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November 2017 Archive

Approach of Objectives Aligned

Tata AIA Life Insurance Company Ltd awards Public Relations retainer to RuderFinn India

Ruder Finn, a global communications consulting firm, has won the communications mandate for TATA AIA for India. The company says, in a release today, that it won the multi-agency competitive pitch for the communication mandate based on it's expertise in BFSI and the life insurance sector along with their creative insights and approach that matched TATA AIA’s business objectives. Tata AIA Life Insurance Company Limited (Tata AIA Life) is a joint venture company, formed by Tata Sons Ltd. and AIA Group Ltd. (AIA).

First of Many

Karnataka government goes digital with its publicity drive

State government publicity machinery handled by department of information and public relations is on a technologically upward curve. After dabbling with various forms of social media platforms - Twitter and Facebook included to drive home message of various government programmes to the netizens, the department has now switched over to yet another hi-tech means to convey the same information to the masses - a digital LED board.

Lokayukta Directive

Telangana State Press Academy to conduct training in Public Relations

Telangana Press Academy will organise the training programme in Mass Communication, Public Relations to the professionals in the State I&PR Department, Heads of Departments, Secretariat Departments, Public Sector Undertakings and Educational Institutions.

Recognition For Startups

Quick ways to get your buzz built in a right manner through Public Relations

Building buzz – the elusive buzzword that all companies, big and small, diligently work into their marketing plans and then struggle to achieve in the absence of loads of money to run high decibel advertising campaigns. Or those who have already spent all their big bucks stare dissatisfied at the rest of the year as the brand whimpers along in the absence of TOM. The challenge is all the more acute for start-ups, funded or not, who often have to do more than build their brand, they often have to build a category. With money, or without. And in most cases, without money.

PReinvention

Public Relations using integrated communications has provided double digital growth

In a little over a decade, Avian Media has emerged as one of the top independent PR firms in India demonstrating double digit growth. Nitin Mantri, CEO and business partner at Avian, says Avian Media was first established by Nikhil Khanna, who then brought him in. Mantri, who has played a pivotal role in Avian Media’s success, says, ”Nikhil was the one who brought me in. Without his support, it would not have been possible for us to grow Avian.”

Corporate Communication

Strategic Communication strengthens the basic DNA of an organisation

Aap Charo Taraf Se Ghir Chuke Hein, Aapke Biwi Bacche Aapka Intzaar Kar Rahe Hein (You are surrounded from all sides, your families are waiting for you, you are safe in surrendering) — this is nothing but a warning voice of Indian Army Chief General Sam Manekshaw, echoed on the All India Radio during the 1971 war between India and Pakistan. The repeated relaying of this message of the Army General on the All India Radio carried a powerful message. There were two dimensions of this communication. It was morale boosting for the Indian army but it had a terrific effect on the Pakistani army, completely disconnected from its motherland and surrounded by the Indian army. It broke the morale of the rank and file, well perched in their fortified stations and glued to the radio stations of the world. It had a hidden threat but it was the most positive message to a fighting army machine, known for its fighting capacity. The General had ignited in the hearts and minds of enemy soldiers love for their families. He meant to save human lives on either side but at the same time to ensure a victory without fighting. It was a battle of mind and fought with a powerful tool of communication. The final surrender of the entire one hundred thousand strength army of Pakistan led by the then Pakistani army chief General Niazi is well known in the history.

Traditional or Social Media

Social Media Works For Public Relations in Three Ways

Earlier this year while doing a media tour for my new book on public relations at TV stations in Cincinnati, Sacramento and Las Vegas, all three hosts asked the same two questions:

Is social media more effective than traditional media?

Does the election of Donald Trump prove the superiority of social media?

The answers seemed to surprise them: No and No. Public relations is the Persuasion Business. In the book and for this column, I focus on how PR can be used to influence the media, clients, employees and various audiences. In most cases, traditional media – along with third-party validation from experts – beats social media by a wide margin.

Controversial PR

Karni Sena hires a PR firm to protest Sanjay Leela Bhansali's 'Padmavati'

Sanjay Leela Bhansali's magnum opus Padmavati has been caught in the eye of the storm, courtesy the Shri Rajput Karni Sena, a caste group formed in 2006. The members of the group not only vandalised the Padmavati sets in Jaipur and manhandled the filmmaker, but as the release drew closer, Karni Sena left no stone unturned to protest against the film, which they believed showcases a distorted history.

November 2017 Archive

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