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PR SHORTS.
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the global PR industry.

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PR Shorts

Netflix Brings In Arushi Maheshwari

Netflix India appoints BookMyShow’s Arushi Maheshwari as Manager, Corp Communications

Netflix India has roped in Arushi Maheshwari, former Senior Manager, PR and Corporate Communication at BookMyShow, as part of its corporate communications team. Maheswari had been associated with BookMyShow for almost three years. Prior to joining BookMyShow in 2016, Maheswari was part of the corporate communications team at Aircel where she spent close to four years managing communication and public relations for the company. Maheshwari is an alumnus of the Indian Institute of Mass Communication, New Delhi, and holds Master’s in Mass Communication from Guru Jambeshwar University. Netflix has witnessed phenomenal growth in India, which is fast becoming a lucrative hub for the streaming giant. Last year, Netflix released three titles catering to the Indian audience— horror miniseries ‘Ghoul’, crime drama ‘Sacred Games’ and ‘Lust Stories’, a short film series.

Mavcomm Brings BluArmor For Bikes

BluArmor, a brand that manufactures motorcycle gear, awards Strategic PR mandate to Mavcomm Consulting

BluArmor, a brand that manufactures and markets multi-functional motorcycle gear, has awarded its strategic public relations mandate to Mavcomm Consulting. The mandate became effective on January 01, 2019. Commenting on the development, PK Sundararajan, CEO & Founder, BluArmor, said, “Mavcomm Consulting really understood our needs and showcased their grasp on strategy to further our product visibility and awareness as we are looking forward to expand our reach. We are getting ready to launch our second generation products and confident that Mavcomm’s efforts will help us in positioning them amongst our customers, potential partners and other key stakeholders.”

Arpana Kumar Joins Shell India

Arpana Kumar Ahuja has joined Shell India as country lead for communications and programmes

Arpana Kumar Ahuja has joined Shell India as country lead for communications and programmes. Ahuja was previously executive VP of strategy and market development at Weber Shandwick India, which she joined in 2017 after 14 years with PR Pundit. At Shell, Ahuja reports to external relations country head Sukanya Ghosh. A strategic communications professional with over 25 years’ experience, Arpana is one of the most engaged and respected professionals within the PR business in India, having worked with large corporate accounts ranging from food to tech.

Steelies India Award to RINL

K Bangar Raju, Manager, Corporate Communication, RINL-VSP received the “Steelies India 2018 Award”

The prestigious award was presented to him at Kolkata on Monday by Rajib Banerjee, West Bengal Minister of Backward Classes Welfare, during the national conference on “Integrated & Secondary Steel Sector—Growth and Survival Strategies” held there. Bangar Raju was also felicitated for his outstanding contribution in the field of Media relations and external communication at RINL-VSP.

Innovation The Ticket to Fast Companies List

How do Fortune 500s — the traditional corporations — embrace an environment that pushes forward innovation and communicate?

It has been a decade since Fast Company launched its Most Innovative Companies list, which is one among many, sought-after innovation accolades that have emerged in recent years. The prize for landing on an innovation list is, of course, being seen as a company that is transforming the economy, and in many cases society. During the mass-disruption era of the last decade, it was upstarts that were leading the charge around innovation. Yet those startups — Uber, AirBnB, Netflix — have transformed into bonafide behemoths. Even on the Fast Company list, big players dominate the top 20: Apple, Netflix, Tencent, Amazon, CVS Health, Nintendo, and Instagram, among them.

ICCO World PR Report Launched Today

Lack of budgets, short-term client focus and retaining talent continue to be represent key challenges for global PR industry

The ICCO World PR Report 2018-2019, reveals agency heads in every region of the world are predicting increased profitability this year compared with last year, and are broadly optimistic about the state of the global PR industry. The report, now in its fifth year, aims to take the temperature of the global PR industry and identify areas of growth, expectations for investment, and future challenges. On a scale of 1-10, the global average for optimism is 7.7, on a par with last year (7.8). The most optimistic markets are Africa (7.9) and Asia (7.8). The least optimistic regions are the Middle East (6.6) and Eastern Europe (6.6). North America was somewhere in the middle with a score of 7.1, around the same level as Western Europe (7.2). The UK was slightly higher at 7.3.

Navneet & Pitchfork Say 'Learn With Fun'

The Mumbai-based consultancy will handle countrywide PR strategy and communication for Navneet Education

Navneet Education Limited, one of India’s oldest and most trusted brands in the educational products space, has signed on Pitchfork Partners Strategic Consulting LLP to advise on communication initiatives. The mandate will include internal and external communications which will extend across their stationery brands, Youva, HQ, and the Kids Book division. Youva is a stationery brand crafted for youngsters, while HQ is the formal stationery brand for office-goers. The Kids Book division is the dominant player in the children’s books space. Youva from Navneet Stationery recently appointed Prithvi Shaw, who has been the captain of the India U-19 cricket team as their Brand Ambassador.

Ogilvy Enters Sony PS

Ogilvy has won the Sony PlayStation retainer PR account across EMEA after a four-way competitive pitch

Ogilvy will be looking after the gaming giant across more than 100 markets across the region, providing creative, strategy and delivery. Ogilvy UK will act as the central hub and press office. The incumbent agency across EMEA was previously Fever PR, which took over from Shine in 2016 and won Sony's UK mobile business last year. The Romans won PlayStation's UK retainer last year from Fever and are unaffected by Ogilvy's appointment. Ogilvy’s new remit extends across PlayStation’s software and hardware suite of products and services, including all PlayStation gaming consoles, peripheral hardware controllers and software.