Podium
PODIUM
“Brand activism” - the new embodiment of corporate values
Brands extend their CSR role by expressing disapproval of contentious and socially divisive issues
Read more at https://www.exchange4media.com/marketing-news/on-brands-taking-a-knee-in-divisive-times-105454.html
Communications/PR
PR Achievement
PR win for Aadhar finance
Aadhar Housing Finance, one of the largest low income housing finance companies in India has awarded its public relations mandate to Ketchum Sampark. The PR agency will offer a consultative approach to the brand’s communications strategy, oversee media relations and also manage the digital PR and social media engagement to elevate ..Read More
26 September 2023
Appointments
Media Partnership
Enhanced media strategy at Hamdard
mSix&Partners has won the integrated media and social duties for Hamdard Laboratories. The agency won the account following a competitive multi-agency pitch and will be handling all aspects of media including TV, print, radio, digital, out-of-home, and cinema from its Gurgaon office. The mandate will cover the medicine po..Read More
26 September 2023
Movers & Shakers
Appointment
Marketing & Branding leadership hire
Neetu Gursahani has joined ADF Foods as Head – Marketing & Branding, and will be based in Mumbai. Her role will be planning and implementation of strategies to ensure progress in the glocal markets. She will focus on customer insights for distinct communication on how they perceive the company’s products as a compreh..Read More
26 September 2023
Research
SDG Push
Private sector SDG urgency
Released at the midpoint to 2030, the United Nations Global Compact-Accenture Global Private Sector Stocktake report surveyed over 2,800 business leaders from around the world and shows that the private sector is a critical stakeholder in achieving the SDGs. Currently, only fifteen per cent of the SDG targets are on track, progress on fo..Read More
26 September 2023
Opinion
Pro PR Strategies
Perfecting public apologies
It’s not easy to apologize, especially if things unfold in the public eye. As any PR expert knows, there’s an art to the public mea culpa. After announcing that her show would resume production despite the Writers Guild of America strike, Drew Barrymore issued a tearful, 5-minute video apologizing for her decision, but seeming to stand by ..Read More
26 September 2023
Appointments
Hospitality Victory
Where Eagles Dare: Sports & Luxury win
Global VIP sports and luxury experience business Pitchside Hospitality has appointed Where Eagles Dare as its PR agency on a retained basis. The agency will lead communications for Pitchside Hospitality, which is owned by sports media rights business Pitch International, to support venues and packages including, PDC World Darts Champions..Read More
25 September 2023
Communications/PR
Youthful PR Excellence
30 under 30 PR Champs
exchange4media unveiled the 3rd edition of the e4m PR & Corporate Communication 30 Under 30 list at a grand virtual event on Saturday, September 23, 2023. The list features over 30 achievers under the age of 30 from the world of PR and corporate communications. On the winner's list are the young guns of the industry, who have made no..Read More
25 September 2023
Advertising
Decades Of Discontent
Ogilvy's 75-Year milestone
Ogilvy, the advertising agency founded by the legendary David Ogilvy, marked an impressive milestone, as it celebrates 75 years of shaping the advertising industry. To commemorate this significant milestone, Ogilvy crafted a commemorative video—a rare act, as it typically creates content for clients. This video chronicles the agenc..Read More
25 September 2023
Media
Partnership Win
Zoo Media Network & Goldmedal Electricals
Zoo Media Network, a leading media network of 10 agency brands, has won the mandate for Goldmedal Electricals Pvt Ltd, a leading player in electrical solutions, for their digital marketing. The network won the mandate following a multi-agency pitch. The mandate for digital marketing includes full-funnel creative and media ser..Read More
25 September 2023
Communications/PR
Professional Impact
Shaping PR industry practices
The significance of professional development in public relations cannot be overemphasized. Practitioners must remain relevant, effective and successful in a field that is constantly evolving with changing media landscapes, communication technologies, and societal trends. In a previous article, we explored PR associations and their contri..Read More
25 September 2023
Communications/PR
GreyMatters
CGIAR comms and media partner
GreyMatters Communications & Consulting has secured the communications and media mandate for the bi-annual CGIAR GENDER Research Conference, scheduled to be held in New Delhi from October 9 to 12. The conference, co-hosted by the Indian Council of Agriculture Research (ICAR), will bring together global experts and researchers to disc..Read More
22 September 2023
Appointments
Taylor Herring
Sky's consumer PR in the UK
Taylor Herring has been appointed by Sky as its retained agency for mobile and broadband consumer PR in the UK. The agency has been tasked with delivering projects throughout the year, as well as supporting key product launches and running the press office. The mobile and broadband consumer PR account was previously held by Red Consultan..Read More
22 September 2023
Appointments
Siddhartha P Saikia
Hyundai India appoints Head-Corporate Comms
Siddhartha P Saikia, former Global Head of Corporate Relations at ACME Group, has joined Hyundai Motor India Ltd as the Head of Corporate Communications. Siddhartha brings with him a rich and diversified experience of 17 years. His last organisation was ACME Group, a leading renewable energy Company, where he was on the role of Global He..Read More
22 September 2023
Media
Reliance X Mid-Day
Aims to create real-life inspired stories
Reliance Entertainment has partnered with Jagran Prakashan's Mid-Day Infomedia. Through this partnership Reliance Entertainment and Mid-Day aim to create content inspired by real-life stories. Chhitra Subramaniam, senior vice president, creative and production, Reliance Entertainment, said, "We are thrilled to join force..Read More
22 September 2023
Movers & Shakers
Havas Media Network
Secures Shell’s global media mandate
Following a three month review of Shell’s global media business, Havas Media Network has secured the $27 million account. Earlier, it was WPP owned GroupM which held the account for 18 years. This move has stirred the sentiments of many in the industry, including one short term client which as per reports has already parted ways fr..Read More
22 September 2023
Communications/PR
Diversity
New Latino Agency soars
Edelman CEO Richard Edelman along with two Hispanic marketing leaders, Luis Miguel Messianu and Pedro Lerma, have launched a new communications agency focused on the increasingly powerful Latino market. The agency, called MEL (Messianu/Edelman/Lerma), is operating as an independent agency and is minority-owned, given Edelman's minority s..Read More
21 September 2023
Event
PRCI Event
17th Global Communication Clave
The 17th Global Communication Conclave, organised by the Public Relations Council of India(PRCI) in collaboration with the Public Relations Society Delhi (PRSD), will be hosted on September 21 and 22, 2023 in New Delhi. Former Union Minister Mukhtar Abbas Naqvi nd KC Tyagi, Ex MP/Special Advisor and Chief Spokesperson, Janta Dal Un..Read More
21 September 2023
Brand
Marketing Win
Agency partnership boosts brand
L&K Saatchi & Saatchi has secured the integrated creative and digital mandate for Dunkin', a coffee and doughnut brand from Inspire International. Jubilant Food Works holds the master franchise rights for India. As part of the partnership with the India team, L&K Saatchi & Saatchi will be responsible for managing both the..Read More
21 September 2023
Social
Chat Advancements
Customer engagement improvements
At the global Conversations event in Mumbai t be held on September 20, WhatsApp is introducing a series of new features aimed at streamlining interactions between people and businesses on the platform.WhatsApp is launching "Flows" to enable businesses to offer more efficient and seamless experiences within chats. This includes ..Read More
21 September 2023
Communications/PR
Competitor Research
Importance for strategic communication
For PR and Communications professionals, conducting thorough competitor analysis holds a wealth of insights that can significantly shape and elevate your strategic efforts. Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insights...Read More
21 September 2023
Communications/PR
EMEA Updates
September 18 Personnel highlights
Brands2Life has appointed Carolyn Irwin (pictured) as a managing director to lead its corporate and purpose division. She will be responsible for the agency’s purpose proposition, and overseeing sustainability communications. Irwin, who will join the agency’s board, previously worked at BCW for more than five years, where she..Read More
20 September 2023
Advertising
Cera's Campaign
Mumbai Airport's creative canvas
CERA, India's most trusted sanitaryware and faucet brand, has unveiled a captivating airport campaign titled This Is Your Space. Play It Your Way at Mumbai Airport T2 in association with Times OOH, which handles exclusive branding rights for Mumbai Airport. The innovative airport campaign has transformed the airport's domestic departures..Read More
20 September 2023
Social
ID Verification
Enhancing security and trust
X, formerly Twitter, has launched account verification based on government IDs for paid users in order to prevent impersonation and provide benefits like 'prioritized support'. The verification process focuses on ensuring that a real person with valid identification is the owner of the account. X has collaborated with Israel-based c..Read More
20 September 2023
Brand
SportsBaazi
A fresh start for sports enthusiasts
BalleBaazi, India’s leading and coveted sports gaming platform, today announced its rebranding to SportsBaazi to demonstrate its commitment towards revolutionizing the sports engagement landscape in India while continuing on rapid growth and expansion trajectory. Along with the unveiling of the new brand logo, SportsBaazi also anno..Read More
20 September 2023
Media
Disney's Reliance Talks
India partnerships in streaming
The Walt Disney Company has reportedly engaged in discussions with various potential buyers, including India's Reliance Industries (RIL), concerning its streaming and television business in India. Reports indicate that the American entertainment conglomerate is exploring a range of deals, from a complete sale of its Disney Star business ..Read More
20 September 2023
Communications/PR
Paragon's Partner
80dB for communication excellence
Paragon, has awarded its communications mandate to 80dB Communications. 80dB will manage traditional media outreach, digital PR and social media engagement to elevate Paragon's brand presence and resonance in the market. Sachin Joseph, executive vice president at Paragon said, "We are delighted to partner with 80dB Communications. W..Read More
19 September 2023
Web
Seracle's Expansion
Marhabaverse in Saudi Arabia
With this Seracle has also set up an establishment in Riyadh to oversee the operations in Saudi Arabia and also other Middle East countries to drive digital innovation and sustainability in that market. By partnering with local businesses, Marhabaverse aims to create immersive and sustainable brand experiences within the Metaverse a..Read More
19 September 2023
Journalism
Hindi Celebrations
News 18's Hindi mastery celebration
News18, India's No. 1 News Network, once again brought back its unique celebration of the Hindi Diwas – Hindi ke Samrat - that is celebrated on the 14th of September every year. The third edition of this award-winning contest received an overwhelming response this year, generating a reach of over 22 million. This initiative stands ..Read More
19 September 2023
Social
New Partnership
Retail meets football excitement
Integrated marcomms and digital content agency The 10 Group has won a rolling annual brief from Marks & Spencer to support a partnership between its Eat Well healthy food label and the football associations of England, Scotland, Wales and Northern Ireland. The 45-strong agency is working with M&S Food on a PR and social media cam..Read More
19 September 2023
Media
Grapes Reigns
Siyaram's taps Grapes for digital
Grapes, an integrated communications agency, has won the digital mandate for Siyaram’s, a prominent name in the Indian fabric and garment manufacturing industry. The mandate was won after a multi-agency pitch and the account will be serviced by the agency’s Mumbai office. As part of the mandate, Grapes will be handling the br..Read More
19 September 2023
Communications/PR
Frank's Victory
US Beverage brand in UK
US beverage brand MUD\WTR, a pioneer of low-caffeine coffee alternatives featuring cacao, herbs and mushrooms, has appointed Frank PR for its UK launch next month. The brand was set up in 2018 and last year was named as one of the fastest-growing private companies in the US after gaining celebrity fans including Bella Hadid and Kendall J..Read More
18 September 2023
