Tarunjeet Rattan, Nucleus, on Leadership in Times of Crisis

These are trying times for all of us as the health crisis followed by the looming economic crisis is unprecedented in our lifetime

While everyone knows that we must extend compassion and understanding to all. A lot of businesses are going to be impacted in the coming weeks and it will force us to re-think our business models as cash flow will be seriously impacted. While compassion is the rage, how do you run a business that needs money to sustain as employees have to be paid, rent is due, EMIs are looming and vendors are waiting in line to be paid. Each one of them have their own households to run. This is going to be the toughest time for leadership in the entrepreneurship space. That being said, you can always choose the kind of leader you want to be. 

Read More at https://nucleuspr.in/leadership-in-times-of-crisis/

Trust Barometer: Brands Critical To Making It Through

Edelman Trust Barometer finds consumers don't believe their countries are equipped to make it through the coronavirus outbreak without the help of brands

With no relief to the Covid-19 pandemic in sight, consumers are turning to brands to provide the safeguards, products and guidance necessary to outlast the crisis, according to a special Edelman Trust Barometer study.

62% of respondents said they don’t believe their countries would make it through the coronavirus outbreak without brands playing a critical role in addressing challenges created by it. 90% said they would like to see brands partner with government and relief agencies addressing the crisis, with 50% saying that doing so is critical to earning or keeping their trust. A vast majority (89%) of respondents want brands to start producing products necessary to manage the outbreak.

Kaizzen Sweeps at ET Brand Equity Kaleido Awards 2020

Kaizzen won four awards at the prestigious ET Brand Equity Kaleido Awards 2020, including a clean sweep of Gold, Silver and Bronze awards

Kaizzen won in the “Best Campaign in Sports” category, for its client and globally renowned sportswear brand– adidas. Kaizzen also won the Silver award for “Best Campaign in Professional Services” for its client and renowned law firm – Lakshmikumaran & Sridharan.

Out of the 4 shortlisted entries, Kaizzen bagged the Gold award for their campaign - 'adidas - rebuilding the sporting spirit of Kashmir through football'; Silver award for their campaign - 'adidas - Run for the Oceans'; Bronze award their campaign –‘adidas - changing lives through the power of sports'; Silver award for their campaign - 'L&S - The Lawyered Way!' in the category 'Best Campaign in Professional Services'.

Commenting on the occasion, Vineet Handa, CEO & Founder, Kaizzen  said, "It is very rare that an Agency wins all three awards in a single category and we are humbled and honoured to be part of this select list.In addition to being a full-service multi-sector agency, we also offer strong expertise in sports, with a specialist team including former sports journalists. The awards are a recognition of executing campaigns for clients that have made a measurable difference to their business and communication goals and come as great news for us in these challenging times. While times are tough, we remain committed to constantly seeking opportunities for our clients and providing them with the best counsel and service".

PRWeek is back in Asia with Haymarket Media

PRWeek is the world's leading specialist media for PR and communications professionals and academics

In May 2014, it launched the first global PR destination combining the highly regarded US and UK sites and launching the Asia edition. After a break, PRWeek Asia is now revamped and returns to Asia with extensive news, analyses, and opinions for the PR and comms industry.  Together with its sister title Campaign Asia-Pacific, PRWeek Asia’s mission is to bring essential news and knowledge to the marketing, advertising and media community, with a deep probe into Asia-Pacific’s dynamic PR and communications sector, so members of the community can make informed decisions and stay at pace with market trends. 

Read More at https://www.campaignasia.com/article/prweek-is-back-in-asia-with-extensive-coverage-of-the-pr-and-comms-world/459136

Covid-19: Four ways to come through the Crisis Stronger

Paul Holmes outlines four ways in which PR professionals can help make a post-coronavirus world a stronger, better place

The world at large is struggling to cope with a global pandemic the likes of which few of us have ever seen. The business world is figuring out its role in protecting employees and providing for customers and communities, while dealing with massive disruption and the likelihood of a prolonged recession. And public relations professionals are dealing with the demand for critical communications—reassuring employees, providing fast and accurate healthcare information, managing through a massive crisis.

There’s very little time to focus on what the aftermath will look like, or to imagine the kind of role communications might have as we recover—economically and socially—from such a devastating period. Never has it been more difficult to see (or even think about) the opportunity that cliché says accompanies every crisis.

Read More at https://www.provokemedia.com/latest/article/covid-19-four-ways-we-can-come-through-the-crisis-stronger

Minari Shah, Amazon, on Gender Equality

Shah, Director of PR at Amazon India, on how organizational structures help to promote gender equality & the role of men in creating an equitable work environment

A communicator with more than two decades of experience straddling business journalism and corporate communications, via a small detour into film-writing, Minari Shah is fascinated by the challenges posed by converging traditional and digital media, addressing multiple audiences with blurring boundaries and creating content that balances corporate messaging with high credibility.

Shah has been leading from the front the public relations of Amazon where she has been instrumental in driving key campaigns and strategies for the firm.

Read More at https://www.exchange4media.com/pr-and-corporate-communication-news/we-have-to-create-a-system-where-opportunities-are-gender-agnostic-minari-shah-103560.html

PR Expert offers Best Practices in Crisis Communications

'Voice, timing, and transparency are key elements for your COVID-19 public relations' : Kelly Mathews, University of Oregon

With very rare exceptions right now, aviation businesses large and small are feeling the immediate financial impacts of the coronavirus (COVID-19) pandemic currently upon us. For large multi-national corporations with deep reserves, to sole proprietorships and mid-size companies, the blistering damage to bottom lines is excruciating, affecting employees, the public, and most importantly to these businesses, their customer base.

In crisis times like these, precise, effective and lightning-fast communications with critical audiences take on a new level of importance, coming just as many companies are not prepared to handle such important releases. Your aviation business may be in full-on survival mode, but your customers still need to know the facts by reading actionable, truthful information that is disseminated quickly.

Teamwork Communication bags PR mandate of IIIT

Teamwork Communication Group has been selected as the PR and communications partner of International Institute of Information Technology (IIIT), Naya Raipur

It is the leading higher education institution focused on research and development in IT and associated disciplines. As in-charge of its media initiatives, Teamwork will be responsible for devising an impactful communication strategy for the educational institution.

Teamwork Communication Group won the account after a multi-agency pitch followed by a competitive bidding process. The mandate for IIIT Raipur will be managed by the Delhi-NCR office of the agency with adequate support from its nationwide team and associates to ensure greater visibility and strong positioning of the brand among targeted segments.

 “At IIIT Naya Raipur, our constant endeavor has been to strengthen research driven IT education in India and elevate it to global standards. At this strive to position ourselves at the national and international academic space as an eminent IT  educational institution, we are delighted to welcome on board Teamwork Communication Group to partner with us to establish a focused communication approach with all our stakeholders. We are confident that our association will lead to better our brand reputation as well as brand equity,” said Dr. B.K. Panigrahy, Registrar, IIIT Naya Raipur.

Teamwork Group has wide ranging experience in the field of building and managing communication strategies for educational institutions. It has served as partner agency for a series of educational institutions including IIHMR, Jaipur, JK Lakshmipath University, Jaipur, OP Jindal Global University, Sonipat, among others.

Commenting on winning the PR mandate of IIIT Raipur, Ms Nikky Gupta, Co-Founder and Director, Teamwork Communication Group, said, “We are honored to be selected as the strategic communications partner for IIIT Raipur, a prestigious institution which has built its distinct identity in the field of IT education in India. As a team which is highly experienced in devising communication strategies for educational institutions, we are committed to craft an effective media campaign for the institution to further strengthen the brand’s reputation and establish it as a major thought leader in the realm of Indian education”.

As a PR agency, Teamwork Communication group will offer an entire gamut of services including strategic counsel and planning, media relations, issues and crisis management, advocacy and integrated campaign development for the institution.