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PR SHORTS.

For quick snapshots on the leading stories and superstars across the global PR industry.

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PR Shorts

Rachana Chowdhary on her PR Journey and MVW

Rachana Chowdhary talks about her journey in the PR industry and tells us how the company has helped start-ups by offering a platform

MediaValueWorks (MVW) is an international communications specialist firm with the core business objective of delivering customised communication solutions to business across the globe. Serving over 300 clients across public relations, digital marketing, influencer marketing, content, research domains, MediaValueWorks boasts of a strong presence in catering to the B2B and B2B2C clients across healthcare, manufacturing, technology, ERP, CRM, HR, BFSI, and others.Incepted in 2011, MediaValueWorks has a strong legacy in the public relations industry. exchange4media had an interaction with Rachana Chowdhary, Founder of MediaValueWorks, about her journey in the PR industry and how the company has helped start-ups by offering a platform to publish their stories through InstaaPR.

Archana Jain, PR Pundit : PR and its incredible prominence

Archana Jain, Managing Director and CEO of PR Pundit, shares her journey in the PR industry, entrepreneurship venture & client acquisitions

PR Pundit is a communications consultancy, with a heritage of two decades, in creating effective and winning campaigns for consumer, lifestyle and luxury brands. Recognised as the PR Consultancy of Year (mid-size) in our 20th year of operations (FY2018-19) last year, PR Pundit continues to strategically harness innovation, technology and influencers to execute creative, game-changing campaigns and produce measurable results. An interaction with Archana Jain, Managing Director & CEO, PR Pundit on her journey in the PR industry, entrepreneurship venture, client acquisitions and future plans.

PR Awards 2019: Jury Announced

PR Awards will be held in Mumbai on 17 October

The inaugural edition of Campaign India's PR Awards will be held in Mumbai in October 2019. The PR Awards are an opportunity for leading communicators and agencies in India to showcase the best strategies and achievements that have been transforming businesses and brands. Keeping in line with our global best practices, the jury will be led by leading professionals from the in-house ranks, as well as senior agency executives. The judges will ensure that entries are reviewed according to the demanding set of criteria.

How To Grow, Build & Sell A PR Agency

Richard Houghton and Crispin Manners join the Echo Chamber to talk about their new book on agency management.

PR industry veterans Richard Houghton and Crispin Manners, who have run agencies including Shandwick, Ketchum, FleishmanHillard and Kaizo, are the co-authors of a new book for PR agency leaders: 'Grow, Build, Sell, Live.' They join Maja Pawinska Sims in the Echo Chamber to talk about the new book – a PRCA practice guide – and the biggest mistakes that owner-managers make when building their own firms. The duo also discuss how the relative lack of hard business management experience among agency heads is holding individual firms and the industry back.

Bloomingdale PR Strengthens Presence in APAC region

Celebrating its 6th anniversary, the company will focus on being a holistic marketing communication services agency

Bloomingdale Public Relations, one of the fastest-growing boutique PR firms in India, completed 6 years earlier this week. Over the years, Bloomingdale has catered to over 100 clients across industry verticals with services ranging from Public Relations, Social Media, Influencer Marketing and Digital Advertising. What started as a small set up in 2013, has multiplied both in the number of people and clients. With Global offices in Singapore and Dubai, the company today services brands across India, South East Asia and the Middle East.

Ketchum Sampark Bags Intellect's PR Mandate

Ketchum Sampark will offer Intellect a range of services including strategic counsel & planning, media relations

Ketchum Sampark, one of India’s leading Public Relations and Communications consultancy firm, has been awarded strategic communications and PR mandate from Intellect Design Arena Ltd., a global leader in financial technology for the entire spectrum of banking and insurance sector. Ketchum Sampark will be responsible for increasing awareness of Intellect as a pioneer in harnessing Design Thinking to create a cutting-edge suite of products for the banking and insurance sectors.

Forbes Shares Tips for Successful PR Strategy

Successful PR, media strategy, creative and advertising executives from Forbes Agency Council share trends and tips

Public relations and media strategy are foundational elements to a business's branding and marketing departments. Like many other parts of business development, learning the ropes from a mentor usually offers added insights that courses or textbooks don't cover. After all, the real-life lessons that mentors offer to younger professionals are often hard-earned, and can typically give an added advantage to newer entrepreneurs—particularly ones who are still getting a feel for making the most of their PR efforts and media presence.

Pitchfork Partners, the right choice for Swastik Productions

Swastik Productions has appointed Pitchfork Partners Strategic Consulting as its strategic communication partner

Swastik Productions Pvt Ltd, known for creating path-breaking content has appointed Pitchfork Partners Strategic Consulting as its strategic communication partner.

The mandate includes external communication and social media management. Speaking on the association, Siddharth Kumar Tewary, Founder and Chief Creative, Director, Swastik Productions, said: “Pitchfork Partners has a great track record across sectors and the right credentials to help us differentiate ourselves in the market. We see great synergies between our brands and are excited to have them on board.”