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PR SHORTS.

For quick snapshots on the leading stories and superstars across the global PR industry.

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PR Shorts

Global Industry Survey carried by PRovoke, ICCO and Stickybeak

77% of PR firms across the world expect the Covid-19 pandemic to cause a loss of earnings as communications budgets decline

The study, which attracted 393 responses (including 105 in-house executives) from across the globe, suggest a relatively bleak forecast for the PR industry's prospects — as it grapples with cancelled campaigns, consumer marketing budget cuts, hiring freezes and payment delays.

When asked how Covid-19 is expected to impact their PR firms, loss of earnings accounted for more than three-quarters of responses, ahead of hiring freezes (62%) and well beyond pay cuts (37%) and layoffs (27%). Only 15% of responses expect increased business from the global pandemic, but 35% do report that clients are increasing agency work in response to the pandemic (see Q8 below).

PRWeek is back in Asia with Haymarket Media

PRWeek is the world's leading specialist media for PR and communications professionals and academics

In May 2014, it launched the first global PR destination combining the highly regarded US and UK sites and launching the Asia edition. After a break, PRWeek Asia is now revamped and returns to Asia with extensive news, analyses, and opinions for the PR and comms industry. Together with its sister title Campaign Asia-Pacific, PRWeek Asia’s mission is to bring essential news and knowledge to the marketing, advertising and media community, with a deep probe into Asia-Pacific’s dynamic PR and communications sector, so members of the community can make informed decisions and stay at pace with market trends.

Media Mantra bags PR Mandate of Loom Solar

The PR consultancy will be managing the brand's image, media duties strategic PR and reputation management

Media Mantra, India’s fastest growing PR consultancy has bagged the public relations mandate of Loom Solar - a Faridabad based startup. Loom Solar Pvt. Ltd. is a manufacturer of Monocrystalline solar panels and AC modules. Media Mantra will be managing the brand’s image as a consultant and handle media duties, strategic PR and reputation management.

Loom Solar commenced its business in 2018 and soon gained recognition as the fastest-growing SMB of the Year’ award at Amazon SMBhav in the year 2020. The company is known for its advanced technology and has achieved the milestone of being the pioneers to bring IoT to Solar Panels in India.

Blue Buzz selected by Zee Entertainment’s Mind Wars

Blue Buzz will be managing the complete brand solutions and media relations for Zee Entertainment’s Mind Wars as a Marketing & Communications partner

Mind Wars offers an open platform for students to benchmark themselves against their peers on a national scale using multi-platform and testing platforms across three content segments – Curriculum, General Knowledge, and Current Affairs. Blue Buzz will be managing its end-to-end brand solutions, across its TV show, app, and on-ground activities across all markets.

Commenting on this association, Neha Bisht Bhagchandani, Founding Partner, Blue Buzz said, ”It is great to partner with a brand like Zee entertainment that has been a game-changer in multiple ways.

Minari Shah, Amazon, on Gender Equality

Shah, Director of PR at Amazon India, on how organizational structures help to promote gender equality & the role of men in creating an equitable work environment

A communicator with more than two decades of experience straddling business journalism and corporate communications, via a small detour into film-writing, Minari Shah is fascinated by the challenges posed by converging traditional and digital media, addressing multiple audiences with blurring boundaries and creating content that balances corporate messaging with high credibility.

Shah has been leading from the front the public relations of Amazon where she has been instrumental in driving key campaigns and strategies for the firm.

PR Expert offers Best Practices in Crisis Communications

'Voice, timing, and transparency are key elements for your COVID-19 public relations' : Kelly Mathews, University of Oregon

With very rare exceptions right now, aviation businesses large and small are feeling the immediate financial impacts of the coronavirus (COVID-19) pandemic currently upon us. For large multi-national corporations with deep reserves, to sole proprietorships and mid-size companies, the blistering damage to bottom lines is excruciating, affecting employees, the public, and most importantly to these businesses, their customer base.

In crisis times like these, precise, effective and lightning-fast communications with critical audiences take on a new level of importance, coming just as many companies are not prepared to handle such important releases. Your aviation business may be in full-on survival mode, but your customers still need to know the facts by reading actionable, truthful information that is disseminated quickly.

Sushmita Bandopadhyay on Challenges in Healthcare Communications

Sushmita Bandopadhyay, Communications Leader, Becton Dickinson India/South Asia, says today, healthcare is not about selling a product, but influencing lives

The last few years have redefined healthcare in India. Today, we are home to the world’s largest healthcare scheme with accessibility and affordability becoming the vision for the future. In a dynamic environment where policies are emerging from the cobwebs of time, regulations are seeing a dramatic shift, businesses are aligning with causes and the role of healthcare communication has taken centre stage. Today, healthcare is not about selling a product, but influencing lives. Hence, building trust with consumers becomes imperative, and understandably, takes time. While a strong communications framework is more critical than ever before, healthcare communications come with its own set of challenges.

Anup Sharma on Brand Communication and Covid-19

Anup Sharma, Mentor, The Lentils Institute, analyses how the COVID-19 outbreak has forced companies like Corona Beer & KFC to alter their brand messaging

The role of communications becomes very critical during the crisis. With the Corona Virus (COVID-19) outbreak brands and corporates are scrambling to craft messages reacting to the changed reality. Mexican beer brand Corona, which derives its name from the Sun’s corona and has nothing to do with the virus COVID-19, not only became the subject of memes and videos shared on social media but has seen its sales down globally including in India. Texas-based Handmade Vodka brand Tito's clarified to a viral video message warning the public against using vodka to kill germs as "Tito's Handmade Vodka is 40% alcohol, and therefore does not meet the current recommendation of the CDC."