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July 2019 Archive

The PR Boardroom Table

To build positive brand reputation, PR professionals need to work together to make strategy for campaigns

Those who don’t know about Shirley Chisholm, here is a quick background. She was a woman of many firsts – the first African American congresswoman who also ran for presidential elections; also, the first woman to run for the USA’s Democratic Party’s presidential nomination. Now that we have read about Chisholm, we can say that the quote suits the present-day PR professionals especially those working in-house. PR and communications have been a support function of the marketing department since long. While ecosystem is fast changing and mindsets are growing but PR professionals have been fighting this prolonged battle to prove the value that they bring to the table.

Adfactors PR Appoints Boby Kurian

Boby Kurian appointed as Senior Vice-President, Strategic Communications Group, he has over 20 years of experience in journalism

Boby Kurian, the former Economics Times Bureau Head, has joined Adfactors PR as Senior Vice-President, Strategic Communications Group (SCG). He will be based out of the firm’s Bengaluru office. Kurian has over 20 years of experience in business journalism. He has held senior editorial positions at several leading media institutions, including The Hindu Business Line bureaus in Bangalore. Commenting on his new role, Kurian said, “I am excited about joining India’s leading public relations firm at this juncture of my career. The Strategic Communications Group has the potential to become a critical part of the firm’s value proposition. I am confident that, together, we will create a valuable and lasting asset.”

Fulcrum Awards 2019 Finalists Unveiled

The esteemed jury of 20 communication professionals completed a preliminary evaluation of Technique, Sector,etc

The Fulcrum Awards Management announces its finalists for 2019. The shortlist was arrived at after online and offline evaluation by an esteemed jury of 20 communication professionals. The jury completed a preliminary evaluation of Technique, Sector and Special categories onlineand also met for day-long deliberations at the Jury Meet on July 23rd. The Jury Meet was chaired by Dr Mukund Rajan Corporate Strategist & Entrepreneur.This year the process has been reviewed by niiti consulting. The shortlist is announced for 12 sub-categories in Technique Awards, 11 sub-categories in Sector Awards and six sub-categories in the Special Awards.

Vigor Media Won PR Mandate

Vigor Media Worldwide has bagged PR mandate for key corporate giants including USHA Shriram and Fox Mandal

Vigor Media Worldwide (VMW) has bagged the PR mandate for key corporate giants including international law firm Fox Mandal, Assotech Realty, Rehau Polymers, USHA Shriram, APL Apollo Tubes Limited and Luxury Connect Business School. Mandate for all these clients will be handled by the Delhi office of VMW with the continuous support from regional office and associates spanning across the country, for greater visibility and strong positioning of the brands among targeted segments. As part of its agreement with international law firm Fox Mandal, VMW will be responsible for preparing a pan India communication.

Adfactors Shines at SABRE Awards

In South Asia SABRE Awards 2019, Mahindra & Adfactors bagged Platinum award for their educational campaigns

Mahindra and Adfactors took home the Platinum award for Best in Show at the South Asia SABRE Awards ceremony in Bangalore last night, for a campaign that focused on improving educational opportunities for girls across India.The campaign picked up a further three SABRE Awards on the night, with judges lauding the initiative for its "insight, impact and intelligent presentation."It was also a good night for MSL India which led all agencies with seven SABRE Awards, including Diamond SABRE Awards for Reputation Management and Research & Planning. Perennial heavyweight Adfactors took home six Gold SABRE Awards, as did AvianWE including its Chase subsidiary, while Genesis BCW clients won five.

Panasonic India Appoints Shirish Agarwal

Shirish, 15 years of experience in marketing, named as Head of Brand and Marketing Communications in Panasonic India

Panasonic India has appointed Shirish Agarwal as Head of Brand and Marketing Communications. He will be responsible for devising marketing strategy for products/services and driving sustainable growth for the company. Agarwal is a Marketing Communications professional with 15 years of experience and has worked with brands like Samsung India, Hewlett-Packard India and Times Internet among others. He holds expertise in brand, media and communication strategy, digital advertisement optimization, consumer insights, B2B and channel marketing with a strong focus on business & ROI.

Avian WE Wins Danone’s PR

Danone named Avian WE to manage Danone’s Health and nutrition agenda across India

Avian WE’s remit covers both corporate and brand communications — the firm is tasked with building and executing a national and regional communications strategy to support Danone’s expansion plans across diverse markets of the country. "At Danone, we are committed to building a healthier world with purposeful brands,” said Shefali Sapra, director of public affairs & corporate communications at Danone India. "Avian WE’s expertise in public health and issues-based advocacy makes them an excellent partner to help build meaningful partnerships, educational platforms and communication that will drive adoption and real change."

Surya Hospitals PR Mandate to Impact PR

A credible PR brand in the healthcare sector, Impact PR will plan communication strategy and outreach plans

Impact Public Relations, a leading PR firm, announced that it has bagged a PR mandate from Surya Hospitals, Mumbai. Over the years, the firm has consolidated its position as the most effective communication partner for the healthcare sectors and offers a comprehensive communication strategy to its credible client-base. Impact PR became the first choice for Surya Hospitals which plans to leverage the benefit of a customized strategic communication and outreach plans, being offered by its PR partner. Impact PR also specializes in other sectors that include Biofuels, Energy, Retail, Agriculture, Manufacturing, Construction Equipment, Industry bodies, and Technologies.

July 2019 Archive

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