Podium
PODIUM
“Brand activism” - the new embodiment of corporate values
Brands extend their CSR role by expressing disapproval of contentious and socially divisive issues
Read more at https://www.exchange4media.com/marketing-news/on-brands-taking-a-knee-in-divisive-times-105454.html
Communications/PR
Hill Knowlton
Genesis global PR partner
Hyundai premium brand Genesis has shifted global PR duties to Hill+Knowlton Strategies following a competitive review, PRovoke Media can reveal. The automaker invited four global PR firms to contest the pitch for the assignment, which is valued in the high six-figure range. Incumbent firm Zeno was one of the participants, along with H+K ..Read More
09 June 2023
Event
BFSI Awards
Concept PR wins 2 coveted recognition
Concept PR was recognised as ‘The Great Indian BFSI PR agency of the year’ for the second consecutive year. Also, it bagged the award for ‘The Great Indian BFSI regional/vernacular campaign’ for the ‘Oonjal’ campaign that it executed for South Indian Bank. The ‘Oonjal’ campaign, organised b..Read More
09 June 2023
Movers & Shakers
Alan VanderMolen
Comms leader for UN's COP28
After leaving SC Johnson last year, Alan VanderMolen has relocated to Abu Dhabi to lead communications for the UN's COP28 climate talks in November. VanderMolen was brought in earlier this year as senior advisor and communications director for COP28 UAE. He reports to COP28 CEO Adnan Amin, while the event is headed by president Sul..Read More
09 June 2023
Marketing Economy
BCW's Approach
Business & brands root their communications
BCW, the leading global communications agency, has introduced its cutting-edge approach to uncovering the key insights that drive behavior. It combines behavioral science, research, data analytics and digital trend mapping rather than relying solely on traditional demographic and psychographic targeting models. In doing so, BCW pairs a d..Read More
09 June 2023
Brand
IMAGEXX 2023
PR function gets more challenging
Long gone are the days when Public Relations was about distributing press releases to journalists across media houses and counting on one’s personal rapport with the journalists to get these releases published. This industry has move much beyond collating news clippings about one’s clients from various newspapers and magazine..Read More
09 June 2023
Communications/PR
ICCO Global Summit
H+K CEO opens a summit in Warsaw
AnnaMaria DeSalva, Global Chairman and CEO, Hill+Knowlton Strategies will open ICCO’s Global Summit in Warsaw on Wednesday 11th October 2023. The Global Summit is an annual congregation of PR leaders and experts from across the globe, endorsed by 40 national PR associations, representing 3,000 PR agencies. During her keynote, DeSal..Read More
08 June 2023
Journalism
Technical NDTV
Technical Guruji as their tech vertical
NDTV and Gadgets360.com (an NDTV Venture), today announced Gaurav Chaudhary aka Technical Guruji as the new face of their technology vertical. To begin with, NDTV and Technical Guruji are coming together to present two weekly technology shows – ‘Gadgets 360 with Technical Guruji’ and ‘Tech with TG’. The marq..Read More
08 June 2023
Appointments
MRJ
Nutri Binge -social media mandate
Mixed Route Juice, one of the fastest growing social and content agencies has bagged the digital and social media mandate for Nutri Binge, the healthy snacking brand of rapidly growing FMCG start-up Fitfire Consumer Private Limited. The account was won following a multi-agency pitch and will be serviced from the agency’s Gurgaon of..Read More
08 June 2023
Marketing Economy
Masoom X Schbang
MMaximize to offer PR services
Schbang, the creative, media and technology transformation company, has launched a joint venture with global influencer Masoom Minawala called MMaximize. The talent management vertical brings together the personal and professional experience of Minawala with Schbang’s strategy, industry know-how, and business acumen.The landscape o..Read More
08 June 2023
Opinion
PR Measurement
ROI for PR & Comms
Untold dollars and hours — not to mention tons of enamel from gnashed teeth — are spent each year trying to answer one of our profession’s questions of the ages: How do you measure return on investment for public relations and strategic communications? Is it clips? Is it hits? Is it engagement? How do we know they matte..Read More
08 June 2023
Communications/PR
Bridgers PR
Tsuyo's brand comms partner
Bridgers PR, a communications agency specialising in strategic brand management, announced its partnership with Tsuyo Manufacturing, a make in India EV startup. As Tsuyo’s official strategic brand communications partner, the agency will oversee Tsuyo’s media communications, aiming to enhance its corporate image, brand reputat..Read More
07 June 2023
Appointments
SRV Media
MIT-WPU's marketing & digital PR agency
MIT World Peace University (MIT-WPU) appoints SRV Media as its performance marketing agency for the fifth consecutive year. The mandate includes comprehensive duties spanning digital marketing, performance marketing and digital PR to enhance and augment the brand image and admissions across the academic calendar. Over the span of the pas..Read More
07 June 2023
Marketing Economy
DEI
Launch of Ruder Finn comms practice
Ruder Finn, a globally renowned integrated communications consultancy has announced the launch of the Ruder Finn Diversity Communications Practice, which will provide dedicated and bespoke consultation services focused on Diversity, Equity & Inclusion (DEI). The step by Ruder Finn is a response to the growing demand for DEI com..Read More
07 June 2023
Opinion
IR & PR
Effective IR strategy for a PR agency
Investor relations (IR) is a critical component of a company’s public relations (PR) strategy. It involves managing communication and relationships with investors, financial analysts, and other stakeholders. The goal of investor relations is to provide accurate and timely information about the company’s financial performance,..Read More
07 June 2023
Brand
MullenLowe
New global corporate identity unveiled
The agency’s positioning is underpinned by research revealing innovative brands grow at twice the pace of their competitors, and brands that continue to innovate grow seven times faster*.“Our icon offers the perfect metaphor. The octopus has survived over 300 million years precisely because of its fluidity and ability to adap..Read More
07 June 2023
Communications/PR
Publicis Groupe
Ecommerce leader to be part of Publicis
Publicis Groupe has acquired Corra, an ecommerce leader recognized by Adobe as one of the top commerce firms in North America. Corra will become part of Publicis Sapient, Publicis Groupe’s digital business transformation company. Publicis said the transaction would bolster Publicis Sapient’s existing expertise in co..Read More
06 June 2023
Advertising
Wavemaker
Pernod Ricard India media partner
\Wavemaker India, the media agency of GroupM has retained the media mandate of Pernod Ricard India. Wavemaker has been associated with the brand since 2002 as its media partner. Wavemaker retained the business after a competitive multi-agency pitch. As a part of the mandate, Wavemaker will oversee all services throughout the ..Read More
06 June 2023
CSR
World Environment Day
Marketers agenda this year?
World Environment Day is an annual event celebrated every year on June 5th to raise awareness and encourage action for the protection of our environment. This day provides an excellent opportunity for businesses to showcase their commitment to sustainability, engage with customers, and contribute to positive environmental change. The Uni..Read More
06 June 2023
Research
WGSN
Underlying driver for Gen Z behavior
Trend forecasting platform, WGSN has revealed five pillars and priorities specific to Gen Z consumer behaviours in Asia Pacific, amid a creative renaissance and an upheaval of traditional norms in 2023 and beyond. As the region’s Gen Z comes of age, they are shifting to deeper and more meaningful routes of self-definition and self-..Read More
06 June 2023
Social
X slash Twitter
Twitter to disappear?
What if you woke up tomorrow and Twitter had disappeared, and in the place where it usually is on your phone, there was a weird ‘X’ icon instead? That’d be strange, right? Years of brand equity has been built into the Twitter name, and terms like ‘Twitter’ and ‘tweets’ are now universally underst..Read More
06 June 2023
Communications/PR
Spool
Casper's PR agency of record
Casper’s Ice Cream, the century-old company behind brands like FatBoy and Jolly Llama, has handed its PR business to Spool, which is charged with driving awareness of its products nationwide. Spool was named Casper’s PR agency of record following a competitive review. There was no incumbent agency. Casper’s partnership ..Read More
05 June 2023
Appointments
Alphabet Media
JBCN Education onboards PR partner
Alphabet Media, a public relations agency focused on strategic integrated communications, and creative solutions, has recently bagged the PR mandate for JBCN Education. Mumbai based JBCN Education has been a pioneering organisation in the field of education for over three decades having built a strong network of four schools. Powered by ..Read More
05 June 2023
Movers & Shakers
Rimmi Harindran
Kellogg's director of corp relations- AMEA
After over 12 years with Merck Group, Rimmi Harindran has joined Kellogg as senior director for corporate relations throughout Asia, the Middle East, and Africa (AMEA). Harindran most recently served as regional communications head for Asia-Pacific, with responsibility for 12 countries, and worldwide head of communications for Merck's ca..Read More
05 June 2023
Communications/PR
Strategic Arm
Tribe expertise + creative prowess
Tribe Communications & Consultancy, a leading strategic communications agency, is thrilled to launch its strategic arm and its in-house production division, 21 Grams Productions. This exciting expansion comes as a strategic move to offer clients a comprehensive suite of services, combining Tribe's expertise in strategic communication..Read More
05 June 2023
Media
Arm Worldwide
MTV India's social media mandate
#ARM Worldwide, India’s prominent digital marketing & communications consultant, has again retained the social media mandate for MTV India, India’s leading Youth Entertainment Brand . Team ARM is entrusted with the responsibility of formulating and executing the social media marketing strategy for MTV India, encompassing ..Read More
05 June 2023
Communications/PR
Sass Communications
Collaboration to amplify brand's message
The agency will be responsible for building brand awareness, driving visibility, corporate communications, and overall media relations for Femella, in the competitive market for comfortable and trendy fashion for women. Femella is a fashionable clothing brand that is made to last, and to match all the occasions. The designs are crafted t..Read More
02 June 2023
Media
Aaj Tak
Top spot reach in video news category
Aaj Tak has once again secured the top spot in reach in the video news category, as per Nielsen’s Confluence solution covering 15-44 year olds from NCCS ABC households, from India's one lac+ towns, and are users of Android smartphone. The analysis encompassed 32 Hindi TV news brands available on respective mobile applications, YouT..Read More
02 June 2023
Communications/PR
Wavemaker Bags
Reckitt India’s media partner
Reckitt, a consumer health and hygiene company, has selected Wavemaker as its media agency in India, following a competitive global pitch. Under this new partnership, Wavemaker will be responsible for handling the media strategy, planning, buying and implementation for all mass & digital media. The media agency will lead the mandate ..Read More
02 June 2023
Opinion
Siddhartha Mukherjee
Brand Building or Media Relations?
A glance at an organisation’s PR Measurement framework gives an indication of the disposition, KRAs and KPIs of the PR machinery of that organisation. One can visualise aspects such as a) Is the intent to build brand reputation & brand management or is it simply media relations b) how the top management perceives this desk c) t..Read More
02 June 2023
Advertising
Sociowash
Renews digital mandate under the Viacom18
Sociowash, an Integrated Advertising Agency, has successfully renewed its digital mandate with Viacom18’s Youth, Music, and English Entertainment (YME) cluster. They have been associated with the agency since January 2022 and have continued their partnership to upscale their strategies for the subsequent tenure. Sociowash will mana..Read More
02 June 2023
Communications/PR
IAA & Titan Awards
"PR & Comms Team of the Year"
The International Awards Associate (IAA) and the TITAN Women in Business Awards have selected REQ’s PR team as a platinum winner in the “PR & Communications Team of the Year” category. A jury of 20 senior-level executives, business professionals, and acclaimed entrepreneurs selected REQ from a pool of hundreds of ap..Read More
01 June 2023
