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PR SHORTS.
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the global PR industry.

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PR Shorts

Evolution of Archetype

Sunayna Malik, Managing Director at Archetype opens up about her incredible journey, highs and lows of her leadership stint

In today’s constantly changing, ever-connected business world, you are one up if you have mastered the art of communication. We work in highly volatile environments which demand effective communication in order to adapt to change. And, for Sunayna Malik, Managing Director – India & Senior Vice President – APAC, Archetype – communication is certainly her forte. A versatile communications professional, Sunayna has a composite understanding of all its disciplines including Advertising, Direct Marketing, Film Making, PR, Digital Marketing, Content Marketing, Brand Positioning and Influencer Relations.

Crisis Communication : Sub-speciality in PR

Communication and quick response strategies have proven to be successful in preserving from a dire public relation disaster

In the age of digital communications, if a consumer files a complaint against a corporate or any FMCG brand for negligence or misconduct, the media is shortly flooded with negative news against the brand highlighting its flaws in the public domain. A consumer has the absolute right to file a lawsuit against the brand which eventually turns into negative publicity. It is quite rightly said, “Bad news travels at the speed of light”. To avoid this negative branding, big corporates hire PR personnel with legal training. This is where the company calls on its legal team and public relation professionals that specialise in litigation and crisis communication.

PRSI is Starting Samvaad Series

Sir William Mark Tully to launch Samvaad series which is a knowledge sharing initiative for the PR and Media Professionals

PRSI Delhi Chapter has planned to start a Samvaad series of Knowledge sharing initiative for the benefit of PR and Media Professionals. A renowned veteran British Journalist and former BBC India Correspondent, Sir William Mark Tully will launch the series on May 10th, 2019 and will address the gathering on "Creative Listening" at SCOPE Convention Centre, New Delhi. Renowned PR & media professionals representing leading public and private sector, corporates from Delhi-NCR will attend the event. The Public Relations Society of India (PRSI) is a non-profit national association of PR practitioners which was established in 1958 to promote the recognition of public relations as a profession and to formulate and interpret to the public the objectives and the potentialities of public relations as a strategic management function.

IndiaFirst Life Elevates Sonia Notani

She will be working as the Chief Marketing Officer and will spearhead marketing, PR, strategic alliances and digital sale

IndiaFirst Life Insurance Company, promoted by Bank of Baroda, Andhra Bank on Wednesday announced the elevation of Sonia Notani to the position of chief marketing officer, effective May 1, 2019. As a chief marketing officer, Sonia will spearhead the company’s marketing, products, customer experience, PR, strategic alliances, direct and digital sales functions. Commenting on this, RM Vishakha, managing director and CEO IndiaFirst Life Insurance, said, “Sonia has been instrumental in the advancement of IndiaFirst Life Insurance, bringing innovative and challenging ideas into the system. She has always been an integral part of strategic initiatives undertaken by the company. With her far-sighted vision and the ability to build robust teams, she aligns with company’s long-term objective.

Global PR Rankings: Media Mantra at No.9th

India’s Media Mantra, based in Delhi, is at 9th number in the Global Rankings 2019 on the back of 65% growth

As in 2018, there’s a broad spread of disciplines across the Global Fast Movers ranking, including consumer and corporate and public affairs heavyweights on both sides of the Atlantic, as well as technology and digital and social specialists. In terms of geographic spread, however, this year’s ranking is somewhat different from 2018. The US presence is down from a dominant seven agencies last year to only four out of the top 15 fastest-growing agencies in the world, although this does include New York tech agency SourceCode Communications in the top spot, streets ahead of everyone else with 529% growth to $1.7m – impressive even for a fast-growing two-year-old firm.

Promoting Public Relations

Public relations with a global perspective reach out to domestic and international stakeholders

The concept of public relations emerged in America at the beginning of the 20th century and the US became the House of Global Public Relations in the 21st Century – a model to all countries. Today, every organisation — be it public or private — practices public relations with a global perspective to reach out to domestic and international stakeholders. If the Indian government has a separate Ministry of Information and Broadcasting to inform, educate and motivate people, the US government, without any centralised Ministry, has an independent and self-contained Public Affairs Unit in each ministry and every Federal department.

34th National Public Relations Day

The Public Relations Society of India celebrated the 34th National Public Relations Day

The Public Relations Society of India (PRSI), Bhubaneswar chapter observed the National Public Relations Day with the theme ‘One Nation One Agenda One Voice’ here on Sunday. CSM Technologies founder and CEO Priyadarshi Pany discussed on role of information technology (IT) in nation building. He said that IT plays a big role in getting our voice heard, setting up the agenda and building democracy. Data is being translated as knowledge and wisdom. This helps in building the nation, he viewed. He also informed about use of IT in enhancing efficiency of public welfare programmes. PRSO Bhubaneswar chapter Chairman Amar Jyoti Mahapatra briefed about the importance of the day and Secretary Sanjay Kumar Sahoo proposed a vote of thanks.

India Shines at Global PR Map

Amith Prabhu has been elected as the first Indian to be on the board of Global Alliance of Public Relations and Communication Management

The Global Alliance for Public Relations and Communication Management 17th Annual General Meeting was held on Saturday 6 April in São Paulo, Brazil. Global Alliance Chair José Manuel Velasco presented the 2018 Annual Report, providing an overview of the key activities and initiatives conducted by the Global Alliance in 2018. Highlights and achievements in the past period included the rebalancing of the Global Alliance´s budget, a 55% increase in membership, an agreement with two global sponsors, the partnership with international associations (FEDEIA, EUPRERA and UNICEO), a regional GA conference (in Bali, Indonesia, September 2017), an ethics summit of the PR industry (in Madrid, Spain February 2018).