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April 2019 Archive

Silver Spun Wins Myprotein

Silver Spun Brand Solutions, has been awarded the PR mandate for sports nutrition brand ‘Myprotein’

Silver Spun Brand Solutions, the integrated marketing and communications agency, has recently won the much-coveted mandate for the European sports nutrition brand ‘Myprotein’. The account will be led out of Mumbai and Silver Spun will be tasked with increasing the share of voice for ‘Myprotein’ by building the media profile of the brand across the country. Further, the communication team must support the marketing department and help to drive up sales with innovative campaigns. Speaking on the mandate, Esha Singh, General Manager India & Emerging Markets, Myprotein said, “We have observed Silver Spun’s work especially in the wider health and fitness segment are looking forward to a fruitful partnership with the team.

Public Relations and Startups

Public Relations is an investment in the growth of startup, which is its most important goal writes Anindita Gupta, Co-Founder, Scenic Communication

Funding is crucial for any startup. It helps startups launch their products and ship them out the door, expand operations and scale up, and acquire other startups that can help it develop a competitive edge. That’s why funding is valuable for any startup, regardless of its stage in the journey. But funds, like most resources, are limited. And the number of startups vying for this resource is increasing rapidly. As of March 30, 2018, there were 8,625 recognised startups in India. Also, while the overall funding for startups in India grew by 108 per cent to $4.2 billion, the seed stage funding declined by 20 per cent. According to NASSCOM President Debjani Ghosh, if a startup fails at the seed stage, innovation gets affected.

Lawfulness of Healthcare PR

Garima Sharma, Senior Consultant with Archetype, explains how should healthcare PR be categorised or received by media

I have been working in the field of public relations for past 11 years. Every few months, a journalist or two is seen ranting about their unpleasant experience with some or the other PR consultancy/executive. And, they use the power of pen to grossly generalise this experience to caution their fellow colleagues and advise against engaging with PR firms. In this age of digitisation, it is very easy for anyone to package their opinion insensitively and share it for mass consumption. Within a few hours, such content goes viral and an entire community is put to shame owing to a single or some unfortunate experiences.

PR Awards Asia

One of the PR’s premier event is attracting entries from throughout the region representing individuals

Attracting entries from throughout the region representing individuals, and agencies large and small, PR Awards Asia has grown to become the premier event in the PR calendar and the foremost celebration of truly original and innovative work in the public relations arena.Ahead of the entry deadline today at 6pm HK/SG, Campaign Asia-Pacific is delighted to announce the jury for this year’s awards.The 2019 judging panel is comprised of senior brand marketers and agency heads who will ensure all entries are reviewed according to the Awards’ demanding set of criteria.

Three Big Wins for PRHUB

PRHUB strengthens its healthcare & biosciences practice with Medall Diagnostics, Transasia Bio-Medicals & Aum Biosciences mandates

PRHUB, one of India's leading, independent, full-service PR and communication firms, today announced three wins in the healthcare & biosciences space – Medall Diagnostics, India’s 4th largest diagnostics chain serving 9 million customers, Transasia Bio-Medicals, India’s leading in-vitro diagnostic company and Singapore-based Aum Biosciences, one of a kind oncology-focused biotech venture leading the innovation of affordable oncology therapeutics out of Asia. These wins and the subsequent strengthening of its healthcare practice, marks PRHUB as among the few firms in India with deep expertise across education, healthcare, manufacturing, engineering, automotive, utilities, technology, consumer and internet verticals. The mandates include brand consulting and social media marketing alongside media relations reinforcing it’s credentials as a new-age, integrated communication firm. The Singapore win also marks a first, opening a new market to expand. PRHUB has a successful record in handling clients across the healthcare spectrum - Motherhood, Sankara Eyecare, Nobel Biocare, Vascular Concepts, Dr. Batra’s, Dr. Health, Ayurvaid, Stemade, Perfint, Star Clinics, Cellworks, Xcode, etc. in the past. It now services clients out of 7 cities in India besides Singapore beyond India.

Commenting on the wins, Xavier Prabhu, Founder & Managing Director, PRHUB, said, “Healthcare and biosciences require careful, calibrated and consistent brand communication. Am truly delighted that these leading brands placed their confidence in us to do so and look forward to delivering successful custom communication campaigns for each of them. More wins in the healthcare space are in the offing, which will position us as among the goto partners for healthcare firms of all hues, in the Indian market.” “We have a growing network in Singapore where we are speaking to many emerging ventures who are evaluating us for new age communication solutions beyond traditional media relations,” he further added.

In his comments, Raju Venkatraman, Founder & CEO, Medall Healthcare Pvt. Ltd., said,” We were seeking a partner who brought a clear understanding of the unique situation we are in, fresh strategic clarity on how to use communication to solve certain challenges and the expertise to deliver. PRHUB did well on all these parameters. We look forward to working with their team closely as Medall embarks on an exponential growth journey in the year ahead.”

According to Suresh Vazirani, Chairman & Managing Director, Transasia Bio-Medicals Ltd.,” We were quite finicky about our choice of a PR partner and it was for the exact reason we waited for 2 long years almost before finalizing on PRHUB. They understood our business & needs quickly, were flexible to our exacting requirements and demonstrated their execution capability as well with the first ever press conference we did recently. We wish them well and look forward to their sustained contribution as TransAsia seeks to further build on its leadership position as India’s leading IVD player.”

Explaining the rationale for engaging with PRHUB, Vishal Doshi, Founder & CEO, AUM Biosciences, said,” We are a unique venture that is seeking to transform how niche oncology therapeutic innovation are developed from Asia to Global. A complex business model in a niche area and a global impact, meant you need a partner who navigates multiple elements well. We were also looking for someone who would help with the brand repositioning and communication of key messages to audiences globally. We are looking forward towards a successful collaboration with PR HUB.”

Subin Sivan Joins Cargill’s Oils Business

With over 18 years of experience in marketing, he will join the company as the marketing head

Cargill’s oils business in India today announced the appointment of Subin Sivan as the marketing head, effective immediately. With over 18 years of experience in marketing, Subin will work closely to the team to propel the company's brands to the next level. Subin joins Cargill India from Vodafone where his last assignment was as VP marketing, leading the high-value consumer segment and the youth segment. Across his career, Subin has also worked with leading organisations such as General Mills India Limited, Bunge India Limited, Colgate-Palmolive Ltd, DaburGroup and UB Group Ltd. He has worked extensively on the creation & nurturing of brands such as Colgate, Pillsbury, Dabur RED, Vatika & Vodafone Postpaid.

Publicis Groupe Procures Epsilon

For deepening its digital expertise Publicis Groupe will pay $4.4 billion in cash to acquire digital marketing firm Epsilon

Publicis Groupe will pay $4.4 billion in cash to acquire digital marketing firm Epsilon from Alliance Data Systems, as the French advertising group seeks to deepen its digital expertise and expand in the US. Publicis announced the takeover in a statement two weeks after it confirmed it was in talks with Alliance Data. The owner of agencies Saatchi & Saatchi and Leo Burnett Worldwide is focusing more on data analytics as consumer giants rely less on TV commercials and billboards and shift spending online. Epsilon runs loyalty programs and email marketing and collects data including transactions, location and web activity.

PR Contenders at Goafest 2019

Amrita Sadhu, Madison PR and Neeti Dhawan, Weber Shandwick India shared their views at the Fest

As delegates gather to celebrate the very best advertising and media work from India at Goafest 2019, exchange4media spoke to some of the contenders for today’s Broadcaster, PR, Still Craft, Design & Direct Abby Awards have to say. Amrita Sadhu, VP-Business Communication, Madison PR, “Madison PR has been nominated for work on Red Bull and Coty India this year. Each of our campaigns were super successful in creating buzz and leading to business results for our clients. We are excited about the spectacular campaigns we have crafted and confident our work will bring glory.”

April 2019 Archive

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