Podium
PODIUM
“Brand activism” - the new embodiment of corporate values
Brands extend their CSR role by expressing disapproval of contentious and socially divisive issues
Read more at https://www.exchange4media.com/marketing-news/on-brands-taking-a-knee-in-divisive-times-105454.html
Social
Youtube NFT
CEO hints NFT helps creators in source of revenue
YouTube NFTs may be in the works. In a letter published today, YouTube CEO Susan Wojcicki suggested the company is looking to branch into NFTs in the future as another source of revenue for creators. “We’re always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, including things..Read More
27 January 2022
Communications/PR
Annual Crisis
Top 20 annual crisis 2021
It seemed Ozy Media was well on its way to securing its stature as “the new and the next” multimedia organization its charismatic leader, Carlos Watson (pictured) envisioned. The digital media company’s staff was up to 75, cranking out content like Watson’s eponymous YouTube talk show, which drew guests ..Read More
27 January 2022
Communications/PR
New PR Business
Accelerator venture launch new PR business
PR Agency One has launched an accelerator programme to help build and grow new communications businesses. The new venture, One Accelerator, will provide a framework of support to fledgling agencies, including providing start-ups with capital, marketing and sales support and back office resources, with the aim of de-risking the funding ga..Read More
27 January 2022
Marketing Economy
QR Codes
Codes on TV ads give interactivity boost with growth
QR codes have gone through the hype cycle of inflated expectations followed by sinking disillusionment that occasionally comes with innovation. The black-and-white labels once were touted for their ability to make advertising more interactive with smartphones, but they also were mocked by some as gimmicky. Instead of dismissing QR codes ..Read More
27 January 2022
Communications/PR
Digital PR Trends
Digital PR trends emerging should pay attention to marketing
Digital PR is constantly evolving, and if you want to stay ahead of the game, you need to be aware of the latest trends. More so in the post-COVID world! As a marketer, it's important that you stay up-to-date on the latest digital PR trends. By doing so, you'll be able to create more effective communications campaigns and better engage w..Read More
27 January 2022
Brand
Amazon Apparel
A real-world clothing store
After upending brick-and-mortar retail, Amazon is opening a clothing store in the physical world. The first Amazon Style store, located in the Los Angeles suburb of Glendale, California, will open its doors later this year, the company announced Thursday. The store will feature women’s and men’s apparel, shoes, and accessorie..Read More
24 January 2022
Brand
Taco Business School
The fast food operator gets business serious
Class is in session at Taco Bell, which announced yesterday that it’s opening a business school—but not to give students a bachelor’s in burritos. The fast-food chain is teaming up with the University of Louisville to in..Read More
24 January 2022
Marketing Economy
Top 5 marking trends of 2022
Sujata Dwibedy “Personalisation is going to play a big role in 2022”
The year 2022 will be the year of Personalisation and Customisation, Video, Social Commerce, Voice Search, and Privacy, Trust and Transparency, according to Sujata Dwibedy, Group Trading Director, Amplifi, dentsu India. Here are the details why; ersonalisation is going to play a big role in 2022. A single size does not fi..Read More
24 January 2022
Digital Disruption
Netflix India
“I am Frustrated with lack of success in India” Reed Hastings
Video streaming company Netflix has been finding it difficult to crack the price-sensitive Indian market even after six years of its launch in the country, Reed Hastings, Netflix Co-Founder, mentioned during the Q4 earnings conference cal..Read More
24 January 2022
Media
Nick Neram
Colors Tamil to engage viewers in local languages
The true definition of happiness is in finishing classes and tuning in to watch your favourite Nicktoons. Colors Tamil, the fastest growing GEC of Tamil Nadu, is all set to entice its young viewers’ with the launch of ‘Nick Neram’, a kids’ special segment, from the house of Nickelodeon. As a part of this spec..Read More
24 January 2022
Communications/PR
IBM Consolidates
CCO Jonathan Adashek assumes oversight of marketing
IBM CCO Jonathan Adashek — who has spent much of his two-year tenure overhauling the tech giant’s comms function — has added oversight of the company’s marketing division to his responsibilities, which most recently were handled by CMO Carla Piñeyro Sublett. Adashek now formally serves as CCO and senior VP ..Read More
20 January 2022
Communications/PR
#BettyWhiteChallenge
Uber's Canine Apology to Dog owner
Uber Chief Executive Officer Dara Khosrowshahi took to social media to apologize for how its commercials are causing some dogs to overreact. The Uber Eats spots he is referencing feature the sound of doorbells, which prompt some dogs to react as though their own home’s alert system is going off. The spots are part of the..Read More
20 January 2022
Marketing Economy
Walmart's Metaverse
“We are testing new ideas all the time” Walmart
In the future, Walmart may be embracing the metaverse with open arms. On December 30, the multinational retail corporation filed a series of trademark applications to establish its own cryptocurrency and collection of non-fungible tokens (NFTs), according to a report from CNBC. Along with the creation of a virtual currency, Walmart&rsquo..Read More
20 January 2022
Appointments
3 hospitality brands with Criesse Communications
Dennis Taraporewala welcome the brands to join
Having built itself a lasting reputation across hospitality, luxury, lifestyle, education and entertainment, PR and integrated communications agency Criesse Communications has established itself as the go-to public relations firm in the country. To start the year off with a bang, Criesse has onboarded three hospitality clients incl..Read More
20 January 2022
Appointments
Shreya Sharma
ShareChat with Shreya as a comms head
Shreya Sharma has joined ShareChat as Head of Communications. Prior to joining ShareChat, she worked with Dream11 and Dream Sports as the Director – Corporate Communications and PR, for over 3 years. Announcing her move on LinkedIn, she said, “Turning a new page in my career, I am excited to share that I have joined&nbs..Read More
20 January 2022
Communications/PR
Communicating In The Metaverse
Weber Shandwick EMEA chief: Michael Frohlich
The metaverse represents a considerable shift in how, as a technocratic civilisation, we are advancing technology. While there is – as yet – no universal definition, the metaverse is most commonly described as a shared virtual space that enables users to maintain a persistent identity across platforms, not only for entertainm..Read More
19 January 2022
Sponsorship
Sponsors Ask Questions
Lacoste to 'review' Novak's Australia crisis
Novak Djokovic has departed Australia after authorities canceled his visa for a second time. Now, one of his sponsors wants a word. Lacoste said Monday that it wants to review events that sparked a nearly two-week legal battle and prevented the unvaccinated Serbian from defending his Australian Open title. Australia requires internationa..Read More
19 January 2022
Communications/PR
GAINS In India
H&K wins comms mandate for GAINS in India
The Global Alliance for Improved Nutrition (GAIN) has appointed Hill+Knowlton Strategies (H+K) as its official communications agency of record in India, following a competitive pitch. The agency will be responsible for developing and implementing an integrated communication strategy for the ‘Commercialization of Biofortified ..Read More
19 January 2022
Communications/PR
Davidson PR & Communications with for Kerala IT Parks
January to December 2022 DPC for Kerala IT Parks
Davidson PR & Communications (DPC) has announced partnership with Kerala IT for Media and Public Relations Services for the span of January to December 2022. As part of the mandate DPC will be responsible for all the PR activities con..Read More
19 January 2022
Advertising
YouTube Brand Connect
A creator tool to pitch to brands
We’re here to give a preview of a new feature that will be rolling out to creators over the next few months called Media Kit. Media Kit is a feature available through YouTube BrandConnect with the goal of helping creators pitch..Read More
19 January 2022
Brand
Vegan Beauty Brands
The science behind creating one
It feels like we can’t go a week without a new celebrity beauty brand hitting our Instagram feed (and inbox). Lately, the trend on top of the trend is to make said lines vegan. But, what goes into creating a vegan beauty brand? Star-backed or not, it starts with finding the right manufacturer and sourcing raw ingredients, companies..Read More
18 January 2022
Workspace
Slow Productivity
Have fewer things to work on
In early December, the Congressional Progressive Caucus endorsed the Thirty-Two-Hour Workweek Act. This bill, introduced by a California Democrat, Mark Takano, amends the 1938 Fair Labor Standards Act to reduce the federally recognized standard workweek from forty hours to thirty-two. The direct beneficiaries of this change would be hour..Read More
18 January 2022
Digital Disruption
Jack Dorsey & Bitcoin
Building an open bitcoin mining system
Former Twitter CEO Jack Dorsey has announced he is building an open and fully decentralised Bitcoin mining system, at a time when crypto mining has raised serious energy consumption and mega e-waste generation concerns. In his latest tweet, Dorsey, who renamed his financial services company Square to Block in December last year, said: &q..Read More
18 January 2022
Appointments
Hero Lectro
The Mavericks get on their e-bikes!
The Mavericks India has announced that it has won the national communications mandate for Hero Lectro E-Cycles following a competitive multi-agency pitch. As part of the engagement, Mavericks will work with Hero Lectro to drive specific narratives around the category as well as the brand, through strategic marketing and communication cam..Read More
18 January 2022
Media
Chinese New Year
BBC and The Guardian's food faux pas!!
With Chinese New Year around the corner, UK media outlets The Guardian and BBC decided to publish recipes around dishes during the festive period. Unfortunately, the image accompanying the recipes showed joss paper, ancient Chinese coins and an envelope given out at funerals (I was born in South Delhi. Just before the pandemic-induced lockdowns took effect, I visited an old neighbourhood in which I grew up. Everything seemed smaller. Perhaps because I’m much taller now than I was then in my pre-teens. Or, perhaps, because our lives have become ‘bigger’ in so many ways. Bigger houses, bigger ..Read More
17 January 2022
Communications/PR
The Year Of ESG
A focus on helping clients achieve ESG goals
As we step into 2022 and look forward to it as a year full of hope and possibilities, e4m PR and Corp Comm presents the “Year-ender story of 2021” series with the theme 'The possibilities that the new year holds for PR agencies and the way ahead'. The series encompasses the views, opinions and thoughts of some of the leading ..Read More
17 January 2022
Experiential
#ShavesForGood
Publicity stunt or what...you decide?
Armed with scissors and combs, Bombay Shaving Company has been travelling through the bylanes of Delhi for the last month. Going around in its mobile salon it has been giving a superior salon experience to many for whom it would otherwise have been inaccessible. Bombay Shaving Company has only one concept salon in Delhi to allow patrons ..Read More
17 January 2022
Communications/PR
Qwoted
Ranks 100 Best Storytellers In PR
Qwoted, a social platform that connects media and sources, has released its inaugural list of 100 PR professionals ranked as the best storytellers in the business. The Qwoted 100 list was compiled by ranking 40,000 users based on factors including the speed of reporter replies; reporter ranking; hit rate of pitches to responses from medi..Read More
17 January 2022
Journalism
FIFA Exposed
Andrew Jennings: the reporter who brought down FIFA
Jennings was the scourge of football governing body FIFA for decades, exposing extensive corruption around how countries were awarded hosting duties for World Cups in a 2006 book and for BBC Panorama in 2006, 2010 and 2018. He was also an unflinching critic of his fellow sports reporters, who he felt were unwilling to bite the hand ..Read More
17 January 2022
Communications/PR
Agility 2022
Go-to tech PR assets and more...
As we step into 2022 and look forward to it as a year full of hope and possibilities, e4m PR and Corp Comm presents the “Year-ender story of 2021” series with the theme 'The possibilities that the new year holds for PR agencies and the way ahead'. The series encompasses the views, opinions and thoughts of some of the leading ..Read More
13 January 2022
