Skribe

PR SHORTS.
For quick snapshots on the leading stories and superstars across
the global PR industry.

PR ACCELERATION THROUGH AUTOMATION

Better conversations, faster results through rich, ready media intelligence.

February 2018 Archive

Publicis Finds Pearl

Pearl Academy awards its communications mandate to Publicis India and will be managed by the Delhi office

Educational institution, Pearl Academy, has mandated Publicis India to manage its brand and marketing communication efforts. The mandate, which was won via a multi-agency pitch, will be managed by the Delhi office of Publicis India. As its communications partner, Publicis India would assist in redefining brand strategy, positioning and related brand guidelines and also in the conceptual development and execution for projects as defined by mediums such as literature, marketing collateral (ATL and BTL), events, video assets among others. Pearl Academy partners with FDCI and ADI and stages some large scale events in the fashion and design space, Publicis would help in refreshing these.

Global Growth Squeezed as Edelman Reports

Edelman Revenue Up 2.1% In 2017 To $894m pointing to a sustained slowdown with single digit growth

Edelman has reported 2017 revenue of $893.6m, the Holmes Report can reveal, representing reported growth of 2.1% at the world's largest PR firm. The results point to a sustained slowdown at the iconic independent PR agency, after it grew 1.7% in 2016, following several years of high single-digit or double-digit growth that helped propel Edelman to the number one spot from 2011 onwards. The slow rate of growth would also appear to confirm that the malaise among large PR networks is not confined to publicly-held companies alone. Edelman's nearest competitor Weber Shandwick reported a revenue decline in 2017, while Omnicom PR Group saw a marginal uptick, amid the toughest year for holding groups since the global financial crisis in 2009.

Compete To Be PR AOY

Extended To 9th March, the last date to enter 2018 Global PR Rankings And Agencies Of The Year

The Holmes Report has extended the entry deadline for agencies taking part in its annual agency research, which covers the Global 250 Agency Ranking with our Agencies of the Year research process. PR firms now have until 17 March to enter their 2017 fee income for our annual Global 250 PR Agency Ranking — the most authoritative study of its kind, chronicling the size and stature of the global PR industry since 2007. In addition, the same form can be used to enter into consideration for our 2018 Agencies of the Year in North America, EMEA, Latin America and Asia-Pacific. Agencies of the year will again be honoured at our various SABRE Awards shows across the globe this year.

M&E Legend Welcomed At H+K

Hill+Knowlton Strategies India ropes in Usha Rachael Thomas as Client Services Director

Based out of Mumbai, she will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special emphasis on the agency’s Media and Entertainment (M&E) clients. Usha comes with nearly two decades of experience in the Indian media and entertainment sector. Most recently she was heading communication at Zee Entertainment Enterprises Ltd (ZEEL) for Zee’s Hindi GEC, Cinema, FTA and Premium clusters including Zee TV, Zee Cinema Zindagi, Zee Anmol, amongst others. Prior to ZEEL, Usha headed Public Relations for the Hindi, Bangla & Marathi GEC division of STAR India Pvt Ltd, an Indian media and entertainment company, owned by 21st Century Fox.

PRCI Conclave : 'Transform Or Perish'

Facebook Asia Pacific head to address 12th Global Communication Conclave in Pune

Facebook APAC Head Ramesh Gopalkrishna and veteran film personality Amit Khanna will address the two-day 12th Global Communication Conclave being held at Pune from March 9. Mr G Srinivasan, Chairman and managing director of India’s largest non-life insurer New India Assurance Company Limited, will inaugurate the event being held by Public Relations Council of India (PRCI), which has emerged as a premier communication exchange for PR, media, advertising, HR, marcom professionals and mass communication students and academicians. The theme for the event is Transform or Perish.

IFCC President Joins Adani

Paresh Chaudhry has joined Adani Group as the Group-President Corporate Comms

Adani Group has appointed Paresh Chaudhry to lead Corporate Communications. Chaudhry has joined Adani Group as the Group President- Corporate Communications. Before joining the Adani Group, he was working as the CEO of Madison Public Relations, a communication agency. Chaudhry comes with a rich experience of over 29 years in Marketing, Brand Communications and Reputation Management spanning multiple industries. Paresh started his career with Wockhardt Ltd. and later worked with Smith Kline Beecham, Ranbaxy Laboratories, and Hindustan Unilever Limited and Reliance Industries Limited.

GreenCheese Sets Foot In Bengaluru

GreenCheese Public Relations enters Bangalore & wins the mandate of TheCollegeFever

Ticketing event startup The College Fever has mandated PR Consultancy Green Cheese to manage public relations and communications. The mandate of the Bangalore based startup will take effect from the month of February. With the account in hand, GreenCheese has ventured into the Bangalore market. Eyeing to grab a slice of Southern India’s startup market, CEO & Founder of GreenCheese, Lovejeet Alexander says, “Every new account excites us but the change in the geographical area this time has added much to our zeal. After NCR, we are venturing out into the biggest Startup zone of India and since we are the most dynamic and fastest growing startup PR consultancy of India, staying away From Bangalore wasn’t an option.”

ICCPL Witnesses A Major Boom

ICCPL, One of the Top PR Agencies in India Look Forward to Close FY 17-18 with over 47 percent Growth

Integrated Centre for Consultancy Pvt. Ltd (ICCPL), a leading PR agency with a strong presence pan-India is looking forward to close FY 17-18 with over 47% growth. Started in 2011 by a young management graduate, Dushyant Sinha, the agency currently is one of the most preferred PR & Digital Communication agencies in real estate, retail, education and health sectors. The agency diversified in digital marketing way ahead of time, in 2015. In the current scenario of slumping market, the marketing strategies are getting dependent heavily on online tools and digital marketing and hence the agency witnessed a major boom in FY 17-18 with its digital wing, Digicomm performing better than average industry standards.

February 2018 Archive

Tags

Archive