PR SHORTS.
For quick snapshots on the leading stories and superstars across the global PR industry.
PR SHORTS.
For quick snapshots on the leading stories and superstars across the global PR industry.
PR ACCELERATION THROUGH AUTOMATION
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Ruby Sinha, Managing Director, Kommune Brand Communications shares her growth journey in the industry, her entrepreneurial venture “Sheatwork” and the future forward
Ruby Sinha, Managing Director, Kommune Brand Communications, a versed communication professional with over 16 years of experience in working closely with brands across different verticals like automotive, consumer durables, real estate, IT, Telecom, Travel/Tourism and others. She has also worked on government projects. She started her career as a correspondent with the Indian Express Group of Newspapers and then ventured into different areas in the field of communications. In an interaction with Ruby Sinha, we seek to understand her growth trajectory in the industry, her entrepreneurial venture “Sheatwork” and the future forward.
GALF awards Digital Marketing duties to Halfglassfull and PR mandate to Bubble Communication
GALF (Get A Life Fitness) has decided to rope in Halfglassfull (HGF) as its Digital Marketing partner. HGF will create brand awareness and positioning for GALF. The Public Relations mandate for GALF has been awarded to Bubble Communication. Amit Vashishta, Founder and Chief Executive of GALF, said: “I am really looking forward to make GALF and its product offerings reach each and every person of India, in order to have a fitter and healthier India and looking towards an accelerated approach from both the agencies so as to create spectacular marketing efforts for an amazing brand – GALF.”
Prasidha shares her views on her journey in the industry, and how OYO caused a disruption in the hospitality market and barriers to women's leadership
With 35,000 hotels around 80 countries, OYO is ruling the hospitality business in the country. In the age of brand reputation and brand image, the role of corporate communication experts becomes even more important. In the quest to unlock the excellent branding strategies of OYO, exchange4media had an interaction with Prasidha Menon, Global Head of Communications, OYO Hotels & Homes. Prasidha is a seasoned communication professional with 15+ years of experience working with some of the most exciting and challenging brands in the country. Currently, she is leading global communications for OYO Hotels & Homes. She is leading both internal and external communications for the brand, globally. Responsible for driving OYO's reputation forward and delivering against the company's mission of upgrading all forms of real estate and thereby over 3.2 billion middle-income travelers and city dwellers experience #LivingTheGoodLife, through sustained corporate reputation management programs and targeted brand-building campaigns.
For communicators, the most essential motivator is relevance, the risk of obsolescence drives the best of them to constantly innovate to remain at the top of their game
One major dilemma facing the community today strikes at the very heart of the PR profession. It is this: is reputation still the cornerstone of communications? A growing ascendance of business outcome as a critical resultant of the communicator’s function is fast gaining traction. As a consequence, it is important for us as a community to understand this trend and examine its key imports. For instance, does communication really help with business outcome? And, if it does, can it be measured? These and many other fundamental questions on ‘Business Outcome Communications’ as a new communication direction were raised, addressed, and vigorously debated upon by some of the best minds in corporate communications at a recent Innovation First Salon 2019 (IFS 2019) hosted by Reputation Today in collaboration with First Partners. The first brain trust of its kind in the country, IFS 2019 comprised a select and focused group of 18 of the best and the most incisive senior corporate communication heads in the country. They gathered together at the Hotel Leela in Gurugram last Tuesday, the 26th of November, and attempted to answer the basic question of whether communication should now play a more key role in impacting business outcomes, and hence, if it’s time for PR to move from the earlier reputation weighted model to a more business-outcome oriented one? The three-hour salon concluded with a few definitive insights which could serve as a good staging area for the next surge in the PR community.
Jury members to shortlist 40 nominees among the shortlisted 100 nominations at the meet happening at Hotel Shangri La, Delhi
Vivekananda Mishra as Vice President, Healthcare Business
Chiragh Cherian, Perfect Relations shares his views on the industry as a young professional, key growth drivers, and newer strategies
Indian Public Relations and Corporate Communications Conference (IPRCCC) will be conducted on the day of IPRCCA to discover the different areas of the industry
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