Podium

PODIUM

“Brand activism” - the new embodiment of corporate values

Brands extend their CSR role by expressing disapproval of contentious and socially divisive issues

Communications/PR
PR Achievement

PR win for Aadhar finance

Aadhar Housing Finance, one of the largest low income housing finance companies in India has awarded its public relations mandate to Ketchum Sampark. The PR agency will offer a consultative approach to the brand’s communications strategy, oversee media relations and also manage the digital PR and social media engagement to elevate ..Read More

26 September 2023

Appointments
Media Partnership

Enhanced media strategy at Hamdard

mSix&Partners has won the integrated media and social duties for Hamdard Laboratories. The agency won the account following a  competitive multi-agency pitch and will be handling all aspects of media including TV, print,  radio, digital, out-of-home, and cinema from its Gurgaon office. The mandate will cover the medicine po..Read More

26 September 2023

Movers & Shakers
Appointment

Marketing & Branding leadership hire

Neetu Gursahani has joined ADF Foods as Head – Marketing & Branding, and will be based in Mumbai. Her role will be planning and implementation of strategies to ensure progress in the glocal markets. She will focus on customer insights for distinct communication on how they perceive the company’s products as a compreh..Read More

26 September 2023

Research
SDG Push

Private sector SDG urgency

Released at the midpoint to 2030, the United Nations Global Compact-Accenture Global Private Sector Stocktake report surveyed over 2,800 business leaders from around the world and shows that the private sector is a critical stakeholder in achieving the SDGs. Currently, only fifteen per cent of the SDG targets are on track, progress on fo..Read More

26 September 2023

Opinion
Pro PR Strategies

Perfecting public apologies

It’s not easy to apologize, especially if things unfold in the public eye. As any PR expert knows, there’s an art to the public mea culpa. After announcing that her show would resume production despite the Writers Guild of America strike, Drew Barrymore issued a tearful, 5-minute video apologizing for her decision, but seeming to stand by ..Read More

26 September 2023

Appointments
Hospitality Victory

Where Eagles Dare: Sports & Luxury win

Global VIP sports and luxury experience business Pitchside Hospitality has appointed Where Eagles Dare as its PR agency on a retained basis. The agency will lead communications for Pitchside Hospitality, which is owned by sports media rights business Pitch International, to support venues and packages including, PDC World Darts Champions..Read More

25 September 2023

Communications/PR
Youthful PR Excellence

30 under 30 PR Champs

exchange4media unveiled the 3rd edition of the e4m PR & Corporate Communication 30 Under 30 list at a grand virtual event on Saturday, September 23, 2023. The list features over 30 achievers under the age of 30 from the world of PR and corporate communications. On the winner's list are the young guns of the industry, who have made no..Read More

25 September 2023

Advertising
Decades Of Discontent

Ogilvy's 75-Year milestone

Ogilvy, the advertising agency founded by the legendary David Ogilvy, marked an impressive milestone, as it celebrates 75 years of shaping the advertising industry. To commemorate this significant milestone, Ogilvy crafted a commemorative video—a rare act, as it typically creates content for clients. This video chronicles the agenc..Read More

25 September 2023

Media
Partnership Win

Zoo Media Network & Goldmedal Electricals

 Zoo Media Network, a leading media network of 10 agency brands, has won the mandate for Goldmedal Electricals Pvt Ltd, a leading player in electrical solutions, for their digital marketing. The network won the mandate following a multi-agency pitch.  The mandate for digital marketing includes full-funnel creative and media ser..Read More

25 September 2023

Communications/PR
Professional Impact

Shaping PR industry practices

The significance of professional development in public relations cannot be overemphasized. Practitioners must remain relevant, effective and successful in a field that is constantly evolving with changing media landscapes, communication technologies, and societal trends. In a previous article, we explored PR associations and their contri..Read More

25 September 2023

Communications/PR
GreyMatters

CGIAR comms and media partner

GreyMatters Communications & Consulting has secured the communications and media mandate for the bi-annual CGIAR GENDER Research Conference, scheduled to be held in New Delhi from October 9 to 12. The conference, co-hosted by the Indian Council of Agriculture Research (ICAR), will bring together global experts and researchers to disc..Read More

22 September 2023

Appointments
Taylor Herring

Sky's consumer PR in the UK

Taylor Herring has been appointed by Sky as its retained agency for mobile and broadband consumer PR in the UK. The agency has been tasked with delivering projects throughout the year, as well as supporting key product launches and running the press office. The mobile and broadband consumer PR account was previously held by Red Consultan..Read More

22 September 2023

Appointments
Siddhartha P Saikia

Hyundai India appoints Head-Corporate Comms

Siddhartha P Saikia, former Global Head of Corporate Relations at ACME Group, has joined Hyundai Motor India Ltd as the Head of Corporate Communications. Siddhartha brings with him a rich and diversified experience of 17 years. His last organisation was ACME Group, a leading renewable energy Company, where he was on the role of Global He..Read More

22 September 2023

Media
Reliance X Mid-Day

Aims to create real-life inspired stories

Reliance Entertainment has partnered with Jagran Prakashan's Mid-Day Infomedia. Through this partnership Reliance Entertainment and Mid-Day aim to create content inspired by real-life stories.   Chhitra Subramaniam, senior vice president, creative and production, Reliance Entertainment, said, "We are thrilled to join force..Read More

22 September 2023

Movers & Shakers
Havas Media Network

Secures Shell’s global media mandate

Following a three month review of Shell’s global media business, Havas Media Network has secured the $27 million account. Earlier, it was WPP owned GroupM which held the account for 18 years. This move has stirred the sentiments of many in the industry, including one short term client which as per reports has already parted ways fr..Read More

22 September 2023

Communications/PR
Diversity

New Latino Agency soars

Edelman CEO Richard Edelman along with two Hispanic marketing leaders, Luis Miguel Messianu and Pedro Lerma, have launched a new communications agency focused on the increasingly powerful Latino market. The agency, called MEL (Messianu/Edelman/Lerma), is operating as an independent agency and is minority-owned, given Edelman's minority s..Read More

21 September 2023

Event
PRCI Event

17th Global Communication Clave

 The 17th Global Communication Conclave, organised by the Public Relations Council of India(PRCI) in collaboration with the Public Relations Society Delhi (PRSD), will be hosted on September 21 and 22, 2023 in New Delhi. Former Union Minister Mukhtar Abbas Naqvi nd KC Tyagi, Ex MP/Special Advisor and Chief Spokesperson, Janta Dal Un..Read More

21 September 2023

Brand
Marketing Win

Agency partnership boosts brand

L&K Saatchi & Saatchi has secured the integrated creative and digital mandate for Dunkin', a coffee and doughnut brand from Inspire International. Jubilant Food Works holds the master franchise rights for India. As part of the partnership with the India team, L&K Saatchi & Saatchi will be responsible for managing both the..Read More

21 September 2023

Social
Chat Advancements

Customer engagement improvements

At the global Conversations event in Mumbai t be held on September 20, WhatsApp is introducing a series of new features aimed at streamlining interactions between people and businesses on the platform.WhatsApp is launching "Flows" to enable businesses to offer more efficient and seamless experiences within chats. This includes ..Read More

21 September 2023

Communications/PR
Competitor Research

Importance for strategic communication

For PR and Communications professionals, conducting thorough competitor analysis holds a wealth of insights that can significantly shape and elevate your strategic efforts. Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insights...Read More

21 September 2023

Communications/PR
EMEA Updates

September 18 Personnel highlights

Brands2Life has appointed Carolyn Irwin (pictured) as a managing director to lead its corporate and purpose division. She will be responsible for the agency’s purpose proposition, and overseeing sustainability communications. Irwin, who will join the agency’s board, previously worked at BCW for more than five years, where she..Read More

20 September 2023

Advertising
Cera's Campaign

Mumbai Airport's creative canvas

CERA, India's most trusted sanitaryware and faucet brand, has unveiled a captivating airport campaign titled This Is Your Space. Play It Your Way at Mumbai Airport T2 in association with Times OOH, which handles exclusive branding rights for Mumbai Airport. The innovative airport campaign has transformed the airport's domestic departures..Read More

20 September 2023

Social
ID Verification

Enhancing security and trust

X, formerly Twitter, has launched account verification based on government IDs for paid users in order to prevent impersonation and provide benefits like 'prioritized support'. The verification process focuses on ensuring that a real person with valid identification is the owner of the account. X has collaborated with Israel-based c..Read More

20 September 2023

Brand
SportsBaazi

A fresh start for sports enthusiasts

BalleBaazi, India’s leading and coveted sports gaming platform, today announced its rebranding to SportsBaazi to demonstrate its commitment towards revolutionizing the sports engagement landscape in India while continuing on rapid growth and expansion trajectory. Along with the unveiling of the new brand logo, SportsBaazi also anno..Read More

20 September 2023

Media
Disney's Reliance Talks

India partnerships in streaming

The Walt Disney Company has reportedly engaged in discussions with various potential buyers, including India's Reliance Industries (RIL), concerning its streaming and television business in India. Reports indicate that the American entertainment conglomerate is exploring a range of deals, from a complete sale of its Disney Star business ..Read More

20 September 2023

Communications/PR
Paragon's Partner

80dB for communication excellence

Paragon, has awarded its communications mandate to 80dB Communications. 80dB will manage traditional media outreach, digital PR and social media engagement to elevate Paragon's brand presence and resonance in the market. Sachin Joseph, executive vice president at Paragon said, "We are delighted to partner with 80dB Communications. W..Read More

19 September 2023

Web
Seracle's Expansion

Marhabaverse in Saudi Arabia

With this Seracle has also set up an establishment in Riyadh to oversee the operations in Saudi Arabia and also other Middle East countries to drive digital innovation and sustainability in that market. By partnering with local businesses, Marhabaverse aims to create immersive and sustainable brand experiences within the Metaverse a..Read More

19 September 2023

Journalism
Hindi Celebrations

News 18's Hindi mastery celebration

News18, India's No. 1 News Network, once again brought back its unique celebration of the Hindi Diwas – Hindi ke Samrat - that is celebrated on the 14th of September every year. The third edition of this award-winning contest received an overwhelming response this year, generating a reach of over 22 million. This initiative stands ..Read More

19 September 2023

Social
New Partnership

Retail meets football excitement

Integrated marcomms and digital content agency The 10 Group has won a rolling annual brief from Marks & Spencer to support a partnership between its Eat Well healthy food label and the football associations of England, Scotland, Wales and Northern Ireland. The 45-strong agency is working with M&S Food on a PR and social media cam..Read More

19 September 2023

Media
Grapes Reigns

Siyaram's taps Grapes for digital

Grapes, an integrated communications agency, has won the digital mandate for Siyaram’s, a prominent name in the Indian fabric and garment manufacturing industry. The mandate was won after a multi-agency pitch and the account will be serviced by the agency’s Mumbai office. As part of the mandate, Grapes will be handling the br..Read More

19 September 2023

Communications/PR
Frank's Victory

US Beverage brand in UK

US beverage brand MUD\WTR, a pioneer of low-caffeine coffee alternatives featuring cacao, herbs and mushrooms, has appointed Frank PR for its UK launch next month. The brand was set up in 2018 and last year was named as one of the fastest-growing private companies in the US after gaining celebrity fans including Bella Hadid and Kendall J..Read More

18 September 2023

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