PR SHORTS.
For quick snapshots on the leading stories and superstars across
the global PR industry.
Public Relations Society of India
The society celebrated the Indian Defense forces
The Hyderabad chapter of the Public Relations Society of India (PRSI), held a seminar on ‘Salutations-Indian Armed Forces- Communication Perspectives’ recently, on the occasion of the National Public Relations Day (April 21).
Read More at http://www.thehansindia.com/posts/index/Telangana/2017-04-26/PR-begins-from-home-Sqn-Ldr-Malcolm-Wolfe/295777
PR Positivity
Industry has CAGR Of 6.7%
HTF Market Intelligence released a new research report of 68 pages on title ‘Global Public Relations Services Market – Procurement Market Intelligence Report 2016-2020’ with detailed analysis, forecast and strategies. The study covers key region that includes Americas, APAC, EMEA and important players such as and Weber Shandwick, FleishmanHillard, Ketchum other players.
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PR Boutiques International
Forays into India with Bangalore expansion
PR Boutiques International™ (PRBI), the worldwide collaborative network of boutique public relations firms, has added two new members to its prestigious group: DPA Communications based in Boston, Massachusetts and Nucleus Public Relations, headquartered in Bangalore, India. This brings the organization’s membership to 37 agencies, representing 13 countries.
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PR Nightmare
Dead rabbit creates headache for United Airlines
Just weeks after a public relations nightmare for United Airlines, there could be another headache for the company. The airline is investigating the death of a giant rabbit that appears to have died in the cargo hold on a trans-Atlantic flight from England to the United States.
Read More at
Redefining PR
PR has no chance in today’s digital world – ‘Blair Broussard’
As my colleague, pointed out in her most recent article, the public relations industry is celebrating its birthday. One hundred and twenty years after Ivy Lee founded PR we’re at a crossroads. This $14B global industry’s future is uncertain as other industries and new subsectors take over our very mission of reaching and persuading target audiences.
Read More at http://www.odwyerpr.com/story/public/8694/2017-04-25/pr-needs-new-definition.html
PR Algorithms Rule
Spurious and meaningless metrics are disappearing
However, while that of course is a positive and welcome step forwards, the reality is that what also needs to take place is an equal importance placed upon the planning phases of earned media campaigns.
Read more at http://www.prweek.com/article/1431395/todays-pr-people-need-understand-algorithms-achieve-cut-through
Holmes Report Critical
PR Industry unwilling to hire new media and technology talent
The PR and communications industry has undergone tremendous change over the last five years. However, according to The Holmes Report CEO and editor-in-chief Arun Sudhaman, the thinking PR brings to the table is more valuable than ever before
Read More at https://www.mediaupdate.co.za/publicity/133303/arun-sudhaman-there-has-never-been-a-better-time-to-be-in-pr
Bridging The Gap
PR officers help police build relationships
Kochi: All police stations in the city will now have public relations officers (PROs) as part of efforts to improve relations between the public and the police.
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