FRIDAY IS PODIUM DAY
Take the stage to stimulate industry debate and discussion. Let's hear your voice!
Technology in marketing
Opening of the digital world has led to never before possibilities and hence, transitions across domains, including communication. The consumption of news as well as information have undergone a sea change with the doors opened by online and digital sources of information. The availability of information is no longer restricted to a certain time (like news bulletin or newspapers) or limited to an overt exhibit of information (say through advertisement). A customer appreciation or complaint on a social media platform, or an aggregator website, or an online newsflash is enough to grab eyeballs and influence decision making customers, both in a positive and negative sense.
HR Rebooted
As a new workplace model has emerged, so have the rules of engagement. PR agencies are no exception with business coming to a complete halt. For agency leadership, it’s a time for re-invention, business survival, client continuity, and the need to demonstrate a new type of value add. For HR professionals, there’s a rethink on workforce strategies, encompassing: composition, compensation and performance. For the individual, work from home demands discipline, self-motivation and re-learn how to function effectively in a virtual team.
Read more:https://www.agencyreporter.com/hr-rebooted-balancing-pr/
“Brand activism” - the new embodiment of corporate values
Where to play and how to play, are the questions that many global brands have positively squared up to in a short space of 100 days. The George Floyd movement, Coronavirus and Donald Trump have given brands a new sense of purpose and redefined societal responsibility in a completely new way. Brands have moved from being passive to active participants on contentious and divisive issues to ‘take a knee’. On the anti-racism and reform of criminal justice campaigns, mass support has been unprecedented. From CEOs through to major global sports leagues, all have been vocal on media, company websites, via official social media accounts or through messages to employees.
Read more at https://www.exchange4media.com/marketing-news/on-brands-taking-a-knee-in-divisive-times-105454.html
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PRPublic RelationCommunicationFacebookPR firmPR FirmsPR IndustryPR NewsJournalismPR & Media Marketing
