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December 2019 Archive

Adfactors PR wins The Yoga Institute Excellence Award

Maharashtra Governor Bhagat Singh Koshiyari handed over the award to Madan Bahal, MD – Adfactors PR, for the Adfactors PR Life School project

The world’s oldest institute of organized Yoga teaching, The Yoga Institute, Santacruz, Mumbai, has honoured Adfactors PR with The Yoga Institute Award of Excellence for outstanding contribution to the society. Governor of Maharashtra, Bhagat Singh Koshiyari, handed over the award to Madan Bahal, MD – Adfactors PR, at an event held at the institute to commemorate its completion of 101 years of distinguished service to Yoga in India and across the world. Adfactors PR received the award for its ongoing Adfactors PR Life School project, which imparts Yoga training to more than 10,000 under-privileged students in municipal corporation schools across Mumbai.

Archetype, an understanding Partner to British Council

British Council has awarded its public relations mandate for India to Archetype (formerly Text100), following a competitive tender and multi-agency pitch

Archetype was the agency on record for the British Council going into the pitch. They have been re-entrusted with the task of communicating the British Council’s unified purpose to its vast set of stakeholders in India that range from government officials to school teachers, and from foreign education aspirants to the disadvantaged youth across the country. “In Archetype, we have a partner that understands the complex communications ecosystem for a brand like ours. Their strategic consultation, insights-driven approach and creative storytelling competencies assure us that they are the right partners to help us communicate effectively with our multiple stakeholders in an ever-evolving world,” said Nirupa Fernandez, Director Marketing India, British Council.

Global PR Agency Service Industry 2019 Report

Orian Research recently published a latest research report titled “Global Public Relation Agency Service Industry 2019”

It highlights top companies, Public Relation Agency Service market segmentation by Types, Application and market division based on Geographical Locations. The Public Relation Agency Service research report primarily focuses on providing in-depth research analysis and forecast for Public Relation Agency Service Market from 2019 to 2025.

Public Relation Agency Service helps the client company with public relations activities of various additional services and quality services provided by the client company to the public so as to shape a good image, strive for public supprt, enhance the market competitiveness and promoting the steady development.

Leadership Talk at CG CSR Leadership Summit

Pavan Kaushik, a veteran communication and CSR leader and Dr. – Comms & PR FIMI will deliver leadership talk at CG CSR Leadership Summit at Raipur on 6 Feb 2020

FIMI – the Federation of Indian Mineral Industries, an apex body of about 500 Indian mining companies. When it comes to development of rural and tribal areas, mining sector of Chhattisgarh is one of the most prominent sectors that lead the socio-economic progress of the state. “The talk by Pavan Kaushik will be truly valuable for the forum. We feel honour to have such a versatile leader in our board.”, said Rusen Kumar, Chairman of the Summit and Founder & Managing Editor, India CSR. With a career spanning three decades, Pavan Kaushik has previously worked with Hindustan Zinc (Vedanta) as Vice President and Head – Corporate Communication, National Institute of Fashion Technology, Delhi and Ministry of Information & Broadcasting, Government of India.

ICCO + The Holmes Report = Cannes Lions 2020

The Holmes Report and the ICCO have announced a partnership for the Cannes Lions Festival of Creativity in 2020

The partnership will include a number of elements, including working with agency and supplier sponsors to create a two-day programme of content in a premium new location on the Croisette, podcasts with industry leaders, and hosting the official PR Lions pre-awards reception. The event will be called PRovoke+ICCO@Cannes, incorporating the Holmes Report’s forthcoming rebrand as PRovoke in 2020. It will feature regular elements such as the annual PR Jury Insights panel session – Weber Shandwick’s president and CEO Gail Heimann was recently announced as the president of the PR jury – and the prestigious CEO Roundtable for network agency leaders, chaired by Paul Holmes, as well as a new Indie Roundtable for leaders of independent agencies from around the world.

Ruder Finn Announces New Partner as CBRE

The communications mandate covers strategic counsel, planning, media relations and integrated campaign development

Expanding its consumer footprint, Ruder Finn, one of the world’s largest independent firms won the communication mandate for CBRE (Coldwell Banker Richard Ellis), an American commercial real estate services and investment firm. The CBRE Group Inc. is the world’s largest commercial real estate services and investment firm. It offers a broad range of integrated services, including facilities, transaction and project management, property and investment management, appraisal and valuation, property leasing, strategic consulting and sales, mortgage services and development services. The communications mandate covers strategic counsel, planning, media relations and integrated campaign development. Ruder Finn will focus on accentuating brand’s leadership position in the industry and support CBRE achieve its business goals. Ruder Finn will also be strengthening media visibility for company heads, building their thought leadership in their respective fields.

Hotelier India Awards Salutes Women

Hotelier India Awards 2019 had 11 women winners across the 19 categories. Women are now suited up to lead all levels of the hospitality industry

Not long before, women were not considered a good proposition for the male-dominated hospitality industry. Traditionally an all-male bastion, except for the few odd jobs, the hospitality world is now welcoming more and more women, realising the their potential more than ever before; steadily gaining traction as the “go-to industry” for women. Many of the hotels have taken it up on themselves to fill the dearth women and groom them to take charges as GMs or acquire a leadership role in development functions, HR, loyalty, spa etc. Hotelier India Awards salutes the women of hospitality industry who keeps on adding the ‘grace’ factor and never got bogged down by challenges and without whom the hospitality would have remained incomplete. Hotelier India Awards 2019 saw such women with the Midas touch who graced the occasion. We had 11 women winners this year across the 19 categories, at leadership level, who tirelessly works to make their property stand tall among the rest.

Changing Paradigms of Digital PR

The advent of Digital has brought about sweeping changes in the world of Public Relations

'If you want to change your world, change your words’ - this popular saying fits the essence of the Marketing and Communications industry. After all, for decades, Public Relations has shaped, polished and if need be even air-brushed the communication of brands. But with the advent of Digital, it has gone a step further. Today, PR is doing a lot more, as Digital has brought about sweeping changes to the industry. A brand is not what a marketer tells the consumers about, but what consumers tell each other about it, courtesy social media and two-way communication. Additionally, consumers are not just sharing content but also creating content, which has completely changed the approach of PR agencies. Kunal Kishore, Co-founder, Value 360 Communications says, “Digital can actually pose a big crisis for any brand, which wasn’t possible earlier because back then, the conversation was more like a monologue.

December 2019 Archive

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