PR Shorts
Artificial Intelligence’s infinite possibilities have finite human functionalities
Marketing thought leaders from India and abroad are participating in a virtual MarTech event to discuss the implications which Artificial Intelligence (AI) has for marketing, A common theme emerging from the dialogue signals towards AI’s limited ability to replicate human cognition, thereby, evoking a consensus that most marketers will be better off using AI only for auxiliary support and not completely depending on it
Day 2 of e4m’s week-long virtual event MarTech India Bridge1 saw international and Indian thought leaders presenting their views on marketing technologies and Artificial Intelligence. The virtual conference was graced by the presence of industry leaders such as Jim Sterne, Founder, Marketing Analytics Summit, and author of 'Artificial Intelligence for Marketing: Practical Applications'; Varij Saurabh, VP - Product Management & Marketing Technology; Manthan Kashyap Kompella CEO, rpa2ai; Co-author, Amazon Bestseller ‘Practical Artificial Intelligence’; Prasad Iyer, Vice President – Digital, eCommerce, Distribution & Rewards, Lemon Tree Hotels; and Alan Pelz-Sharpe, Founder, Deep Analysis & Co-author, ‘Practical Artificial 1 Intelligence - An Enterprise Playbook’. The conference was moderated by Ruhail Amin, Senior Editor, exchange4media group.
