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April 2019 Archive

ONGC Tripura, Honoured with PRCI Award

In recognition of best managed public relations at societal level, ONGC, Tripura Asset, has been awarded by PRCI

PRCI officials said that in 2018 ONGC state unit made a meaningful contribution towards building synergy in the domain of Public Relation that has created impact in the society in terms of development. The PRCI, the only independent national body having 30 chapters across the country and Bangladesh has been working over the decade to promote public relation activities in professional framework among both public and private enterprises.“We have evaluated PR activities of ten organisations including state information department and all other public sectors undertaking and private corporate operating in Tripura involved in various activities for social well being besides, business and information sharing mandates where ONGC Tripura asset stood apart,” said PRCI state unit president.

Pitch CMO Summit 2019

'Marketers need to look at personalised communication to generate business for brands', Rajesh Ramakrishnan, MD, Perfetti Van Melle India

Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India, addressed the valedictory session of PITCH CMO 2019 Summit in Mumbai and gave intrinsic insights on how personalisation has become an indispensable part of today's brand marketing strategies to generate business. Before getting straight to the point to talk about mass personalisation, Ramakrishnan took the audience through what has happened in the last 50 years and how the concept of marketing has evolved since then. Referring to the film 'The Godfather' he quoted an iconic line of that era, "It's not personal, it's strictly business."

The field of Public Affairs

Public Affairs focuses on the complex intersection of politics, business and society- writes Mahathi Parashuram

Public Affairs is the communication between an organisation and its various stakeholders. It is a discipline that is fluid in nature and whose definition or focus areas varies across organisations. To understand the role better it is first and foremost crucial to understand that every company has multiple stakeholders who may directly or indirectly affect the company such as customers, employees, government, shareholders, suppliers, distributors, community etc. The role primarily focuses on building long term trust with these key stakeholders and assisting the organisation navigate these relationships, engage constructively in discussions and build meaningful public and private partnerships.

Promoting Public Relations

Public relations with a global perspective reach out to domestic and international stakeholders

The concept of public relations emerged in America at the beginning of the 20th century and the US became the House of Global Public Relations in the 21st Century – a model to all countries. Today, every organisation — be it public or private — practices public relations with a global perspective to reach out to domestic and international stakeholders. If the Indian government has a separate Ministry of Information and Broadcasting to inform, educate and motivate people, the US government, without any centralised Ministry, has an independent and self-contained Public Affairs Unit in each ministry and every Federal department.

34th National Public Relations Day

The Public Relations Society of India celebrated the 34th National Public Relations Day

The Public Relations Society of India (PRSI), Bhubaneswar chapter observed the National Public Relations Day with the theme ‘One Nation One Agenda One Voice’ here on Sunday. CSM Technologies founder and CEO Priyadarshi Pany discussed on role of information technology (IT) in nation building. He said that IT plays a big role in getting our voice heard, setting up the agenda and building democracy. Data is being translated as knowledge and wisdom. This helps in building the nation, he viewed. He also informed about use of IT in enhancing efficiency of public welfare programmes. PRSO Bhubaneswar chapter Chairman Amar Jyoti Mahapatra briefed about the importance of the day and Secretary Sanjay Kumar Sahoo proposed a vote of thanks.

Building Brand Engagement

Digitally-connected age has provided organisations the opportunity to stand out in the crowd to be seen as authentic, writes Anup Sharma, PRCAI

Corporate Social Responsibility (CSR) is now playing a key role going beyond the mandatory formality, as in the age of hyper-connected and hyper-transparency, organisations are re-evaluating their “Purpose in Society” and the narratives are now reinforced in the same. The digitally-connected age has provided organisations the opportunity as well as the challenge to cut through the noise with credibility and stand out in the crowd to be seen as authentic. The Cannes Lion award winning Savlon – Healthy Hands Chalk Sticks Campaign is a simple innovation designed to encourage behavioural change towards washing hands amongst children and adults through various engaging and entertaining educational initiatives.

India Shines at Global PR Map

Amith Prabhu has been elected as the first Indian to be on the board of Global Alliance of Public Relations and Communication Management

The Global Alliance for Public Relations and Communication Management 17th Annual General Meeting was held on Saturday 6 April in São Paulo, Brazil. Global Alliance Chair José Manuel Velasco presented the 2018 Annual Report, providing an overview of the key activities and initiatives conducted by the Global Alliance in 2018. Highlights and achievements in the past period included the rebalancing of the Global Alliance´s budget, a 55% increase in membership, an agreement with two global sponsors, the partnership with international associations (FEDEIA, EUPRERA and UNICEO), a regional GA conference (in Bali, Indonesia, September 2017), an ethics summit of the PR industry (in Madrid, Spain February 2018).

GolinOpinion Wins Charmboard

GolinOpinion has been awarded the PR mandate for Charmboard after a multi agency pitch for its distinctive PR

GolinOpinion, the PR agency of the MullenLowe Lintas Group, has been awarded the PR mandate for Charmboard, an in-video discovery platform. The account was won after a multi-agency pitch for its distinctive PR and creative approach. The mandate will further strengthen GolinOpinion's technology practice and will be handled by their Bangalore office. Charmboard is the world’s first in-video discovery platform that allows potential customers to explore products from within a video through a simple touch mechanism. Keeping this in mind, GolinOpinion will work towards building a strategic framework by enhancing visibility for its potential brands in view of the vast business opportunity the brand offers through its AI and Machine Learning offerings.

April 2019 Archive

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