PR Shorts
Facebook-BCG’s new consumer behaviour insights help businesses take cue
With plenty of time at their disposal, a latest report by Facebook India and Boston Consulting Group suggests how urban consumer behaviour has recently evolved. The findings indicate that 70% people prefer going online to fulfil their pre-purchase, purchase and post-purchase needs for both essential and non-essential items, as opposed to conventional methods
Facebook India and Boston Consulting Group have released three new reports that delve into COVID-19 induced changes in the consumer path-to-purchase across mobile phones, apparel, and consumer packaged goods (CPG) categories. The reports are the follow up to the ‘Turn The Tide’ report released last month. A key takeaway from the latest reports is that digital influence has increased significantly in urban consumers – up to 70% for mobiles, 55%-60% for apparel, and up to 20-25% for the non-food CPG categories. There are three kinds of consumer trends that we are witnessing that have made the smartphone even more central to our lives– reversal of past trends such as bringing the outside in-home through virtual experiences, acceleration of past trends leading to stronger adoption of digital and online, and formation of new habits such as DIY.
