Podium
PODIUM
“Brand activism” - the new embodiment of corporate values
Brands extend their CSR role by expressing disapproval of contentious and socially divisive issues
Read more at https://www.exchange4media.com/marketing-news/on-brands-taking-a-knee-in-divisive-times-105454.html
Brand
Airbnb’s “Home Alone” stunt
A chance to relive that famous Xmas movie
Airbnb is doing a marketing thing: It appears that you plus three other people can win a one-night stay in the house in Winnetka, Illinois, that was the setting of 1990 hit film “Home Alone. Ha, that’s fun. I’m a ’90s child and have pretty fond memories of that movie, and even more, of that house! O.K., let’..Read More
03 December 2021
DE&I
Who Earns What?
EMEA Race/Gender pay & leadership gaps
Exclusive data from PRovoke Media's 2021 Best Agencies to Work For study reveals the extent of the pay and promotion gap at EMEA PR agencies, with far more men than women coming into the top income brackets and very low rates of Black and ethnic minority professionals in leadership roles. The findings, based on extensive responses from w..Read More
03 December 2021
Social
#TikTokMadeMeBuyIt trends
TikTok publishes top sellers
Seeking gift inspiration for the young hipsters in your life? This could help – TikTok has today published a listing of some of the most popular products on the platform over the last year, which were featured in various #TikTokMadeMeBuyIt trends. The listing, which has its own mini-site, features 23 products, ranging from clo..Read More
03 December 2021
Media
MSN Edges Closer To BBC
Top 50 English language news sites
There were 1 billion visits in October to the Microsoft site which aggregates news, as it continued to eat into the BBC’s position as the leading news site in the world. Bbc.co.uk and bbc.com meanwhile had 1.1 billion visits from around the world in October, according to data from web analytics firm, Similarweb. Similarweb’s ..Read More
03 December 2021
Digital Disruption
Bitly's First Acquisition
Expand touchless tech offerings
Leading link management tool Bitly announced its recent acquisition of QR code generator platform Egoditor GmbH. The decision will expand Bitly’s already growing SaaS solutions to capture a wider marketer in search of digital experience platforms. Egoditor is well-known for its decade-long dominance in the QR code software market. ..Read More
03 December 2021
Communications/PR
Richard Edelman
'Don't surrender to the ad agencies..'
Business consultancies such as McKinsey and Accenture Interactive are known to be giving traditional advertising networks a run for their money as they build up on their offerings to include digital and media services. While this might seem like a challenge concerning only ad agencies, PR agencies and professionals should not be resting ..Read More
02 December 2021
Marketing Economy
Madras Global
Bolsters Deloitte Digital marketing services
Deloitte Digital adds Madras Global at a moment when digital content production is skyrocketing, putting the onus on marketers to not only generate higher volumes of output but also ensure work is relevant and engaging. In a press statement, Sam Roddick, global head of Deloitte Digital, painted consumers as facing a "tsunami of cont..Read More
02 December 2021
Communications/PR
Risk Is Everywhere
ESG, DEI and risks at large
Corporations are becoming proactive in the communities in which they operate, underscoring the urgency for an increasing number of public-private partnerships to better address future risks, such as the new Covid-19 variant, Omicron. But how do multinationals take into consideration a country’s risk profile to address gaps in polic..Read More
02 December 2021
Social
UK Competition Watchdog
Orders Meta to sell GIPHY
Facebook's parent company, Meta, has been directed to sell animated images platform, GIPHY by UK competition watchdog. The Competition and Markets Authority (CMA) found that Facebook's acquisition of GIPHY last year would reduce competition between social media platforms and that the deal has already removed GIPHY as ..Read More
02 December 2021
Media
The Hindu Group
Krishna Prasad exits as Group Editorial Officer
Veteran journalist Krishna Prasad has announced his surprise exit from The Hindu Group Publications Private Limited. He served as the Group Editorial Officer in The Hindu Group Publications Private Limited since April 2021. In a brief message, Prasad wrote, “Dear All, With a dash of disappointment but some satisfaction, I..Read More
02 December 2021
Communications/PR
Non Fungible Tokens
Ruder Finn wins mandate for WazirX NFT
Ruder Finn, a global, integrated communications consultancy, has been entrusted with the communications mandate for WazirX NFT Marketplace- India’s first and most trusted non-fungible tokens (NFTs) marketplace. Cementing this win, Ruder Finn India jumps on the NFT bandwagon by being the first-ever communication agency in India to m..Read More
01 December 2021
Advertising
Sustainable Ads
MG Motor's full carbon offset digital campaign
MG Motor announced they've partnered with global ad tech platform Good-Loop on a new climate-friendly online ad campaign to promote its new electric vehicle. Digital advertising leaves a substantial carbon footprint around the globe, with a typical campaign emitting 5.4 tonnes of carbon dioxide - almost half what an average person ..Read More
01 December 2021
Communications/PR
Responsible Transparency
Knight Frank's PR - Piyali Dasgupta
In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital, especially in the pandemic period. At the same time the industry has been facing stiff challenges, moreover client expectations have also increased, with more emphasis being given to digital and online repu..Read More
01 December 2021
Social
“It feels like it’s fading”
The Clubhouse hype is over...or is it?
Clubhouse co-founder Paul Davison is a bundle of energy when he joins the Microsoft Teams call from his home in California. His high spirits contrast with the popularity of his audio-only chat app. Launched in March 2020, the app went semi-viral earlier this year before it tumbled dramatically in Apple’s App Store rankings. “..Read More
01 December 2021
Social
The Influence of LinkedIn
Building a brand with LinkedIn
LinkedIn isn’t just for keeping tabs on your old colleagues anymore. Many small business owners have found incredible benefits from including LinkedIn as part of their social media strategy, from building brand recognition to connecting with valuable mentors to finding new clients. While you can gain plenty of traction simply by po..Read More
01 December 2021
Environment
Media Plurality (OFCOM UK)
Google and Meta's influence over online news questioned
The ways in which consumers and citizens interact with news media have changed dramatically in recent years. New technology has enabled people to engage with news in previously unforeseeable ways and has challenged the business models of traditional news media organisations. Against this backdrop, media plurality remains the cornerstone ..Read More
30 November 2021
Communications/PR
AI & PR
The AI skills and knowledge shortfall
The report is co-authored by CIPR AIinPR members Professor Anne Gregory and Dr Swati Virmani. It finds a significant number of PR practitioners have limited knowledge of AI and lack confidence in using it (43.2%), compared with only a small number who feel “very comfortable” (13.9%). The message is clear. The PR industry is n..Read More
30 November 2021
Social
#BoycottJioVodaAirtel
Cancel culture hits Telcos
The telecom industry is next in line in the tariff hike saga, after the petrol industry. With effect from December 1 Airtel, Jio, Vodafone have announced to increase their talktime charges. The pandemic meant telcos had to wait for almost two years to implement any meaningful tariff hike. The last major tariff hike took place in December..Read More
30 November 2021
Experiential
Human intelligence & AI
Delivering customer experience at scale
The influence of digitization in customer experience reminds Neil Barman, Chief Growth Officer, Yellow.ai of the term - Digital Darwinism, who spoke about CX Revolution at The Maddies Awards 2021– the seventh edition of the Mobile M..Read More
30 November 2021
Brand
Old Spice Recalled
Cancer-Linked Benzene Discovery
Just a few months after multiple high-profile recalls for tainted sunscreen, Procter & Gamble Co. (P&G) issued a new recall over the Thanksgiving holiday weekend for more than 15 Secret and Old Spice-branded spray deodorants and other aerosol-based products. The company says that samples of these products have returned positive f..Read More
30 November 2021
Environment
Fashion & COP26
A commitment to sustainability and supply chain transparency
At the Cop26 conference, high-profile British brands including Stella McCartney, Burberry and Mulberry presented their visions for an ethical, sustainable industry. Now, there is an increasing demand for all fashion companies to make legally binding commitments to address the impact their supply chains have on the environment. While hund..Read More
29 November 2021
Digital Disruption
Writing AI
Jarvis AI will write your marketing copy!
Jarvis is an AI system Zuckerberg has built to control his home and perform basic tasks, such as turning the lights off or on, control a particular room’s temperature, playing music, opening doors, and so on. The home AI uses natural language processing and speech recognition to understand the user’s voice, and the context of..Read More
29 November 2021
Media
Lionsgate OTT
"Not trying to serve the entire family"
The newest OTT platform in town is Lionsgate Play and it’s already seen a successful year of operation in the country. As Lionsgate Play’s first Indian original Hiccups and Hookups starring Lara Dutta and Prateik Babbar and directed by Kunal Kohli has just released, we speak to Jeffrey A Hirsch, president and CEO of Starz, a ..Read More
29 November 2021
Appointments
Sunaina Jairath
CRED gets a new Communications lead
Sunaina Jairath has joined CRED as Communications Lead. Earlier, she contributed to Perfect Relations where she worked for more than 17 years as Director Strategy & Public Policy. Jairath has 18+ years of experience in communication consultancy, Public Relations, and Media Management. Her other specialties are in Policy communic..Read More
29 November 2021
Communications/PR
Agency Partnerships
Beeing Social & Mavcomm partner for Fan Anywhere
Fan Anywhere, a start-up building the world's first platform for NFTs, and NFTs & Fan Tokens of sports clubs, has assigned their Digital & Communications mandate to creative digital agency - Beeing Social & boutique reputation consulting firm - Mavcomm Consulting. Beeing Social-Mavcomm Consulting team will deliver a whole hos..Read More
29 November 2021
DE&I
PR Ageism Exposed
33% UK comms women have experienced ageism
More than one in three women working in UK comms has experienced ageism. That's according to new data commissioned by Women in PR (WIPR) as it launches a competition to recognise 45 outstanding female PR professionals aged over 45. The research found more than half of women under 50 admit they didn't see a future in the part of the indus..Read More
25 November 2021
Social
Lush's Social Stand
Cosmetics firm Lush deactivates some social media accounts
The company said that from Friday, its Instagram, Facebook, TikTok and Snapchat pages will be shut down. The policy will be rolled out across all 48 countries Lush operates in. However, the company will continue to operate on Twitter and YouTube "for now", as looks to "build better channels of communication elsewhere"..Read More
25 November 2021
Communications/PR
Anuradha Roy Chowdhury
DP World's new Head of Communications
Anuradha Roy Chowdhury has joined DP World as Head of Communications. Chowdhury’s previous stint was with Marico Limited where she worked for 3 years as Head of Corporate Communications, Brand PR and Corporate Social Responsibility. Chowdhury is a highly experienced communications professional with expertise in corporat..Read More
25 November 2021
Workspace
Is It Time...??
The 4 day working week is here
4 Day Week Global is a not-for-profit community established by Andrew Barnes and Charlotte Lockhart to provide a platform for like-minded people who are interested in supporting the idea of the 4 day week as a part of the future of work. This idea was born out of the waves of attention we received from around the world in reaction to our..Read More
25 November 2021
Workspace
Focus on the ‘Enthusiastic Stayers’
A strategy to combat the Great Resignation
Americans are quitting their jobs at staggering rates, making it an exciting time to shop around for a new gig while recruiters do everything they can to court new workers. But as companies push hiring efforts into overdrive, management researchers say they’re neglecting the real stars of the workforce: enthusiastic stayers. These ..Read More
25 November 2021
Communications/PR
'PR Industry Roars Back’
PRCA UK Census 2021
The Public Relations and Communications Association (PRCA) has published the results of its flagship annual UK PR and Communications Census, showing that the industry has roared back. This year’s research, sponsored and carried out by 3Gem, is based on survey responses from 541 PR and communications professionals across the UK. Aft..Read More
24 November 2021
