Podium
PODIUM
“Brand activism” - the new embodiment of corporate values
Brands extend their CSR role by expressing disapproval of contentious and socially divisive issues
Read more at https://www.exchange4media.com/marketing-news/on-brands-taking-a-knee-in-divisive-times-105454.html
Communications/PR
Srilankan PR
Launch of 1st professional association
Leading corporate and marketing communications professionals came together last week to formally launch the Public Relations Association of Sri Lanka (PRASL), beginning a new chapter in the progression of the practice of Public Relations as an industry in Sri Lanka. The landmark event at Cinnamon Grand, the Hospitality Partner, was..Read More
29 November 2023
Brand
Silver Anniversary
Brand refreshment - 45 years complete
DeVries Global is marking its 45th year in business by refreshing its brand identity under the tagline “Where Substance Meets Style.” The fresh branding — which includes a revamped website, new visuals and updated social channels — is meant to reflect the IPG agency’s mission in helping lifestyle brands best..Read More
29 November 2023
Movers & Shakers
Leadership Announcement
Leo Burnett's new chairman
Publicis Groupe today announced the appointment of Rajdeepak Das as Chief Creative Officer, Publicis Groupe South Asia and Chairman Leo Burnett, South Asia. Das’s appointment signifies the emphasis and commitment of the Groupe towards world-class, inspiring creativity that builds brands through modern, purpose-led work. In the..Read More
29 November 2023
Marketing Economy
PR & Deepfake
Industry preparedness assessment
In the realm of AI and technology, positives and negatives coexist. Despite the immense advantages, recent developments such as the rise of deepfake technology underscore the growing concerns within this dynamic space. The boundaries between reality and artificial manipulation blur, questions arise about how is the public relations..Read More
29 November 2023
Social
Workforce AI
AI's impact on employment
As artificial intelligence and machine learning processes continue to evolve, the conversation around AI is also shifting from how such systems can help us, to how they might supplant us, in part or entirely, sometime in future. And while AI doomerism is largely based on science fiction tropes, which are still a long way from possibly be..Read More
29 November 2023
Marketing Economy
MiQ X Grasp
Enhancing digital advertising market
MiQ today announced the acquisition of French media governance and data quality company, Grasp. The action aligns with MiQ's commitment to enhance the digital advertising ecosystem. While the rapid growth of digital media channels has unlocked incredible opportunities for advertisers, the level of complexities they navigate every day has..Read More
28 November 2023
Appointments
APAC Leader
Media Monks appointment
S4Capital's digital-first marketing and advertising services company Media.Monks has appointed Matthew Godfrey to lead its APAC Content practice. The appointment is effective immediately. With over 15 years of experience leading businesses in the Asia- Pacific region, Godfrey will support the senior leadership team across the region. Bef..Read More
28 November 2023
Communications/PR
AI PR Surge
Elevating strategies in 2023
PR professionals’ confidence is returning as usage of AI tools shoots up, according to the latest ICCO and PRCA Confidence Tracker published today.Confidence is returning with 78% confident or very confident. This is up from May, when the figure had dipped to 73%, but is still lower than any reading in 2022 or 2021. Those ‘no..Read More
28 November 2023
Opinion
Glamour Craft
Shaping beauty, building trust
The beauty retail industry is competitive and dynamic. It thrives on aesthetics and presentation. Public relations plays a crucial role in shaping the image and reputation of beauty brands and retailers. In this visually-driven world, PR is essential. Skincare giants and makeup boutiques rely on strategic PR to attract and retain custome..Read More
28 November 2023
Media
Media Mavericks
Pioneering urban excellence together
Bharat Media and Entertainment Group (BMEG) announces its recent appointment as the Agency on Record (AOR) for the grooming brand UrbanGabru and women's personal care brand Urban Yog. BMEG will now extend its services to manage media duties for both brands on the national level. Under the new collaboration, Team BMEG is set to work close..Read More
28 November 2023
Appointments
Godrej Win
Integrated success for LMN
24 November 2023
Communications/PR
Story Fusion
Narrative Synergy: Media & PR
In the ever-evolving landscape of modern communication, outdated notions often linger, painting media and public relations (PR) as opposing forces in a continuous battle for credibility. Historically, media has been seen as the relentless pursuer of truth, often viewing PR as a messenger or gatekeeper. In contrast, PR professionals somet..Read More
24 November 2023
Brand
Landor Rebrand
Revitalizing legacy: Landor unveils
Landor & Fitch, a subsidiary of WPP, has undergone an official rebranding and is now known simply as Landor. This change marks the end of a five-year strategy in which the company greatly expanded its services in consulting, design, and experience. In the past few years, Landor has added sonic branding leaders amp, workspace and arch..Read More
24 November 2023
Event
PR Excellence
Gold glory for Belmont
From 6th to 9th November, 30 teams from Asia, Europe, Africa and North America competed against each other to be crowned champions. Pairs made of undergraduetes from public relations and communication courses responded to a brief set by this year’s competition partner, the United Nations Development Programme. The students were giv..Read More
24 November 2023
Opinion
PR Amplified
Strategic PR in adtech
As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. It’s a challenge to stand out as an adtech company, especially as a “vendor.” Just take a look at the LUMAscape above to get an idea of the adtech disp..Read More
24 November 2023
Communications/PR
Roarrr PR
New heights in PR partnership
Roarrr Media and Public Relations, a pioneering PR agency in Mumbai, proudly announces its recent acquisition of the publicity duties for Lifeness Science Institute (LSI) World, an educational institute under the Future Varsity Education Group. This collaboration underscores Roarrr’s dedication to fostering growth in the education ..Read More
22 November 2023
Marketing Economy
Influencer Insights
Ogilvy's trend revelation
A new Ogilvy Red Paper delves into six transformative influence trends that will shape and define 2024. With The Creator Economy estimated to be worth $500 billion by 2027, what does that mean for brands? An impressive 96% of the creator economy is yet to be tapped into and properly utilized. The findings in this report can h..Read More
22 November 2023
Communications/PR
FGS Acquisition
Longview joins WPP's global network
The acquisition further strengthens FGS Global’s well-established capability and expertise in strategic advisory and communications, helping clients to navigate reputational challenges in an increasingly complex stakeholder, financial, regulatory and political environment. Longview will operate as FGS Longview in Canada, with a sea..Read More
22 November 2023
Workspace
BIU Certified
Concept's great achievement
Concept BIU has bagged the coveted Great Place to Work® Certification in India valid through to November 2024. Employee feedback is an important constituent in assessing a company’s eligibility for the certificate Ergo, it promotes an inclusive atmosphere in which recognition is based on merit, career paths, and skill. Work cul..Read More
22 November 2023
Media
FactCheck
WhatsApp: Truth over hoaxes
WhatsApp has launched an integrated safety campaign ‘Check the Facts’ in an effort to drive user awareness around WhatsApp’s safety features and promote digital best practices that help prevent the spread of misinformation on the platform and empower people to take control of their messaging experience.The month-long ca..Read More
22 November 2023
Appointments
Brand Amplified
Diffusion powers PR momentum
Diffusion has added two new clients to its roster — EverythingBranded and Soter Analytics. As EverythingBranded’s agency of record, Diffusion is charged with distinguishing the promotional products company from competitors and bolster awareness of the brand, which started in the UK, across the US. Leveraging creative activati..Read More
21 November 2023
Movers & Shakers
Karan Arora
Head of Marketing & PR
An marketing strategist and award-winning professional, Karan has joined the position of Assistant Vice President (AVP) Marketing at Central Park, where he will be heading the marketing and PR functions. Karan is a marketing professional with a proven track record of success in elevating brands and creating marketing campaigns. His journ..Read More
21 November 2023
Content
Accenture Harmony
Content catalyst collaboration
Accenture has been appointed by hospitality company Accor to support its content production capability, driving scale and establishing consistency in local and global marketing communications across its hotel brands, tailored to guests’ evolving needs. Accenture Song, Accenture’s tech-powered creative group, created the &lsqu..Read More
21 November 2023
Journalism
BreatheSafe Campaign
Zee's action against pollution
The upcoming on-ground conclave will kick off with a mesmerizing opening qawwali performance at 11 am setting the tone for a day of insightful discussions, promising a riveting line-up of sessions aimed at addressing the urgent issue of air pollution. The schedule is power-packed with engaging sessions, featuring prominent figures who ar..Read More
21 November 2023
Communications/PR
CommTech Leap
GenAI's comms paradigm
In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital during the pandemic period. At the same time, the industry has been facing stiff challenges; moreover client expectations have also increased, with more emphasis being given to digital and online reputation ..Read More
21 November 2023
Communications/PR
Star-Struck Partnership
Celebrity PR for leadership excellence
The excitement for the India Content Leadership Awards, Ad World Showdown and Social Stars Awards 2023 has reached new heights with the announcement of Approach Entertainment as the exclusive PR & Celebrity Partner. Approach Entertainment, a prominent name in the field of entertainment and media communication, will play a pivotal rol..Read More
20 November 2023
Event
Sustainability Event
Building a greener tomorrow
BW Businessworld is set to host the 5th Edition of the Sustainable World Conclave and Awards, in collaboration with REC, a Maharatna Company (Presenting Partner); Bisleri (Sustainability Partner); Sri City (Integrated Business City Partner); Siemens (Sustainability Tech Partner); and Sunsure (Energy Partner). On November 21st, the vibran..Read More
20 November 2023
Movers & Shakers
New President
AIM welcomes Anant Nath
The AGM of Association of Indian Magazines (AIM) for the year 2022-23 was held on Friday. Anant Nath, executive publisher, Delhi Press, has been elected as the new president. The other office bearers elected are: Manoj Sharma, CEO- publishing, India Today Group, as the vice president, Dhaval Gupta, managing director, CyberMedia, as the g..Read More
20 November 2023
Marketing Economy
Concalve 2023
IAMAI's marketing summit
This year’s Marcon promises to offer a multifaceted experience with four distinct tracks and more than 30 sessions. With over 75 prominent industry leaders converging on one platform, attendees can anticipate engaging discussions on the latest marketing trends. These insights are designed to provide valuable guidance for advertisin..Read More
20 November 2023
Social
WA X Mercedes
Speeding together in F1
WhatsApp has signed a major partnership deal, joining the Mercedes AMG F1 racing team for the 2024 Formula One season, and beyond.The deal, WhatsApp’s first-ever sports sponsorship, will see the Mercedes team post exclusive content to WhatsApp, with a particular focus on WhatsApp channels. WhatsApp launched its Channels one-to-many..Read More
20 November 2023
Appointments
Comms Conquest
Sharika Enterprises PR win
Vigor Media Worldwide, a renowned global media agency has secured the Public Relations (PR) mandate for Sharika Enterprises Ltd. (SEL), a distinguished leader in the Power Sector. This strategic partnership underscores Vigor Media Worldwide’s proficiency in PR and communication, with the goal of further strengthening Sharika ..Read More
17 November 2023
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