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September 2018 Archive

The PRHUB-Kurl-On Alliance

Kurl-on has reached out to PRHUB for its brand management and expansion

A prominent mattress brand, Kurl-on is keen on expanding itself in the furniture business. PRHUB will be a key player in this transition. With a pan-India reach, PRHUB is among India's leading independent and full services PR and communication firms. It specialize in pr, brand communication, crisis management , marketing and content. With growing clientele, PRHUB, in April 2018, has won a pr mandate for Ripple - a leading tea brand. Commenting on the win, Xavier Prabhu, Founder & Managing Director, PRHUB, said, “We’re extremely proud and happy with the confidence, one of India’s leading consumer brand has reposed in us. The continuing addition of consumer clients is strategic as it reinforces our positioning as one of the truly full services, across verticals, national, PR/communication partner of choice for B2B and B2C firms. That many of the new mandates have us delivering social media, influencer engagement and digital marketing support, augurs well for the integrated communication value proposition that we believe is the future. Look forward to a win-win partnership with Kurlon.”

Kaizzen’s Mumbai Lead

Kaizzen Communications has appointed Nikhil Pavithran its Vice President

Pavithran will lead the western front from Mumbai. Mumbai is an important market for the PR and Digital Media Agency. The appointment has been made with a view to expanding its reach and serving its clients better. With almost two decades of experience in brand management and communications, Nikhil possesses a strong skills set in crisis management, integrated marketing, advertising, event management and media relations. Having a decades experience, Kaizzen is dedicated to maintaining and expanding its competences and expertise across India to deliver PR as well as Digital Media solutions to its clients. Commenting on the recent appointment, Vineet Handa, CEO of Kaizzen says, “I’m very delighted to announce the appointment of Nikhil as the head of our Mumbai operations. This decision is synonymous with Kaizzen’s commitment towards growth. The decision to strengthen our presence in Mumbai is a logical step in our business growth strategy, as Mumbai is a key market which we can’t afford to ignore.”

Nitin Yadav: The Oppo Storyteller

Nitin Yadav will narrate Oppo's story for the South Asian region

Yadav will embark on the role of a Public Relations manager.He has had associations with brands like Huawei Technologies and Vivo in the pr and corporate communications field. Both Oppo and Vivo have lately been in the news for their big media spends. According to some reports, the two Chinese Smartphone manufacturers allocated a combined sum of Rs 2200 crore for their marketing spends in 2017 alone. Both players are competing to have a dominant position in the smartphone market.Yadav’s role also assumes significance since Xiaomi has emerged as a tough competitor to Oppo and has captured significant market share in the last one year.

The Hill+Knowlton & Impact Concoction

Hill+Knowlton Strategies have joined hands with Impact Research & Measurement for the India market

Their motive is to deliver world-class media research and monitoring services.Hill+Knowlton, a renowned pr firm will bring with itself the expertise of client servicing. Impact, on the other hand will assist in better media analytics tools and research to deliver data-driven integrated communication campaigns.Speaking about the partnership, Kavita Rao, President & CEO - Hill+Knowlton Strategies- India, says, "Data and analytics is an important part of all communication campaigns. This partnership enables H+K Strategies and its clients access to advanced tools, analyses & insights to help run communication campaigns better.This partnership enables H+K Strategies and its clients access to advanced tools, analyses & insights to help run communication campaigns better."Aseem Sood, CEO, Impact Research & Measurement commented, "Our partnership with Hill+Knowlton Strategies will enable them to deliver impactful campaigns for their clients."

SABRE Finalists Declared

The Holmes Report has unfurled the names of finalists for Global Agency of the Year
The results will be announced at Global SABRE Awards Ceremony. The Awards are a part of PRovoke18 Global PR Summit to be held next month in Washington DC. Multinational public relations networks Cohn & Wolfe, Edelman, FleishmanHillard, H+K Strategies and Weber Shandwick are the Holmes Report’s five finalists for Global Agency of the Year recognition. Finalists are drawn from seven different categories: Consumer, Corporate, Creative, Digital, Healthcare, Public Affairs and Technology — as well as for a New Consultancy of the Year category. Firms are selected from 12 markets around the world — from the US and UK to Australia, India, the Czech Republic, Japan, Singapore, South Africa, Sweden and Switzerland.

Atul Sharma Joins Finn Crew

Atul Sharma moved from Genesis Burson-Marsteller to row Ruder Finn’s boat
Sharma will lead from the front taking the responsibilities that of corporate reputation and brand management. Formerly as the Chief Operating Officer, Sharma has taken up the new role for Finn’s India operations. With almost two decade experience, Sharma has been associated with the PR industry. He is also Vice President of Public Relations Consultants Association of India (PRCAI) and an avid runner. Ruder Finn is one of the largest communications agency globally with a clientele of world renowned brands from Johnson&Johnson, Pepsico, Microsoft to Pfizer. Sharma has spent over 15 years at Genesis Burson-Marsteller and counselled diverse businesses, Indian and multinational, on corporate reputation and brand reputation programmes.
Read More at https://www.exchange4media.com/marketing/atul-sharma-steps-down-as-coo-genesis-burson-marsteller-will-now-lead-ruder-finn-in-india_92239.html

Atul Sharma Joins Finn Crew

Santinder Bindra To Drive Uber Communications

Uber has installed Santinder Bindra as the Director of Communications for India & South Asia Region

Sitting at the core of the team, Bindra will be the torch bearer for the company’s reputation. Bindra has held important positions in eminent organizations including that of a Communications Director for the United Nation. He had amassed ace awards in his treasury. He is also a five time recipient of the SAJA (South Asian Journalist Association) Award. Commenting on his appointment, Sat said, “I’m honored to work for Uber, a company that is reshaping technology, changing consumer behavior and promoting sustainability at an unprecedented scale. In India and South Asia, UBER has a formidable track record of creating economic opportunities, improving social mobility, reducing traffic congestion and improving air quality. I look forward to sharing its exciting story with 1.9 billion South Asians.’’

September 2018 Archive

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