Communications Custodians

Build Brands, not please bosses: Siddhartha Mukherjee

The core objective of having a communication research and measurement mechanism is to build and manage a brand – Corporate or Product. Our industry has established ways of measuring Communications – PR, Advertising or any other tool for that matter. Irrespective of print, TV or online mediums, count of clips, column or square centimetres (space), GRPs or any other quantitative and qualitative indicesare readily available for marketing and communications custodians to build brands.

Read More At http://www.mxmindia.com/2017/07/siddhartha-mukherjee-pr-measurement-is-used-to-please-bosses-rarely-to-build-brands/