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PRHUB Strengthens Leadership with 3 Senior Hires

PRHUB among India's leading, independent, full-service PR and communication firms, today announced three senior hires across Mumbai and Bengaluru

Aarif Malik, joins as Vice-president to lead the Mumbai operations and play a key role in national BD support. Edriech D’Souza, again joins as Account Director in tasked with leading the Mumbai team on client delivery. Seshadri Viswanathan, last in a corporate communication role with Herbalife India, joins as Associate Director in Bengaluru to support in client delivery. Commenting on the hires, Xavier PRabhu, Founder & Managing Director, PRHUB, said, “We are investing in a holistic strategy which includes us being of critical mass and profitable in Delhi, Mumbai and Bengaluru markets, extensive in-house capabilities and profitable presence in social, digital and content with a strong leadership team as the third pivot. These 3 senior hires are part of the third pivot in our holistic strategy and we have few more due – one in Delhi, one in social & digital and another in the organizational support area. Our intention is to complete those as well in the near future to have a complete senior leadership team encompassing all the markets and functions.”

Speaking on his new role, Aarif Malik, Vice President, PRHUB said, “Joining PRHUB at a time when it’s in an exciting growth phase is a great opportunity. And in the initial weeks here find the culture and people to be highly professional and warm. Look forward to playing my role in fueling that growth further particularly in Mumbai.” Aarif Malik - Vice President: Aarif has 20+ years of PR and issues management experience in India and Middle East for clients across industries. He comes in with extensive, wide-ranging proficiency in strategic counselling and advisory, media relations, crisis management, campaign planning, and execution. Edriech De Souza, Account Director – Mumbai: Edriech has 20+ years of PR, media relations and crisis management experience. He comes in with a strong media connections in Mumbai and experience of handling clients across sectors like banking, insurance, mutual fund, IT, healthcare, Gems & Jewellery, infrastructure, real estate, etc.

Seshadri Viswanathan - Associate Director - Bengaluru: Viswanathan comes in with 20 years of work experience in Advertising, PR and Corporate Communication. His expertise areas include – External & internal communication, events, videos, spokesperson image management, CSR and content writing.

Genesis BCW + Six Degrees BCW = BCW India Group

Both brands will be retained and continue to operate separately, but side-by-side under the BCW India Group to enable sharing of staff, resources and services

BCW (Burson Cohn & Wolfe), a leading global communications agency, has announced that Genesis BCW and Six Degrees BCW will function under one business group in India, effective immediately. The integration follows the completion of BCW’s acquisition of the significant minority held by Zach James and Rishi Seth, the co-founders of Six Degrees. Both brands will be retained and continue to operate separately, but side-by-side, under the BCW India Group to enable sharing of the staff, resources and services of each firm to provide additional value to clients. The PPR and Alphabet brands and teams currently operating in India will be absorbed into Genesis BCW and Six Degrees BCW. Under this structure, Genesis BCW and Six Degrees BCW will maintain separate legal entities and secure safeguards where potential conflicts exist.

PR 24×7 Receives Special Recognition by KIFF

PR24x7 also contributed to the fifth edition of the Khajuraho International Film Festival organized by the actor-turned-politician Raja Bundela

In most of the cases, a film festival is generally organized keeping in mind with people belonging to certain age groups. But in this year’s film festival we saw something entirely different. The blend of the rich culture of Bundelkhand with modern cinema proved to be the special attraction of the Film Festival. Moreover, the organization was given special recognition by the Organizing Committee for their heartfelt contribution in taking the Khajuraho International Film Festival (KIFF) to all the small and big cities of the state. Organizer Raja Bundela conferred a special honor on Khajuraho International Film Festival (KIFF) to PR24x7 for their constant effort and support in making the festival a big event of the state. During this, he thanked everyone for their supporting the KIFF. PR members Charu Vyas and Rohit Rajora received the reward on the behalf of the company.

Parfait Appoints Media Moments Comms Consultancy

Media Moments, today announced the appointment as the communication partner for Parfait, the global size-inclusive lingerie brand

This is Media Moments second stint with the brand. Agency also partnered with the brand during its launch in 2018. Headquartered in Los Angeles, United States Parfait is a global size inclusive lingerie brand that serves women across 20 plus countries through its 700 stores and online stores Worldwide. The brand made its debut in India in 2018 that was planned and conceptualised by Media Moments. On association with Media Moments Mr. Akhil Srivastava Managing Director at Parfait said “We plan to scale Parfait as a leading lingerie brand that is dedicated to helping women find the perfect fit with our expansive range of sizes. As a brand, we advocate a customer’s first fundamentals and are passionate about delivering enhanced shopping experience to Indian women. We found a similar passion in Media Moments who perfectly understood this need. Their in-depth knowledge of the e-commerce domain, customer understanding and expertise in new age marketing makes them perfect partners.

Adfactors Launches Emerging Technologies Practice

Adfactors has launched a specialist offering focused on helping clients with new and emerging technology, from artificial intelligence and machine learning

The Frontier Technologies practice is designed to meet the needs of both emerging technology companies as well as mainstream businesses deploying next-gen technologies such as blockchain, AI, machine learning and autonomous mobility across their operations. Services include concept and platform audits, deep technical stakeholder engagement, and both technical and societal thought leadership. The offerings are developed specifically for developing sectors where, in many instances, purchase and partnership protocols, public sentiment, channels to market, regulations and even business models are yet to be defined. The practice will be led nationally by COO Roger Darashah. It will also feature VP Sandeep Ajgaonkar in Mumbai, senior group head T V Mahalingam in Bengaluru; and group head Priti Setia in Delhi.

Ex-Paytm staff Sonia Dhawan joins SAIF Partners

“We confirm the development that Sonia has joined SAIF as corporate communications adviser to help portfolio companies," SAIF Partners said

Paytm is one of SAIF’s top portfolio companies, and the fund owns an about 18% stake in it. Sonia Dhawan, the prime accused in an alleged extortion case involving Paytm founder Vijay Shekhar Sharma, has joined SAIF Partners, an early backer of the company. The case against Dhawan is still ongoing in court, people with knowledge of the matter told ET. Prior to this stint, Dhawan worked at Paytm First Games, a joint venture between Alibaba’s AGTech and Paytm’s parent One97 Communications. In June last year, Dhawan joined as the director of corporate communications at Sheroes where Paytm’s chief Sharma is an investor and a board member. All three companies that have hired Dhawan since the case have direct links to Paytm founder Sharma.

Ruder Finn Headlines PR Mandate of Harley-Davidson India

Ruder Finn recently won the communications mandate for Harley-Davidson in India

Harley-Davidson made inroads into India in 2009 and today has an exhaustive dealer network of 33 dealerships across 27 cities. Ruder Finn will headline the PR mandate for Harley-Davidson in India to provide strategic counsel on the way forward and execution for the brand including brand and product campaigns, the Harley Owners Group® (H.O.G.), national and zonal rallies, media rides, among others. The new alliance will also include the agency working in tandem with the marketing team and other agency partners to create consolidated integrated communication programmes for the brand. Atul Sharma, Managing Director India, Ruder Finn said, “We are excited to partner with Harley-Davidson in India – one of the most legendary motorcycle brands across the globe. With interesting avenues such as the Harley Owners Group® (H.O.G.), zonal rallies and other high-decibel engagements, the brand has trailblazed its way to set the trend for brand aficionados.'

Komal Lath on the Importance of Recognition

Komal Lath, Founder at Tute Consult shared her feelings about being in the list and how will the recognition add value to her

Komal Lath, Founder at Tute Consult was among the 40 people shortlisted in the first batch of the elite “e4m PR & Corporate Communication 40 under 40” list. A communications professional with 17 years of experience, Lath is armed with a degree in anthropology, which has helped her in understanding various markets and steering clients towards a goal. Komal Lath says, 'Credibility has risen many folds thanks to e4m recognition'.