Podium
PODIUM
“Brand activism” - the new embodiment of corporate values
Brands extend their CSR role by expressing disapproval of contentious and socially divisive issues
Read more at https://www.exchange4media.com/marketing-news/on-brands-taking-a-knee-in-divisive-times-105454.html
Communications/PR
Axia Cotton PR
Vigor Media expands clientele
Vigor Media Worldwide, a renowned global media agency, has secured the PR mandate from Axita Cotton Limited, a leading producer of cotton bales and cotton seeds. This partnership underscores Vigor Media Worldwide’s reputation for delivering exceptional PR and communication strategies. Axita Cotton specializes in producing cotton ba..Read More
23 April 2024
Appointments
SourceCode
Adds Amazon ads to portfolio
Amazon Ads has hired SourceCode Communications for PR support following a crowded competitive pitch, PRovoke Media has learned. Individuals familiar with the review said SourceCode was one of more than 10 agencies vying for the business in a process that started in January. The agency is responsible for the full range of PR services for ..Read More
23 April 2024
Marketing Economy
Expansion Spree
Adding milestones in leaps
THE MARCOM AVENUE, one of India's leading Integrated Marketing Communications firms, has embarked on a new orbit. This comes with the acquisition of new clients through a healthy last quarter and the new financial year. The new clients include Jaipur-based Jhandewalas Foods Limited (owners of the Naman brand of Ghee and other food produc..Read More
23 April 2024
Movers & Shakers
New Appointment
South Head, Strategy & Growth
Kaizzen Communications has appointed Priyadharshini S K as its new Head of South for Strategy and Growth. She previously worked as Director of Strategic Communications at Akshaya Patra Foundation. Announcing the new role on her LinkedIn handle, Priyadharshini shared, “I am thrilled to share some exciting news with all of you ..Read More
23 April 2024
Social
Savvytree's Retention
Securing Helios by Titan
Savvytree has announced the continuation of its partnership with Helios - The Watch Store under Titan in India. This marks the third year of the collaboration. Savvytree has played a key role in elevating Helios' online presence across various social media platforms. Tanya Khatter, Co-Founder of Savvytree, expressed her enthusiasm for th..Read More
23 April 2024
Communications/PR
National PR Day
AI crisis comms session
CommsAdda, a volunteer-led community of senior Corporate Communications & Marketing professionals, celebrated National PR Day with the successful hosting of their third knowledge session. The session, titled “AI-powered Crisis Communication,” featured a comprehensive exploration of utilizing artificial intelligence in cri..Read More
22 April 2024
Event
Talent Selection
PR & Corp Comm rising stars
The PR 40 Under 40 Awards celebrate the achievements of young professionals who are making a significant mark in the PR & communications field. This year's summit & awards promises to be even more competitive, with the veteran and expert jury tasked with identifying the future leaders who will shape the ever-evolving world of pub..Read More
22 April 2024
Communications/PR
New PR
Redefining public relations
In the fast-paced world of information, the way we build and manage reputations has undergone a dramatic shift. Public relations (PR) is no longer confined to press releases and media briefings. Over the past decade, the PR landscape has transformed into a dynamic ecosystem, embracing digital tools, social media engagement, and a focus o..Read More
22 April 2024
Marketing Economy
Marketing Collaboration
Wowtickets.com teams with Orion Digital
Wowtickets.com, a UK-based airline ticketing platform that recently entered India has teamed up with Orion Digital to drive their performance marketing. As part of the mandate, Orion Digital will strive to enhance online presence, market penetration and drive customer engagement for wowtickets.com. The mandate will focus on performance m..Read More
22 April 2024
Web
Phishing Trends
Microsoft & Google targeted
In the first quarter of 2024, Microsoft continued to be the most imitated brand in phishing attacks, accounting for a staggering 38% of all brand phishing attempts. Google made a modest advance to the second spot, capturing 11% of attempted brand phishing attacks, up slightly from its previous third-place position. Similarly, LinkedIn al..Read More
22 April 2024
Appointments
Concept PR
Expands portfolio with FEF mandate
Concept Public Relations India Limited (Concept PR), part of the Concept Group, an independent integrated communication group, has won the PR mandate for the esteemed Fashion Entrepreneur Fund (FEF), a venture studio that supports entrepreneurial ideas of the fashion industry and fosters a collaborative fashion ecosystem, is inviting fas..Read More
19 April 2024
Communications/PR
SABRE Triumph
Polish Campaign wins Platinum
"Election without fake,” a public relations campaign to protect election integrity in Poland, conducted by K Group and Must Be Loud for the Committee for the Defense of Democracy, took home the Platinum SABRE Award for the best public relations campaign of the year at the EMEA SABRE Awards ceremony, which took place at L..Read More
19 April 2024
Marketing Economy
Acquisition News
The Shipyard enhances PR reach
The Shipyard will acquire Fahlgren Mortine, a top integrated communications agency and the reigning midsized agency of the year as designated by the Public Relations Society of America. This news comes months after The Shipyard received a significant investment for expansion and after being named one of Adweek’s Fastest Growing Age..Read More
19 April 2024
Event
Cannes Jury
Prasoon Pandey leads film craft
Cannes Lions has announced the roster of international specialists chosen to recognize outstanding creative and impactful endeavors worldwide this June. The Cannes Lions International Festival of Creativity, taking place from June 17th to 21st, will spotlight and honor remarkable work from various corners of the globe. The Awarding Jury ..Read More
19 April 2024
Leadership
Governance Restructuring
Proposed changes by Publicis Groupe
Publicis Groupe has proposed changes to its governance structure, which will see the merger of its supervisory and management boards. To further support the company’s dynamic, and the leadership teams behind it, and in anticipation of the end of his mandate in 2025, Maurice Lévy, chairman of the supervisory board, submitted ..Read More
19 April 2024
Appointments
Kabaddi PR Win
The Hype Studio's latest achievement
The Hype Studio, a pioneering public relations and digital marketing agency, is thrilled to announce that it has secured the PR mandate for the Uttar Pradesh Kabaddi League. This collaboration marks a significant milestone in promoting Kabaddi as a premier sport in India, paralleling the success of other major sporting leagues. Founded i..Read More
18 April 2024
Advertising
The One Show
India secures 28 finalist spots
The One Club for Creativity has announced the global finalists for The One Show 2024, which include 28 from India. Leading the country is Leo Burnett India Mumbai with 12 finalists, including four each for Lay’s India “Lay’s Smart Farm” and IKEA “Skip Ads That Save Time”. The agency also has two for La..Read More
18 April 2024
Event
Trailblazer Series
Exploring communication frontiers with E4
e4m is thrilled to announce the 'e4m Communication Trailblazer', an inspiring leadership series that aims to empower and celebrate the next generation of communication professionals under the age of 35. e4m has collaborated with the leading communications firm, Hill & Knowlton, India to discover and acknowledge the work and ideas of ..Read More
18 April 2024
Communications/PR
Consultancy Winners
2024 EMEA awards announcement
Edelman has won Large Regional Consultancy of the Year honours at the 2024 EMEA SABRE Awards, which took place in London last night. The award caps the second time that the world's biggest PR firm has won EMEA Network of the Year honours in the past three years. Edelman prevailed over a shortlist that also featured last year's winner Hil..Read More
18 April 2024
Journalism
Editorial Update
Rahul Sinha joins Zee News
Zee Media Corporation has announced the homecoming of journalist Rahul Sinha as the Managing Editor of Zee News. Rahul Sinha’s journey in journalism began at Veer Arjun newspaper in Moradabad. Sinha’s 26 years of journey comprises tenures at esteemed media outlets including Jain TV, TV9 Bharatvarsh, and Sahara Samay. In his n..Read More
18 April 2024
Communications/PR
Business Growth
Marketing & PR mandate secured
Pune based marketing agency Public Media Solution has secured the mandate to enhance the brand presence of Delhi based healthcare facility Must and More Diagnostic Centre. Must and More Diagnostic Centre, recognised for its 24-hour operations and comprehensive diagnostic services ranging from pathology to radiology and imaging, aims to f..Read More
16 April 2024
Marketing Economy
Buchanan Merger
Strengthening communications expertise
UK financial services firm Buchanan Communications is joining Burson, expanding the number of brands under the new agency’s umbrella. Buchanan becomes part of Burson immediately. The agency, which WPP acquired in 1997, provides private and public companies services including capital market advisory on transactions including M&A..Read More
16 April 2024
Leadership
Flovie Martins
Sanofi's Corporate Communication lead
Flovie Martins has shared a significant milestone in her career journey. In her social post, she has announced her new role as the Head of Corporate Communications and Corporate Social Responsibility at Sanofi's Consumer Healthcare Company. Sanofi, a renowned global healthcare brand known for its innovative pharmaceutical solutions, has ..Read More
16 April 2024
Opinion
Storytelling In PR
Corp Comms vital component
Whether it's guiding a new generation of employees pr battling constant industry challenges, women leaders are the true epitome of how to make progress in the dynamic PR industry in the most difficult of circumstances. So, to celebrate the spirit of the women leaders who are breaking barriers in the PR and Corp Comm industry, exchange4me..Read More
16 April 2024
Brand
New Offerings
Introducing studio & digital services
Savvytree, a Digital Marketing Agency in Delhi, has announced the launch of two initiatives: Savvytree Studio and Savvytree Digital. These initiatives stand for a step forward in terms of providing immersive experiences that are customized for both brand enhancement and skill development. Savvytree Studio emerges as the solution fo..Read More
16 April 2024
Leadership
Anand Kumar
Havas Media Network- President
Havas Media Network India has appointed Anand Kumar as President – South, Havas Media India to spearhead the operations in the southern markets. Anand will be based out of Bengaluru and report to Uday Mohan, Managing Director, Havas Media India, and will work closely with the core leadership team of the agency. Anand comes with an ..Read More
15 April 2024
Communications/PR
Kaizzen's Journey
Past, present and future perspectives
Kaizzen, an Indian public relations firn with a global footprint, recently celebrated its 16th anniversary. In celebration of this milestone, Founder and CEO Vineet Handa took a trip down memory lane to reminisce about the past, deliberate on the present, and reflect on the company's future. With even bigger ambitions on the horizon, Kai..Read More
15 April 2024
Marketing Economy
Portfolio Diversification
Adds influencer marketing services
Silver Spun Brand Solutions, a leading homegrown integrated marketing communications firm, is excited to expand its marketing communications services by adding influencer marketing initiatives. Founded in 2015, Silver Spun has established itself as an active player in the marcom industry, popular for its innovative approaches and bespoke..Read More
15 April 2024
Movers & Shakers
Ogilvy's Appointment
Jenn Bins to lead Coca-Cola PR
Ogilvy has expanded its North America leadership team with the appointment of Golin’s Jenn Bins as North America brand PR lead for Coca-Cola. In the newly created executive VP role, Bins will be part of WPP Open X, the integrated agency team WPP created to handle Coca-Cola work. She is tasked with working within Open X to dee..Read More
15 April 2024
Opinion
GenAI Impact
Transforming public relations dynamics
Throughout the years, the art of public relations (PR) has flourished in storytelling, setting narratives that reverberate with the targeted recipient groups and establish mass perceptiveness. However, as Artificial Intelligence (AI) emerges and keeps at its rapid growth, PR has been experiencing the unfolding of a brand new chapter. Gen..Read More
15 April 2024
Gaming
Esports in India
Comms strategy and trends
India's Esports and online gaming sector is experiencing explosive growth. With hundreds of millions embracing online gaming and the esports sector experiencing explosive growth, the potential for Esports brands and online gaming companies is undeniable. However, reaching this massive and diverse audience effectively presents a unique ch..Read More
15 April 2024
