PR SHORTS.
For quick snapshots on the leading stories and superstars across the global PR industry.
An Interaction with Ruby Sinha, Kommune Communications
Ruby Sinha, Managing Director, Kommune Brand Communications shares her growth journey in the industry, her entrepreneurial venture “Sheatwork” and the future forward
Ruby Sinha, Managing Director, Kommune Brand Communications, a versed communication professional with over 16 years of experience in working closely with brands across different verticals like automotive, consumer durables, real estate, IT, Telecom, Travel/Tourism and others. She has also worked on government projects. She started her career as a correspondent with the Indian Express Group of Newspapers and then ventured into different areas in the field of communications. In an interaction with Ruby Sinha, we seek to understand her growth trajectory in the industry, her entrepreneurial venture “Sheatwork” and the future forward.
Bubble Communications Chosen by GALF
GALF awards Digital Marketing duties to Halfglassfull and PR mandate to Bubble Communication
GALF (Get A Life Fitness) has decided to rope in Halfglassfull (HGF) as its Digital Marketing partner. HGF will create brand awareness and positioning for GALF. The Public Relations mandate for GALF has been awarded to Bubble Communication. Amit Vashishta, Founder and Chief Executive of GALF, said: “I am really looking forward to make GALF and its product offerings reach each and every person of India, in order to have a fitter and healthier India and looking towards an accelerated approach from both the agencies so as to create spectacular marketing efforts for an amazing brand – GALF.”
An Interaction with Prasidha Menon, OYO
Prasidha shares her views on her journey in the industry, and how OYO caused a disruption in the hospitality market and barriers to women's leadership
With 35,000 hotels around 80 countries, OYO is ruling the hospitality business in the country. In the age of brand reputation and brand image, the role of corporate communication experts becomes even more important. In the quest to unlock the excellent branding strategies of OYO, exchange4media had an interaction with Prasidha Menon, Global Head of Communications, OYO Hotels & Homes. Prasidha is a seasoned communication professional with 15+ years of experience working with some of the most exciting and challenging brands in the country. Currently, she is leading global communications for OYO Hotels & Homes. She is leading both internal and external communications for the brand, globally. Responsible for driving OYO's reputation forward and delivering against the company's mission of upgrading all forms of real estate and thereby over 3.2 billion middle-income travelers and city dwellers experience #LivingTheGoodLife, through sustained corporate reputation management programs and targeted brand-building campaigns.
Dilip Yadav, First Partners : True Grit of BOC
For communicators, the most essential motivator is relevance, the risk of obsolescence drives the best of them to constantly innovate to remain at the top of their game
One major dilemma facing the community today strikes at the very heart of the PR profession. It is this: is reputation still the cornerstone of communications? A growing ascendance of business outcome as a critical resultant of the communicator’s function is fast gaining traction. As a consequence, it is important for us as a community to understand this trend and examine its key imports. For instance, does communication really help with business outcome? And, if it does, can it be measured? These and many other fundamental questions on ‘Business Outcome Communications’ as a new communication direction were raised, addressed, and vigorously debated upon by some of the best minds in corporate communications at a recent Innovation First Salon 2019 (IFS 2019) hosted by Reputation Today in collaboration with First Partners. The first brain trust of its kind in the country, IFS 2019 comprised a select and focused group of 18 of the best and the most incisive senior corporate communication heads in the country. They gathered together at the Hotel Leela in Gurugram last Tuesday, the 26th of November, and attempted to answer the basic question of whether communication should now play a more key role in impacting business outcomes, and hence, if it’s time for PR to move from the earlier reputation weighted model to a more business-outcome oriented one? The three-hour salon concluded with a few definitive insights which could serve as a good staging area for the next surge in the PR community.
e4m 40 under 40 : Jury to Shortlist 40 Pros
Jury members to shortlist 40 nominees among the shortlisted 100 nominations at the meet happening at Hotel Shangri La, Delhi
The jury for exchange4media’s first installment of 40 under 40 in the field of PR and corporate communications is all set to judge the young guns under the age of 40, who are visionary and innovative achievers in their respective fields of work. They will be recognised and felicitated. The meet is happening at Hotel Shangri La, New Delhi. The esteemed panel of jury consists of veteran Madan Bahl, Managing Director, Adfactors PR as the jury chair along with other luminaries like Subir Moitra, Vice President Communications, Sterlite Power, Bharatendu Kabi, Head - Corporate Communication, Hero MotoCorp, Kunal Kishore, Co-Founder, Value360 India, Sudeep Narayan, Marketing & PR Director, Volvo, Udit Pathak, Founder & Director, Media Mantra, Shalini Singh, Chief-Corporate Communication & Sustainability, Tata Power, Sunayna Malik, Managing Director - India & Senior Vice President – APAC, Archetype, Shree Das, Corporate PR, Xiaomi, Archana Jain, Founder and MD, PR Pundit, Deepa Dey, Head – Communications and CSR, India Sub Continent, GSK, and Anuj Dayal, Head of Corporate Communications-Delhi, Metro Rail Project.
Teamwork Group Appoints Vivekananda Mishra as Vice Prez
Vivekananda Mishra as Vice President, Healthcare Business
New Delhi, 2019: Leading health focused communications and media relations advisory Teamwork Communications Group has announced the appointment of pharma marketing veteran Vivekananda Mishra as its Vice President. In his new capacity, Vivekananda will be responsible for stewarding the new phase of growth in pharmaceutical and healthcare business of the organization.
With extensive experience in Healthcare Marketing across different domains and therapies, Vivekananda has been associated with a number of leading healthcare organizations including Panacea Biotec, Mylan and Dr Reddy’s Laboratories Ltd. He has also worked on a wide variety of therapies including Oncology, Virology, Heptology and Super Specialty Nutrition, among others.
“As we continue to expand our healthcare advisory arm, we are very happy to bring on board Vivekananda as Vice President of the Healthcare Business. Vivekananda brings with him a wide and in-depth experience of India’s healthcare and pharma industries and its changing landscape. We are sure that our healthcare domain will benefit immensely from his rich understanding of the field and experience of devising a variety of strategies and communication agendas for disease awareness and therapy. We look forward to a prolonged and mutually beneficial association,” said Nikky Gupta, Co-founder and Director Teamwork Communications Group.
“The world of communications is a rapidly transforming arena where newer communication strategies are required every day to reach out to a vast audience of both healthcare providers and receivers. As I make this switch and join the dynamic team at Teamwork, I hope to learn new dimensions in communication strategies through my journey and impart my own technical understanding of the field to the team. I hope to leverage my experience in the healthcare industry to help the organization set new benchmarks in healthcare communication and devise novel strategies for disease awareness and education,” said Vivekananda Mishra.
Before joining Teamwork Communications, Vivekananda was associated with Dr. Reddy's Laboratories as Senior Brand Manager, Heptology, and with Mylan Pharmaceuticals where he worked as Brand Manager of Oncology Business. He also worked with Panacea Biotec Ltd in the field of Oncology therapies and treatments.
Exciting Scenario for Young PR Pros
Chiragh Cherian, Perfect Relations shares his views on the industry as a young professional, key growth drivers, and newer strategies
Chiragh Cherian, Director – Online and Below the Line Initiatives, Perfect Relations, is a driven professional with a creative bent of mind whose mantra is to create new solutions for existing challenges. He stepped into the world of public relations in India in 2009 with the aim of creating a sustainable business model from scratch. During his young and vibrant journey with Perfect Relations, he has synchronized existing PR practices with new-age digital communication strategies. Some of these have been Apollo Hospitals, Facebook, ByteDance (TikTok), Uber, G4S Securities, Jawa Motorcycles, Auto Expo (3rd consecutive edition), Haval Motor India, PHDCCI, JCB India, Dabur, Honda, Chennai Super Kings, Godfrey Phillips India, Cairn India, ABP News, Women in the World, Rolex Awards, International Film Festival of India (IFFI), Turkish Airlines, Sony, The Lalit Hotels, Delhi Government etc.
IPRCCA and IPRCCC : The Countdown Begins!
Indian Public Relations and Corporate Communications Conference (IPRCCC) will be conducted on the day of IPRCCA to discover the different areas of the industry
The countdown for the 10th edition of India PR and Corporate Communications Awards (IPRCCA) has begun. The ceremony will be held on December 20, at Shangri La, New Delhi. IPRCCA awards are the most extensive and exhaustive awards to recognize the contribution and success of the PR industry. With 7 categories and 48 sub-categories, e4m IPRCCA 2019 is the path-breaking initiative to salute and recognise the contribution of PR consultancies and corporate communications.Indian Public Relations and Corporate Communications Conference (IPRCCC) will be conducted on the day of IPRCCA to discover the different areas of the industry.
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