Podium

PODIUM

“Brand activism” - the new embodiment of corporate values

Brands extend their CSR role by expressing disapproval of contentious and socially divisive issues

Communications/PR
Bharat Bridge

New PR agency connects brands

Bharat Bridge Communications, a new public relations agency has alunched today 19 February, 2024. The agency, founded by three professionals – Ashwin Bhat, Akhilesh Dhar, and Priyank Rana will offer , PR solutions to businesses and brands across India. Bharat Bridge Communications aims to bridge the gap between brands and their tar..Read More

20 February 2024

Opinion
Integrated Outreach

Multifaceted marketing reach

Female CEOs play a significant role as both role models and mentors for those who aspire to become leaders. Whether it's guiding a new generation of employees or battling constant global industry challenges, women leaders are the true epitome of how to make progress in the dynamic PR industry in the most difficult of circumstances. So, t..Read More

20 February 2024

Appointments
Digital Win

Sukoon taps Social Beat

Digital marketing agency Social Beat has won the digital mandate for Sukoon, India's mental health hospital chain, after a multi-agency pitch. Won after a multi-agency pitch, the mandate will consist of overall planning, strategising, and managing the brand’s digital campaigns. The agency will be responsible for all digital ma..Read More

20 February 2024

Movers & Shakers
Pallavi Bahuguna

MSL India's North lead

MSL, Publicis Groupe’s strategic communications and engagement firm, announced the appointment of Pallavi Bahuguna as senior vice president and head of MSL’s North operations. Her appointment underscores its commitment to enhancing its footprint in the region. Pallavi is responsible for strengthening MSL’s operations in..Read More

20 February 2024

Marketing Economy
Global Slam Dunk

PR for NE 3x3 basketball challenge

The 8th edition of the North East 3x3 Basketball Challenge is proud to announce its partnership with Glocal Slam Dunk Communications as the official Public Relations agency for the upcoming tournament, scheduled for the 1st and 2nd of March 2024. Organized by Touchline Basketball, in collaboration with the Meghalaya AIDS Control Society,..Read More

20 February 2024

Communications/PR
PR Powerhouse

Kaizzen & Ghost Kitchens collaborate

Kaizzen, a leading PR and Digital Media Agency, has partnered with Ghost Kitchens, an advanced restaurant brand curator! This collaboration is undoubtedly a significant step forward for both parties. Kaizzen's reputation in PR and digital media coupled with Ghost Kitchens' expertise in curating cloud kitchen brands creates a powerful syn..Read More

19 February 2024

Appointments
Creative Victory

Lowe Lintas to revamp Jawa

Classic Legends has appointed Lowe Lintas, a creative agency, as its creative AOR for Jawa Motorcycles brand. The team also relaunched the historic Yezdi for modern bikers two years ago. The first campaign since the association began has already been released, within weeks of the pitch having concluded, and it represents the confident DN..Read More

19 February 2024

Movers & Shakers
Ramanathan Returns

Rejoins Ogilvy India as CCO

B. Ramanathan is returning to Ogilvy India as Chief Client Officer, sources have told exchange4media. With nearly three decades of experience in the industry, Ramanathan brings a wealth of knowledge and a profound understanding of the advertising business. As per his social profile on LinkedIn, Ramanathan started his journey with Ogilvy ..Read More

19 February 2024

Event
Finalists Announced

Celebrating excellence in Public Relations

After much anticipation, the official shortlist for MARKETING-INTERACTIVE’s PR Awards 2024 has finally been unveiled. Now in its 11th year, this prestigious competition continues to spotlight the finest brands and agencies in the PR and communications industry across Southeast Asia, South Asia, and Oceania. These remarkable entitie..Read More

19 February 2024

Opinion
Predictive PR

Tools shaping comm strategies

Throughout history, humanity has developed a curiosity about the future. Countless events has been dedicated to unraveling its mysteries. Now, envision possessing tools with superlative technology, such as artificial intelligence (AI), capable of forecasting upcoming trends, market dynamics, and potential challenges. Gone are the days wh..Read More

19 February 2024

Communications/PR
Wing Communications

Posterity Consulting's PR partner

Wing Communications has won the public relations mandate for Posterity Consulting, a renowned name in the field of human resources services and skilling. The agency will be responsible for developing strategy-driven PR activities along with media duties for Posterity Consulting. The aim of the partnership is to highlight Posterity as a p..Read More

16 February 2024

Opinion
Comms Industry

Women leaders - important role

The PR and Corp Comm industry is filled with unpredictable moments and to move forward in such moments women leaders play an important role. So, to celebrate the spirit of the women leaders for mentoring the next generation of professionals in the PR and Corp Comm industry, exchange4media launched the 4th edition of e4m Women Achievers' ..Read More

16 February 2024

Communications/PR
PR Council Expansion

Canadian Agencies welcome

The PR Council is expanding its membership to include Canadian agencies through a merger with the Canadian Council of Public Relations Firms, which soon will be closing up shop. The partnership adds 19 Canadian agencies and Canadian offices of global firms to the PRC’s membership, marking the PRC’s first North America expansi..Read More

16 February 2024

Marketing Economy
Maximized Outreach

New marketing & PR Vertical

With the addition of PR and communications services added to its list, the entire B2B operations will now function under the banner of Max Level. The team behind Max Level has earlier worked and provided services for brands including Nodwin Gaming, Loco, ESL Faceit Group, Asus Rog, HyperX, BenQ Zowie, The Saudi Esports Federation, Jio Ga..Read More

16 February 2024

Media
Global Alliance

Everymedia & Plus 1 Communications

Everymedia Technologies Pvt. Ltd., a leading digital marketing and communications agency, and Plus 1 Communications, an integrated communications agency with a strong presence across Europe and the UAE, have announced a strategic alliance to expand global partnering opportunities for brands and businesses. This alliance aims to streamlin..Read More

16 February 2024

Communications/PR
PR Win

Monks Interactive lands Fern Hotels PR

Environmentally sensitive hotel chain The Fern Hotels & Resorts has partnered with Monks Interactive PR agency to amplify its brand presence and communication across the country. With over 100 properties across 85 locations in India, The Fern Hotels & Resorts is a pioneer in the eco-friendly hospitality sector. Offering more than..Read More

15 February 2024

Appointments
Marketing Partnership

LMN Comms wins Excitel account

The Wit & Chai Group’s LMN Communications has bagged the digital marketing mandate for Delhi-based internet service provider, Excitel Broadband. The agency has now been tasked with handling the marketing strategy and communication for the brand. An up-and-coming agency driven by a young and enthusiastic team, the Wit & Chai..Read More

15 February 2024

Communications/PR
Investment Boost

PRactice welcomes new investors

Zach James and Rishi Seth, the duo behind Indian PR firm Six Degrees, have announced a new investment in the PRactice, one of the country's longest-running independent PR players. Nandita Lakshamanan, who founded the PRactice in Bengaluru 25 years ago, remains in place as CEO of the firm — but will now be supported by investment an..Read More

15 February 2024

Movers & Shakers
PR Director

Razor appoints Global PR Lead

Gaming hardware company Razer Inc has named Nikhil Kharoo as its new global public relations director, according to a LinkedIn update by Kharoo. "It is time to start something new and exciting," Kharoo wrote in a post. "I am happy to be leading the global public relations teams and efforts as global PR director at Razer,&q..Read More

15 February 2024

CSR
Green Initiative

Sustainable publicity initiative launched

Key Communications has officially unveiled its new venture, Key Comm GREEN (Good Reputation Engineered for Economy & Nature) on February 14, 2024, to promote and support brands and ideas towards a sustainable future. The launch took place at the dedicated Batteries, Recycling, and EV Infra Pavilion during the Bharat Mobility Global E..Read More

15 February 2024

Communications/PR
Mastercard's PR Partner

Archetype to manage APAC relations

Mastercard has selected Archetype to handle its Asia-Pacific PR hub mandate, PRovoke Media can reveal, after parting ways with Golin last year. Mastercard communications SVP Barkha Patel-Zinzuwadia confirmed the shift "following a very rigorous pitch process through the second half of 2023." "[Archetype] will work with our..Read More

14 February 2024

Advertising
Commerce Playbook

Digital growth strategies for commerce

Publicis Commerce India announced the launch of the inaugural Digital Growth Marketing Playbook. The playbook – in conjunction with Amazon Ads – outlines how advertisers can adopt a growth marketing approach, shifting from focus on isolated campaigns to looking at how marketing can contribute towards delivering overall busine..Read More

14 February 2024

Marketing Economy
Savvytree Wins

Kaze Living taps Savvytree's expertise

Savvytree has bagged the creative and performance marketing mandate for Kaze Living. Kaze Living's partnership with Savvytree aims to increase brand visibility, engage a larger audience, and elevate its digital presence in the competitive market. The collaboration will include a comprehensive marketing strategy with creative content crea..Read More

14 February 2024

CSR
BioPrime Approved

Microbial strain cleared for sale

With the government’s collaborative effort, Bioprime has registered these novel strains. This move involves data generation encompassing safety, toxicology, and stability parameters, underscoring Bioprime’s commitment to ensuring the quality and safety standards for its microbial offerings. Beyond the approval for strains, Bi..Read More

14 February 2024

Entrepreneurship
EmpowHers

Driving female-led innovation forward

Havas India, the India operations of Paris-headquartered communications network Havas, has launched a one-of-a-kind incubation program for women entrepreneurs called EmpowHers, in collaboration with Her Entrepreneurial Network (H.E.N), a community for women entrepreneurs. The inaugural 6-month program has been flagged off with 22 mentees..Read More

14 February 2024

Communications/PR
ANMI's Engagement

Continued communication collaboration

Association of National Exchanges Members of India (ANMI), the apex body of stock brokers in India has assigned the Public Relations (PR) & Social media mandate to PROSE Integrated as their communication partner for their 13th International Convention scheduled to be held on 23rd and 24th February 2024 in Delhi. This is the seventh y..Read More

13 February 2024

Marketing Economy
Havas Expansion

UK B2B marketing agency

Havas has announced the acquisition of UK-based global B2B marketing agency Ledger Bennett. Ledger Bennett will now be branded as ‘Ledger Bennett, a Havas Company’ and join the organization under Havas Media Network. Ledger Bennett is the latest strategic acquisition by Havas to evolve its operating model as clients accelerat..Read More

13 February 2024

Event
Creators United

Asia's largest creators' festival

Creators United, a publishing platform dedicated to influencers and infotainment, is set to unveil Asia's Biggest Exclusive Creator Festival - Creators United 2024. This much-anticipated event, set for 15th March 2024, is the festival's second edition and is shaping up to be an extraordinary gathering of talent and innovation. Through Cr..Read More

13 February 2024

Brand
BN Group

Integrated marketing duties assigned

GOZOOP Group, a global independent integrated marketing group, secured the integrated marketing mandate for edible oil manufacturing company - BN Group. The mandate will be serviced by the group's Mumbai office. The responsibilities of the mandate include crafting of an overarching brand communication strategy, to convey the brand person..Read More

13 February 2024

Advertising
Publicis Boosts

Investor confidence through collaboration

 Publicis Worldwide India, part of Publicis Groupe India, has conceptualised an exciting ad film, 'Seekh,' for HDFC Mutual Fund. This film is an extension of the highly successful ‘Zindagi Ke Liye SIP’ campaign launched last year and highlights the ease of investing in mutual funds through a Systematic Investment Plan (S..Read More

13 February 2024

Communications/PR
Communication Mavericks

Influential voices driving industry trends

In the dynamic landscape of PR and communications, there are several individuals whose phenomenal contribution have shaped narratives, innovated strategies, and drive impactful conversations in the industry. They have acted as strong influencers, mentors, and thought leaders who introducing new communications strategies and also served a..Read More

12 February 2024

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