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PR SHORTS.

For quick snapshots on the leading stories and superstars across the global PR industry.

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PR Shorts

Archana Jain, PR Pundit : PR and its incredible prominence

Archana Jain, Managing Director and CEO of PR Pundit, shares her journey in the PR industry, entrepreneurship venture & client acquisitions

PR Pundit is a communications consultancy, with a heritage of two decades, in creating effective and winning campaigns for consumer, lifestyle and luxury brands. Recognised as the PR Consultancy of Year (mid-size) in our 20th year of operations (FY2018-19) last year, PR Pundit continues to strategically harness innovation, technology and influencers to execute creative, game-changing campaigns and produce measurable results. An interaction with Archana Jain, Managing Director & CEO, PR Pundit on her journey in the PR industry, entrepreneurship venture, client acquisitions and future plans.

Adfactors PR bags Polycab India's Mandate

Polycab India has entered into an agreement with Adfactors PR, for obtaining PR services

Polycab India is currently trading at Rs. 665.95, up by 6.85 points or 1.04% from its previous closing of Rs. 659.10 on the BSE.The scrip opened at Rs. 669.95 and has touched a high and low of Rs. 675.00 and Rs. 663.00 respectively. So far 1021 shares were traded on the counter. The BSE group ‘B’ stock of face value Rs. 10 has touched a 52 week high of Rs. 709.00 on 24-Sep-2019 and a 52 week low of Rs. 525.05 on 22-Aug-2019. The promoters holding in the company stood at 68.69%, while Institutions and Non-Institutions held 17.75% and 13.56% respectively. Polycab India has entered into an agreement on October 10, 2019, with Adfactors PR, for obtaining Public Relations services.

Ketchum Sampark Bags Intellect's PR Mandate

Ketchum Sampark will offer Intellect a range of services including strategic counsel & planning, media relations

Ketchum Sampark, one of India’s leading Public Relations and Communications consultancy firm, has been awarded strategic communications and PR mandate from Intellect Design Arena Ltd., a global leader in financial technology for the entire spectrum of banking and insurance sector. Ketchum Sampark will be responsible for increasing awareness of Intellect as a pioneer in harnessing Design Thinking to create a cutting-edge suite of products for the banking and insurance sectors.

Pitchfork Partners, the right choice for Swastik Productions

Swastik Productions has appointed Pitchfork Partners Strategic Consulting as its strategic communication partner

Swastik Productions Pvt Ltd, known for creating path-breaking content has appointed Pitchfork Partners Strategic Consulting as its strategic communication partner.

The mandate includes external communication and social media management. Speaking on the association, Siddharth Kumar Tewary, Founder and Chief Creative, Director, Swastik Productions, said: “Pitchfork Partners has a great track record across sectors and the right credentials to help us differentiate ourselves in the market. We see great synergies between our brands and are excited to have them on board.”

Hogar Controls & Lumiford Assigns PR Duties to PRHUB

The two wins strengthen PRHUB’s start-up credentials as both ventures incepted in the last 2-3 years

PRHUB, one of India's leading, independent, full-service PR and communication firms, today announced it has won two new PR mandates - Hogar Controls, a global brand focused on creating aesthetically designed, affordable end-to-end automated smart home solutions and Lumiford, an emerging brand in consumer entertainment, surveillance and office durable electronics. The two wins strengthen PRHUB’s start-up credentials as both ventures incepted in the last 2-3 years. Lumiford is an entirely b2/consumer play while Hogar will have an increasing consumer play, reinforcing PRHUB’s growing foothold in the b2c/consumer client arena. Coming closely on the heels of b2c wins like Ripple Tea and Sumeru earlier this year.

Commenting on the wins, Xavier PRabhu, Founder & Managing Director, PRHUB, said, “One always is greatful for clients who trust your value proposition and capability to deliver and thus entrust you with the critical responsibility of building and managing their reputation. The wins is part of our overall strategy to be a national PR firm of choice for both b2b and b2c clients across verticals not to mention start-ups, a segment where we have been relatively successful for a while now. Segments that these brands play in are all emerging/fast growth ones, which augurs well for PRHUB and we keenly look forward to contributing to and growing with these brands.”

In his comments, Karan Kumar, Co-founder, and Chief Technology Officer, Hogar Controls said,” Having had a not so good experience previously we were quite sceptical and were quite rigorous in our selection process which involved multiple agencies. At the end, we were impressed by the specificity and detailing of the proposal we received from PRHUB and the management commitment/involvement in the process. The initial experience has been really good and we look forward to the partnership playing a key role in our aggressive growth plans.”

According to Abhijit Bhattacharjee, CEO, Lumiford, "While we knew we had a unique value proposition and a great range of products, the segments we play in are highly cluttered with both known and unknown brands a dozen at every value point. We needed someone who got on the ground quickly and create the necessary visibility for the various products we have. After carefully evaluating multiple agencies, we found the right value fit with PRHUB and we look forward to their role in taking our vision to the consumers and play a role in creation of a formidable brand in the consumer electronics/entertainment space.”

Firework Awards PR Mandate to The Prophets

The Prophets will drive an integrated communication campaign that will include a strong brand communication framework, influencer relations strategy, and thought leadership in India

Speaking on the association, Sunil Nair, CEO, Firework India, said: “We loved the energy and the enthusiasm that The Prophets team brought to the table when discussing ideas and stories. Trigam’s experience of having built start-ups and having some great brands in the portfolio is the ‘x – factor’ that helped the Firework team arrive at the decision. We hope to quickly grow Firework to be a significant player in the video content space and look forward to an exciting ride together.”

Silver Spun Won Asahi Kasei's Communications and PR Mandate

The account will be led out of Mumbai, Silver Spun will be responsible for building awareness about Asahi Kasei's core products in Indian market

Silver Spun is a Mumbai-based integrated marketing firm which offers brand and communications solutions. Luve Oberoi, Marketing Manager from Asahi Kasei said, “We are delighted to partner with Silver Spun to drive our communications outline in India. We look forward to a great working relationship with the firm and hope that the partnership will help to consolidate the burgeoning market for innovative kitchen essentials which we are trying to establish. The Silver Spun team has displayed sound knowledge of the Indian market, impeccable media relations and a great understanding of our business with deep insights on consumer preferences.”

Microsoft India is Reviewing PR Agencies Again

Two years after shaking up its PR support in the country, Microsoft India has invited 11 PR firms to pitch for its Indian PR duties

The pitch comes two years after Microsoft parted ways with Edelman and hired Genesis BCW to handle B2B and corporate/citizenship. The tech giant's consumer PR, including Xbox and Surface products, is handled by Perfect Relations. The decision to invite 11 firms, confirmed by several sources familiar with the review, has raised eyebrows among India's agency community, even if some are likely to be unable to participate because of client conflict. "The PRCAI believes that RFPs issued by companies to consultancies should be based on specific parameters like size, capabilities, expertise areas, geographic spread etc," said Atul Sharma.