PR SHORTS.
For quick snapshots on the leading stories and superstars across the global PR industry.
PR SHORTS.
For quick snapshots on the leading stories and superstars across the global PR industry.
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Twitter new ‘voice tweets’ feature for iOS (under testing) will allow users to record 140-seconds-long audios and attach them with their tweets. Whereas, its upcoming “fleets feature”, designed exclusively for India will allow tweets to disappear within 24 hours of being posted
Twitter is an interesting platform when it comes to marketing. From trending hashtags and quirky tweets to user-generated content, over the years marketers have managed to make the most of this platform. Recently, Twitter announced that it is testing ‘voice tweets’ for iOS that will allow users to record audios of about 140 seconds and attach it with the tweet. “Over the years, photos, videos, gifs, and extra characters have allowed you to add your own flair and personality to your conversations. But sometimes 280 characters aren’t enough and some conversational nuances are lost in translation. So starting today, we’re testing a new feature that will add a more human touch to the way we use Twitter – your very own voice,” said Twitter in a blog post.
Read more:https://bestmediainfo.com/2020/06/how-can-brands-leverage-from-twitter-s-new-features/
As the pall of socio-economic gloom , brands realise the importance of investment in client-agency relationships. As global marketers like Coca Cola and IAG opine it extends beyond the monetary factor, and is more focused on extracting “quality” work from agencies, even for a higher retainer fee, from any part of the world
In his new role, Kalpesh Patel is expected to put Mirium India’s Martech vertical on a path of accelerated digital transformation combining his experience of 23 years in managing the delivery of technology solutions to Indian and global clients with an assortment of hard and soft skills
Mirum India, a digital agency with a pan-India footprint, and part of WPP network, has made Kalpesh Patel as ‘Director of Martech Services’. Besides leading the Salesforce practice, Patel will also lead other areas of practice such as Sitecore, SEO, UX_UI in addition to other CMS and e-commerce solutions. Patel has more than 23 years of experience in managing and delivering technology solutions to Indian and global clients. Patel has been with Mirum for more than four years now and was earlier leading the technology practice. Mirum India is a Salesforce Gold Consulting Partner for over nine years and has successfully executed more than 100 projects. Marketing Automation services continues to be a major focus area for the agency. Mirum also has an in-house product engineering team that has built numerous marketing cloud accelerators.
Read more:https://bestmediainfo.com/2020/06/mirum-india-names-kalpesh-patel-as-director-of-martech-services/
Marketing thought leaders from India and abroad are participating in a virtual MarTech event to discuss the implications which Artificial Intelligence (AI) has for marketing, A common theme emerging from the dialogue signals towards AI’s limited ability to replicate human cognition, thereby, evoking a consensus that most marketers will be better off using AI only for auxiliary support and not completely depending on it
Day 2 of e4m’s week-long virtual event MarTech India Bridge1 saw international and Indian thought leaders presenting their views on marketing technologies and Artificial Intelligence. The virtual conference was graced by the presence of industry leaders such as Jim Sterne, Founder, Marketing Analytics Summit, and author of 'Artificial Intelligence for Marketing: Practical Applications'; Varij Saurabh, VP - Product Management & Marketing Technology; Manthan Kashyap Kompella CEO, rpa2ai; Co-author, Amazon Bestseller ‘Practical Artificial Intelligence’; Prasad Iyer, Vice President – Digital, eCommerce, Distribution & Rewards, Lemon Tree Hotels; and Alan Pelz-Sharpe, Founder, Deep Analysis & Co-author, ‘Practical Artificial 1 Intelligence - An Enterprise Playbook’. The conference was moderated by Ruhail Amin, Senior Editor, exchange4media group.
With plenty of time at their disposal, a latest report by Facebook India and Boston Consulting Group suggests how urban consumer behaviour has recently evolved. The findings indicate that 70% people prefer going online to fulfil their pre-purchase, purchase and post-purchase needs for both essential and non-essential items, as opposed to conventional methods
Facebook India and Boston Consulting Group have released three new reports that delve into COVID-19 induced changes in the consumer path-to-purchase across mobile phones, apparel, and consumer packaged goods (CPG) categories. The reports are the follow up to the ‘Turn The Tide’ report released last month. A key takeaway from the latest reports is that digital influence has increased significantly in urban consumers – up to 70% for mobiles, 55%-60% for apparel, and up to 20-25% for the non-food CPG categories. There are three kinds of consumer trends that we are witnessing that have made the smartphone even more central to our lives– reversal of past trends such as bringing the outside in-home through virtual experiences, acceleration of past trends leading to stronger adoption of digital and online, and formation of new habits such as DIY.
With the pandemic pushing all business stakeholders in panic, internal and external communication grabs the spotlight, by becoming a specialised speaking and listening skill, which is more than merely interchanging your thoughts, expressions and opinions using words, opines Anupama Chopra , VP– TATA Teleservices
For brands, the importance of curating the right content and communication strategy in the pandemic cannot be overstated. At TATA Teleservices, driving this thought with zeal is Vice President Anupama Chopra. With over two decades of experience in the communications industry, Anupama has handled almost all aspects of communications business ranging like advertising, PR, events and direct marketing exercise with expansive tenure across consulting and in-house roles. She is a trusted name when it comes to Integrated Marketing, Crisis Communications, Strategic Planning and Media Relations. She has worked for a wide range of telecom and IT players in the region along with other sectors in the industry like FMCG, Media& Entertainment, Auto, etc.
With BlackLivesMatter movement erupted in the US, and its impact felt globally, Elizabeth Bananuka has founded BME PR Pros, UK’s culturally diverse campaign group, which outlines the best practices for the PR and communications industry. The practices embodied in what is known as the group’s Blueprint, revolve around Black Asian Minority & Ethnic (BAME) diversity in the sector spanning 23 areas, including recruitment, culture, work, nurturing talent, commitment, disclosure, and reporting
The UK PR industry needs an estimated 5,000 additional BAME practitioners if it is to be representative of the public that it serves. The Blueprint sets out a practical pathway to tackling the issue. BME PR Pros has published a framework for organisations to improve BAME diversity and recognise best practice. It is much needed. There is an estimated shortfall of 4,750 BAME practitioners in the UK according to data cross referenced from the CIPR, ONS and PRCA. It’s a situation that is getting worse rather than better. The Blueprint sets out action and commitments in 23 areas across recruitment, nurturing talent, commitment, culture, work, disclosure, and reporting. It rewards best practice with the Blueprint mark so others can recognise workplaces that are making a difference.
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