Skribe

PR SHORTS.

For quick snapshots on the leading stories and superstars across the global PR industry.

PR ACCELERATION THROUGH AUTOMATION

Better conversations, faster results through rich, ready media intelligence.

May 2017 Archive

Age Of Rage

5 PR take-aways from the EMEA Innovation Summit

Our EMEA Innovation Summit on 23 May proved to be one of our best conferences yet, blending some highly-charged lightning talks with heavyweight panels to deliver plenty of thought-provoking insight during the half-day event, in front of a packed auditorium at London's Ham Yard Hotel. All of that meant there was a lot of information to process. So, as always, here are five lessons that we have distilled from the event, all of which revolved around the idea that people — rather than companies, processes or even algorithms — remain the most important currency for an industry in the throes of fundamental disruption.

P&G Consolidation

Publicis, Saatchi, MSL, Leo Burnett win combined victory

The team will be based out of Saatchi & Saatchi London's office in London's Chancery Lane, which is also a campus for the "interdependent model" Publicis Groupe launched with its strategic restructure at the end of 2015. Led by Carol Miller-Repetto, chief operating officer of Saatchi & Saatchi's P&G group, the newly-formed team will work on a list of brands that includes Pampers, Head & Shoulders, Aussie, Ariel, Daz, Fairy, Oral-B, Flash, Vicks and Tampax.

Kids' Own Store

Dentsu India bags creative mandate for Toonz Retail India

Toonz Retail India, a kids store, has appointed Dentsu India, a full-service creative agency from Dentsu Aegis Network, as its creative agency. The agency will be responsible for the complete creative mandate of Toonz and will be working out of its Mumbai office. As per the mandate, the agency will be ideating and developing the brand campaign along with designing the creative of the brand's tactical campaigns throughout the year.

Pitch Perfect

What journalists desire from PR pros

The mark of a successful media relations pro isn’t a prestigious background; it’s understanding the concept of balance. The ability to combine traditional PR skills with digital know-how can unlock the media relations kingdom and solidify your rapport with journalists. Wasabi Publicity and Dr. Jeanne Hurlbert of Hurlbert Consulting surveyed more than 250 journalists to understand what they look for when choosing whom and what to cover. In terms of PR’s climate, things have certainly changed over the years. Wasabi Chief Creative Officer Michelle Tennant sums up the shift: “I’ve seen PR go from typewriters to Twitter.”

Mission Mumbai

Concept PR wins gold at PR World Awards

Mumbai-based Concept Public Relations India Limited has been chosen for the Gold Award at the prestigious 7th Annual PR World Awards, instituted by Silicon Valley Communications of the US. The Concept Public Relations India Ltd. has been named under the 'PR Milestone of the Year' category. 'SVUS PR World Awards' are the world's premier public relations awards, created to honour and generate industry wide and peer recognition of the achievements and positive contributions of PR agencies, organizations and individuals from all over the world.

PR Academic Council

SACAC gets a brand new course dedicated to Ad and PR

Sri Aurobindo Centre for Arts & Communication aka SACAC is a unit of Sri Aurobindo Society, Puducherry, an internationally-reputed organization working for social transformation through activities in education, health, research, livelihood generation, arts and culture. In 2003, SACAC began as an autonomous non-profit institute for creative learning in media arts and communication. 13 years ago, SACAC made a humble beginning as a small mass communication institute in New Delhi with 25 students. Today, its alumni comprises of 800 art, media and communication professionals. The collective alumni base for programmes under 'Continuing Education' at SACAC is made up of more than 2000 people from varied backgrounds.

One Day For Change

Dentsu Aegis’ annual social commitment creates 2000 smiles

Dentsu Aegis Network’s CSR initiative ‘One Day For Change’, witnessed 1,750 employees engage with 2,000 children to execute the project, ‘Tools For School’. Now in its fourth edition, the CSR initiative was conducted across all Dentsu Aegis Network offices in India including Mumbai, New Delhi, Bangalore, Kolkata, Chennai and Kochi.

Brand Stewardship

Havas integrates Sorento for APAC pharma expansion

Havas Group is expanding its footprint in the burgeoning Indian market by adding Sorento to its roster of agencies. Sorento will integrate the Havas Health & You business unit and will be rebranded as Havas Life Sorento. This strategic acquisition will allow Havas to further develop its regional presence in India in order to deliver for global clients.

May 2017 Archive

Tags

Archive