Podium

PODIUM

“Brand activism” - the new embodiment of corporate values

Brands extend their CSR role by expressing disapproval of contentious and socially divisive issues

Brand
The 'third space' by Toyota

Toyota taps interest in cars with Pinterest push for Sienna

Toyota's partnership with four creators on a Pinterest content campaign seeks to change attitudes about minivans and position the Sienna as a vehicle well-suited for consumers who are increasingly using their cars as a "third space" for date nights and man caves while the pandemic continues to disrupt daily life. Toyota is marketing the Sienna as a part o..Read More

04 March 2021

Advertising
‘It’s Up to You’ - vaccination

Largest public education ad campaign in U.S. history

For tens of millions of Americans still unsure about taking coronavirus vaccine shots, advertising industry experts and government scientists have a new message: “It’s Up to You.” That message and accompanying ad campaign — shaped by months of consumer research and backed by more than $50 million in donated funds — is to be unveiled Th..Read More

04 March 2021

Marketing Economy
Google's inclusive marketing

Your business is your brand...start here

As we saw in our top consumer search trends of 2020, consumers are placing more value on individual needs and experiences. The expectation is now on brands to keep up — moving inclusive marketing from something nice for brands to do to something brands must do. At Google, we’re committed to championing change, and we’ve made inclusive marketing a ..Read More

04 March 2021

Social
No social ageism

Social media is not restricted to younger demographics, far from it...

I am Gen X. And I have changed. When I was a kid, I had a length of scratchy string around my neck with my front door key on it and a Casio digital watch. They were the only things I needed when I went out to play after school. And that watch was the only digital thing that I owned. Today, I have a smart watch, iPhone, iPad, an Alexa in every room and every bit of ..Read More

04 March 2021

Social
‘Live Rooms’

Instagram's promotes live broadcasts with up to four creators

Instagram today announced it’s adding a much-requested feature to its app with the launch of “Live Rooms,” which allow up to four people to broadcast live together at the same time. Previously, the app only allowed users to live stream with one other person, similar to Facebook Live. The company says it hopes Live Rooms will open up more creative ..Read More

04 March 2021

DE&I
AGENCIES: There is no place to hide now...

VaynerMedia CEO's under fire: said: "he would hire two Black leaders to C-suite by Jan 2021"

Sooo you might have heard about Gary Vaynerchuk’s recent brush with a frightening foe: his own deadline. ICYMI…  In 2020, the VaynerMedia CEO (very publicly) said he would hire two Black leaders to the agency’s C-suite by January 1, 2021. He didn’t. Then this week, a VaynerMedia spokesperson told Adweek that Vaynerchuk “&lsq..Read More

03 March 2021

Communications/PR
"A year of resurgence"

ICCO’s latest global confidence tracker

Public relations professionals are feeling increasingly optimistic about their organisation’s future according to the results of the ICCO’s latest global confidence tracker. More than 400 ICCO members from across the world took part in a single-question study conducted by Question and Retain. The data reveals confidence levels returning following the im..Read More

03 March 2021

Communications/PR
PR and digital on par

Pearson's digital first mantra explains Bhavya Suri

As part of our series on ‘PR Conversation’, we at Adgully are speaking to some of the industry leaders from both PR agencies and the corporate communications world about how PR as a business and communication tool has evolved and grown over the years. In the last 10 years, PR has taken a different dimension, especially after the entry of social media in..Read More

03 March 2021

Case Study
Airbnb bucks the trend

Airbnb has become a verb and denotes a way of traveling and staying local

Online travel shoppers are ruthless. They just want the lowest price served up to them in the fastest way possible and care nothing for brand loyalty. Or so the conventional wisdom goes. Airbnb’s S-1 filings, however, show that it is possible to break that mold and win over customers with a unique brand in the age of the ubiquitous Google search. Perhaps the ..Read More

03 March 2021

Content
Repurpose Zoom content

Clever ways to repurpose webinar content

As any marketer knows, running webinars takes a lot of work. The research and prep, sourcing speakers, managing event promotion and asset creation, and of course, running the live event. After all that time and effort you put into making your webinar, wouldn’t you want to squeeze as much as you can out of your efforts? Webinars aren’t one-and-done event..Read More

03 March 2021

Social
Welcome the new CCO

The Chief Compliance Officer, the Government and social media guidelines

The government is today expected to announce the social media and intermediary guidelines, which will be applicable to firms like Facebook, Google, Twitter and others. According to a document shared by the Internet Freedom Foundation ahead of the formal announcement, the rules are going to be called “Information Technology (guidelines for intermediaries and d..Read More

02 March 2021

Journalism
Authory

A personal publishing platform for journalists

The platform goes beyond the results of simply searching your own name on Google, claiming to find every last article carrying a user’s byline that exists in cyberspace. Once captured the articles are protected even from the demise of the website on which they first appeared. Authory continues to automatically update a user’s portfolio with their latest..Read More

02 March 2021

Marketing Economy
Ice cream + Netflix

Netflix was not the only sales pandemic winner

Sugary snack-food purchases increased 8% in 2020, according to data from research company Numerator's Sweet Treat Tracker. And as with so many other retail categories, much of the buying took place online, Numerator says. Baking chips and mixes was the best performing category, up 24% in 2020. The trend continued into 2021. Year-to-date 2021 sales saw 23% growth ve..Read More

02 March 2021

Workspace
Thanks Stamford

Researchers identify four causes zoom fatigue and simple fixes

Even as more people are logging onto popular video chat platforms to connect with colleagues, family and friends during the COVID-19 pandemic, Stanford researchers have a warning for you: Those video calls are likely tiring you out. Prompted by the recent boom in videoconferencing, communication Professor Jeremy Bailenson, founding director of the Stanford Virtual ..Read More

02 March 2021

Event
Women Disruptors Summit 2021

March 4th turns the spotlight on Women Leaders

The year 2020 has been the toughest year that everyone has come across. The global pandemic has crippled every nation in the world and we are still fighting to overcome it and terrible consequences brought about by it. However, amid all the gloom and disruption, it took a pandemic to bring into prominence the leadership skills of women and the inner strength and re..Read More

02 March 2021

CSR
CSR shouldn't be legally mandated

Premji points to plight of disadvantaged due to pandemic

IT czar and philanthropist Azim Premji on Saturday said companies should not be legally mandated to engage in corporate social responsibility (CSR) as such contributions to society need to "come from within". Premji, who donated Rs 7,904 crore in donations last year (Rs 22 crore a day), also highlighted that the COVID-19 crisis was a "wake up call&qu..Read More

01 March 2021

Media
Let it be a sharing world Google...

INS wants Google India to compensate newspapers, share ad revenue

The newspaper industry has asked tech giant Google to compensate newspapers for use of the content published by the newspapers, and share 85% of advertising revenues earned on their content. In a letter to Google India country manager Sanjay Gupta, the Indian Newspaper Society (INS) has pointed out that Google must pay for news generated by the newspapers, which em..Read More

01 March 2021

Communications/PR
For all you tech PR folks...

Podcast: Rich Williams on the human side of Tech PR

Connect2 Communications founder and president Rich Williams is a big believer in the persuasive power of telling very real, very human, stories, and putting them at the center of communications strategies —even when clients are tech companies through and through. Williams joins Diana Marszalek on the PRovoke podcast to discuss the art of mining for and promot..Read More

01 March 2021

Marketing Economy
The power of messaging

Messaging channels are surging and critical to marketing success

Businesses used to get by with fixed and predictable storefronts, whether physical or digital. Advances in personalization can revitalize the digital experience, but even this isn’t enough. Many customers also expect two-way interaction with a brand through messaging or online chat. These customer expectations are dynamic, so it’s useful to see how mark..Read More

01 March 2021

Appointments
Public policy and external affairs

Amjad joins Godrej as Group Head, Corporate Affairs

Godrej has onboarded Ishteyaque Amjad as the Group Head, Corporate Affairs. In this newly created role effective from March 1 2021, he will be responsible for establishing and spearheading the Public Policy and external affairs for the group. Amjad will be directly working with the promoters of the company. Prior to this role, he was working with The Coca Cola Comp..Read More

01 March 2021

Communications/PR
Edelman takes a stand

Commstech to combat global disinformation with fact-based communications

Today, Edelman announces the launch of Edelman’s Disinformation Shield, a global solution designed to help the private sector combat disinformation that could threaten their business interests. Edelman’s newest CommsTech offering, Disinformation Shield will enable companies to monitor for disinformation, including on the dark web, and combat it with tra..Read More

26 February 2021

Social
LinkedIn is freelancing

A new marketplace - find, connect and pay freelancers all on the platform

As it looks to play a key role in connecting users to opportunity in the gradual COVID-19 recovery, LinkedIn is reportedly developing a new freelance marketplace platform which will enable businesses to find, connect with, and pay freelancers all on the platform. The process would also include the development of a digital wallet, which would facilitate payments on ..Read More

26 February 2021

Communications/PR
A quarter page ad in WSJ...& bad Wifi

AT&T on its knees with an unhappy 90 year old customer

We’ve all be there. Staring at the screen as an online video stutt-tut-ters for what seems like hhhhhhh-hours. The frustration is so mighty it can best even the most patient viewer. And, it would seem, even those who should – by now – know a little better. Earlier this month Aaron Epstein, a 90-year-old Californian, decided he was not going to tak..Read More

26 February 2021

Marketing Economy
2021: Adobe survey

Brands displaying empathy will see customer experience

The findings show that as digital convenience becomes a commodity, empathy by brands will be a key differentiator for customer experience. Brands that engages with target customers on an emotional level without hard selling product and services will win loyalty. However, most organisations are still a long way from authentically displaying digital empathy. Just ove..Read More

26 February 2021

Communications/PR
Remain in the game

Barco's Aashna Khurana and B2B marketing in a hybrid world

The year gone by has brought about unprecedented changes. It led to the emergence of new processes and protocols as well as suspension of the established norms of marketing communications and customer engagement. The good thing is that the communication strategies had already evolved. Digital marketing had made a global impact and companies had started spending mil..Read More

26 February 2021

Communications/PR
A multifaceted Anheuser-Busch

Best in show' for Covid-19 response: Sabres 2021

Anheuser-Busch took home top honors at the virtual Innovation SABRE Awards on February 24 for its work with responding to Covid-19. The multifaceted campaign was praised as an excellent example of how corporations could use their influence to make a difference during an unprecedented crisis. From championing blood drives, to producing and distributing hand sanitize..Read More

25 February 2021

Brand
Laughing cow

Crowdsourcing laughter worldwide to lighten mood

Laughing Cow's anniversary campaign is a sign of how brands have returned to lighthearted themes after consumers started to grow weary of advertising that referred to pandemic uncertainties. Generation Z was among the first consumer groups to express an interest in a return to fun advertising to help fill the hours spent in isolation. With people stuck at home, the..Read More

25 February 2021

Media
Australia-style tech payments

European publishers team up with Microsoft

Four press publishing coalitions in Europe have teamed up with the tech company to call for an arbitration mechanism, inspired by Australia’s proposed legislation, that would force platforms covered by the EU Copyright Directive to share revenue fairly with publishers. They want to mimic Australian plans for an arbitration panel that would establish a fair pr..Read More

25 February 2021

Advertising
DIY advertising

Mediacorp unveils new automated ad buy platform

Mediacorp has launched a new self-service advertising platform that it hopes will provide an "easy, efficient and effective" way for businesses of all sizes reach their target customers. Named "Mediacorp AdDirect", the platform enables advertisers to create, order and track their media campaigns and will kick off with facilitating purchases..Read More

25 February 2021

Digital Disruption
SEO technologies

7 Emerging technologies in SEO and application

SEO is a dynamic industry. What worked some weeks ago might not work again right now. As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business. In this post, I’ll share with you seven emer..Read More

25 February 2021

Communications/PR
Sriram Ramakrishnan

Former ET Associate Editor and Resident Editor joins Adfactors PR

Sriram, former Associate Editor and Resident Editor - West of The Economic Times, has joined Adfactors PR as a Director in the Strategic Communications Group (SCG). He will be based out of Mumbai. The SCG provides C-Suite counsel for a wide range of corporate situations. The mandates of this Group are characterised by high stakes, urgency and uncertainty – wo..Read More

24 February 2021

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