PR Shorts
91 Mobiles Hires Prajwalita Borah
She has over ten years of experience in marketing and content
91mobiles.com, the gadget discovery website has recently announced the appointment of Prajwalita Borah as AVP – Marketing and Business Development. At Snapdeal, Prajwalita was heading B2B communication and was responsible for managing the brand voice of the company across seller touch points. Her role required her to drive communication campaigns across seller segments for key sales opportunities, with a strong focus on bottom line. She played a focal role in driving awareness and uptake of Snapdeal’s seller ads platform (a platform where sellers could invest money to boost the visibility of their products on Snapdeal) through focused communication programs and internet marketing.
