Podium
PODIUM
“Brand activism” - the new embodiment of corporate values
Brands extend their CSR role by expressing disapproval of contentious and socially divisive issues
Read more at https://www.exchange4media.com/marketing-news/on-brands-taking-a-knee-in-divisive-times-105454.html
Communications/PR
Ultraviolette
Future-ready electric mobility for The Mavericks
The Mavericks India - a reputation management advisory firm announced that it has won the national communications mandate of the electric mobility brand Ultraviolette. The company, which is known for being an innovator in high performance, future-ready electric mobility was founded in 2016 by Narayan Subramaniam and Niraj Rajmohan and is..Read More
28 September 2021
Leadership
Communication & Leadership
Poor communication is becoming more common
Ineffective communication can affect productivity, company culture, individual and collective leadership and be the cause of working harder and not smarter. David Grossman reported in “The Cost of Poor Communication” that a survey of 400 companies with 100,000 employees each cited an average loss per company of $62.4 million ..Read More
28 September 2021
Social
Facebook Business A/B Testing
A/B Testing upgrade: Test text, link, image, and video
A/B testing lets you change variables, such as your ad creative, audience or placement to determine which strategy performs best and improve future campaigns. For example, you might hypothesise that a Custom Audience strategy will outperform an interest-based audience strategy for your business. An A/B test lets you quickly compare both ..Read More
28 September 2021
Workspace
Beating Burnout
"Gone Fishing" is an essential part of your workday
Millions of Americans are returning back to work after being home during the pandemic. While this has been exciting for many, some are feeling burned out by their work. What do you do if you are feeling burned out by your work? How do you reverse it? How can you “get your mojo back”? What can employers do to help their staff ..Read More
28 September 2021
Opinion
Elizabeth Gilbert
Success, failure and the drive to keep creating
Elizabeth Gilbert was once an "unpublished diner waitress," devastated by rejection letters. And yet, in the wake of the success of 'Eat, Pray, Love,' she found herself identifying strongly with her former self. With beautiful insight, Gilbert reflects on why success can be as disorienting as failure and offers a simple -- thou..Read More
28 September 2021
Social
Twitter's Compliance Officers
A RGO and a CCO to abide by IT Rules 2021
Microblogging platform Twitter has appointed Chief Compliance Officer (CCO), Resident Grievance Officer (RGO), and Nodal Contact Person in compliance with the new IT Rules, the Centre has informed the Delhi High Court. In a short affidavit, the ministry of electronics and information technology (MEITY) said that the social media platform..Read More
27 September 2021
Communications/PR
AdFactors Digitisation
upGrad trains over 800 Adfactors PR
Continuing on its strong streak of winning strong deals to drive upskilling for the workforce, upGrad for Business, the B2B arm of Asia’s EdTech major, upGrad, today announced the successful completion of training over 800 employees of Adfactors PR. upGrad’s partnership with Adfactors PR is aimed at creating a future-ready wo..Read More
27 September 2021
Marketing Economy
Sorrell Adds To S4
Acquires tech services group Zemoga
Martin Sorrell's S4 Capital (SFOR.L) has struck a deal to buy Zemoga, a technology services company that provides a new route for the rapidly growing digital advertising group to win work from multinational clients.Sorrell, the founder of WPP (WPP.L), has turned S4 into a $6 billion company in the three years since it laun..Read More
27 September 2021
Brand
Most Hated Brands
Take this with a pinch of salt...
You know that quote, right? From the popular Disney-branded Star Wars franchise. The franchise you hate more with every new episode – and continue to hate-watch anyway. Obi-Wan was onto something. Just look at Disney. We found that more than a third (34.32%) of tweets about Disney were negative towards the brand – yet, Disney..Read More
27 September 2021
Social
Facebook Money
Buys $100m of small biz invoices
Facebook this week announced a $100 million commitment to a program that supports small businesses owned by women and minorities by buying up their outstanding invoices. By buying up outstanding invoices, the Facebook Invoice Fast Track program puts money in the hands of small businesses that would have otherwise had to wait weeks if not..Read More
27 September 2021
Communications/PR
Aakash's new CTO
Pradeep Kumar Singh with new role as CTO with Aakash Educational Services
Aakash Educational Services Limited (AESL), India’s leader in test preparation services, has appointed Pradeep Kumar Singh, former Executive Vice President of Naukri.com, as its Chief Technology Officer. In his role, Singh will lead the technology function and further build the technology team to drive the digital transformation of..Read More
24 September 2021
Marketing Economy
Automate Your Event Marketing With LinkedIn and Zapier
Learn the best way of automated event palnning with Linkedin & Zapier
Planning events is time-consuming. There are schedules to set, speakers to find, marketing to do, creative to develop. Then you must identify your target audience, set performance targets, and optimize everything along the way. The work c..Read More
24 September 2021
Advertising
Tiktok users respond to adds
The actual engagement and response rate to TikTok ads
TikTok is great at providing a non-stop stream of highly engaging content, attuned to your personal interests, based on its surprisingly good algorithmic matching process. But do ads work within that environment? Short video clips make it easy to keep scrolling through, but that also relates to ads, right? When an ad comes up, you can ea..Read More
24 September 2021
Social
Twitter's tip
Twitter started with its creator monetization push by tipping to users
After launching an initial test of the option with selected users back in May, Twitter is now taking the next step with its creator monetization push, by making on-profile tipping available to all users. As it sounds, tipping enables Twitter users to activate a tip jar button on their profile, which then facilitates direct donations from..Read More
24 September 2021
Marketing Economy
Madtech
The Focus on tech to integrate and support customer's journey
I love the word “conundrum.” It’s a fun word to say. But it’s hardly a laughing matter as marketers deal with the enigma that is “madtech.” Six years ago analyst David Raab coined the term to denote the need to combine martech with ad tech because, in his words, “Consumers don’t make a dist..Read More
24 September 2021
Appointments
Shipra Roy & Helen Price way towards Wavemaker
Wavemaker enhanced their leadership team with Shipra Roay & Helen Price
Wavemaker has named Shipra Roy as its new Global Chief People, Inclusion and Culture Officer alongside Helen Price as Global Chief Investment Officer. Both will be based in London and join CEO Toby Jenner’s global leadership team. Shipra, who comes to Wavemaker from a position as Chief People Officer for McCann UK and Europe, will ..Read More
23 September 2021
Social
Facebook Shops
Facebook's announced to launch new tools for enrich business
Today, Facebook has announced a raft of new tools to help businesses establish more direct connection with prospective customers, with a specific focus on personalized messaging, while it’s also looking to improve business discovery, and provide new management options to better facilitate business activity and reach. The updates ar..Read More
23 September 2021
Communications/PR
Rajiv Gopinath & Ajit Gurnani reinforce Publicis Groupe
Rajiv & Ajit joined to strengthens the Publicis Groupe's media services
Publicis Media Services realigns its media capabilities and strengthens its growth vertical that helps to create and maintain competitive advantage and single-minded focus on new-business development by on-boarding Rajiv Gopinath as Chief Product and Solutions Officer and Ajit Gurnani as Chief Growth Officer, Media Services. The structur..Read More
23 September 2021
Skill Pills
Speak for your brand
Ways to proselytize your story via customers
In today’s market, singing your own praises can only go so far. Sure, you’re passionate about your company and all the great things you’re doing — and you should be. But at the end of the day, the voice of your customer will be the strongest indicator of your success. In fact, according to BrightLoc..Read More
23 September 2021
Communications/PR
Shipra Roy & Helen Price way towards Wavemaker
Wavemaker enhanced their leadership team with Shipra Roay & Helen Price
Wavemaker has named Shipra Roy as its new Global Chief People, Inclusion and Culture Officer alongside Helen Price as Global Chief Investment Officer. Both will be based in London and join CEO Toby Jenner’s global leadership team. Shipra, who comes to Wavemaker from a position as Chief People Officer for McCann UK and Europe, will ..Read More
23 September 2021
Communications/PR
The Equity Game
How Communicators Can Influence the Conversation on Equity
While the world is still a long way from being at peace, today, September 21, we recognize United Nations International Day of Peace. This carries even deeper significance after what we’ve been through with the COVID-19 pandemic; and true to this, the theme this year is “Recovering better for an equitable and sustainable worl..Read More
22 September 2021
Communications/PR
Diversity & 'Back To Office'
The interplay between remote work and diversity
As quickly as the PR industry transitioned to remote work in March 2020, many agency leaders were anxious to pull employees right back to their desks. As early as June 2020, there was chatter about bringing employees back. From there, it’s been moving goal posts that are still in motion — with many agencies remaining adamant ..Read More
22 September 2021
Best Practice
Behavourial Science Toolkit
Lynn PR research: Practitioners baffled by behavioural science
The annual behavioural science in public relations capability research survey, launched by Lynn PR, will help establish how aware and educated PR and communications professionals are in behavioural science methodologies, as well as the current usage of behavioural science in communications practice today. By establishing a baseline of li..Read More
22 September 2021
Workspace
Say Goodbye To Your Manager
There are too many managers, don't you think?
In a 2016 Harvard Business Review analysis, two writers calculated the annual cost of excess corporate bureaucracy as about $3 trillion, with an average of one manager per every 4.7 workers. Their story mentioned several case studies—a successful GE plant with 300 technicians and a single supervisor, a Swedish bank with 12,000 work..Read More
22 September 2021
Appointments
Microsoft India
Prerna Korla joins as Senior Communications Manager
Microsoft India has named Prerna Korla as its Senior Communications Manager.Korla’s previous stint was with Uber where she worked for four months as Consumer Communications Lead. Korla is a communications and PR professional with 13 years of experience working with leading global and Indian brands and also with prominent agencies l..Read More
22 September 2021
Communications/PR
PRCA Global Board
Nitin Mantri joins the Association’s International team
The Public Relations and Communications Association (PRCA) has today revealed details of its Global Advisory Board – a new body designed to expand the Association’s international operations, and build on its position as the world’s largest professional body for PR professionals. The PRCA’s international growth has..Read More
21 September 2021
Communications/PR
The Employee Market
PR talent is on the move - be ready!
Employers should focus on market proposition, vision, the split between home and office, and employee benefits. The talent market in public relations in the UK is tough. There’s a shortage of junior and mid-level practitioners. Candidates aren’t moving unless there’s significant upside. The situation is proving to be pa..Read More
21 September 2021
Communications/PR
Fake Walmart News Release
A fraudulent user account says Globe Newswire
Cryptocurrency Litecoin saw a sudden surge in price on Monday over a press release about Walmart accepting it for payment - which turned out to be fake. The release, published through a legitimate press channel, claimed that Walmart would..Read More
21 September 2021
Best Practice
The CIPD
Best practice guidelines: individual & group communication channel
The CIPD is the professional body for HR and people development. The registered charity champions better work and working lives and has been setting the benchmark for excellence in people and organisation development for more than 100 years. It has more than 150,000 members across the world, provides thought leadership through independen..Read More
21 September 2021
Social
Facebook & Politics
Acknowledgment that algorithms can be a problem...
Facebook has been quietly experimenting with reducing the amount of political content it puts in users’ news feeds. The move is a tacit acknowledgment that the way the company’s algorithms work can be a problem. The heart of the matter is the distinction between provoking a response and providing content people want. Social m..Read More
21 September 2021
Media
Adani Enterprises New CEO
Pugalia to lead the media initiatives of the group
Adani Group has appointed veteran journalist Sanjay Pugalia as the CEO and Editor in Chief. In his new role, Pugalia will lead the media initiatives of the group. Pugalia was more recently the President at Quint Digital Media. A seasoned political and business journalist, Pugalia has vast experience working in digital, television and pri..Read More
20 September 2021
