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PR Shorts

A Global Tech PR Network with ambition

Additional members added to the global PR network to support technology clients with expertise in everything martech, fintech, edtech and more

Global tech PR specialist network, the With Global Alliance, announces today it has welcomed 5 additional members: FirstCom Comunicação in Brazil, VinciPR in Russia, Frau Wenk in DACH, GinjaNinjaPR in South Africa and DOK30 in BENELUX. With the addition of these five new members, the With Global Alliance agency member base has doubled in six months. With these new members on board, the With Global Alliance is now able to represent clients in 26 countries: the U.S., Canada, Brazil, UK, France, Germany, Austria, Switzerland, Spain, Italy, the Netherlands, Belgium, Luxembourg, Russia, South Africa, India, China, Singapore, Indonesia, Malaysia, the Philippines, Thailand, South Korea, Japan, Australia and New Zealand.

ICCPL appointed PR partner for VideoMeet, Zoom’s Indian substitute

ICCPL will handle PR and media-related communication duties for VideoMeet, India’s first audio/video conferencing app, touted as a replacement for Zoom and developed by entrepreneur Ajay Data's Jaipur based technology company, Data Ingenious Global Limited

Integrated Centre for Consultancy Pvt. Ltd. (ICCPL), India’s leading PR firm in tech start ups& real estate has bagged the PR mandate of VideoMeet, which claims to be India’s 1st organically developed audio/video conferencing application developed by Jaipur based technology company, Data Ingenious Global Limited run by a seasoned entrepreneur, Ajay Data.

VideoMeet platform, is an indigenous startup developed in response to the government’s invitation for developing a substitute for Zoom. VideoMeet has already been short listed in the top ten contenders, by the government of India along with SaaS major Zoho and tech giant HCL technologies to develop a made-In-India video conferencing solution. The application is now fully operational and there are many who are already using it successfully across the country.

ICCPL will now be managing all the national PR and media related communications for the tech company. The agency has been a leading PR agency since 2012 and has been servicing a lot of tech startups which includes brands like OYO, Housing.com, Findmycowork.com and many more. The PR firm is amongst the top agencies in India today with over 85% client retention. The agency had recently announced growth of over 75.6% in FY 19-20.

FCB India makes country proud with 2 PR victories

The agency won accolades for its innovative PR campaigns designed for Mumbai Traffic Police & Times of India

By getting immense love nationally and Internationally, for the campaigns the Punishing Signal for Mumbai Traffic Police and Times Out& Proud for the Times Of India, FCB India is the most awarded agency at the two most prestigious award shows- D&AD Awards and One Show 2020! At D&AD Awards 2020, the Punishing Signal won 2 Yellow, 2 Graphite and 1 Wood pencil. The Yellow Pencil was awarded in the Media category under the Use of Press & Outdoor sub - category and the other in Experiential category in the Public Environments sub - category. The Graphite Pencil was awarded in the PR category under the Low Budget Campaigns sub – category and another Graphite for ‘Impact’ in the Initiative/Not for Profits sub – category. The Wood Pencil was awarded in the PR category under the / Use of Events & Stunts sub – category.

PR Professionals to manage RLDA’s PR

PR Professionals will manage the reputation of Railways Land Development Authority worldwide, as a statutory body under the Ministry of Railways

PR Professionals recently bagged the PR mandate of Rail Land Development Authority (RLDA) in a multi-agency pitch. PR Professionals will be managing RLDA’s reputation globally. RLDA is a statutory body under the Ministry of Railways, it is responsible for the development of vacant Railway Land for commercial use for the purpose of generating revenue by non-tariff measures and creating assets for Indian Railways. This government authority’s mission is to be a ‘leader in creating value through the redevelopment of Land and Air spaces – residential, commercial, and transportation hubs. The mandate was awarded to PR Professionals right before the lockdown was announced. “Winning RLDA’s mandate is a testament of PR Professionals’ in-depth understanding of the infrastructure sector and curating the required communication strategy for them.

Antara Senior Living names On Purpose as PR partner

On Purpose is tasked with increasing awareness about senior care category in India

On Purpose has won the PR duties of Antara Senior Living (part of the Max Group). The account was won following a multi-agency pitch. The agency has been tasked to help the brand in its strategic shift towards becoming an integrated platform for senior care services by generating more awareness about the senior care category. Antara’s debut business of senior living is ‘Age in Place’ for people over 55 years of age by developing senior care solutions. Nitin Thakur, director - brand and communications, Max Group, said, “On Purpose’s thought clarity, genuine enthusiasm for working in the senior care category and their belief of promoting purpose driven businesses like ours really resonated with us.

Media Mantra to manage IGL's PR

Media Mantra will manage Indian Gaming League’s brand image, media duties, strategic PR and reputation management

Media Mantra, India’s fastest growing PR consultancy has bagged the public relations mandate of Indian Gaming League (IGL) - a Mumbai based Esports Gaming startup. IGL is India's most popular competitive gaming and eSports league that hosts gaming tournaments online. Media Mantra will be managing the brand’s image as a consultant and handle media duties, strategic PR and reputation management.

Indian Gaming League established in September 2019; by a team of passionate gamers who strongly feel that Indian players need a stage to jump start their gaming careers. Participating on IGL will not only give amateur and professional gamers the ability to earn some serious cash, top tier gamers will also receive an opportunity to compete with other professionals on a national level.

Wishbox Studio is Responsible Whatr’s new PR Partner

Delhi-based Wishbox Studio partners with Responsible Whatr, an indigenous canned natural spring water brand to oversee the latter's PR and communication efforts

Wishbox Studio feels proud to partner with 'Responsible Whatr', a natural spring water beverage in recyclable aluminum cans launching on the occasion of 'World Environment Day'. The homegrown brand Responsible Whatr is India's first natural mineral water beverage offered in a sustainable and endlessly recyclable aluminium cans. With a vision for a sustainable future and with an agenda to reduce single-use plastic pollution, Ankur Chawla and Bhrigu Seth founded Responsible Whatr during the tough Covid-19 times. With this PR partnership, the communication agency would like to encourage all to switch to sustainable practice to encourage responsible living and inspire the world with their first of the initiative for the brand called #BeRealNotPlastic.

Intel's PR to be handled by WE in India

After an extensive reviewing process, lasting six months, Intel has finally replaced WPP PR firms with WE Communications to manage its PR and corporate communications activities in India and 9 other countries

Intel has consolidated its PR business in the US and other key global markets with WE Communications, hiring the firm for responsibilities that WPP firms have handled for more than a dozen years, PRovoke has learned.After a roughly six-month review process, Intel selected WE to handle its corporate communications mandate in the US, six European countries (the UK, France, Italy, Spain, the Netherlands and Russia), India, the UAE and Saudi Arabia, sources said.WE replaces BCW's Axicom in the US and H+K Strategies in EMEA. Incumbent Ogilvy, however, will continue to work on Intel China, which has also added Axicom to its domestic PR roster.