PR SHORTS.
For quick snapshots on the leading stories and superstars across the global PR industry.
How One Digital deals with Post Pandemic Blues
As businesses come to an abrupt halt, witness how One Digital deals with the post pandemic blue Vanshikha Chhabria, PR and Media Relationship Manager, One Digital
Over the last two months, all of us have been trying to flatten the curve of the pandemic – Covid-19. These difficult times are marred by economic halt and uncertainty of the future. However, as life is a sign wave, and these times shall pass too. Further, business communication and public relations now play a more important and direct role for businesses to keep their emotional value afloat.
At One Digital, we believe it is our prerogative to spread the right information by implementing the right tools of communication and disseminating the correct facts.The first step taken by One Digital to combat this hurdle was by channelizing our client's brand communication to spread awareness about the Corona virus and urging people to practice social distancing.
With the inevitable #lockdown, there has been a paradigm shift in the working typology. The #WorkFromHome culture is the new normal where physical meetings and boardroom discussions have been replaced by morning hangout calls and Zoom meetings. Suddenly even the old schools have turned digital. However, a PR Manager has brought me closer to my clients and our monthly meetings have turned into daily updates.
Albeit, printing press operations are halted, every traditional media turned digital. The media world has seamlessly adopted to new concepts of storytelling like IGTV videos, webinars, YouTube Live etc. The pandemic has thus altered the way of living, working patterns and there’s an exponential increase in the consumption of digital content. This digital big bang has helped me educate my clients about alternative PR strategies which are human centric and have higher emotional quotient. From #WorkFromHome video series to engaging them in industry specific live webinars, we are trying interactive PR strategies for our clients across India and abroad. It would be worthwhile to mention that our Chinese clients are also much more open now for Global Digitization for their PR campaigns. Identifying and reaching to the media outlets at the right time is quite essential for a PR professional to understand the need of work.
Another interesting initiative we have taken at One Digital is DESIGNWORXASIA platform as content dissipation channel for design fraternity. It channelizes design news, competitions and studio stories across Asia. At last, I would like to add some tips for brands and PR colleagues to practice digital communication during lockdown –
·Connect with traditional media houses
·Collaborate with upcoming content curators
· Create exciting content with relevant context for your audience.
Deepa Sasidharan describes her journey in the Industry
Deepa Sasidharan, Head-Corporate Communications India, Continental, talks about her journey in the industry, value gap and gender biases in the system and the crisis faced by the automotive industry
Deepa Sasidharan, the Head of Corporate Communications India for Continental, one of the largest automotive technology and components suppliers in the world, has been in the industry for more than two decades now. Leading a team of communication professionals, Deepa has strategised on several campaigns for the company that helped transform its positioning from an automotive components manufacturer to a technology leader.A strong believer in Communications 2.0, she brings together various forms of communications that help in effective message delivery.
Ishteyaque Amjad appointed as President of PAFI
Public Affairs Forum of India (PAFI) Announces New Officer Bearers for 2020-21; Ishteyaque Amhad is the New President
Public Affairs Forum of India (PAFI) is professional resources for public, corporate affairs and public advocacy. PAFI provides a platform and opportunity to exchange information, share knowledge and experience in engaging with various stakeholders like the government, media industries associations, multilateral agences and think tanks. PAFI today announced its new office bearers for the year 2020-21.
Nikhil Dey, Weber Shandwick, on Forces of Good in crisis
Nikhil Dey, the Vice-Chair of Weber Shandwick India, shares key takeaways from the 3rd edition of 'Creative Sandbox', a symposium for senior communicators
The third edition of the online ‘Creative Sandbox’ brought together a group of senior communicators from the FMCG and Hospitality industry. The idea was simple - to exchange views, share learnings and find best practices in creative communication, during these unusual times. At the end of an hour together we had 5 key takeaways.Human stories of Victory and Vulnerability are coming to the forefront across companies.
Elements of a Crisis Communication Plan
Core Messaging During A Crisis,Khushboo Alag, nucleus
During a crisis, it is important that companies narrow down on a single core message. A core message is a company’s stand on a crisis, one that the entire team can get behind. It is also crucial that only one designated spokesperson is appointed to deal with all public appearances & media questions. All the outgoing communication by this spokesperson should revolve around the core message you have agreed upon. Here is a handy checklist that you can follow while arriving at a decision on your core messaging.
Read more:https://nucleuspr.in/core-messaging-during-a-crisis/
Chetan Mahajan, The Mavericks, on combining forces to deal with COVID-19
Chetan Mahajan, Founder & CEO of The Mavericks, speaks to e4m about the role of leadership in taking up green initiatives, the impact of COVID-19 on media
The world has been under siege since the Coronavirus outbreak. Most countries are under lockdown and are forced into compulsory quarantine and social distancing, resulting in the downfall of several industries globally. While a lot of companies are focused on building a robust technical infrastructure to continue 'business as usual', this crisis definitely offers a lot of learning to leaders to revise their business playbooks. In this context, The Mavericks will observe a one-week lockdown every year starting 2021 to remember this one-of-a-kind situation. This initiative is aimed at developing mindful consumption behaviour amongst team members.
ICCPL offers to hire laid off PR pros
Delhi-based PR agency, ICCPL has announced that it will hire competent PR professionals who lost their jobs during the lockdown situation.
The company is also looking to expand from its 17 city base in India by opening five more offices. The company said that the interviews for such people will be conducted online and on meeting the company requirements the joining letter will be offered immediately. Dushyant Sinha, founder director, ICCPL Group of Companies, said, “We fully understand the current situation and want to help the economy grow. This is the reason that we have decided to help people who have been fired from a PR company. Apart from this hiring we will go in for a hiring spree once the lockdown is over according to our expansion plans.”
Atul Ahluwalia, First Partners, on Path to Recovery from Covid-19
Atul Ahluwalia, Founding Partner of First Partners, writes why a synergistic interplay of public and private enterprises can set India on a path to recovery post COVID-19
The COVID-19 pandemic is continuing its destructive march across the world and from many vantage points, seems to be like an uncontainable and ceaseless whirlwind. With upwards of 2 million infected worldwide and tens of thousands of people dead, the sheer extent of human suffering and agony are heart-rending. Nations, both the developed and the developing, are deeply wounded and reeling from severe social and economic aftermaths. However, in the coming weeks, recovery is bound to happen, thanks to the tireless, selfless, and superhuman efforts currently underway in the halls and labs of medicine and science across the globe.The question—and the challenge—before us is how to gather hope and marshal determination for the road ahead. Fortunately, the story of human evolution on earth is a continuing tale of grit and determination and undying hope in the face of the most severe of disasters and calamities.
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