Podium
PODIUM
“Brand activism” - the new embodiment of corporate values
Brands extend their CSR role by expressing disapproval of contentious and socially divisive issues
Read more at https://www.exchange4media.com/marketing-news/on-brands-taking-a-knee-in-divisive-times-105454.html
Brand
The 'third space' by Toyota
Toyota taps interest in cars with Pinterest push for Sienna
Toyota's partnership with four creators on a Pinterest content campaign seeks to change attitudes about minivans and position the Sienna as a vehicle well-suited for consumers who are increasingly using their cars as a "third space" for date nights and man caves while the pandemic continues to disrupt daily life. Toyota is marketing the Sienna as a part o..Read More
04 March 2021
Advertising
‘It’s Up to You’ - vaccination
Largest public education ad campaign in U.S. history
For tens of millions of Americans still unsure about taking coronavirus vaccine shots, advertising industry experts and government scientists have a new message: “It’s Up to You.” That message and accompanying ad campaign — shaped by months of consumer research and backed by more than $50 million in donated funds — is to be unveiled Th..Read More
04 March 2021
Marketing Economy
Google's inclusive marketing
Your business is your brand...start here
As we saw in our top consumer search trends of 2020, consumers are placing more value on individual needs and experiences. The expectation is now on brands to keep up — moving inclusive marketing from something nice for brands to do to something brands must do. At Google, we’re committed to championing change, and we’ve made inclusive marketing a ..Read More
04 March 2021
Social
No social ageism
Social media is not restricted to younger demographics, far from it...
I am Gen X. And I have changed. When I was a kid, I had a length of scratchy string around my neck with my front door key on it and a Casio digital watch. They were the only things I needed when I went out to play after school. And that watch was the only digital thing that I owned. Today, I have a smart watch, iPhone, iPad, an Alexa in every room and every bit of ..Read More
04 March 2021
Social
‘Live Rooms’
Instagram's promotes live broadcasts with up to four creators
Instagram today announced it’s adding a much-requested feature to its app with the launch of “Live Rooms,” which allow up to four people to broadcast live together at the same time. Previously, the app only allowed users to live stream with one other person, similar to Facebook Live. The company says it hopes Live Rooms will open up more creative ..Read More
04 March 2021
DE&I
AGENCIES: There is no place to hide now...
VaynerMedia CEO's under fire: said: "he would hire two Black leaders to C-suite by Jan 2021"
Sooo you might have heard about Gary Vaynerchuk’s recent brush with a frightening foe: his own deadline. ICYMI… In 2020, the VaynerMedia CEO (very publicly) said he would hire two Black leaders to the agency’s C-suite by January 1, 2021. He didn’t. Then this week, a VaynerMedia spokesperson told Adweek that Vaynerchuk “&lsq..Read More
03 March 2021
Communications/PR
"A year of resurgence"
ICCO’s latest global confidence tracker
Public relations professionals are feeling increasingly optimistic about their organisation’s future according to the results of the ICCO’s latest global confidence tracker. More than 400 ICCO members from across the world took part in a single-question study conducted by Question and Retain. The data reveals confidence levels returning following the im..Read More
03 March 2021
Communications/PR
PR and digital on par
Pearson's digital first mantra explains Bhavya Suri
As part of our series on ‘PR Conversation’, we at Adgully are speaking to some of the industry leaders from both PR agencies and the corporate communications world about how PR as a business and communication tool has evolved and grown over the years. In the last 10 years, PR has taken a different dimension, especially after the entry of social media in..Read More
03 March 2021
Case Study
Airbnb bucks the trend
Airbnb has become a verb and denotes a way of traveling and staying local
Online travel shoppers are ruthless. They just want the lowest price served up to them in the fastest way possible and care nothing for brand loyalty. Or so the conventional wisdom goes. Airbnb’s S-1 filings, however, show that it is possible to break that mold and win over customers with a unique brand in the age of the ubiquitous Google search. Perhaps the ..Read More
03 March 2021
Content
Repurpose Zoom content
Clever ways to repurpose webinar content
As any marketer knows, running webinars takes a lot of work. The research and prep, sourcing speakers, managing event promotion and asset creation, and of course, running the live event. After all that time and effort you put into making your webinar, wouldn’t you want to squeeze as much as you can out of your efforts? Webinars aren’t one-and-done event..Read More
03 March 2021
Social
Welcome the new CCO
The Chief Compliance Officer, the Government and social media guidelines
The government is today expected to announce the social media and intermediary guidelines, which will be applicable to firms like Facebook, Google, Twitter and others. According to a document shared by the Internet Freedom Foundation ahead of the formal announcement, the rules are going to be called “Information Technology (guidelines for intermediaries and d..Read More
02 March 2021
Journalism
Authory
A personal publishing platform for journalists
The platform goes beyond the results of simply searching your own name on Google, claiming to find every last article carrying a user’s byline that exists in cyberspace. Once captured the articles are protected even from the demise of the website on which they first appeared. Authory continues to automatically update a user’s portfolio with their latest..Read More
02 March 2021
Marketing Economy
Ice cream + Netflix
Netflix was not the only sales pandemic winner
Sugary snack-food purchases increased 8% in 2020, according to data from research company Numerator's Sweet Treat Tracker. And as with so many other retail categories, much of the buying took place online, Numerator says. Baking chips and mixes was the best performing category, up 24% in 2020. The trend continued into 2021. Year-to-date 2021 sales saw 23% growth ve..Read More
02 March 2021
Workspace
Thanks Stamford
Researchers identify four causes zoom fatigue and simple fixes
Even as more people are logging onto popular video chat platforms to connect with colleagues, family and friends during the COVID-19 pandemic, Stanford researchers have a warning for you: Those video calls are likely tiring you out. Prompted by the recent boom in videoconferencing, communication Professor Jeremy Bailenson, founding director of the Stanford Virtual ..Read More
02 March 2021
Event
Women Disruptors Summit 2021
March 4th turns the spotlight on Women Leaders
The year 2020 has been the toughest year that everyone has come across. The global pandemic has crippled every nation in the world and we are still fighting to overcome it and terrible consequences brought about by it. However, amid all the gloom and disruption, it took a pandemic to bring into prominence the leadership skills of women and the inner strength and re..Read More
02 March 2021
CSR
CSR shouldn't be legally mandated
Premji points to plight of disadvantaged due to pandemic
IT czar and philanthropist Azim Premji on Saturday said companies should not be legally mandated to engage in corporate social responsibility (CSR) as such contributions to society need to "come from within". Premji, who donated Rs 7,904 crore in donations last year (Rs 22 crore a day), also highlighted that the COVID-19 crisis was a "wake up call&qu..Read More
01 March 2021
Media
Let it be a sharing world Google...
INS wants Google India to compensate newspapers, share ad revenue
The newspaper industry has asked tech giant Google to compensate newspapers for use of the content published by the newspapers, and share 85% of advertising revenues earned on their content. In a letter to Google India country manager Sanjay Gupta, the Indian Newspaper Society (INS) has pointed out that Google must pay for news generated by the newspapers, which em..Read More
01 March 2021
Communications/PR
For all you tech PR folks...
Podcast: Rich Williams on the human side of Tech PR
Connect2 Communications founder and president Rich Williams is a big believer in the persuasive power of telling very real, very human, stories, and putting them at the center of communications strategies —even when clients are tech companies through and through. Williams joins Diana Marszalek on the PRovoke podcast to discuss the art of mining for and promot..Read More
01 March 2021
Marketing Economy
The power of messaging
Messaging channels are surging and critical to marketing success
Businesses used to get by with fixed and predictable storefronts, whether physical or digital. Advances in personalization can revitalize the digital experience, but even this isn’t enough. Many customers also expect two-way interaction with a brand through messaging or online chat. These customer expectations are dynamic, so it’s useful to see how mark..Read More
01 March 2021
Appointments
Public policy and external affairs
Amjad joins Godrej as Group Head, Corporate Affairs
Godrej has onboarded Ishteyaque Amjad as the Group Head, Corporate Affairs. In this newly created role effective from March 1 2021, he will be responsible for establishing and spearheading the Public Policy and external affairs for the group. Amjad will be directly working with the promoters of the company. Prior to this role, he was working with The Coca Cola Comp..Read More
01 March 2021
Communications/PR
Edelman takes a stand
Commstech to combat global disinformation with fact-based communications
Today, Edelman announces the launch of Edelman’s Disinformation Shield, a global solution designed to help the private sector combat disinformation that could threaten their business interests. Edelman’s newest CommsTech offering, Disinformation Shield will enable companies to monitor for disinformation, including on the dark web, and combat it with tra..Read More
26 February 2021
Social
LinkedIn is freelancing
A new marketplace - find, connect and pay freelancers all on the platform
As it looks to play a key role in connecting users to opportunity in the gradual COVID-19 recovery, LinkedIn is reportedly developing a new freelance marketplace platform which will enable businesses to find, connect with, and pay freelancers all on the platform. The process would also include the development of a digital wallet, which would facilitate payments on ..Read More
26 February 2021
Communications/PR
A quarter page ad in WSJ...& bad Wifi
AT&T on its knees with an unhappy 90 year old customer
We’ve all be there. Staring at the screen as an online video stutt-tut-ters for what seems like hhhhhhh-hours. The frustration is so mighty it can best even the most patient viewer. And, it would seem, even those who should – by now – know a little better. Earlier this month Aaron Epstein, a 90-year-old Californian, decided he was not going to tak..Read More
26 February 2021
Marketing Economy
2021: Adobe survey
Brands displaying empathy will see customer experience
The findings show that as digital convenience becomes a commodity, empathy by brands will be a key differentiator for customer experience. Brands that engages with target customers on an emotional level without hard selling product and services will win loyalty. However, most organisations are still a long way from authentically displaying digital empathy. Just ove..Read More
26 February 2021
Communications/PR
Remain in the game
Barco's Aashna Khurana and B2B marketing in a hybrid world
The year gone by has brought about unprecedented changes. It led to the emergence of new processes and protocols as well as suspension of the established norms of marketing communications and customer engagement. The good thing is that the communication strategies had already evolved. Digital marketing had made a global impact and companies had started spending mil..Read More
26 February 2021
Communications/PR
A multifaceted Anheuser-Busch
Best in show' for Covid-19 response: Sabres 2021
Anheuser-Busch took home top honors at the virtual Innovation SABRE Awards on February 24 for its work with responding to Covid-19. The multifaceted campaign was praised as an excellent example of how corporations could use their influence to make a difference during an unprecedented crisis. From championing blood drives, to producing and distributing hand sanitize..Read More
25 February 2021
Brand
Laughing cow
Crowdsourcing laughter worldwide to lighten mood
Laughing Cow's anniversary campaign is a sign of how brands have returned to lighthearted themes after consumers started to grow weary of advertising that referred to pandemic uncertainties. Generation Z was among the first consumer groups to express an interest in a return to fun advertising to help fill the hours spent in isolation. With people stuck at home, the..Read More
25 February 2021
Media
Australia-style tech payments
European publishers team up with Microsoft
Four press publishing coalitions in Europe have teamed up with the tech company to call for an arbitration mechanism, inspired by Australia’s proposed legislation, that would force platforms covered by the EU Copyright Directive to share revenue fairly with publishers. They want to mimic Australian plans for an arbitration panel that would establish a fair pr..Read More
25 February 2021
Advertising
DIY advertising
Mediacorp unveils new automated ad buy platform
Mediacorp has launched a new self-service advertising platform that it hopes will provide an "easy, efficient and effective" way for businesses of all sizes reach their target customers. Named "Mediacorp AdDirect", the platform enables advertisers to create, order and track their media campaigns and will kick off with facilitating purchases..Read More
25 February 2021
Digital Disruption
SEO technologies
7 Emerging technologies in SEO and application
SEO is a dynamic industry. What worked some weeks ago might not work again right now. As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business. In this post, I’ll share with you seven emer..Read More
25 February 2021
Communications/PR
Sriram Ramakrishnan
Former ET Associate Editor and Resident Editor joins Adfactors PR
Sriram, former Associate Editor and Resident Editor - West of The Economic Times, has joined Adfactors PR as a Director in the Strategic Communications Group (SCG). He will be based out of Mumbai. The SCG provides C-Suite counsel for a wide range of corporate situations. The mandates of this Group are characterised by high stakes, urgency and uncertainty – wo..Read More
24 February 2021
