Independent agency network Concept Group has partnered with Numb3r Impact Agency, led by Rishi Kishnani and Tanmay Bahulekar. By pooling their resources, knowledge, and creative capabilities, both Concept Group and Numb3r Impact Agency aim to push the boundaries of traditional advertising models and introduce fresh, impactful approaches ..Read More
19 March 2024
The PR and Corp Comm industry is unpredictable and dynamic as no one can predict which new trend will come up in the next moment. To move forward in such moments, women leaders play an important role. So, to celebrate the spirit of the women leaders for mentoring the next generation of professionals in the PR and Corp Comm industry, exch..Read More
19 March 2024
Buffalo Soldiers, a fast-growing creative agency known for its digital prowess, has won the creative, digital and mainline mandate of Gulshan Group, the Delhi-NCR based real estate titan pivoting to luxury-only projects, following a competitive multi-agency pitch. The account will be served from the Delhi-NCR headquarters of the agency. ..Read More
19 March 2024
Spinnaker SCA will enable Publicis Sapient to strengthen its capabilities further in agile digital supply chain transformation. Some of the core capabilities and skill sets that Spinnaker SCA will bring include supply chain management and process improvement, supply chain design and analytics, supply chain planning, omni-channel or..Read More
19 March 2024
LinkedIn is expanding its Thought Leader Ads' capabilities so advertisers can sponsor content from any member, not just its employees. This move enables brands to amplify a diverse range of influential, trusted and expert voices and member posts on the platform. It will also allow brands to showcase voices beyond employees, for any..Read More
19 March 2024
Havas Media Network India, the media agency conglomerate of Havas India, and KlugKlug, one of India’s leading Influencer Tech stacks that identifies authentic and relevant influencers, have entered a strategic partnership. This collaboration is aimed at introducing unprecedented solutions in the space of influencer marketing signali..Read More
18 March 2024
Navneet Kumar Sehgal, Former IAS Officer of UP Cadre, has been named as Chairman of the Prasar Bharati Board. He will be serving in the position for the stint of three years or until he attains 70 years of age, as per the official order. An order dated March 15, 2024, which was issued by the Ministry of Information and Broadcasting read, ..Read More
18 March 2024
Global independent integrated marketing group, GOZOOP Group recently bagged the integrated creative and social media mandate for pleasure superstore - Love Depot, owned by TTK Healthcare Ltd. The mandate will be serviced by the group’s headquarters in Mumbai. The responsibilities of the group include crafting & executing a creat..Read More
18 March 2024
In a somber turn of events, the advertising world mourns the loss of one of its most illustrious figures, Fali Vakeel. The former Vice Chairman of Lowe Lintas breathed his last, leaving behind a legacy that shaped the Indian advertising landscape for decades. Fali Vakeel, revered for his visionary leadership and unparalleled creativity, s..Read More
18 March 2024
Global crisis management and resilience consultancy, CS&A International, enters India with its full portfolio of services and digital solutions spanning Risk, Issues & Crisis Management, Crisis Communication, Business Continuity Management, Emergency Response and, Crisis Training, Coaching, Auditing, Assessment and Simulation. Wit..Read More
18 March 2024
Crosshairs Communication, a renowned public relations agency, proudly announces its acquisition of the PR mandate for the esteemed India Today Conclave's 21st edition. This is the 11th edition that Crosshairs Communication has spearheaded. With the theme "Brand Bharat: An Assertive Nation in an Uncertain World," the conclave is..Read More
15 March 2024
Women have made significant strides in PR and Corp Comm, both as practitioners and as leaders. So, to celebrate the spirit of the women leaders who are breaking barriers in the PR and Corp Comm industry, exchange4media launched the 4th edition of e4m Women Achievers' Awards 2023. The awards honored the remarkable contributions of numerou..Read More
15 March 2024
Filter Coffee Co. has bagged the PR and influencer marketing mandate for Skinvest, following a competitive multi-agency pitch.Skinvest is a skincare line that combines Indian traditions with modern innovations to provide tailored solutions for Indian skin types. As part of the mandate, Filter Coffee Co will drive purpose-driven narrative..Read More
15 March 2024
The Worldcom Public Relations Group (WCPRG) will partner with International Communications Consultancy Organisation (ICCO) to present the voice of PR at the Cannes Lions Festival, from 17th to 21st June this year. ICCO has flown the PR industry flag at Cannes Lions festival and awards for over a decade, supporting and promoting PR agency..Read More
15 March 2024
Dentsu Creative has won the integrated creative mandate for Gemini Edibles & Fats India (GEF India). The account was won following a multi-agency pitch and will be serviced from the agency’s Chennai office. GEF India is a Hyderabad-based company engaged in the manufacturing, distributing, and branding of edible oils and special..Read More
15 March 2024
Part of the nasscom ecosystem, the foundation’s commitment lies in its core philosophy of TechForGood, ensuring technology’s accessibility and its role as a catalyst for social impact. Nasscom Foundation operates across diverse areas including social innovation, women’s entrepreneurship and skilling the youth, thereby i..Read More
14 March 2024
It’s been quite the quarter century for women working in public relations. I’ve lived all of it, as observer and practitioner, for exactly half my life: last month marked 25 years since I started working at PRWeek, as a ridiculously young and naïve features editor on the cusp of a new Millennium. I knew quite literally n..Read More
14 March 2024
Journalist-turned-communications strategist Boby Kurian and reputation industry veterans Madan Bahal and Rajesh Chaturvedi have formed a joint venture company, StratInk Consulting, offering CEOs and leading investors bespoke communications solutions for complex business environments. Bahal and Chaturvedi, founders of South Asia’s l..Read More
14 March 2024
Digital jukebox company TouchTunes has awarded its US PR business to SourceCode. As TouchTune's US PR agency of record, SourceCode is charged with helping the brand reach consumers through a range of marketing strategies - creative campaigns, digital initiatives and data-driven efforts designed to boost brand awareness among them. Source..Read More
14 March 2024
Experience Commerce (EC), a digital agency within the Cheil Network, announces that it has won the creative and social media mandate for The Sleep Company. This collaboration marks a stride towards enhancing The Sleep Company's digital footprint and brand resonance across various social media platforms. Founded in 2019, The Sleep Company..Read More
14 March 2024
PR Professionals, flagship of the PRP Group has recently clinched the digital media mandate for Housing and Urban Development Corporation Limited (HUDCO), India’s top public sector company specializing in housing finance and infrastructure project finance. The scope of the mandate encompasses the strategic management and expansion ..Read More
13 March 2024
All member agencies in APRA (Association Of Public Relations) have been required to undergo certification since 2003. In recent years, their focus has shifted towards enhancing the certification process, particularly to better accommodate agencies undergoing certification for the first time, ensuring maximum benefit and relevance. Agenci..Read More
13 March 2024
Verve Media, an integrated digital marketing agency, has secured the social media mandate for Hastha Global Ventures, a one-stop solution provider for Non-Resident Indians. As per the mandate, the agency will be responsible for boosting the brand’s social media presence and increasing the brand's visibility by deploying creative ca..Read More
13 March 2024
Ideosphere has announced that they’ve been selected to support Magnite, the largest independent omnichannel sell-side advertising company, with its public relations needs in India. Ideosphere will support Magnite’s India communication programme and elevate Magnite’s share of voice as the company’s presence in Indi..Read More
13 March 2024
In an exclusive interaction with MediaBrief, Vidhi Shah, Co-Founder of Synapse PR, highlights the motivation behind opening her own PR firm, Synapse, and its USPs that distinguish it from its competitors. She highlights some successful campaigns by Synapse and underscores the unique perspective she provides to the PR industry as a woman ..Read More
13 March 2024
Ruder Finn has acquired digital marketing agency Flightpath, expanding the firm’s digital integration group and its AI-powered studio RF Studio53. The acquisition will bring to Ruder Finn a 25-person creative and digital team, which will be led by Flightpath founder and CEO Jon Fox. Fox will report to Ruder Finn global CEO Kathy Bl..Read More
12 March 2024
The PR and Corp Comm industry is filled with unpredictable moments and to move forward in such moments women leaders play an important role. So, to celebrate the spirit of the women leaders for mentoring the next generation of professionally in the PR and Corp Comm industry, exchange4media launched the 4th edition of e4m Women Achievers'..Read More
12 March 2024
The India Chapter spearheaded by Radhika Iyengar of Credera, a global, boutique technology and consulting firm, aims to empower women and girls through impactful programs, opportunities, and business-building resources in new and emerging technologies as well as in leadership building. WIT Global is designed to connect and empower women ..Read More
12 March 2024
With just 4 days left until Creators United 2024, the excitement is building as fans eagerly anticipate the gathering of Asia’s most prominent creators and influencers. Leading the event is Bollywood sensation Kartik Aaryan, whose undeniable charisma is sure to electrify the audience. Hosting the prestigious Creators United Awards ..Read More
12 March 2024
TikTok could be eyeing a new way to take on Instagram, with a new “TikTok Photos” app reportedly in development.As reported by The SpAndroid, in the back-end code of the current TikTok app, some new references to “TikTok Photos” have appeared within the code strings. The code appears to suggest that TikTok users w..Read More
12 March 2024
Healthcare education and training organization Cliniminds has partnered with Bizzcom Solutions as its official PR partner. This collaboration marks a significant milestone in both companies’ efforts to enhance visibility and communication within the healthcare and pharmaceutical industries. Bizzcom Solutions, founded by esteemed en..Read More
11 March 2024