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PR SHORTS.

For quick snapshots on the leading stories and superstars across the global PR industry.

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PR Shorts

2019 Asia-Pacific PR Consultancies of the Year

This year 64 firms from giant multinationals to small local specialists are nominated across the 13 Consultancy of the Year categories

BCW, Edelman, FleishmanHillard, Ogilvy and Weber Shandwick are the five finalists for 2019 Asia-Pacific Regional Consultancy of the Year (Large). Meanwhile, Allison+Partners, Ketchum, Ruder Finn, SPRG and WE will contend for the same honour among Midsize networks in the region. he selections are the result of an exhaustive research process involving more than 125 submissions and meetings with the best PR firms across Asia-Pacific. Consultancy of the Year winners are announced and honoured at the 2019 Asia-Pacific SABRE Awards, which takes place on 12 September in Singapore.

Grey Cell PR Bags Kapture's PR Mandate

Kapture CRM, India's leading CRM platform appointed Grey Cell PR as its PR and Communication partner

Grey Cell Public Relations, Public Relations and Communication strategists, has bagged the PR mandate for Kapture CRM, India’s leading Cloud-based Customer Relationship Management Software. Following the mandate, Grey Cell Public Relations will ideate, plan, manage and implement the PR and Communication strategy for Kapture CRM. Kapture is a cloud-based business automation platform that helps businesses manage sales and customer service on a single platform. It is a device-independent platform offering the fastest go-live spanning between 30-60 days. Its Omni channel solution for Sales and Service and versatile API Integration has garnered them with 500+ Customers.

Archetype Clinch Jabra's PR Mandate

Jabra, a sound solutions brand, has appointed Archetype (formerly Text100) as its PR partner for the India region

Archetype will provide strategic counsel and reinforce Jabra’s reputation in the Indian market, both for corporate and brand communications, the agency said in a statement. “We are delighted to partner with Archetype India, a leader in technology communications. We believe our partnership will drive great synergies between Archetype’s technology expertise and our industry leading solutions to deliver an impactful campaign for the Jabra brand.” said Amitesh Punhani, Country Marketing Manager, India & SAARC, Jabra. Text100 recently rebranded and is now known as Archetype. This came after the merger of Text100 and Bite, another Next Fifteen group agency.

A to Z Alphabet of PR

Public Relations programmes should be crafted with an intent to create increased credibility for a brand or organisation

I personally interviewed over 50 graduates for a spot at the School of Communications & Reputation in the last five months. One of the questions I asked some of them was how many alphabets are there in the English language? Invariably the answer was 26. The correct answer is one alphabet with 26 letters in it. That’s a trick question. Well, I wanted to share that as the starting paragraph of this column because I’m sure one out of three PR professionals had that fundamental understanding wrong. In a chat with my colleague Anubhuti, she shared an interesting infographic.

VMate Awards PR Mandate to Adrift Communications

Speaking on the occasion, Megha Sharma, founder, Adrift Communications said, ‘we are very please to partner with Vmate'

VMate, leading UGC platform by Alibaba Innovation Business Group announced that it has selected ADRIFT Communications & Influencer Marketing to manage its PR mandate after a multi-agency pitch process. Speaking on the appointment, Nisha Pokhriyal, Associate Director, VMate, said, “We are pleased to appoint ADRIFT Communications as our PR partner. Adrift’s extensive research and understanding of the UGC short video industry impressed us and helped us make the decision.”

The Different Stages of PR

Education, training and research is the pathway for PR professionals in today's world

If I were to my last dollar, I would spend it on public relations — said Bill Gates. In fact, public relations (PR) has emerged as a key component of any business in these days of instant communication. After independence, Indian PR grew in two phases. In the first stage, factors like industrial policies, five-year plans, general elections, nationalisation of banks, growth of public sector and coalition governments NDA Vs UPA contributed to its expansion. Introduction of New Industrial Policy, 1991, marked the second phase. Indian PR, which was earlier confined to national companies, developed a global perspective when India became a global economic player.

IHG Expanded Partnership with WPP

Inter Continental Hotels Group awards WPP the global public relations business for its mainstream and upscale brands

The global consolidation of PR responsibilities will now be handled by Ogilvy, Hill+Knowlton Strategies and BCW (Burson Cohn & Wolfe) and will be led out of Ogilvy’s New York office. WPP will provide PR counsel and support for Holiday Inn® Hotels and Resorts, Holiday Inn Express®, avid™ hotels, Staybridge Suites®, Candlewood Suites®, Crowne Plaza® Hotels & Resorts, EVEN Hotels ® and voco™ Hotels in key markets around the world. Jaime Prieto, Global Client Leader for WPP Team IHG®, said, “IHG® has a diverse and impressive portfolio of brands, and we are proud to be deepening our relationship with them globally.”

Max Healthcare’s ‘More to healthcare’ Campaign

The digital campaign launched to spread understanding about unsung heroes of healthcare by launching a series of short videos

With service at its core, the medical profession is seen as a noble and respectful career. Doctors are perceived as a divine figure who works round the clock to save lives. But there is more to healthcare than what meets the eye.

An effective healthcare delivery system is like a well-coordinated symphony of efforts of clinical experts, such as doctors, nurses and medical technicians in the OT, but the team is much wider including patient safety teams, OT technicians, ICU nurses, emergency response teams, housekeeping teams, front office teams, patient experience teams, ward boys and even security staff. Therefore, with an objective of raising awareness on the importance on each employee’s role and the overall work that goes behind the scene, Max Healthcare, one of North India’s leading healthcare providers have launched ‘More to Healthcare’ campaign.

The campaign has been launched in form of a series of short videos on key social media platforms such as Twitter, Facebook, Instagram and YouTube. These set of videos are thought-provoking and provide an insight into the hard-work that goes in to serve and care for each and patient. Max Healthcare prides itself in delivering standardized and best in class healthcare services to all its patients and with ‘Eager to get you home’ as the brand positioning, clinical and support staff aims at fast and effective recovery of every patient.

Talking about the initiative, Anas Abdul Wajid, Senior Director Sales and Marketing, says, “In past years, owing to changing media landscape, and advent of social media, there have been instances where nuances of medical incidents have been oversimplified by the public. This has led to unfortunate erosion of trust amongst patients and appreciation of the complexity involved in delivering world class healthcare has been lost. Therefore, there is a need to sensitise the consumers about the multifariousness of healthcare delivery and Max Healthcare’s ‘More to healthcare’ campaign is a step in the direction of building that trust again.”

This campaign aims to improve the relationship and communication between the public and healthcare service providers. After all, both sides want nothing but the best for the patients.