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PR SHORTS.
For quick snapshots on the leading stories and superstars across
the global PR industry.

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PR Shorts

80-db Mavericks Wins Fabindia

Fabindia appoints 80-db Mavericks as PR Consultancy following a multi-agency pitch

Following a competitive multi-agency pitch, 80-dB Mavericks, one of India’s premier reputation advisory consultancy, has been awarded the public relations business for Fabindia, a leading lifestyle brand.The appointment will see 80-dB Mavericks roll-out integrated communications solutions for Fabindia, to drive greater engagement with consumers across India.Confirming the appointment, Fabindia chief brand and marketing officer Karan Kumar said, “Fabindia is delighted to bring on board 80-dB Mavericks as our strategic PR partner. Their strong team, creative ability and thorough understanding of the brand task gave us the confidence to award them this mandate.

Wavemaker Wins the Mandate for ITC

Wavemaker India bagged the mandate after a multi-agency pitch

Wavemaker, the media, content, and technology agency from GroupM has been awarded consolidated digital mandate by FMCG giant ITC. Wavemaker has been AOR for ITC media since 2017. Speaking on the win, Kartik Sharma, CEO-South Asia, Wavemaker said, “We are extremely thrilled and honoured to be chosen by ITC to handle their digital mandate as well. This win marks expansion of our partnership with team ITC and reaffirms our investments behind right tools and technology clubbed with diversified talent on the brand. We are confident about our data-led consumer journey approach will help in growing the brand further.

Value 360 takes off with Lufthansa Group

Value 360 Communications has been appointed by Germany based PR agency to drive the India PR mandate for Lufthansa Group

Under the mandate, Value 360 Communications will plan, manage, and support all PR-related activities for the Lufthansa Group airlines – including Lufthansa, Austrian Airlines, SWISS, Eurowings and Brussels Airlines – in India as part of a global agency network created and managed by achtung!. achtung! won a multi-stage pitch and is now responsible for planning and supporting PR activities in 41 countries outside Lufthansa’s home markets of Germany, Belgium, Austria and Switzerland. The communications agency, which has 160 employees in Hamburg and Munich, assumed the brand mandate on January 1, 2019, and has created its own international network over the agency pool, The Network One, comprising more than 1,000 owner-operated agencies worldwide.

Netflix Brings In Arushi Maheshwari

Netflix India appoints BookMyShow’s Arushi Maheshwari as Manager, Corp Communications

Netflix India has roped in Arushi Maheshwari, former Senior Manager, PR and Corporate Communication at BookMyShow, as part of its corporate communications team. Maheswari had been associated with BookMyShow for almost three years. Prior to joining BookMyShow in 2016, Maheswari was part of the corporate communications team at Aircel where she spent close to four years managing communication and public relations for the company. Maheshwari is an alumnus of the Indian Institute of Mass Communication, New Delhi, and holds Master’s in Mass Communication from Guru Jambeshwar University. Netflix has witnessed phenomenal growth in India, which is fast becoming a lucrative hub for the streaming giant. Last year, Netflix released three titles catering to the Indian audience— horror miniseries ‘Ghoul’, crime drama ‘Sacred Games’ and ‘Lust Stories’, a short film series.

Mavcomm Brings BluArmor For Bikes

BluArmor, a brand that manufactures motorcycle gear, awards Strategic PR mandate to Mavcomm Consulting

BluArmor, a brand that manufactures and markets multi-functional motorcycle gear, has awarded its strategic public relations mandate to Mavcomm Consulting. The mandate became effective on January 01, 2019. Commenting on the development, PK Sundararajan, CEO & Founder, BluArmor, said, “Mavcomm Consulting really understood our needs and showcased their grasp on strategy to further our product visibility and awareness as we are looking forward to expand our reach. We are getting ready to launch our second generation products and confident that Mavcomm’s efforts will help us in positioning them amongst our customers, potential partners and other key stakeholders.”

Steelies India Award to RINL

K Bangar Raju, Manager, Corporate Communication, RINL-VSP received the “Steelies India 2018 Award”

The prestigious award was presented to him at Kolkata on Monday by Rajib Banerjee, West Bengal Minister of Backward Classes Welfare, during the national conference on “Integrated & Secondary Steel Sector—Growth and Survival Strategies” held there. Bangar Raju was also felicitated for his outstanding contribution in the field of Media relations and external communication at RINL-VSP.

ICCO World PR Report Launched Today

Lack of budgets, short-term client focus and retaining talent continue to be represent key challenges for global PR industry

The ICCO World PR Report 2018-2019, reveals agency heads in every region of the world are predicting increased profitability this year compared with last year, and are broadly optimistic about the state of the global PR industry. The report, now in its fifth year, aims to take the temperature of the global PR industry and identify areas of growth, expectations for investment, and future challenges. On a scale of 1-10, the global average for optimism is 7.7, on a par with last year (7.8). The most optimistic markets are Africa (7.9) and Asia (7.8). The least optimistic regions are the Middle East (6.6) and Eastern Europe (6.6). North America was somewhere in the middle with a score of 7.1, around the same level as Western Europe (7.2). The UK was slightly higher at 7.3.

Navneet & Pitchfork Say 'Learn With Fun'

The Mumbai-based consultancy will handle countrywide PR strategy and communication for Navneet Education

Navneet Education Limited, one of India’s oldest and most trusted brands in the educational products space, has signed on Pitchfork Partners Strategic Consulting LLP to advise on communication initiatives. The mandate will include internal and external communications which will extend across their stationery brands, Youva, HQ, and the Kids Book division. Youva is a stationery brand crafted for youngsters, while HQ is the formal stationery brand for office-goers. The Kids Book division is the dominant player in the children’s books space. Youva from Navneet Stationery recently appointed Prithvi Shaw, who has been the captain of the India U-19 cricket team as their Brand Ambassador.