Podium

PODIUM

“Brand activism” - the new embodiment of corporate values

Brands extend their CSR role by expressing disapproval of contentious and socially divisive issues

Communications/PR
Reputation counselling

The "I, you and we” demystfied by Sabrina Schwarzer, global comms chief at Allianz

On day one of Spectra, the online conference focused on reputation management, Sabia Schwarzer, Global Head of Communications and Responsibility, Allianz, spoke about the importance of reputation counselling. Schwarzer explained that a good reputation provides the license to operate, in turn giving options and room to manoeuvre in. “In our networked world, it..Read More

03 December 2020

Media
Daytime is the new primetime

Eight months and counting (thanks COVID-19) daytime TV viewing soars

After eight months of the COVID-19 pandemic, daytime TV viewing has become a “second prime time,” according to Nielsen, due to the continuing growth of kids viewing and at-home workers' TV and internet consumption. For example, in October, professional and managerial workers increased total TV time by 21% between 9 a.m. and 4 p.m (26 additional minutes ..Read More

03 December 2020

Appointments
New PR anchor at TCS

Ex-CNBS TV Kritika Saxena joins as India head, corporate comms and public policy

Kritika Saxena to join TCS as Head Corporate Communications and Public Policy, India, next week, according to reliable sources. As part of the leadership team of TCS, she will work towards building a strong internal and external communications framework and will be responsible for managing their 360-degree communication narratives along with handling public policy ..Read More

03 December 2020

Communications/PR
Healthcare comms reaches new peaks

New challenges and perspectives for business and communicators

The Covid-19 pandemic has changed priorities across the spectrum, but for healthcare companies its impact has been especially profound. While presenting them with dramatic new challenges from a business and communications standpoint, it has also engineered positive change. The overriding sentiment in a Next 20 roundtable of Asia-Pacific healthcare communications le..Read More

03 December 2020

Marketing Economy
Kustomer

Facebook acquires e-commerce startup for $1 billion+

Facebook has agreed to acquire customer relationship management startup Kustomer at a valuation just north of $1 billion, the WSJ reports. Kustomer’s core competency = centralizing customer interactions across channels.  Kustomer’s “omnichannel” approach means customers and agents can toggle correspondence between platforms. They can sl..Read More

03 December 2020

Social
25 Predictions

Social Media Marketing in 2021

Any way you look at it, 2020 has been tough.

Many businesses had to rapidly pivot in order to stay afloat amid global shutdowns to limit the spread of COVID-19, while many others weren't so lucky, and were forced to close forever as a result. We've learned to work from home, navigating our ..Read More

02 December 2020

Marketing Economy
Winners and losers of Black Friday 2020

Online sales, curbside and store pickup all surged

Black Friday 2020 was always going to be different.

Masks, socially distanced lines, limited foot traffic in stores — Black Friday this year was different both structurally and visually.

This year..Read More

02 December 2020

Communications/PR
Forbes Communications Council

Controversial styles, themes or messages that communications professionals should be wary about

A receptive audience is desirable, but today's audiences are very polarized in what they accept. Communications professionals are in the unenviable position of using modern themes and messages to impart knowledge to their audience.

Yet, a few of these conversational styles or themes can be ..Read More

02 December 2020

Communications/PR
Building PR tool stacks

Teams, client communication and workflows need innovation

COVID-19 has been a driver for innovation for the public relations profession. We’ve had to adopt new tools to work virtually.

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in cor..Read More

02 December 2020

Leadership
Nestle India’s Chairman: Suresh Narayanan

“...the equation between people, purpose, partnerships and profit has changed..."

Day 1 of Spectra, the online conference focused on reputation management, saw Economist and Thought Leader Rama Bijapurkar engaging Nestle India’s Chairman and MD Suresh Narayanan in conversation.

The duo began with how the pandemic has c..Read More

02 December 2020

Communications/PR
Onward and upwards at SPECTRA

Future communications strategies by Adfactor's Madan Bahal

SPECTRA, which is the digital avatar of PRAXIS, is probably the single most attended PR event on the planet. Over the last eight years, the annual event has become a pilgrimage of sorts for PR practitioners, where the young and the old, the small and the big, the consultant and the client and other stakeholders of our professional ecosystem come together to get a g..Read More

01 December 2020

Best Practice
Advocacy Essentials

The advocacy eco-system: government, regulators and the role of the advocate

In India, as in many other developing countries, one of the key driving forces has been that of inclusive growth. Other factors like the changing relationships between the government and the regulator and the question of basic independence of the regulator has also brought about a sea change in the Advocacy landscape. In this new milieu, the big question is: how ca..Read More

01 December 2020

Communications/PR
Agencies jockey for position in Holding Groups

Sorrell at the ICCO Global Summit on the shape of business post-Covid

PR agency leaders within the marketing holding companies should “fight their corner better” now the fallout from Covid-19 was showing the strength of the discipline when compared to their sister advertising agencies, according to Sir Martin Sorrell. Speaking to PRovoke chairman and founder Paul Holmes in a keynote session at the ICCO Global Summit this ..Read More

01 December 2020

SKILL PILL
Delegate, don’t abdicate

A simple actionable framework - delegate like a pro

As a leader you might have faced this problem in the past — your group starts growing and you find yourself overwhelmed with the sheer number of things that need to be tracked. You hear advice about effective delegating to create more leaders in your group and free up some of your time to do strategic thinking. But somehow with a dark twist of fate, you becom..Read More

01 December 2020

Communications/PR
APACD: Member Spotlight

Stephen Forshaw – Head, Public Affairs, Temasek

Our latest member spotlight sees 10 questions fielded by Stephen Forshaw, who is head of public affairs at Temasek, and based in Singapore. (All answers here are provided in a personal capacity.) If you are an APACD member and you’d like to take part in this series. Seriously, the 2020 experience reminds us that our health, and that of our communities, is so ..Read More

01 December 2020

Brand
The anti-Black Friday movement

A marketing ploy or something more deeper?

At Sprout, Dionne is one of our best employees. When you call with a question or place an order, she makes sure you are taken care of. But, it’s not always easy for her. Dionne deals with chronic anxiety and depression. One day, as the holidays drew nearer, she quietly approached me and asked if she could work a little slower. She was dealing with a panic att..Read More

30 November 2020

Communications/PR
The PR fix for start-ups

The brand ecosystem and PR for start-ups demystified

A start-up allocating its limited resources to different departments might not always think of PR. “We’ll do our own promotional activities,” the founders might say. PR, however, is actually vital to a start-up’s overall growth, simply because no business - however revolutionary - can scale if people don’t know about it. When start-ups..Read More

30 November 2020

Media
Coronavirus-driven downturn (USA)

TV booms as newspapers numbers decline

The coronavirus outbreak has had a major impact on the U.S. economy, wiping out five years of growth in the second quarter of 2020.2 The news media have responded to these financial pressures with new closings and layoffs, adding to those that have already occurred over the last several years – though the government’s paycheck protection loans program m..Read More

30 November 2020

Media
Google pays up

Google signs copyright agreements with six French newspapers

Alphabet’s Google has signed copyright agreements with six French newspapers and magazines, including national dailies Le Monde and Le Figaro, the U.S. tech company said in a post on its blog on Thursday. The announcement follows months of bargaining between Google, French publishers and news agencies over how to apply revamped EU copyright rules, which allow..Read More

30 November 2020

Communications/PR
The ones to watch

e4m PR & Corp Comm 40 Under 40

The jury meet for the second edition of ‘e4m PR and Corporate Communications 40 under 40’ took place virtually on Saturday, 21st November 2020. Among the 100+ entries received, 40 were shortlisted to be part of the grand event. The e4m PR and Corporate Communication 40 under 40 summit and awards will identify the next-generation leaders in the comm..Read More

30 November 2020

Communications/PR
A fine Ambassador

PRCAI: "The journey has been the biggest reward" Nitin Mantri

The Public Relations Consultants Association of India (PRCAI) has completed 18 incredible years and I am proud and honored to have served as its President for five of those, and in other capacities prior to that. I was first elected Vice President of PRCAI and then President in 2015. Incumbent President Sharif Rangnekar had already done great work for the industry ..Read More

27 November 2020

Brand
Brand purpose

The Marketoonist shares a view

Marketoonist is the thought bubble of Tom Fishburne, a veteran marketer and cartoonist. Tom is the author of "Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings."? Marketoonist is a cartoon studio focused on content marketing with a sense of humor. We create marketoon campaigns designed to be content worth sharin..Read More

27 November 2020

Journalism
Churnalism

Reader-revenue model better for journalism than ad-driven 'churnalism'

PA Media managing director Polly Curtis has said that the shift to online subscriptions rather than advertising is good for journalism. And she also criticised the UK Government’s handling of Covid-19 communications, in comments made at a conference held by press regulator Impress. Curtis, who took up the agency post in October, told the conference that the &..Read More

27 November 2020

Advertising
Show me the money

Gaming advertising in India set to become more regulated: ASCI

Continuing with its role of being a watchdog around emerging and high growth categories, the Advertising Standards Council of India (ASCI) has launched its first-ever detailed guidelines to make real-money gaming advertising safer and more responsible. In recent months, especially during the pandemic, online gaming has seen a huge and almost disproportionate surge...Read More

27 November 2020

Social
Under the 'Spotlight'

Snapchat launches in-app TikTok competitor

Snap is finally ready to compete with TikTok and will pay creators to post on the platform. The company is officially announcing a new section of Snapchat today called Spotlight that’ll surface vertical video content from users that’s more meme-like and jokey instead of the day-in-the-life content Snap previously encouraged. Imagine, basically, TikTok b..Read More

27 November 2020

Media
Prabhu Chawla: TVTN

India Today Group adds Chawla back into the fold as editorial consultant

Prabhu Chawla has returned to India Today Group as Editorial Consultant TVTN. Prabhu was the original host of the iconic award-winning TV Show Seedhi Baat. He Will, once again be Seen on Aaj Tak, interviewing the most prominent personalities of the nation. He will also lend his expertise to political on Aaj Tak as and When required. Read More

26 November 2020

Communications/PR
A smorgasbord of wins

New Year kicks off in style for Nucleus PR

GoEvals, is a HR Tech Startup which provides AI-enabled, digital HR tools for employee selection. WAVE is the first interactive Indian app browser. FRENZI is an OTT discovery and engagement platform. KIRU by OrgTree, is a social community farming initiative that aims to produce millet snacks. Nucleus is headquartered in Bengaluru. You can connect via managing partn

er, Tarunjeet Rattan.

26 November 2020

Appointments
Nykaa gets a makeover

Pavin C Lall joins Nykaa team as senior comms consultant

Nykaa adds media expertise to its team by recruiting author-journalist Pavan C Lall. Lall is a winner of the Citi Journalistic Excellence Award 2016 and was born in Kolkata but raised in Texas, he is presently living in Mumbai. Lall has written for Fortune India, Business Standard, The Telegraph, and The Dallas Business Journal. As an author, Lall published, 'Flawe

d: The Rise and Fall of India's Diamond Mogul Nirav Modi' in 2019. 

26 November 2020

Media
New managing editor @Linkedin News

Ex-Xiaomi comms lead Ankit Vengurlekar joins Linkedin

Ex- Xiaomi India  Communications and PR Director Ankit Vengurlekar joins Linkedin as a Managing Editor. Vengurlekar played many roles in his journey of 15 years.  Earlier with Xiaomi Vengurlekar was with The Gadget Wala and CNBC TV18 as an Anchor. He was also previously associated with the Radio Industry with 92.7 Big FM as an RJ. LinkedIn News brings you

the business and professional insights you need to stay informed while adding your voice to the conversation. Linkedin  cover every industry and business from health care and frontline workers to venture capital, financial services and tech to small business owners.

You can reach Vengurlekar on: https://www.linkedin.com/in/ankitvengurlekar/?originalSubdomain=in

26 November 2020

Communications/PR
10 lessons from CEOs

Managing corporate reputation in a new era of activism

A changing landscape of social, political, and business dynamics is creating a new set of challenges for CEOs. Corporations and their hard-won reputations now have as much to gain as they have to lose from sudden changes in perception. To gain a deeper understanding of the challenges and opportunities that lie ahead, we sat down with corporate leaders representing ..Read More

25 November 2020

Case Study
"The rules of dating have changed" Bumble

70% of single Indians say they are not comfortable navigating dating in 2020

Bumble, the women-first social networking app, launched its new integrated campaign aimed at empowering and supporting its community to navigate the new rules of dating. 2020 has upended our lives in unexpected ways - redefining dating etiquettes, and different approaches to relationships and mental wellbeing in this new environment. Bumble’s recent rese..Read More

25 November 2020

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