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PR Shorts

Madchatter Wins PR Mandate for POKKT

Mumbai based PR firm Madchatter Brand Solutions has won the PR Mandate for smartphone advertising platform POKKT

Launched in 2013, POKKT Mobile Ads is a smartphone advertising platform for mobile games that are integrated with over 1000 best-selling games and app developers in India, MENA, South East Asia, and Japan. The AdTech firm has a reach of over 500 million unique users in the region and has worked with more than 100 leading global and local brands as its advertisers.Helmed by Rohit Sharma and Vaibhav Odhekar, POKKT Mobile Ads has expanded to countries like Indonesia, Thailand, Vietnam, Malaysia, Philippines, Middle East, and Japan.

Adfactors PR to drive Mercedes-Benz

Mercedes-Benz India Pvt. Ltd. has given its public relations and communications mandate to Adfactors PR

The mandate entails strategic counsel and planning, media relations, issues, and crisis management, advocacy and integrated campaign development. Mercedes-Benz India Pvt. Ltd. has given its public relations and communications mandate to Adfactors PR. “We are pleased to partner with Adfactors PR to drive the Mercedes-Benz India communications strategy,” Martin Schwenk, MD & CEO, Mercedes-Benz India, was quoted as saying. Madan Bahal, Co-Founder and Managing Director of Adfactors PR, said, “The opportunity to work for an iconic brand like Mercedes-Benz is an exciting opportunity for the Adfactors family.” The account will be managed from the Mumbai and Delhi offices.

Crosshairs Communication Wins India Today

The PR firm has won the mandate of India Today Conclave for the third time in a row

Crosshairs Communication, the boutique Public Relations and Social Media firm, has bagged the PR assignment for the India Today Conclave. This annual global ideas platform will be held between March 17-18, 2017 in Mumbai featuring eminent speakers from India and across the globe. Crosshairs Communication will be managing the event from its Mumbai desk supported by its Delhi office. On bagging this account, Stuti Jalan Sureka, Founder, Crosshairs Communication, said, “We are very excited to manage the PR duties for the India Today Conclave for the third time in a row. We are excited with the vision they have drawn up for India and hope to achieve impactful results for them.”

EazyDiner awards PR mandate to 80-dB Mavericks

Reputation Advisory 80-dB Mavericks will manage the PR mandate for EazyDiner, the restaurant reservation startup

EazyDiner was founded by veteran hotelier, Kapil Chopra, EazyDiner is on a mission to build an eating-out reality to cater to India’s changing paradigm. Confirming the appointment, Kapil Chopra, Founder & Chairman of the Board, EazyDiner said, “Having worked with them in the past, there was no doubt in our minds to award the communication mandate for our brand EazyDiner with them. We appreciate their commitment, creativity, counsel and a shared passion for our journey to disrupt and create a new reality in the eating-out segment. 80 dB-Mavericks with its fresh ideas and experience of managing PR campaigns for leading brands, promises to deliver results that suit our business needs.”

GolinOpinion Wins Charmboard

GolinOpinion has been awarded the PR mandate for Charmboard after a multi agency pitch for its distinctive PR

GolinOpinion, the PR agency of the MullenLowe Lintas Group, has been awarded the PR mandate for Charmboard, an in-video discovery platform. The account was won after a multi-agency pitch for its distinctive PR and creative approach. The mandate will further strengthen GolinOpinion's technology practice and will be handled by their Bangalore office. Charmboard is the world’s first in-video discovery platform that allows potential customers to explore products from within a video through a simple touch mechanism. Keeping this in mind, GolinOpinion will work towards building a strategic framework by enhancing visibility for its potential brands in view of the vast business opportunity the brand offers through its AI and Machine Learning offerings.

Vigor Media Wins USHA

Vigor Media Worldwide bags PR mandate for Usha Shriram and will strengthen its leadership positioning

Vigor Media Worldwide has bagged the PR mandate from Usha Shriram which has been dominating the consumer durables market of the country for decades. The contract comes as another acknowledgement of the PR and communications approach of Vigor Media Worldwide. The role of Vigor Media Worldwide will be to build a strategic communication framework for USHA SHRIRAM and strengthen its leadership positioning in the consumer durables markets. The mandate for USHA SHRIRAM will be handled by the Delhi-NCR office of Vigor Media Worldwide with the support from its team along with its associates spanning across the country for greater visibility and strong positioning of brand ‘USHA SHRIRAM’ among targeted segments.

Silver Spun Wins Myprotein

Silver Spun Brand Solutions, has been awarded the PR mandate for sports nutrition brand ‘Myprotein’

Silver Spun Brand Solutions, the integrated marketing and communications agency, has recently won the much-coveted mandate for the European sports nutrition brand ‘Myprotein’. The account will be led out of Mumbai and Silver Spun will be tasked with increasing the share of voice for ‘Myprotein’ by building the media profile of the brand across the country. Further, the communication team must support the marketing department and help to drive up sales with innovative campaigns. Speaking on the mandate, Esha Singh, General Manager India & Emerging Markets, Myprotein said, “We have observed Silver Spun’s work especially in the wider health and fitness segment are looking forward to a fruitful partnership with the team.

Three Big Wins for PRHUB

PRHUB strengthens its healthcare & biosciences practice with Medall Diagnostics, Transasia Bio-Medicals & Aum Biosciences mandates

PRHUB, one of India's leading, independent, full-service PR and communication firms, today announced three wins in the healthcare & biosciences space – Medall Diagnostics, India’s 4th largest diagnostics chain serving 9 million customers, Transasia Bio-Medicals, India’s leading in-vitro diagnostic company and Singapore-based Aum Biosciences, one of a kind oncology-focused biotech venture leading the innovation of affordable oncology therapeutics out of Asia. These wins and the subsequent strengthening of its healthcare practice, marks PRHUB as among the few firms in India with deep expertise across education, healthcare, manufacturing, engineering, automotive, utilities, technology, consumer and internet verticals. The mandates include brand consulting and social media marketing alongside media relations reinforcing it’s credentials as a new-age, integrated communication firm. The Singapore win also marks a first, opening a new market to expand. PRHUB has a successful record in handling clients across the healthcare spectrum - Motherhood, Sankara Eyecare, Nobel Biocare, Vascular Concepts, Dr. Batra’s, Dr. Health, Ayurvaid, Stemade, Perfint, Star Clinics, Cellworks, Xcode, etc. in the past. It now services clients out of 7 cities in India besides Singapore beyond India.

Commenting on the wins, Xavier Prabhu, Founder & Managing Director, PRHUB, said, “Healthcare and biosciences require careful, calibrated and consistent brand communication. Am truly delighted that these leading brands placed their confidence in us to do so and look forward to delivering successful custom communication campaigns for each of them. More wins in the healthcare space are in the offing, which will position us as among the goto partners for healthcare firms of all hues, in the Indian market.” “We have a growing network in Singapore where we are speaking to many emerging ventures who are evaluating us for new age communication solutions beyond traditional media relations,” he further added.

In his comments, Raju Venkatraman, Founder & CEO, Medall Healthcare Pvt. Ltd., said,” We were seeking a partner who brought a clear understanding of the unique situation we are in, fresh strategic clarity on how to use communication to solve certain challenges and the expertise to deliver. PRHUB did well on all these parameters. We look forward to working with their team closely as Medall embarks on an exponential growth journey in the year ahead.”

According to Suresh Vazirani, Chairman & Managing Director, Transasia Bio-Medicals Ltd.,” We were quite finicky about our choice of a PR partner and it was for the exact reason we waited for 2 long years almost before finalizing on PRHUB. They understood our business & needs quickly, were flexible to our exacting requirements and demonstrated their execution capability as well with the first ever press conference we did recently. We wish them well and look forward to their sustained contribution as TransAsia seeks to further build on its leadership position as India’s leading IVD player.”

Explaining the rationale for engaging with PRHUB, Vishal Doshi, Founder & CEO, AUM Biosciences, said,” We are a unique venture that is seeking to transform how niche oncology therapeutic innovation are developed from Asia to Global. A complex business model in a niche area and a global impact, meant you need a partner who navigates multiple elements well. We were also looking for someone who would help with the brand repositioning and communication of key messages to audiences globally. We are looking forward towards a successful collaboration with PR HUB.”