The Business of Persuasion

An autobiography for PR professionals by a PR Legend

Harold Burson certainly believes in ‘Better Late Than Never’. If my memory serves me right he probably is the first Founder of a Top 10 Public Relations firm to have penned an autobiography. And I’m so glad he did. Not sure if Lord Chadlington or Larry Weber or for that matter Oscar Zhao or lower down the ladder Kathy Bloomgarden or Melissa Wagner will write a memoir. I hope that Margery Kraus and Jim Weiss do. Well, if you are not familiar with these names look them up online.

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