India, The Pole Star at Davos

Public Relations efforts of India shined as a major player and brand on the world stage

Held annually at the alpine resort of Davos, nestled in the heart of the Swiss Alps, the World Economic Forum’s (WEF) annual meeting is by far the most prominent global assembly of 3000+ CEOs, Chairpersons, Prime Ministers, Editors and University Deans. The “World Leader per square foot” population density at Davos is second to none. Hence it is no surprise that the Media and PR Business are also out in full force. Over 500 journalists and senior editors were deployed towards this target-rich environment for new content. However, most of all, Davos ends up being a high power turnout of the world’s top political figures, jockeying to push their national brands and narratives. The list of 340 global politicians who attended this year, included over 100 heads of state, of government or of International organisations.

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