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May 2019 Archive

PR Pros Needs to Study Modi's Campaign

The grand product Narendra Modi and his victorious campaign of 2019 Lok Sabha election

May 23rd will go down in history as a red-letter day in the modern political history of India. Several things happened as counting of votes progressed and concluded. Narendra Modi was slated for a thumping win and a solid second term. First time ever for a non-Congress PM that two five-year terms have been mandated. The only other national party was decimated once again with Rahul Gandhi having to cut a sorry figure. Most regional parties who were hoping to cobble a coalition called the third front were also left in tatters. Two non-aligned parties (YSR Congress and Trinamool managed to get around 22 seats each and DMK aligned with the Congress got around 23 seats).

Hero Electrics Tied Up with Zeno Group

The pioneer of electric mobility in India Hero Electric Vehicle appointed Zeno Group as the Integrated Communications consultancy

Zeno Group has been appointed as the Integrated Communications consultancy for Hero Electric Vehicle Private Ltd followed by a competitive pitch last month where the global firm’s India office was awarded the duties of Integrated Communications across Digital/Social Media Marketing and Public Relations - covering both the B2B and B2C domains. The brand had called for its marketing review last month and is now looking forward to plan its journey ahead. This is while different stakeholders across government, businesses and consumers contemplate a cleaner future given the alarming threat of pollution and the need to consider more sustainable choices for mobility.

Wizspk to Handle Shein’s Repertoire

Wizspk Communication now takes its relationship a level up with SHEIN India to manage their overall communication

Having successfully celebrated SHEIN’s 1st Anniversary with SHEINXME, Wizspk Communication now takes its relationship a level up with SHEIN India to manage their overall communication repertoire. SHEIN India, an International Business to Consumer fast fashion e-commerce platform, has appointed Wizspk Communication as its official PR agency. SHEIN is known to pick the top fashion trends straight from the runway while rapidly bringing these styles to the market. With a strong philosophy “everyone can enjoy the beauty of fashion”, it aims to provide quality and fashionable clothes at appealing prices to fashion enthusiasts across the world.

Prachi Jatania to Bolster Times Bridge’s Global Voice

She has been named as the Senior Manager, Brand and Communications at Times Bridge

Times Bridge, the global investment arm of The Times Group, has appointed Prachi Jatania as Senior Manager, Brand and Communications. In her new role, Jatania will strengthen the Times Bridge brand, advance awareness of its platform around the world and lead communications regarding its portfolio’s successes across India. An alumnus of the University of Cambridge, Jatania has over 12 years of experience in media and international communications. Her last stint was as Director, Press and Public Affairs, at British Deputy High Commission in Mumbai where she was responsible for strategic communications, media relations and marketing to support the UK government’s international trade, policy and public affairs work in Western India.

Anusha Shenoy Joins ByteDance

She will be working as the Communication lead, earlier she was associated with Uber India & South Asia

ByteDance, the parent company of TikTok, has appointed Anusha Shenoy as its new Communications Lead in India.Prior to joining ByteDance, Shenoy was working as Communications Lead at Uber Eats India & South Asia, where her role was to build the corporate and consumer reputation of Uber Eats and strengthens its presence in India. Before switching to the corporate communications side, Shenoy has served a stint at the public relations major Edelman for six years.Shenoy holds a Master's degree in Communications Management from Symbiosis International University and has completed her Bachelor’s in Commerce from Mumbai University.

Communication Matters

Value 360 & The Holmes Report convened a roundtable in New Delhi to understand how startups are reinventing PR in India

India's fast-changing media landscape poses plenty of challenges for the country's corporates. These, and the related opportunities, are well understood when it comes to established players. But recent years have seen the rise of a new class of companies, startups that are rapidly reshaping the very notion of business as usual — and reframing traditional public relations concepts in the process.To better understand how startups are reinventing PR in India, the Holmes Report recently partnered with Value 360 Communications to convene a roundtable in New Delhi that featured founders and comms leaders from some of the country's leading market disruptors.

Akshaara Lalwani knows How to Chill

Akshaara Lalwani, CEO of Communicate India, talks about her idea of relaxing and love for food

Known for her foresight, competitive resilience, fearlessness, adaptability and innovation, Akshaara Lalwani, Founder and CEO, Communicate India, also has a spontaneous streak. Lalwani has been was featured in Impact’s ‘40 under 40 Entrepreneurs’ and ‘Women To Watch Out For’. Her tireless spirit and passion for breaking boundaries has trickled into everything she does, including her brainchild, Communicate India. From a small office in her bedroom, it has grown into a massive corporate with over 100 employees and several renowned clients. Besides mastering the art of providing solutions to business problems, Lalwani is also quick in the kitchen too.

Bangalore Celebrating Pitch CMO Summit 2019

The theme for the Bangalore Summit this year is ‘Demystifying Brand Building Experience’

The Pitch CMO Summit Bangalore, a flagship property of the exchange4media group, will play host to marketers across industries as they gather to breakdown the process of the brand building experience. The theme for the Bangalore Summit this year is ‘Demystifying Brand Building Experience’. At par with the broader theme, the summit will host two key panel discussions. The topic for the first panel discussion is ‘Survival of the Fittest: How Brands can win in the ‘Digital Age’. Digital Marketing is now at its peak with the e-commerce market in India growing at an annual rate of 51%, the highest in the world.

May 2019 Archive

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