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PR Shorts

Silver Spun Wins Myprotein

Silver Spun Brand Solutions, has been awarded the PR mandate for sports nutrition brand ‘Myprotein’

Silver Spun Brand Solutions, the integrated marketing and communications agency, has recently won the much-coveted mandate for the European sports nutrition brand ‘Myprotein’. The account will be led out of Mumbai and Silver Spun will be tasked with increasing the share of voice for ‘Myprotein’ by building the media profile of the brand across the country. Further, the communication team must support the marketing department and help to drive up sales with innovative campaigns. Speaking on the mandate, Esha Singh, General Manager India & Emerging Markets, Myprotein said, “We have observed Silver Spun’s work especially in the wider health and fitness segment are looking forward to a fruitful partnership with the team.

Three Big Wins for PRHUB

PRHUB strengthens its healthcare & biosciences practice with Medall Diagnostics, Transasia Bio-Medicals & Aum Biosciences mandates

PRHUB, one of India's leading, independent, full-service PR and communication firms, today announced three wins in the healthcare & biosciences space – Medall Diagnostics, India’s 4th largest diagnostics chain serving 9 million customers, Transasia Bio-Medicals, India’s leading in-vitro diagnostic company and Singapore-based Aum Biosciences, one of a kind oncology-focused biotech venture leading the innovation of affordable oncology therapeutics out of Asia. These wins and the subsequent strengthening of its healthcare practice, marks PRHUB as among the few firms in India with deep expertise across education, healthcare, manufacturing, engineering, automotive, utilities, technology, consumer and internet verticals. The mandates include brand consulting and social media marketing alongside media relations reinforcing it’s credentials as a new-age, integrated communication firm. The Singapore win also marks a first, opening a new market to expand. PRHUB has a successful record in handling clients across the healthcare spectrum - Motherhood, Sankara Eyecare, Nobel Biocare, Vascular Concepts, Dr. Batra’s, Dr. Health, Ayurvaid, Stemade, Perfint, Star Clinics, Cellworks, Xcode, etc. in the past. It now services clients out of 7 cities in India besides Singapore beyond India.

Commenting on the wins, Xavier Prabhu, Founder & Managing Director, PRHUB, said, “Healthcare and biosciences require careful, calibrated and consistent brand communication. Am truly delighted that these leading brands placed their confidence in us to do so and look forward to delivering successful custom communication campaigns for each of them. More wins in the healthcare space are in the offing, which will position us as among the goto partners for healthcare firms of all hues, in the Indian market.” “We have a growing network in Singapore where we are speaking to many emerging ventures who are evaluating us for new age communication solutions beyond traditional media relations,” he further added.

In his comments, Raju Venkatraman, Founder & CEO, Medall Healthcare Pvt. Ltd., said,” We were seeking a partner who brought a clear understanding of the unique situation we are in, fresh strategic clarity on how to use communication to solve certain challenges and the expertise to deliver. PRHUB did well on all these parameters. We look forward to working with their team closely as Medall embarks on an exponential growth journey in the year ahead.”

According to Suresh Vazirani, Chairman & Managing Director, Transasia Bio-Medicals Ltd.,” We were quite finicky about our choice of a PR partner and it was for the exact reason we waited for 2 long years almost before finalizing on PRHUB. They understood our business & needs quickly, were flexible to our exacting requirements and demonstrated their execution capability as well with the first ever press conference we did recently. We wish them well and look forward to their sustained contribution as TransAsia seeks to further build on its leadership position as India’s leading IVD player.”

Explaining the rationale for engaging with PRHUB, Vishal Doshi, Founder & CEO, AUM Biosciences, said,” We are a unique venture that is seeking to transform how niche oncology therapeutic innovation are developed from Asia to Global. A complex business model in a niche area and a global impact, meant you need a partner who navigates multiple elements well. We were also looking for someone who would help with the brand repositioning and communication of key messages to audiences globally. We are looking forward towards a successful collaboration with PR HUB.”

On Purpose Wins Breakthrough

On Purpose has been awarded the PR mandate of global human rights organization – Breakthrough

ON PURPOSE, an integrated communications consultancy, has been awarded the PR/ Media mandate for Breakthrough basis the agency’s stellar track record in implementing programmes and campaigns for social change. The account will focus on creating awareness and addressing the issues of violence and discrimination against women and girls which Breakthrough India, focuses on while leveraging their high recall campaigns at the national level/ grass-root level. To lead-manage the account, ON PURPOSE has appointed senior communications professional, Kanika Sood who has extensive media experience.

On partnering with ON PURPOSE, Priyanka Kher, Head-Media at Breakthrough said "We are excited to be working with ON PURPOSE and with their help, we look forward to starting powerful conversations around restructuring gender norms and catalysing change!"

On winning the new mandate, Girish Balachandran, Managing Partner, ON PURPOSE commented, “It’s our privilege to partner with a global human rights organisation like Breakthrough. Their campaigns are inspiring and it is truly motivating for us as a team to lead programmes on social change about deeply rooted cultural norms. We are hoping to use our experience, competencies and expertise to help strengthen awareness of brand Breakthrough and engage stakeholders through well-crafted and customized content.”

Founded in July 2017, and recently declared Emerging Consultancy of the Year at the Fulcrum Awards in 2018, ON PURPOSE is building a team made up of individuals from uncommon backgrounds. The firm has built a portfolio of clients in the development sector focusing on social issues including clean energy and public health as well as with brands in technology, mobility and manufacturing. In the last 18 months the firm has won retainer mandates as well as executed assignments for over 30 clients including ReNew Power, KPMG-ADB, Smart Power India, USAID (via Nexant), Hindustan Coca-Cola Beverages, Cisco, National AIDS Control Organisation (via FHI360), Gates Foundation (via M4ID), World Wildlife Fund, Raza Foundation, Swasti and Ola among others.

Sony India’s PR to ‘The Practice’

Sony India has announced the appointment of The PRactice as its PR & Communications partner

The mandate has been awarded after a competitive, multi-agency pitching process and covers multiple product categories. Confirming the association, Yoichiro Hotta, Brand Activation Head, Sony India, said, “Sony is at an exciting juncture of its journey in India. As we get ready to set new benchmarks for ourselves, we are delighted to welcome on board The PRactice. During the evaluation process, we felt that The PRactice had designed the most robust strategy based on their in-depth understanding of the market. This combined with novel creative ideas, unique in-house proprietary tools and a strong servicing team that understood what we needed, made the decision easier for us.”

Double Win for Crosshairs Communication

These two brands in the kitty will strengthen the core expertise of Crosshairs Communication

Public Relations (PR) agency Crosshairs Communication has bagged two big mandates this month, from two very different sectors. The first being co-working space 91springboard and the second beer brand Medusa. 91springboard is a vibrant co-working community created for start-ups, freelancers and business owners with a start-up mindset. Team Crosshairs Communication will be handling PR for the brand. Medusa, meanwhile, is one of the fastest growing beer brand in India. The brand was born in 2018 with the objective to support the millennial consumers who are looking out for new taste and flavour in the Indian market.

Strider® brand to use Mavcomm’s Expertise

Strider® Sports International Inc. awards PR & Digital mandate to Mavcomm Consulting

US-based Strider® Sports International Inc., a brand that manufactures and markets Balance Bikes, has awarded its strategic Public Relations and Digital Media mandate to Mavcomm Consulting, an integrated communications consulting firm working with some of the top global and Indian brands. The mandate became effective from March 01, 2019. Commenting on the development, Ryan McFarland, CEO, Strider® Sports International Inc. said, “As we enter the Indian marketplace, we’re excited to have a communications partner who will help welcome Indian families into the Strider community and keep us connected with our new enthusiasts. Mavcomm Consulting’s knowledge of the Indian marketplace and experience working with top quality brands makes them a great partner.

First Partners Wins Dr. Oetker India

First Partners Communications has won the Public Relations mandate for Dr. Oetker in India

The mandate was awarded after a multi-agency pitching process. The appointment of First Partners as the company’s partner is intended to strengthen its communication efforts. The PR mandate extends over digital and traditional media domains along with innovative influencer and stakeholder programs to help crystallize the corporate and brand initiatives of Dr. Oetker and its sub-brand FunFoods.

On the appointment, Mr. Devarshy R. Ganguly, VP- Marketing, Dr. Oetker India said, “As the leading brand in Western comfort food category in India, we were looking for a communications team that shares our enthusiasm and zeal to grow the category. We found that in First Partners and are happy to bring them on board as our communications partner. We are confident that they will be instrumental in driving our business and brand communication.”

Speaking on the appointment, Atul Ahluwalia, Founding Partner, First Partners, said “We are delighted to be a part of Dr. Oetker in this important juncture of their India journey. FunFoods by Dr. Oetker is a household brand in India and it is necessary to build and extend this enviable connect with audiences in the new, young and innovative India. We look forward to a long and successful association with Dr. Oetker.”

About First Partners

First Partners is a full-service communications consultancy which specializes in integrating communication solutions with a single-minded focus on delivering business outcomes. First Partners team comprises of senior experts with experience in managing complex communication assignments for Fortune 500 companies and leading Indian corporates. The firm has offices in Noida, Gurugram, Mumbai, Bangalore, Chennai and Kolkata, with the execution delivery network totalling to 31 cities across India.

About The Oetker Group

Oetker Group is a German conglomerate established in 1891. Today, with five different business divisions namely continental pleasure food, beer, sparkling wine, banking, hotel collection and about 26,000 employees, it is Germany’s largest family owned diversified industrial groups with a turnover of over Euro 6 Bn. The food brand Dr. Oetker is the global leader in Thin crust Pizza, European leader in Home Baking & Muesli categories and is present in more than 50 countries across the world.

Dr. Oetker India, established in 2008, is the retail market leader in Western Sauces & Spreads with its FunFoods sub-brand.

Puneet Gupta Joins Inox

Bharti Airtel’s Puneet Gupta joins Inox as GM Corporate Communications with an experience of 15 years

Puneet Gupta, former Senior Manager Corporate Communications, Bharti Airtel Ltd, has joined Inox Leisure Ltd as GM – Corporate Communications. Gupta has a work experience of over 15 years, encompassing organisations like Bharti Airtel Ltd, Market City Resources and Jet Airways. In his stint of more than 9 years at Bharti Airtel Ltd, where he led PR duties for Western Circles of Mumbai, Rest Of Maharashtra & Goa, Gujarat and Madhya Pradesh & Chhattisgarh, Gupta led numerous campaigns in technology launches, rural mobility, network expansion, faith and devotion, content and internal communications. At Inox, Gupta will be leading the corporate and consumer PR mandate.