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PR SHORTS.

For quick snapshots on the leading stories and superstars across the global PR industry.

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PR Shorts

Micromax goes for Smart phone PR

Micromax Informatics has appointed PR Pundit as its PR consultant. PR Pundit will be managing the communication programme and building groundswell for Micromax’s return to the smartphone market in India. Rachna Lather, marketing head, Micromax India said, “PR Pundit is known in the industry for their creative storytelling and innovative approach. We see a synergy with them. With a deep understanding of the marketplace and consumers, PR Pundit is well positioned to work with us as we recreate the brand’s narrative in the Indian market.” Neha Singhvi, chief operating officer, PR Pundit, added, “We are thrilled to partner Micromax on this exhilarating journey of a successful comeback.

Proact Brandcomm gets PR credit from TERA

TERA Finlabs, the Indian risk-tech firm, funded by US-based GAIN Credit has hired Proact Brandcomm for brand-positioning and public relations consulting. Bengaluru based TERA, that has raised USD 3.5 million so far, is an AI-based risk-tech SaaS platform that enables businesses to create and deploy customised credit products to make consumer loans affordable for customers and profitable for new lenders. TERA is set to disrupt the traditional consumer lending models by enabling businesses that have large customer bases to become profitable lenders themselves, and we are excited to be part of this journey. Our track-record of helping clients raise funds through right messaging has been 100% so far and we hope to continue bringing value on the table for our clients," said Ritu Kant Ojha, Founder & CEO, Proact Brandcomm. Ojha is a former journalist and has worked with CNBC TV18, Bloomberg TV, Star News and The Indian Express.

The 8 year old marketing and public relations firm has worked with 47 plus marquee brands like ICICI Prudential Mutual Fund, Aditya Birla Capital and Smart Cities Council among others. Proact Brandcomm offers content, marketing and public relations under a single umbrella and has produced two short films and a web-series. It offers services across the US, UK, UAE and South-East Asia, apart from India.

PR Superwomen

E4M Awards 2020 recognise corporate communications excellenceThe first edition of the exchange4media PR and Corp Comm Women Achievers Summit and Awards 2020 was held virtually, earlier today. The awards recognised the contribution and success of women in the PR and corporate communications industry. The Women Achievers Summit brought together women leaders, achievers and trendsetters to touch upon the opportunities and challenges in the communication industry. The awards aim to identify, acknowledge and felicitate women leaders who are shaping the industry through their incredible work. Through this initiative, we will also laud agencies and corporates who are doing remarkable work by encouraging gender diversity in their work culture.

Gozoop’s health PR outing

Disrupting India’s nutrition landscape in favour of plant-based protein supplements

Gozoop, one of India’s leading digital-first integrated marketing companies has won the Public Relations and influencer outreach mandate for a plant-based nourisher: Plix. Plix is a plant-based protein brand owned by Satiya Nutraceuticals Pvt Ltd. With an objective to change the nutrition landscape in India, the brand was founded in February 2019 and has a presence all over India. Plix is a clean and organic plant-protein powder that contains no added sugar or artificial flavors is gluten-free and caters to fuel the everyday protein needs of individuals. As part of the mandate, Gozoop dedicated Public Relations team will be handling brand enhancement and influencer engagement for the brand.

Nucleus PR’s Healthcare Onsurity

VC backed, Onsurity, adds Nucleus to drive brand expansion

Onsurity is a HealthTech organization that provides employee benefits and healthcare. Backed by Nexus Venture Partners, AngelList and Whiteboard Capital, it aims to disrupt the industry with its technology and innovation to improve customer experience. The buy on-demand and easy to understand platform enables SMEs and startups to buy quick employee benefits and services for teams and families. The company has prestigious clients like Zolo, MediaCom, Nobel Hygiene and Tonic Worldwide on its roster. Commenting on the win, Tarunjeet Rattan, Managing Partner, Nucleus PR said, “Onsurity is a much-needed service for the SME & Startup sector. Given the current circumstances, it is now essential that companies be able to provide their employees with health benefits irrespective of their size.

80dB PR

FLYX, targets India brand expansion as second largest OTT market

80-dB Communications, a reputation management advisory, has been appointed as the communication partner for FLYX in India. FLYX is a New York based social network application for personalised OTT content. The scope of work includes rolling out an integrated communications plan - public relations, influencer outreach and social media with the aim to drive awareness and engagement with consumers. FLYX is a social network platform for OTT content. It helps users find recommended content to watch, on the back of a unique algorithm that aggregates reviews from their friends, family, and contacts across all major streaming platforms. The value that FLYX provides is in reducing time in decision making, and being able to find positive reviews from the users’ social network, that are aligned to personal taste.

Hyatt Global PR contract

Strategy, data-driven story-telling and creativity shine for Zeno

Hyatt Hotels has named Zeno Group as its new global PR agency of record following a project relationship that started last year. Zeno won the business in a competitive review. The agency has a broad-reaching remit that includes leading corporate reputation for the group, which has 900 properties in 65 countries, as well as PR for its loyalty program and hotel brands. Hyatt previously worked with Golin on corporate communications and its business and leisure travel properties. BCW predecessor Cohn & Wolfe also was among the hospitality giant’s former partners, having served as US and Canada AOR for Hyatt’s luxury group for two years starting in 2016. Zeno assumed responsibility for Hyatt's global and brand work in July. The work is being led out of Zeno’s Chicago office by executive VP Joanna Krupa-Brown, with additional team members in New York, UK, and France. Other offices will be added as needed.

PR Etiquette

Pitchfork Partners add a touch of British class to its portfolio

The British School of Etiquette India has appointed Pitchfork Partners Strategic Consulting as its public relations and digital consultancy following a multi-agency pitch. Pitchfork Partners will provide strategic communication counsel to strengthen its position as India’s leading institute of etiquette, life skills and service training. The British School of Etiquette India is the licensed branch of The British School of Etiquette United Kingdom, both global training centres of professional excellence. They are committed to imparting professional tutoring through diverse courses and have established themselves as market leaders boasting the latest global expertise. “We are delighted to partner with Pitchfork Partners for our pan-India communication.