Podium
PODIUM
“Brand activism” - the new embodiment of corporate values
Brands extend their CSR role by expressing disapproval of contentious and socially divisive issues
Read more at https://www.exchange4media.com/marketing-news/on-brands-taking-a-knee-in-divisive-times-105454.html
Digital Disruption
It's coming...Edelman unveils Commstech
Technology, tools, data and analytics for actionable intelligence
Edelman announces the U.S. launch of Edelman CommsTech Solutions, a first-of-its kind offering that brings together technology, tools, data and analytics to provide actionable intelligence for communicators to precisely target, measure and?shape trust and behavior at the individual level. The rapidly growing team includes more than 50 client advisors, data scientis..Read More
28 September 2020
Appointments
The Crossword PR puzzle
Ex-BBQ Nation, Paras Kochhar joins team as Chief Marketing Officer
Crossword Public Relations a 360-degree Marketing and Public Relations Company with the global presence, has appointed Paras Kochhar as it’s Chief Marketing Officer. Kochhar carries a vast experience in the field of hospitality. He has 20 years of experience in Marketing and Business Development and has worked with prominent brands like Barbeque Nation Hospit..Read More
28 September 2020
Best Practice
Healthcare PR matters
Fleishman leads pack for APAC Healthcare practices @Sabre Awards
The 2020 Asia-Pacific PR Consultancies of the Year are the result of an exhaustive research process involving more than 125 submissions and meetings with the best PR firms across the region. Consultancy of the Year winners are announced and honoured at the 2020 Asia-Pacific SABRE Awards, which takes place virtually on 24 September. Healthcare public relations is se..Read More
28 September 2020
Communications/PR
Boostrapping your PR
DIY PR campaigns are difficult but still doable with the right strategies
The startup life is nothing short of an adventure that is made of a series of mini-quests along the way. Those quests become increasingly difficult to complete when operating in bootstrapped mode, which forces entrepreneurs to do more with less. The ability to delegate any type of task becomes a luxury, and regardless of strong suits and weak points — everyth..Read More
28 September 2020
Best Practice
Mentoring efficiently
Adept mentoring techniques whilst expending less energy and less time
The endless string of demanding tasks at work can leave us running on empty — deadlines, meetings, projects, and ongoing training modules all demanding our effort and limiting our time to refuel. As an energy-saving measure, we may cut corners. One task that commonly falls down on the priority list is mentoring. While mentoring brings purpose and satisfaction..Read More
28 September 2020
Leadership
APAC consultancy winners @SABRE Awards 2020
BCW and Archetype win top agency category awards
BCW was named large Asia-Pacific Regional Consultancy of the Year at the 2020 Asia-Pacific SABRE Awards — which took place virtually today, attracting hundreds of viewers from across the region. The WPP agency fought off competition from fellow finalists FleishmanHillard, H+K Strategies, Ogilvy and Weber Shandwick, last year’s winner. BCW won the honour..Read More
25 September 2020
Media
All change at Mint
Business daily Mint’s editor Vinay Kamat moves on
Business daily Mint’s Editor Vinay Kamat has called it quits, sources close to the development confirmed with BestMediaInfo.com. He will be serving his notice with the paper till the end of October. Kamath took over the role in February 2018 from Sukumar Ranganathan who was appointed Editor-in-Chief of Hindustan Times. Prior to joining Mint, Kamat was the Edi..Read More
25 September 2020
Appointments
Viacom18 ups the content game
Manjit Sachdev steps in to drive content strategy for Voot+
Strengthening its creative team and focus on building an immersive and inclusive content strategy, Viacom18 has announced the appointment of Manjit Sachdev as Head - Content for its leading Video on Demand brands Voot & Voot Select. Manjit, in her new role will lead the content team at Voot and will be responsible for driving the future original content strateg..Read More
25 September 2020
Diary
Navigating a world disrupted
Oct 26-29 - innovation, insights, ideas, and inspiration @ICON 2020
PRSA’s digital gathering of thought leaders, industry experts and partners in communication, public relations and marketing will deliver four days of innovation, insights, ideas, and inspiration directly to you at your location, no matter where you are in the world Oct. 26-29, 2020. ICON 2020 is a fully digital networking and educational event for professiona..Read More
25 September 2020
Case Study
DCBA : digital, collaboration, block-and-tackle & authenticity
Political campaigning and winning elections demands you think like a PR pro
Registered voters in the U.S. will cast their ballots to elect the next president of the United States. Interest in the election is remarkably high; a Pew Research Center survey indicates that 83% of registered voters say it ‘really matters’ who wins the presidency, up from 74% four years ago. Eighty-three percent is a remarkable data point, because rig..Read More
25 September 2020
Best Practice
Internal communications, now more than ever...?
Boston Consulting Group and Paypal take the stage at PRPOI
Want to know more about internal comms best practices? Join the PRPOI panel on Saturday 26th September at 12pm, hosted by Pooja Trehan Dhamecha to unravel the critical challenges on employee engagement, company values and the intricacies of managing the internal brand. Expert panellists, include: Pooja Sabharwal, Head, Commun
ications, PayPal India; and Jasmin Pithawala, India Marketing Lead, The Boston Consulting Group. Pooja heads manages both internal and external communications for PayPal and previously was Mumbai GM, Genesis BM, and its practice head for financial services. Jasmin Pithawala manages BCG’s marketing and communication policy and strategy and is a member of BCG's One Marketing Media team, responsible for the organisation's global media strategy.
FOR MORE INFORMATION: https://www.facebook.com/groups/prpoi
24 September 2020
Best Practice
Building brand cultures
Lots to learn from Zappos CEO on building a culture
Tony Hsieh, CEO of Zappos.com, reviews the company's core values of culture. Hsieh explains living by (and hiring for) these core values creates an authentic company culture within Zappos.com. These values took over a year to develop, and are revisited annually through the insights and reflections of all employees. Read More
24 September 2020
Communications/PR
The evolving comms model
Jalan says focus on "service orientation and attitude" is key
As part of our latest series on ‘PR Conversation’, we at Adgully are speaking to some of the industry leaders from both PR agencies and the corporate communications world about how PR as a business and communication tool has evolved and grown over the years. In the last 10 years, PR has taken a different dimension, especially after the entry of social m..Read More
24 September 2020
Media
Raju Narisetti receives ONA 2020 award
Ex-WSJ reporter receives online journalism award
We are pleased to announce the Online News Association Board of Directors has granted the 2020 Rich Jaroslovsky Founder Award to Raju Narisetti for his outstanding contributions to digital journalism and dedication to ONA’s mission, vision and values. Raju currently serves as Publisher of McKinsey Publishing at McKinsey & Company. Through his 30-plus year..Read More
24 September 2020
Social
StepOne...all for a good cause
Teamwork's healthcare PR specialists lend a hand in 'volunteer' consulting role
Teamwork step up for volunteering as communications advisors for StepOne. The organisation is a first of its kind collective of technologists and volunteer doctors who have come together to leverage TeleMedicine and help governments manage the COVID crisis better. StepOne’s teleconsultation helplines, available in multiple languages, are powered by thou
sands of volunteer doctors across the country. The service is live in fifteen states and several cities helping governments with one or more of the following processes – Pre-Covid triaging, Covid Positive Triaging, Home Isolation Monitoring and Plasma Management. StepOne was also the first Covid-19 combat project to get a grant from the ACT Fund, set up by various venture capital firms and entrepreneurs to support initiatives fighting against the infection.
24 September 2020
Marketing Economy
The Marketing and PR tryst
CMO Council survey "Data must be the shared source of truth"
Brand leaders are looking for better integration between public relations and marketing as COVID-19 has increased the importance of delivering cohesive messaging, according to the CMO Council’s latest report. The Bridging the Gap for Comms & Marketing report, produced in partnership with Cision, investigates the best practices ..Read More
23 September 2020
Advertising
Brands must walk the talk...
Consumers want much more than snappy ad slogans
I was surfing the Internet (something I do a lot in the pandemic) through what brands are doing to communicate to the outside world and touch base with their target audience to increase recall in the midst of this pandemic. Something striking was that all companies seem to be singing the same song of ‘Saluting our Heroes’ or altering logo’s to add..Read More
23 September 2020
Social
Political PR and Facebook
Facebook removed a network of accounts meant to influence the Delhi elections
An ex-employee of Facebook has accused the company of prioritising issues that pose public relations (PR) risks over those that can cause civic harm. First reported by Buzzfeed News, the accusations come from Sophie Zhang, a data scientist at Facebook who wrote an internal memo citing examples of how Facebook was slow to act on fake accounts etc. even when there wa..Read More
23 September 2020
Workspace
A good mental health regime
Daily tasks to keep you centered in a busy remote-first world
The sun shines through the curtains. It’s a brand new day. This day, much like every other day, will bring upon many new experiences: challenges coupled with delight, tasks coupled with stress, love coupled with uncertainty. I work in a startup as Head of Product. Most of my delivery team is remote — developers, product , corporate, legal, finance &mdas..Read More
23 September 2020
Communications/PR
The Ethics code
The underlying principle upon for all PR lessons
Ethics is the underlying principle upon which all great PR lessons are based. Taught through case studies, practice scenarios and a variety of other methods, ethics is something that we who are involved in PRSSA’s Nationally Affiliated Student-run Firms live and breathe every day as we continuously work on client projects. “One of my first action items ..Read More
23 September 2020
PODIUM
Technology in marketing
Transforming modes of outreach, methods of influence and persuasion
Opening of the digital world has led to never before possibilities and hence, transitions across domains, including communication. The consumption of news as well as information have undergone a sea change with the doors opened by online and digital sources of information. The availability of information is no longer restricted to a cert..Read More
22 September 2020
Advertising
The 1983 classic, “Ogilvy on Advertising”
Measuring sales impact whilst balancing long-term brand building vs short-term direct response
I’ve been re-reading the 1983 classic, “Ogilvy on Advertising” to see how much has changed — and how much has remained the same — in advertising over the years. One constant is the challenge of how to measure sales impact in advertising, and the tension of long-term brand building versus short-term direct response. Four decades l..Read More
22 September 2020
Workspace
Omnichannel work... yes indeed
Combining the best of physical and digital
The Covid-19 pandemic has sped up trends that were steadily gaining momentum for years, including changes in how and where work gets done. Companies have long been considering and testing remote work for some traditionally office-based workers. Amid the current crisis, we quickly discovered that remote work is not only feasible, but can also boost productivity and ..Read More
22 September 2020
Social
The social marketing space
17% spend over half the marketing budget on influencer marketing
From shopping for clothes to ordering food; from teaming up for a game to collaborating for work, the world is adapting to the new way of doing things online. All the same, brands across the globe are leaning on the now almost customary practice of online marketing to reach out to their consumers. However, online marketing is vast, and understanding its what, why, ..Read More
22 September 2020
Marketing Economy
Mental health and the Influencer
100 influencers with 110 million reach trained on mental health
Depending on how you feel about the influencer economy, you might be curious or cynical. Such a meeting could be just another photo op for a timeline that needs a touch more sincerity or vulnerability. Or it could be a chance to harness social media platforms for good by sparking stigma-free conversations about mental health. It might even amount to nothing at all...Read More
22 September 2020
Movers & Shakers
From Cellular Association to Brand
Vikas Kumar joins OPPO as product PR lead
Vikas Kumar leaves the Cellular Association of India after a three year stint to take up a new role OPPO, as the product PR lead. Oppo is a Chinese consumer electronics and mobile communications company and under the ownership of the Guangdong Oppo Mobile Telecommunications Corporation. Kumar is an experienced corporate communications practitioner and h
as served stints in both in-house roles, including Intex; and agency roles at Adfactors and SPAG.
21 September 2020
Marketing Economy
$7bn is a big number
E-commerce companies gear up for bumper festive season
E-commerce companies are gearing up for bumper festive season sales this year, over the next two months, with consumers expected to continue shopping online due to the pandemic. In recent months, as Indian consumers shifted to online buying not just in metros but in smaller cities and beyond, e-tailers have sharply expanded customer base..Read More
21 September 2020
Social
Instagram Bots or not?
Should you use Instagram automation, the pros & cons of Instagram bots
Instagram automation is when a software connected to your Instagram account automatically does a task, such as publishing posts or answering direct messages, for you. Sure, automation can save you time and mitigate the grind associated with repetitive tasks. But does it produce better results? Can a bot truly be effective at replacing hu..Read More
21 September 2020
Communications/PR
Twitter for PR
How to use Twitter to monitor press opportunities
From startups to established businesses, PR is an awesome growth tool that, when leveraged correctly, can boost your brand profile, and generate significant opportunities. However, the reality is that for most entrepreneurs, founders, and startups, there are two major challenges to using PR as a marketing tool - time and money. Many busi..Read More
21 September 2020
Communications/PR
Nielsen's Global Campaign Outcomes Database
“Democratizing” outcome measurement and ROI metrics on a global basis
Nielsen is launching Compass, a global database designed to establish syndicated standards and shared definitions for campaign outcomes measurement across platforms and regions. The campaign elements in the aggregated dataset — updated annually with about 25,000 campaign ROIs across 100 categories and 50 countries — include b..Read More
21 September 2020
Communications/PR
PR POI on FB live
New age-independent media and the Freedom
Sign up for Saturday’s PR POI session as PR professionals Sonali Sudarshan, Pooja Trehan Dhamecha and Tarunjeet Rattan discuss how new age-independent media has come of age in India, proven models of engagement and how to maximise your PR ROIs. To answer this and more we have with us an interesting panel this Saturday who will shar..Read More
18 September 2020
