Podium

PODIUM

“Brand activism” - the new embodiment of corporate values

Brands extend their CSR role by expressing disapproval of contentious and socially divisive issues

Social
$150M Penalty On Twitter

Twitter to pay penalty for allegedly breaking its privacy promises

 It’s never a good sign for a company when the Federal Trade Commission gets snarky. So, it was bad news for Twitter on Wednesday when the FTC said: “Twitter to pay $150 million penalty for allegedly breaking its privacy promises – again.” The social media firm was fined for allegations it used email addresse..Read More

27 May 2022

Media
Digital First

BBC to merge news channels and make CBBC

BBC director-general Tim Davie has declared that the BBC will become a “digital-first” publisher as he announced a shake-up of the broadcaster, including plans to merge its TV 24-hour news output and axe the BBC Four and CBBC channels.The reforms also included proposals to make BBC Four and CBBC online-only, making an array o..Read More

27 May 2022

Communications/PR
Vikram Kanth

SOBHA Ltd's new lead to Corporate Communications & PR

Vikram Kanth has joined SOBHA Ltd to lead Corporate Communications & PR. It is one of the leading and most trusted brands in the real estate sector.Prior to this, Kanth worked as a freelancer with Wide Experiential Communications.Kanth has over 20 years of experience across various functional roles in communications, marketing and sa..Read More

27 May 2022

Communications/PR
Selbey Anderson

The agency secured £10m for acquisitions

Selbey Anderson has secured £10m in funding from investment firm Triple Point to use for agency acquisitions.Under the deal, the marketing group will initially have access to £5.5m to pay off its March purchase of branding firm Digital Radish and another acquisition in the works. Triple Point will release the rest of the mone..Read More

27 May 2022

Brand
Carl’s Jr. And Hardee’s Jurassic World

$500M brand transformation looms

Sister brands Carl’s Jr. and Hardee’s have partnered with Universal Pictures to commemorate the June 10 opening of “Jurassic World Dominion,” the conclusion to the epic film series that began with 1993’s “Jurassic Park.” To promote their movie-inspired Primal Menu — which includes a plant-b..Read More

27 May 2022

SKILL PILL
S4’s APAC

‘Startup on steroids’ with ‘Prehistoric ways’

S4’s APAC boss compares his ‘startup on steroids’ with ‘prehistoric ways’ of WPP.As S4 Capital looks to regain its growth momentum, APAC leader Michel de Rijk explains what the work of scaling-up looks like on the ground.As S4 Capital looks to regain its growth momentum, APAC leader Michel de Rijk explains w..Read More

26 May 2022

Social
Elon Musk Era

Jack Dorsey exits Twitter board

While there’s no new news on the Elon Musk takeover saga, we do have another reminder that Twitter’s leadership team is never going to be the same, regardless of what comes next, with co-founder and former CEO Jack Dorsey today leaving the Twitter board, effective immediately.Dorsey’s full exit removes another big chunk..Read More

26 May 2022

Communications/PR
RingCentral

$1.6 billion company has hired Finn Partners

RingCentral, the $1.6 billion business communications company, has hired Finn Partners for US PR support.Finn was named RingCentral’s US agency of record following a competitive pitch. Golin was the incumbent agency.Finn Partners’ remit includes media and analyst relations, thought leadership, events, and product communicatio..Read More

26 May 2022

Media
BARC's Charge

Broadcasters have to pay 0.8% of net or 18 lakh per channel

The Broadcasters Audience Research Council (BARC) India has come out with a product pricing policy for broadcasters, media agencies, and advertisers for the fiscal year 2022-23.Broadcasters will have to pay a flat cess as a percentage of net TV advertising billing or base price whichever is higher. The cess will either be 0.8% of net TV ..Read More

26 May 2022

Communications/PR
FUJIFILM India

BORNHi wins creative and digital mandate

BORNHi, a data-driven digital and creative company has bagged the Creative and Digital mandate for FUJIFILM India. The account was won after a multi-agency pitch involving several rigorous rounds of evaluations. The account will be serviced by BORNHi’s, Gurgaon branch.Under the mandate, BORNHi will be responsible for building and r..Read More

26 May 2022

Communications/PR
Stephen Waddington

Value of public relations to management

Fundamental public relations problem lies at the heart of public relations practice.“We have a reputation problem of our own. People don’t often understand what we do, and we don’t help ourselves,” said Chris Foster, CEO, Omnicom Public Relations.Foster was speaking at the International Association for Measurement..Read More

25 May 2022

Social
Omnicom Report

86% prefer to follow Instagram influencers

Omnicom Media Group India recently launched ‘Omnifluence Report’, powered by Qoruz. The report highlights the key differences between how different generations consume social media content, and brings to light some key influencer marketing insights.It states that social media influencers are quickly turning into new-age celeb..Read More

25 May 2022

Appointments
Abhinav Kanchan

Puravankara's new Corp Comm & CSR head

Abhinav Kanchan has joined Puravankara as President & Group Head, Corporate Communications & CSR.Kanchan was earlier associated with Sobha Ltd. as Senior Vice President & Head Corporate Communications.Kanchan brings in 25+ years of rich experience in setting strong communications framework at the Federation of Indian Chambers..Read More

25 May 2022

Media
Anurag Thakur

Content hub of the world

India's OTT market is set to grow at 21 per cent every year, Information and Broadcasting Minister Anurag Thakur said on Thursday even as he invited foreign producers to shoot films in the country.While OTT giants like Netflix are bleeding by the minute and facing huge backlash for the depleting quality of content across genres, India se..Read More

25 May 2022

Journalism
Top Challenges Of Journalists

Fake news, filing stories, attracting audience...

While access to high-quality journalism and credible reporting have never been more prevalent, the media's role has never been more challenging as they face mounting pressure to increase output, produce compelling content that stands out in a 24-hour news cycle, and drive engagementCision, a comprehensive communications platform helping ..Read More

25 May 2022

Research
Edelman's Trust Barometer Report

Geopolitics Becomes Top Priority For Business

A new Edelman Trust Barometer report finds Russia’s war on Ukraine has pushed geopolitics to the top of the business agenda, with nearly every respondent saying they expect companies to respond to an unprovoked invasion by applying political or economic pressure.The survey of 14,000 adults in 14 countries (Brazil, Canada, China, Fr..Read More

24 May 2022

Advertising
Dentsu Webchutney

APAC Agency of the Year

After The One Show 2022 Pencil and Special Awards winners were announced last week, The One Show 2022 Global and Regional Creative Rankings have been announced.Dentsu Webchutney Bengaluru capped off a stellar awards performance by being named APAC Agency of the Year in The One Show 2022 Global Creative Rankings. Overall, the agency was a..Read More

24 May 2022

Communications/PR
Nitin Mantri

Podcasts power for PR prof.

The ‘PR Outlook for 2022’ series is where PR industry stalwarts share their views on the shift the industry is experiencing towards digitalisation and AI, the transition, current trends, the future of the PR industry, and more. In this edition, Nitin Mantri, Group CEO, Avian WE, decodes some of the new trends in the PR indust..Read More

24 May 2022

Workspace
The right collaboration

Information efficiency, human productivity and many more...

Is the secret to better human-to-human collaboration…robots? Not in the borderline-scary AI and metal-exterior variety, no. But technology and automation can absolutely help humans work together better. The right collaboration tech stack lets your team capture, organize, and use ideas and information efficiently, so there’s ..Read More

24 May 2022

Brand
Gucci Gaming Academy

Next generation of esports talent with gaming academy

Gucci and esports organization Faceit have partnered on an initiative that seeks to foster the next generation of gaming talent, including by providing mental health services for up-and-comers, per a news release shared with Marketing Dive.The Gucci Gaming Academy works with groups like the World Health Organization and Mindwork to help ..Read More

24 May 2022

Digital Disruption
PR And Metaverse

Communicators to proceed with caution

Text100 (which in 2018 merged with sister Next15 agency Bite to become Archetype) was perhaps ahead of its time when, in 2006, it opened a digital office in the virtual world Second Life.Helmed by a digital CEO, the tech agency used Second Life for press conferences, employee meetings and more. While the initiative ultimately foundered w..Read More

23 May 2022

Communications/PR
Ogilvy US

Audi hires Ogilvy as creative agency of record

The win provides Ogilvy U.S. a coveted luxurious automotive account and comes because the WPP-owned company has made notable management hires of late. That features late final yr naming ??Chris Beresford-Hill, former chief artistic officer of Omnicom’s TBWA/Chiat/Day New York, as its president of promoting for North America. Beresf..Read More

23 May 2022

Media
Kärcher India

Experience Commerce wins new e-com media mandate

Experience Commerce; a Cheil Group Company, today announced that it has won the annual e-commerce media mandate for Kärcher India, following a multi-agency pitch. As a part of the mandate, Experience Commerce will focus on the expansion of Kärcher’s cleaning solutions footprints across various marketplaces including Amazo..Read More

23 May 2022

Workspace
Elisha Saigal

Women owning multi tasking skills by birth

We, at Adgully, have always saluted and honoured women managers and leaders across diverse fields. W-SUITE is a special initiative from Adgully that has been turning the spotlight on some of the most remarkable women achievers in M&E, Advertising & Marketing, PR & Communication industry. In the refurbished series, we seek to ..Read More

23 May 2022

Communications/PR
NewsCoverage.in

 Laqshya Public Relations, a newly established, new-age PR vertical of Laqshya Media Group, is pleased to announce that it is expanding its suite of services for brands seeking to tell their stories by foraying into the news distribution service market with ‘NewsCoverage.in’. This revolutionary offering from a well-estab..Read More

23 May 2022

Communications/PR
The PRCA And ICCO Initiative

Ukraine communication support network ready to expands

The Ukraine Communication Support Network is calling on global PR industry leaders — particularly those in countries susceptible to Russian misinformation — to join its effort supporting Ukraine through communications.The network, created by the Public Relations and Communications Association (PRCA) and the Internati..Read More

20 May 2022

Journalism
1 Billion Question

Is Meta about to unfriend journalism?

Some of the world’s largest publishers fear that Meta could be poised to pull the plug on multi-million-dollar licensing deals as part of a lurch away from professional news.The technology giant has paid out hundreds of millions of dollars to the journalism industry in recent years through Facebook News partnerships, philanthropic ..Read More

20 May 2022

Communications/PR
Anu Bararia

Hitachi Energy's ex-comm manager join Renewable Power

Anu Bararia has joined Ayana Renewable Power as Head of Corporate Communications. In her new role, Bararia will be driving the company’s internal and external communication strategies and stakeholder engagements, for Bengaluru headquarter.Prior to this, Bararia was associated with Hitachi Energy as Country Manager - External Commun..Read More

20 May 2022

Communications/PR
Madison Media Omega

Agency win media AOR mandate for Ki Mobility

Madison Media Omega, a unit of Madison World has been appointed as the Media AOR for Ki Mobility. The Agency will handle the traditional media and digital media mandate for the client including TV, Print and online video media buying and planning. The account was won in a multi-agency pitch. A digital subsidiary of TVS Automobile Solutio..Read More

20 May 2022

Digital Disruption
Metaverse

Is India ready for it ?

Metaverse may be the hottest term in the world of business right now, after the Indian Premier League (IPL). There is considerable money being poured into this technology, with sufficient fund allocation at budgeting stages.Setting aside all the current excitement, brands and marketers will also be a witness to the numerous challenges. E..Read More

20 May 2022

Leadership
Better Leadership

Marie-Sophie Lantin, Andy Izquierdo, and Suzy Sammons

Confidant has boosted its senior leadership team with three new hires — Marie-Sophie Lantin, Andy Izquierdo, and Suzy Sammons.Lantin joins Confidant as executive VP of consumer PR from BCW, where she was executive VP of brand solutions. Before BCW, Lantin (pictured) was the marketing director for the French bakery and café..Read More

19 May 2022

Top