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The Post Graduate Programme in Public Relations offered by The School of Communications and Reputation (SCoRe) endeavours to create future PR leaders from day 1

There’s good news for those aspiring for a dazzling career in PR. The School of Communications and Reputation (SCoRe), a premier institute located in Mumbai and dedicated to the development of education & research in PR and reputation management has announced its 10-month long programme – Post Graduation Programme in Public Relations (PGP-PR). The programme will be offered online through video conferencing. Besides providing fresh graduates with experiential hands-on mentoring and coaching, the programme will also inculcate in them a PR mind set, by exposing them to real campaigns and opportunities under the professional guidance of veteran PR industry leaders, which allows them to think like a PR consultant from the first day.

Tute Consult’s decade-long experiential story-telling

Combining new-age media and traditional PR to narrate impactful and agile bespoke stories

On a rainy day 10 years ago, in the course of a conversation with three of her friends over pizza, Komal Lath scribbled down a few notes for an entrepreneurial venture on tissues. One thing led to another, and that’s how Tute Consult was born. She says the initial eureka moment was the easy part. What followed next was a set of challenges ranging from explaining the company’s name and how to pronounce it, to why do clients need PR, among many others. “I gave myself three months to figure whether I could do it and deal with the anxiety of not getting a stable paycheck at the end of every month. There was a lot of hard work – from changing five trains a day to attend meetings across the city and saving costs by walking to office whenever possible to working out of a pigeon hole where my team played “elbow-nics” with each other – the initial days involved all of this and more,” she says.

Archetype helps cut clutter with Inshorts

A purposeful communication for augmenting ongoing efforts to crush fake news & misinformation in media

Inshorts Medialabs has appointed Archetype (formerly Text100) as their PR consultancy on record, following a competitive multi-agency pitch. Archetype will be responsible for providing strategic communications counsel, to bolster the reputation of both the apps – Inshorts and recently launched video-app, Public, in the Indian market. “We are pleased to partner with Archetype India for our communications program. In a world disrupted by fake news and online clutter, Inshorts and Public, new-age digital media start-ups, will be key to driving credible and authentic communication. Archetype’s creative storytelling capabilities and insights-driven approach will help us create impactful campaigns for both our apps – Inshorts and Public across India.” said Azhar Iqubal, Founder and CEO, Inshorts and Public.

Sports School-Star Squared PR combined promote study-play balance

Disseminating a vision that develops a mature mind set among youth to align sports with education

Star Squared PR, based in Bangalore, has been appointed as the PR partner for ‘The Sports School’. ‘The Sports School’ is India’s first integrated school for both Sports and Academics, and was established with a vision to integrate sports and education to encourage young sports enthusiasts and support professional athletes. The agency will lead all its public relations campaigns across India and help the School in its public outreach initiatives. The announcement was the outcome of a multi-agency pitch process held in May this year, and will service the brand from its Bangalore office. The School was on the lookout for an agency with the correct mindset and maturity to help the School with brand building and visibility among the influential media community.

Elephants can dance, says Sorrel

Big companies can be agile - it’s incredible how fast Jeff Bezos can pull those levers at Amazon

Sir Martin Sorrell was officially finished. The longest-serving FTSE-100 chief executive had just been unceremoniously booted out of WPP, the empire he founded 32 years previously. All his considerable successes – from the daring reverse takeovers of agencies J Walter Thompson and later Ogilvy & Mather to his pioneering of the now-dominant media holding company model, to his elevation to a knighthood in 2000 – seemingly counted for little in the face of a turgid scandal involving accusations of personal misconduct, misuse of company funds and mistreatment of employees. Sorrell has always strenuously denied the accusations and all that either he or WPP will say on the matter is that there was an investigation – the full results of which have never been released – that Sorrell was not found to have done anything wrong, and that he left the company.

Top APAC comms challenges

Content, measurement & budget score high - six out of 10 businesses prioritise brand influence over sales growth

A new PR Newswire study finds content production (55%), measuring campaign impact (54%) and budget constraints (51%) are the three biggest communications challenges facing businesses across the APAC region. The company’s inaugural Asia-Pacific Corporate Communications Report also shows that nearly six out of 10 businesses prioritize enhancing brand influence over sales growth and conversion in their campaigns. To optimize brand awareness, 70% of businesses consider news websites as the most important communications channel, above other platforms such as corporate websites (58%), print media (56%), and social media (60%), according to the survey of 948 communicators in 10 countries (Australia, mainland China, Hong Kong, Indonesia, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam).

WPP scoops 50% stake in Finsbury-Glover-Hering Merger

Drawing on trio’s common client-base and revenue synergies, it’s a win-win situation for WPP

WPP boss Mark Read is tidying up during difficult times. Finsbury and two other public relations companies owned by the $10 billion advertising giant are joining forces, they said on Tuesday. The new setup, which will see the trio’s managers hold nearly 50% of the merged company, will suit Read well. Allowing the spin doctors to own almost half of the new entity, called Finsbury Glover Hering, is a good way to motivate them. WPP retains control and will benefit if they do well. Allowing the spin doctors to own almost half of the new entity, called Finsbury Glover Hering, is a good way to motivate them. WPP retains control and will benefit if they do well. Allowing the spin doctors to own almost half of the new entity, called Finsbury Glover Hering, is a good way to motivate them. WPP retains control and will benefit if they do well. Finsbury is prominent in London, Hering Schuppener is active in Germany, and The Glover Park Group boasts lobbying and polling expertise in Washington. The hope is that there will be minimal overlap of clients and some revenue synergies.

ORRA adds to the shine

Retail brand presence boosted with PR Pundit appointment

ORRA, the leading diamond jewellery brand in India has appointed PR Pundit as its communication partner, to enhance its retail brand presence across the country. PR Pundit, an award-winning, mid-sized integrated communications consultancy, which specialises in consumer & corporate communications in the luxury & lifestyle PR segment, is tasked with driving ORRA’s brand image. The consultancy, which won the communications mandate in a multi-agency pitch plans to help ORRA shine further by leveraging its expertise in fostering collaborative partnerships using a made-to-measure, channel-agnostic communications approach for creating and execute compelling and impactful brand campaigns for organisations, that change the conversation and remain etched in peoples’ minds forever.