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PR SHORTS.

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PR Shorts

True Balance Partners with One Source

Indo-Korean fintech leader, Balance Hero that operates True Balance and True Credits today announced their partnership with integrated marketing consultancy, One Source

The mandate will involve strategic counsel on corporate reputation management and content marketing for Balance Hero, as the brand strengthens its presence across India. SoftBank-backed Balance Hero has recently received their NBFC license for True Credits, and raised Series-C in funding, apart from which they intend to launch a slew of financial products across the length and breadth of the Indian subcontinent, over the next fiscal. The appointment of One Source comes after a competitive, multi-agency pitch process, and the mandate will be spearheaded out of Delhi-NCR by lead counsel on the account, Jaspreet Kaur.

Genesis BCW + Six Degrees BCW = BCW India Group

Both brands will be retained and continue to operate separately, but side-by-side under the BCW India Group to enable sharing of staff, resources and services

BCW (Burson Cohn & Wolfe), a leading global communications agency, has announced that Genesis BCW and Six Degrees BCW will function under one business group in India, effective immediately. The integration follows the completion of BCW’s acquisition of the significant minority held by Zach James and Rishi Seth, the co-founders of Six Degrees. Both brands will be retained and continue to operate separately, but side-by-side, under the BCW India Group to enable sharing of the staff, resources and services of each firm to provide additional value to clients. The PPR and Alphabet brands and teams currently operating in India will be absorbed into Genesis BCW and Six Degrees BCW. Under this structure, Genesis BCW and Six Degrees BCW will maintain separate legal entities and secure safeguards where potential conflicts exist.

Parfait Appoints Media Moments Comms Consultancy

Media Moments, today announced the appointment as the communication partner for Parfait, the global size-inclusive lingerie brand

This is Media Moments second stint with the brand. Agency also partnered with the brand during its launch in 2018. Headquartered in Los Angeles, United States Parfait is a global size inclusive lingerie brand that serves women across 20 plus countries through its 700 stores and online stores Worldwide. The brand made its debut in India in 2018 that was planned and conceptualised by Media Moments. On association with Media Moments Mr. Akhil Srivastava Managing Director at Parfait said “We plan to scale Parfait as a leading lingerie brand that is dedicated to helping women find the perfect fit with our expansive range of sizes. As a brand, we advocate a customer’s first fundamentals and are passionate about delivering enhanced shopping experience to Indian women. We found a similar passion in Media Moments who perfectly understood this need. Their in-depth knowledge of the e-commerce domain, customer understanding and expertise in new age marketing makes them perfect partners.

Ex-Paytm staff Sonia Dhawan joins SAIF Partners

“We confirm the development that Sonia has joined SAIF as corporate communications adviser to help portfolio companies," SAIF Partners said

Paytm is one of SAIF’s top portfolio companies, and the fund owns an about 18% stake in it. Sonia Dhawan, the prime accused in an alleged extortion case involving Paytm founder Vijay Shekhar Sharma, has joined SAIF Partners, an early backer of the company. The case against Dhawan is still ongoing in court, people with knowledge of the matter told ET. Prior to this stint, Dhawan worked at Paytm First Games, a joint venture between Alibaba’s AGTech and Paytm’s parent One97 Communications. In June last year, Dhawan joined as the director of corporate communications at Sheroes where Paytm’s chief Sharma is an investor and a board member. All three companies that have hired Dhawan since the case have direct links to Paytm founder Sharma.

Ruder Finn Headlines PR Mandate of Harley-Davidson India

Ruder Finn recently won the communications mandate for Harley-Davidson in India

Harley-Davidson made inroads into India in 2009 and today has an exhaustive dealer network of 33 dealerships across 27 cities. Ruder Finn will headline the PR mandate for Harley-Davidson in India to provide strategic counsel on the way forward and execution for the brand including brand and product campaigns, the Harley Owners Group® (H.O.G.), national and zonal rallies, media rides, among others. The new alliance will also include the agency working in tandem with the marketing team and other agency partners to create consolidated integrated communication programmes for the brand. Atul Sharma, Managing Director India, Ruder Finn said, “We are excited to partner with Harley-Davidson in India – one of the most legendary motorcycle brands across the globe. With interesting avenues such as the Harley Owners Group® (H.O.G.), zonal rallies and other high-decibel engagements, the brand has trailblazed its way to set the trend for brand aficionados.'

Lavazza To Brew with The Mavericks

Reputation Advisory will manage the overall reputation of the brand with an integrated communications approach

The Mavericks India has won the national PR mandate of the Italian coffee brand, Lavazza, in India. With a history of over 120 years, Lavazza is known for its strong brand values and sustainability projects globally. The company has had its presence in India since 2007 with the acquisition of Fresh & Honest Cafe Limited. Headquartered in Chennai, India, Lavazza India has a presence in the retail branded coffee, café products as well as in the coffee machines segment and has become a leading player in the country. On its collaboration with The Mavericks, Rachna Anbumani, Vice-President, Lavazza India said, “We are extremely delighted to bring a young agency such as The Mavericks on board to manage the brand’s reputation in India. The creative ideas they’ve been able to bring to the table is going to help us target our B2B and B2C audiences differently. We believe that PR is one of the most important tools in building reputation for Brand Lavazza and we are delighted to have partnered with the best minds in the industry.

Komal Lath on the Importance of Recognition

Komal Lath, Founder at Tute Consult shared her feelings about being in the list and how will the recognition add value to her

Komal Lath, Founder at Tute Consult was among the 40 people shortlisted in the first batch of the elite “e4m PR & Corporate Communication 40 under 40” list. A communications professional with 17 years of experience, Lath is armed with a degree in anthropology, which has helped her in understanding various markets and steering clients towards a goal. Komal Lath says, 'Credibility has risen many folds thanks to e4m recognition'.

In Conversation with Chiragh Cherian, Perfect Relations

Chiragh Cherian, Director – Online and Below the Line Initiatives, Perfect Relations shares his thoughts on the recognition, trends of 2019 and plans for 2020

Chiragh Cherian, Director – Online and Below the Line Initiatives, Perfect Relations is one of the 40 PR professionals in the “e4m PR & Corporate Communication 40 under 40” list. Chiragh is a driven professional with a creative bent of mind whose mantra is to create new solutions for existing challenges. He feels that using advanced technologies like big and AI will enhance and ease the work of PR professionals. Chiragh says, ‘The win has motivated me as a leader, given me a larger purpose and bigger goals’.

Chiragh Cherian shares his thoughts on the recognition, trends of 2019 in the communication industry and the plans for 2020.