Podium

PODIUM

“Brand activism” - the new embodiment of corporate values

Brands extend their CSR role by expressing disapproval of contentious and socially divisive issues

Journalism
Special Citation: Pullitzer

Darnella Frazier : Teen who filmed George Floyd’s murder

Darnella Frazier, the teenage girl who whipped out her cell phone and recorded the police murder of George Floyd last summer, a video that rocked the nation, has received an honorary Pulitzer Prize for her courage. Frazier, now 18, was honored with a special citation for her video, which “spurred protests against police b..Read More

15 June 2021

Brand
Brand Putin

17 advanced economies view Putin negatively

Russian President Vladimir Putin’s global image has been consistently low for years in many countries, and a Pew Research Center survey conducted this summer in 17 advanced economies shows that negative views of him are at or near historic highs in most places. Today, a median of 22% say they have confidence in Putin to do the righ..Read More

15 June 2021

Marketing Economy
Go Beyond Advertising

Leverage new mediums to create generations of loyal and engaged customers

We've been hearing about the pending "death of advertising" for years, with ever-increasing ads having less and less influence on actual consumer decisions. Today, the up to 10,000 ads we see every day makes each of them less im..Read More

15 June 2021

Brand
Stadium Starbucks

Files a trademark application for stadium naming rights

Starbucks filed an application with the U.S. Patent and Trademark Office earlier in June for the right to use its name on a stadium or training facilities. If approved, the coffee giant could join the likes of FedEx, Little Caesars and Barclays as a corporate sponsor of a stadium or arena. Companies are willing to shell out big bucks for..Read More

15 June 2021

Media
Business Today’s new show with Udayan Mukherjee

Udayan Mukherjee has joined the India Today Group

The India Today Group has announced that veteran journalist Udayan Mukherjee will be hosting a new show for the network. Mukherjee returns to the newsroom after a long hiatus. “Udayan brings with him a sharp insight into the future ..Read More

15 June 2021

Communications/PR
Archana Jain's PR Pundit

Defining an Agency brand that embodies innovation and customer centricity

In today’s times, PR dons the hat of a ‘strategist’ to develop campaigns that contribute to business objectives, but this was not always the case. In the early 90s, the practice of PR in India was confused with advertising or direct marketing or guest relations. More recently, the strategic value of PR is being acknowle..Read More

14 June 2021

Journalism
Winners For Journalism

The full list: 2021 Pulitzer Prize

The 2021 Pulitzer Prize winners were announced Friday after one of the toughest years for journalism in recent memory. Many award recipients this year were recognized for their work covering the COVID-19 pandemic and the racial justice protests in the wake of George Floyd's murder last year. Of note: The Pulitzer Board awarded a special ..Read More

14 June 2021

Media
The Lockdown Newsroom

Yearning for the return of the hustle and bustle...

In normal times, newsrooms throb with life. Reporters are on the phone, grilling sources. Sub-editors are tersely editing infelicities out of articles and composing what is essentially a small book, daily. The video team grapples with temperamental studio guests, and the online desk competes with the rest of the world every minute. Acros..Read More

14 June 2021

Advertising
Ad Spends Coming Back

Group M Forecasts 22% jump in U.S. AD revenue

U.S. media ad revenue is poised to make a 22% jump in 2021, a far rosier picture than predicted even just a few months ago, according to GroupM’s mid-year forecast. After a devastating year due to pandemic losses, the March forecast from the WPP agency projected a robust 15% comeback, but strong results from big tech companies have..Read More

14 June 2021

Brand
Recycled Barbies

Mattel's latest Barbie is playing at the beach and protecting it too

Barbie dolls are no stranger to playing at the beach or jet skiing through ocean waves. And now, the iconic line of dolls and accessories is getting a makeover designed specifically to help save those precious resources, just in time for summer. Mattel has announced a new "Barbie Loves the Ocean" collection: Three dolls made co..Read More

14 June 2021

Entrepreneurship
Agency Startups On The Rise

COVID-19 has seen an explosion of new PR agencies (UK)

More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency. The COVID-19 PR Agency Startup report explores why such a large number of agen..Read More

10 June 2021

Social
Social Intelligence : Fleishman Hillard

Five key trends from the India Influencer Intelligence Report 2021

FleishmanHillard India in partnership with Eleve Media today released the India Influencer Intelligence Report 2021, an analysis of key drivers among India’s leading influencers and their impact on influencer marketing. Five hundred of India’s top influencers were canvassed to identify new trends in content creation and brand..Read More

10 June 2021

SKILL PILL
In-Demand Marketing Skills

A new report from LinkedIn lists the top 10 marketing skills

LinkedIn has published a report of the top 10 in-demand marketing skills in 2021, based on what employers are looking for in job postings. Half of the top 10 jobs posted on the platform are in the digital or media space, the report reveals. As a result, the most in-demand skills show an increasing reliance on technology, a growing trend ..Read More

10 June 2021

Social
Money Making On Instagram

Winning back influencers with new tools to make money

Instagram announced multiple initiatives on Tuesday that could help woo back some of its disgruntled influencers who have been complaining for several months about the platform and policies they say are hurting their businesses. The biggest announcement came from Facebook CEO Mark Zuckerberg himself, who showed up at Instagram's first-ev..Read More

10 June 2021

Advertising
The 2% Initiative

GroupM sees 20 clients commit support to Black owned media

A group of 20 brands that include General Mills, L’Oreal USA, Nestle, Target, Tyson Foods, DoorDash, Mars and WW have pledged to spend at least 2% of their annual media budgets in Black-owned media through GroupM’s media and inclusion initiatives, according to the agency. Jeanine Poggi covers the TV industry and how broa..Read More

10 June 2021

Marketing Economy
A Digital Only Future: Sorrell

Martin Sorrell on how S4 Capital is disrupting the legacy agency model

Even as vaccines roll out and caseloads decrease, the world will likely be forever changed by a pandemic that accelerated preexisting trends across all facets of daily life. That is certainly true of the future of white-collar work, like much of the work done across the advertising industry. Agencies and their partners are likely to adop..Read More

09 June 2021

Communications/PR
Employee Engagement

Values, behaviours and employer brand – how they work together

How does employer brand intersect with your values and behaviours? It’s a question that we are being increasingly asked to address by clients across the HR and Marketing spectrums. Values & Behaviours are what your employees see and hear; they guide behaviour. The employer brand attracts the talent that a business needs; i..Read More

09 June 2021

Brand
Skittles 'QueeR codes'

Launches 'QueeR codes' to spotlight LGBTQ creators during Pride

The latest Pride-themed effort from Skittles seeks to use the brand's platform and packaging to spotlight and support the LGBTQ community in a variety of ways. The brand can engage with consumers in different markets with its murals in Newark, New Jersey; Nashville, Tennessee; Atlanta, Georgia; and San Antonio, Texas, delivering sto..Read More

09 June 2021

Marketing Economy
Apple Privacy

New features arget in-app and email marketing

Apple isn’t finished messing with the ad-tech industry. During its Worldwide Developers Conference (WWDC) today, the tech giant announced its latest round of privacy features that will debut later this year as part of its iOS 15 software update. Apple is putting more limitations around email marketing and in-app advertising. The co..Read More

09 June 2021

Journalism
New Journalism

WSJ outlines a new journalistic trait and the PR firms behind it

At first glance, Checks and Balances Project looks like a traditional if scrappy news site — an “investigative watchdog blog,” as it bills itself, filled with serious stories scrutinizing corporate activities and government officials. It employs an editor who used to work at USA Today. For more than a decade, its invest..Read More

09 June 2021

Journalism
Online Abuse: Association for Journalism Education

Study finds: journalism students need training 'vile' online abuse

The study, published in the Journal of the Association for Journalism Education, found that abuse has become “more commonplace, more vile and more serious” in ways that can impact young journalists’ emotional well-being and lead them to doubt their abilities. It said: “Opening up conversation during journalism tra..Read More

08 June 2021

Communications/PR
Edelman Trust Barometer: Spring Update

Business is the most trusted institution not Government

The citizens of the world have been stunned by the ferocity and duration of the Covid-19 pandemic. They initially placed their faith in government as the sole institution capable of marshalling the resources to defeat this insidious enemy, but trust dissolved into disillusionment as the death toll and job losses mounted. As of January 20..Read More

08 June 2021

Marketing Economy
Supercharging' sales

Brand relevance made possible by purpose-led marketing and partnerships, says CEO

After a tough 2020 that included COVID-related store closures and pressures on its supply chain, Gap Inc. topped pre-pandemic sales numbers in Q1, a development the company partially attributed to its recent marketing investments. "Our teams are maniacally focused on growing our purpose-led billion dollar lifestyle brands and our cu..Read More

08 June 2021

Brand
Alien Oreos?

Extraterrestrial OREO packaging for congressional UFO report

Oreo is trying to tap into hype around a congressional report on UFOs scheduled for later this month, when intelligence officials will discuss declassified findings related to mysterious objects encountered in U.S. aerospace. Pop culture frequently equates UFOs with aliens, although it's possible that the reality of the situation is far ..Read More

08 June 2021

Communications/PR
"ESG is more than CSR" Trigya Singh

ESG proposition leads to higher value creation for business: Trigya Singh

The narrative to create value for companies and their shareholders has never been more integral than now for any business. Shareholders and stakeholders do not compete in a zero-sum game. Building a strong connection with broad elements of society creates value and builds resilience into the business model.In this episode of Mrigashira, ..Read More

08 June 2021

Communications/PR
Ethical Standards: PRCA

Three ways PR firms can raise ethical standards in 2021: says Mantri

The COVID-19 pandemic has changed the world as we know it. But one thing remains unchanged even in the face of adversity: consumer’s need for authenticity, consistency, and clarity. Even before the world was turned upside down, consumers wanted companies to care about social, environmental, and ethical issues and take meaningf..Read More

07 June 2021

Appointments
Join Ventures

Appoints ZEE5's Avi Kumar as CMO

Join Ventures, the direct to consumer (D2C) platform, has announced the appointment of Avi Kumar as the chief marketing officer. He will lead global marketing for Join Ventures and its portfolio companies - IGP.com, IGP for Business and Interflora India. Kumar brings over a decade’s experience in online business and marketing leade..Read More

07 June 2021

Communications/PR
Italian Luxury

Maserati India bets on Alphabet Media for PR and digital mandate

Alphabet Media has won the PR and Digital mandate for Maserati India, the Italian luxury carmaker that manufactures a tradition of successful cars. With their style, technology and innately exclusive character, Maserati has always been a global automotive industry benchmark. The mandate will involve strategic planning, media relations, d..Read More

07 June 2021

Brand
No Budget, No worries...

How to build brand awareness without a budget

When I started my fashion business, Bastet Noir, I had this idea that brand awareness came after a sale happened. I was utterly convinced. I thought the only way you could have brand awareness before a sale was if you had deep pockets—like celebrities-promoting-you deep. And my business's pockets were basically non-existent. What I..Read More

07 June 2021

Social
Instagram Story Hacks

32 Tricks and features you should know

You’ve probably already pored over our Must-Try Instagram Hacks. (It’s a fun beach read, I totally get it!) Now, it’s time to master the fine art of the Instagram Story. It’s just basic math: If a picture is worth a thousand words, an Instagram Story post must be worth a million, right? And these Instagram Story h..Read More

07 June 2021

Communications/PR
PRovoke: Fast Movers 2021

Kaizzen's 64% growth catapults into 4th fastest growing agency globally

In terms of geographic spread, this year’s ranking is even more dominated by the US than 2020, up from six to nine of the top 15 fastest-growing agencies in the world, including first and second place for two new hot shops, with Spool Marketing & Communications growing 173% to $2.2m and The Sway Effect growing 87.5% to $2.3m. T..Read More

03 June 2021

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