Skribe

PR SHORTS.

For quick snapshots on the leading stories and superstars across the global PR industry.

PR ACCELERATION THROUGH AUTOMATION

Better conversations, faster results through rich, ready media intelligence.

PR Shorts

Countdown Begins for 10th Edition of IPRCCA 2019

Chaired by Rajdeep Sardesai, Advisor, Senior Journalist, Columnist, Author, India Today Group, the jury meet will take place at Hotel Hyatt Regency, New Delhi

The jurors for “India PR and Corporate Communications Awards (IPRCCA)” 2019 are all geared up to judge the nominations for the 10th edition of the awards. The jury meet is will take place at the Hyatt Regency, New Delhi. The jury will be chaired by Rajdeep Sardesai, Advisor, Senior Journalist, Columnist, Author and News presenter- India Today Group and Co-chaired by Sonia Singh, Editorial Director -NDTV.

The preliminary round of screening has been conducted with nominees shortlisted among the 500+ nominations received under various categories. The jury would judge the nominees on the basis of The Challenge, Clarity of Insights and Creativity, Alignment between Goals, Strategy & Execution, Measurable Results.

Rahul Mehta Joins Kaizzen as COO

Kaizzen, a leading Public Relations and Digital Media Agency, has strengthened its senior leadership team, with Rahul Mehta as COO of its India operations

Mehta will focus on driving business growth across practice areas, providing strategic senior counsel, consolidating existing client relationships and drive service expansion initiatives. He will work closely with Vineet Handa, Founder and CEO, Kaizzen. Mehta brings over 20 years of agency and corporate experience to the position. Prior to joining Kaizzen; Mehta has served in senior business leadership roles for over a decade, and his previous assignment was as Sr. VP & General Manager with FleishmanHillard in New Delhi. During his tenure, he contributed to strong growth for the Delhi office, winning businesses from reputed Indian and international firms.

“Rahul is a highly respected and experienced communications professional and I welcome him to our India leadership team”, said Vineet Handa, Founder and CEO of Kaizzen PR. “His proven expertise to deliver result-oriented and innovative campaigns, and offer senior counsel across diverse sectors and practice areas will benefit our current and future clients. Kaizzen has always focused on providing exceptional client servicing, and strengthening of our core India leadership team will help us enter the next phase of growth for our India operations.” “I am excited to join Kaizzen PR and work alongside Vineet to achieve strong business growth for Kaizzen”, said Mehta. “Our focus will be to drive a culture of excellence across all aspects of client servicing. We will aim to offer integrated, unique, innovative and highly focused campaign solutions to clients, to help them achieve their communication and business goals.”

Mehta brings strong expertise in corporate reputation management, crisis management, social media influencer campaigns, internal communications, executive training and brand marketing, which will help drive growth for Kaizzen’s India business. He also brings to the table, strong expertise in sectors such as consumer electronics, FMCG, auto, B2B, healthcare, telecom, and fashion and lifestyle. Mehta previously worked at agencies such as Corporate Voice | Weber Shandwick, Genesis Burson-Marsteller and Good Relations. A post-graduate from Narsee Monjee Institute of Management Studies; Mehta is also a past winner of the Asia Pacific Leadership Award.

An Interaction with Ruby Sinha, Kommune Communications

Ruby Sinha, Managing Director, Kommune Brand Communications shares her growth journey in the industry, her entrepreneurial venture “Sheatwork” and the future forward

Ruby Sinha, Managing Director, Kommune Brand Communications, a versed communication professional with over 16 years of experience in working closely with brands across different verticals like automotive, consumer durables, real estate, IT, Telecom, Travel/Tourism and others. She has also worked on government projects. She started her career as a correspondent with the Indian Express Group of Newspapers and then ventured into different areas in the field of communications. In an interaction with Ruby Sinha, we seek to understand her growth trajectory in the industry, her entrepreneurial venture “Sheatwork” and the future forward.

Bubble Communications Chosen by GALF

GALF awards Digital Marketing duties to Halfglassfull and PR mandate to Bubble Communication

GALF (Get A Life Fitness) has decided to rope in Halfglassfull (HGF) as its Digital Marketing partner. HGF will create brand awareness and positioning for GALF. The Public Relations mandate for GALF has been awarded to Bubble Communication. Amit Vashishta, Founder and Chief Executive of GALF, said: “I am really looking forward to make GALF and its product offerings reach each and every person of India, in order to have a fitter and healthier India and looking towards an accelerated approach from both the agencies so as to create spectacular marketing efforts for an amazing brand – GALF.”

Dilip Yadav, First Partners : True Grit of BOC

For communicators, the most essential motivator is relevance, the risk of obsolescence drives the best of them to constantly innovate to remain at the top of their game

One major dilemma facing the community today strikes at the very heart of the PR profession. It is this: is reputation still the cornerstone of communications? A growing ascendance of business outcome as a critical resultant of the communicator’s function is fast gaining traction. As a consequence, it is important for us as a community to understand this trend and examine its key imports. For instance, does communication really help with business outcome? And, if it does, can it be measured? These and many other fundamental questions on ‘Business Outcome Communications’ as a new communication direction were raised, addressed, and vigorously debated upon by some of the best minds in corporate communications at a recent Innovation First Salon 2019 (IFS 2019) hosted by Reputation Today in collaboration with First Partners. The first brain trust of its kind in the country, IFS 2019 comprised a select and focused group of 18 of the best and the most incisive senior corporate communication heads in the country. They gathered together at the Hotel Leela in Gurugram last Tuesday, the 26th of November, and attempted to answer the basic question of whether communication should now play a more key role in impacting business outcomes, and hence, if it’s time for PR to move from the earlier reputation weighted model to a more business-outcome oriented one? The three-hour salon concluded with a few definitive insights which could serve as a good staging area for the next surge in the PR community.

e4m 40 under 40 : Jury to Shortlist 40 Pros

Jury members to shortlist 40 nominees among the shortlisted 100 nominations at the meet happening at Hotel Shangri La, Delhi

The jury for exchange4media’s first installment of 40 under 40 in the field of PR and corporate communications is all set to judge the young guns under the age of 40, who are visionary and innovative achievers in their respective fields of work. They will be recognised and felicitated. The meet is happening at Hotel Shangri La, New Delhi. The esteemed panel of jury consists of veteran Madan Bahl, Managing Director, Adfactors PR as the jury chair along with other luminaries like Subir Moitra, Vice President Communications, Sterlite Power, Bharatendu Kabi, Head - Corporate Communication, Hero MotoCorp, Kunal Kishore, Co-Founder, Value360 India, Sudeep Narayan, Marketing & PR Director, Volvo, Udit Pathak, Founder & Director, Media Mantra, Shalini Singh, Chief-Corporate Communication & Sustainability, Tata Power, Sunayna Malik, Managing Director - India & Senior Vice President – APAC, Archetype, Shree Das, Corporate PR, Xiaomi, Archana Jain, Founder and MD, PR Pundit, Deepa Dey, Head – Communications and CSR, India Sub Continent, GSK, and Anuj Dayal, Head of Corporate Communications-Delhi, Metro Rail Project.

APACD/NTU Roundtable: Comms Leaders Explore Future Of The Discipline

A senior APACD discussion finds several challenges that the communications profession must address at a time of significant change

What are the challenges that senior in-house communicators must address at a time of significant change? This was the foremost topic on the minds of Asia-Pacific Association of Communication Directors (APACD) members that took part in a roundtable discussion on ‘The Future of the Chief Communication Officer’ at the Wee Kim Wee School of Communication and Information (WKWSCI) at Nanyang Technological University (NTU) in Singapore last week. The discussion followed the Future of the CCO research project, that was led earlier this year by NTU in conjunction with Watatawa, WE and the Holmes Report.

In Conversation with Rishi Seth, 6° BCW

Tracing his journey, with over 22 years of experience in marketing and communications, he co-founded Six Degrees PR in 2009 along with Zacharia James

Expressing his excitement at starting a new journey was Rishi Seth, the Group CEO for 6° BCW, when they hit the news recently. This was when the firm unveiled its new brand identity, 6° BCW, and he hoped for higher growth prospects, through integrated marketing services. Rishi shares the fact that his entry into Public Relations was by “accident”. Tracing his journey, with over 22 years of experience in marketing and communications, he co-founded Six Degrees PR in 2009 along with Zacharia James. The firm got acquired in 2014 by Cohn & Wolfe, a WPP Group Company and is now part of BCW network. Prior to starting Six Degrees, Rishi was the Managing Director for Text 100 India. He has also had stints with Genesis PR (today known as Genesis BCW) and Perfect Relations. In a lucid interview with Shree Lahiri, Rishi explains what led to the creation of Six Degrees, the alliance with Cohn & Wolfe and how the business of Public Relations consulting is evolving in India along with some words of wisdom for aspiring career seekers.