics firm Lush deactivates some social media accounts

The company said that from Friday, its Instagram, Facebook, TikTok and Snapchat pages will be shut down. The policy will be rolled out across all 48 countries Lush operates in. However, the company will continue to operate on Twitter and YouTube "for now", as looks to "build better channels of communication elsewhere"..Read More

25 November 2021

Communications/PR
Anuradha Roy Chowdhury

DP World's new Head of Communications

Anuradha Roy Chowdhury has joined DP World as Head of Communications.  Chowdhury’s previous stint was with Marico Limited where she worked for 3 years as Head of Corporate Communications, Brand PR and Corporate Social Responsibility.  Chowdhury is a highly experienced communications professional with expertise in corporat..Read More

25 November 2021

Workspace
Is It Time...??

The 4 day working week is here

4 Day Week Global is a not-for-profit community established by Andrew Barnes and Charlotte Lockhart to provide a platform for like-minded people who are interested in supporting the idea of the 4 day week as a part of the future of work. This idea was born out of the waves of attention we received from around the world in reaction to our..Read More

25 November 2021

Workspace
Focus on the ‘Enthusiastic Stayers’

A strategy to combat the Great Resignation

Americans are quitting their jobs at staggering rates, making it an exciting time to shop around for a new gig while recruiters do everything they can to court new workers. But as companies push hiring efforts into overdrive, management researchers say they’re neglecting the real stars of the workforce: enthusiastic stayers. These ..Read More

25 November 2021

Communications/PR
'PR Industry Roars Back’

PRCA UK Census 2021

The Public Relations and Communications Association (PRCA) has published the results of its flagship annual UK PR and Communications Census, showing that the industry has roared back. This year’s research, sponsored and carried out by 3Gem, is based on survey responses from 541 PR and communications professionals across the UK. Aft..Read More

24 November 2021

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