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August 2019 Archive

Guwahati Welcomes NE PR Conclave

The 4th edition of North East Public Relations Conclave will be held on August 31 at India Club, Guwahati

Priyanka Hazarika, assistant manager, Corporate Communications, NRL, said that this year, the theme of the Conclave is ‘Public Relations in bridging gaps’. She further said like its previous successful editions, this edition of the North East PR Conclave would be graced by a host of eminent luminaries. S.K. Barua, Managing Director, Numaligarh Refinery Limited (NRL), shall grace the event as the chief guest while M. Rita Bhimani, CEO, Ritham Communications and considered the doyen of PR in India and Riniki Bhuyan Sarma, CMD, Pride East Entertainments Private Limited will be the guests of honour.

PR Tools MIR Growth Impact

This report provides detailed business profiles, project feasibility analysis, SWOT analysis, and several other details about the key companies.

This market research report on analyzes the growth prospects for the key vendors operating in this market space including Google Inc., Business Wire Inc., Salesforce.com, Meltwater Inc., Cision AB., AirPR Software. The global Public Relations (PR) Tools market report also indicates a narrowed decisive summary of the global market. Along with this, multiple factors which have affected the advancement and improvement in a positive as well as negative manner are also studied in the report. On the contrary, the various factors which will be acting as the opportunities for the development and growth of the Public Relations (PR) Tools market in the forecasted period are also mentioned. Competitive landscape of global Public Relations (PR) Tools Market has been studied to understand the competitive products and services across the globe. For effective global regional outlook analysts of the report examines global regions such as, North America, Latin America, Japan, Asia-Pacific, and India on the basis of productivity.

Mediacom and Xaxis Campaign

The campaign, which ran for less than two months on DOOH channels, reached more than 5.4 million people

Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, in partnership with Mediacom Malaysia,today announced the results of a pioneering digital out-of-home (DOOH) campaign which showcased new real-time audience targeting and measurement capabilities for out-of-home advertising. The campaign, which ran for less than two months on DOOH channels, reached more than 5.4 million people and was directly responsible for driving more than 1,300 store visits across seven Domino’s Pizza outlets, a ten percent increase in store footfall. Xaxis and Mediacom designed the campaign tobuild awareness and footfall to Domino’s Pizza for the relaunch of its Ssamjeang Pizza range.

PR 24x7 Ropes in Soil global to Skill Employees

Indore based PR24x7 has appointed Soil Global, to train their 100 professional employees in digital marketing

One of the biggest PR firm of India, PR24x7 has recently appointed Soil global, to train their 100 professional employees to upgrade them in the field of digital marketing to stay relevant with the ever changing world. Up until now, PR24x7 has successfully set up a bench mark in traditional PR and with this step, they are preparing their employees to enter into the digital PR as well. The duration of the program will be of six months and the core program has been designed by experts with additional modules co created with PR24x7 , for PR professionals.

Sanjeev Chopra Reunite with McCann Health

Sanjeev Chopra joins McCann Health as Senior Vice President and Head McCann Health - Delhi, he moves from Publicis Health

Chopra has worked with companies like Wockhardt, Crosslands, a division of Ranbaxy Laboratories Ltd., McCann Health, Publicis India and Aspire Cerebro. He has worked on clients such as Sanofi, Sanofi Pasteur, Abbott, Sun Pharma, Pfizer, Lupin, Zydus, Novartis, Astra Zeneca, Novo Nordisk, Draeger, J & J, Dr. Reddy’s, GSK, Glenmark, Wockhardt Pharma, Perkin Elmer, Pregna, MSD, Cipla, Lupin, Narottam Seksaria Foundation (Anti-tobacco), BMC Mumbai, Wockhardt Hospitals, Sion Hospital, KEM Hospital & Baljiwan Pharma etc. Chopra said “I am thrilled to join back McCann Health, a place from where I had started my agency journey.

WPP & Kantar Announces 'Institute for Real Growth' Initiative

It is the first programme of its kind to help CEOs, CMOs and other senior business leaders to drive more effective growth strategies

WPP and Kantar has announced the launch of a global cross-industry initiative - Institute for Real Growth (IRG) in India. IRG is the first programme of its kind to help CEOs, CMOs and other senior business leaders to drive more effective growth strategies. The not-for-profit, independent Institute, co-founded by WPP along with Facebook, Google, Kantar, LinkedIn, the NYU School of Professional Studies (NYUSPS), Saïd Business School at the University of Oxford, Spencer Stuart and Mobile Marketing Association (MMA) aims to help organizations focus on sustained, long-term “real growth” by equipping leaders with best practice approaches to their strategy, structure, capability and leadership.

Sandeep Sawant Joins Hyperspace India

Sawant joins Hyperspace with close to 20 years of extensive experience in Shoppers Marketing, Retail Strategy and Solutions

Hyperspace India, the shopper marketing agency under Dentsu Aegis Network, has appointed former Madison Retail Paradigm’s Deputy General Manager Sandeep Sawant to lead the operations. In this role, Sawant will report to Haresh Nayak, Group MD - Posterscope - South Asia. Prior to MRP, Sawant was the Vice President at Costra Advertising. “With a legacy of 11 years, Hyperspace services over 200 clients and has successfully set up 2000 plus stores. Today, with Sawant at the helm, Hyperspace plans to expand its offerings, improvise on the existing services and develop Smart City solutions,” the agency said in a statement.

Sonia Khurana is New COO of Digitas India

Digitas India has appointed Sonia Khurana as the Chief Operating Officer. Khurana’s mandate will be to leverage Digitas’ strong position in India

She joins the agency from Ogilvy India where she was Senior VP and Head of Customer Engagement. Khurana will be reporting to Amaresh Godbole, CEO, Digitas India. Khurana is a marketing veteran with experience of over two decades in key roles across prominent agencies in the advertising industry. She has been instrumental in shaping up business and strategy for the agencies and has handled clients across retail, hospitality, telecom, technology, automotive, travel and tourism, and more. Some of the clients she has handled include Aditya Birla Group, Vodafone, IBM, BMW, Microsoft, Nokia, and Diageo.

August 2019 Archive

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