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April 2018 Archive

The 'Floor' For Top 250 Rises Slightly

The Holmes Report unveils its ranking of the world's top 250 PR firms, following the worst year for major PR networks

The global PR industry grew by 5% in 2017, based on the Holmes Report's definitive annual ranking of the world's top 250 PR firms, which is now live. The Global Top 250, which provides the clearest picture available of global PR industry size and growth, is based on submissions from more than 400 PR firms across the world. The research reveals that the Top 250 PR firms reported fee income of around $11.7bn in 2017, compared to $11bn for last year's Top 250 ranking. That growth was powered by midsize agencies, given that the the world's Top 10 PR firms only grew 0.9% to $5bn, led by strong performances from BlueFocus (up 12.3% in constant currency terms) and Cohn & Wolfe, which cracks the top 10 amid its merger with Burson-Marsteller.

PR Networks Struggle For Growth

Growth among the major global PR networks slowed in 2016, with the world's top 10 global PR firms reporting fee income of $5bn in 2017

The notable exceptions to this pattern came from China's BlueFocus, which grew 12.3% in constant currency terms, and Cohn & Wolfe, which cracked the top 10 for the first time this year after overtaking Brunswick and Golin. Cohn & Wolfe of course, has merged with fifth-ranked Burson-Marsteller to become Burson Cohn & Wolfe, although the firms are retaining separate financial reporting until the end of this year. The world's largest PR firm Edelman also registered growth (+2.1%) to reach almost $900m, even as its goal of becoming the first $1bn PR firm continues to take longer than it might have expected. Many other networks were either flat or declined, marking their toughest year since the global financial crisis. Notably, after several years of stellar growth, Weber Shandwick reported a revenue decline in 2017, as did Ketchum, Burson-Marsteller and Ogilvy PR.

'Public Relations Nourishes Democratization'

Students from across the state learnt about the role of public relations during a national-level PR conclave

Experts spoke on how PR influences public opinion which has a great role to play in strengthening democracy to a significant extent. "It helps in building mutual understanding and developing a trustworthy relation-ship between an institution and public," said information and public relations minister Pratap Jena. The Institute of Media Studies and the information and public relations department and Utkal University jointly organised the event titled "Strengthening Democracy: Role of PR". "It is encouraging that a growing number of PR practitioners are becoming aware of the social and political ethos of their profession. Adapting to professionalism, they have remained the agents of change and development," Jena said. Speaking on the occasion, chairman of Press Council of India (PCI) Justice Chandramauli Kumar Prasad discussed the positive contributions of public relations.

'Achhe Din' For Women Travellers

As India gets international bad press, tourism ministry is tasked with changing its image as a country

Crimes against women in India have long made headlines around the world — whether they were directed against locals or foreign tourists. But amid the widespread criticism that the recent rape cases in Kathua and Unnao have received, the union ministry of tourism has been given a tough new assignment. The Narendra Modi government wants to create a positive image of India, and promote it as the ‘safest’ destination for solo women travellers. The plan to launch this new campaign was already in the works before the Kathua and Unnao cases grabbed attention. The ministry had shot films with women celebrities well known across Europe, Australia, the UK and the US, such as fashion designer Emma Puttick, golfer Carly Booth, and culinary expert Kylee Newton.

Police-Public Interface Initiative

In a bid to make the police stations more people-friendly, special PROs will be posted in all the police stations

Police stations will soon have public relations officers (PROs) who will act as an interface between citizens and the law. State Police Chief Loknath Behera said that he had ordered the training of select officers to officiate as public relations officers in police stations in the State. The public can get in touch with the PROs so that they could get the service from the police easily and also seek information. The PROs are police officers in the rank of senior civil police officers or Additional Sub-Inspector. They were selected through a screening process led by the respective District Police Chiefs. They also underwent a special soft skill training programme to handle the new job.

'Strengthen Democracy Through Public Relations’

"We as the Govt. are always proponents of freedom of press and are committed to safeguard the interests of journalists"

Public Relations (PR) influences and guides public opinion, which has a greater role to play in strengthening democracy, to a significant extent. It helps in building mutual understanding and developing a trusting relationship between an institution and public, said Information and Public Relations and Law Minister Pratap Jena. He was delivering the inaugural address at a National PR Conclave on the occasion of National PR Day here on Saturday. The event having the theme ‘Strengthening Democracy: Role of PR’ was organised jointly by Institute of Media Studies (IMS), Information and Public Relations Department and Utkal University. “It is encouraging that a growing number of PR practitioners are becoming aware of the social and political ethos of their profession. Adapting to professionalism, they have remained the agents of change and development,” he added.

GBM To Lead TATA Sky PR

Genesis Burson-Marsteller Wins Tata Sky’s Nationwide Public Relations Mandate

Genesis Burson-Marsteller, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, has won the mandate to handle public relations for the leading content distribution platform providing Pay TV and OTT services, Tata Sky Ltd. Genesis Burson-Marsteller will primarily work to position Tata Sky as the leading entertainment destination of choiceacross India. Handling the products and services portfolio of Tata Sky along with its corporate and digital image, the team from Genesis Burson-Marsteller will work in tandem with Tata Sky to ensure seamless delivery and brand impact.

Cijo Mathews Fits Best At MSL

MSL Appoints Cijo Mathew as General Manager of 20:20 MSL in Bangalore

MSL, Publicis Groupe’s strategic communications and engagement firm, today announced the appointment of Cijo Mathew as General Manager at 20:20 MSL in Bangalore. With over 12 years of experience across multiple sectors and markets, Cijo has superior knowledge of technology brands. Prior to this appointment, Cijo held the position of Vice President, responsible for southern operations at Ketchum. He has also held the position of National Head, Technology Practice at Perfect Relations and served in a directorial capacity with Lewis PR.

April 2018 Archive

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