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PR SHORTS.

For quick snapshots on the leading stories and superstars across the global PR industry.

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PR Shorts

13 wins for India at PR Awards Asia 2020

Adfactors PR, Genesis BCW, Edelman and Ruder Finn make India proud at PR Awards Asia 2020...

From the shortlist, which was announced in May, the full list of winners includes awards for PR consultancies, outstanding people and teams, campaigns across 33 categories (including regional Campaign of the Year awards) and Grand Prix awards. The jury has named 12 regional campaign winners (three gold, four silver and five bronze) as well as 92 campaign winners (27 gold, 30 silver and 35 bronze) across 33 categories. A full listing of all of the gold-, silver- and bronze-winning campaigns appears in table form below (it is also available on PRWeek Asia, in PDF form and at the PR Awards Asia website). In addition, you can follow the links here to read about some of the winners on PRWeek Asia. Since an award ceremony was not possible this year, we hope you'll take some time to do so. A full listing of all of the gold-, silver- and bronze-winning campaigns appears in table form below (it is also available on PRWeek Asia, in PDF form and at the PR Awards Asia website).

PLAYING FAIR is a good thing!

The Choice of Messaging in the times of Covid-19

For now, given the humanitarian crisis, brands have to be highly sensitive and communicate with conviction

With due apologies to Noam Chomsky’s Manufacturing Consent, thanks to the conduct and responses of a number of businesses in the wake of the coronavirus pandemic, consumer disposition and trust in brands seem to be wavering. As Covid-19 continues to wreak havoc and disruptions, the professed core values of businesses and brands are being called into action. They are either winning public hearts for being action-oriented, or simply raising suspicion.

Deepa Sasidharan describes her journey in the Industry

Deepa Sasidharan, Head-Corporate Communications India, Continental, talks about her journey in the industry, value gap and gender biases in the system and the crisis faced by the automotive industry

Deepa Sasidharan, the Head of Corporate Communications India for Continental, one of the largest automotive technology and components suppliers in the world, has been in the industry for more than two decades now. Leading a team of communication professionals, Deepa has strategised on several campaigns for the company that helped transform its positioning from an automotive components manufacturer to a technology leader.A strong believer in Communications 2.0, she brings together various forms of communications that help in effective message delivery.

Nikhil Dey, Weber Shandwick, on Forces of Good in crisis

Nikhil Dey, the Vice-Chair of Weber Shandwick India, shares key takeaways from the 3rd edition of 'Creative Sandbox', a symposium for senior communicators

The third edition of the online ‘Creative Sandbox’ brought together a group of senior communicators from the FMCG and Hospitality industry. The idea was simple - to exchange views, share learnings and find best practices in creative communication, during these unusual times. At the end of an hour together we had 5 key takeaways.Human stories of Victory and Vulnerability are coming to the forefront across companies.

Chetan Mahajan, The Mavericks, on combining forces to deal with COVID-19

Chetan Mahajan, Founder & CEO of The Mavericks, speaks to e4m about the role of leadership in taking up green initiatives, the impact of COVID-19 on media

The world has been under siege since the Coronavirus outbreak. Most countries are under lockdown and are forced into compulsory quarantine and social distancing, resulting in the downfall of several industries globally. While a lot of companies are focused on building a robust technical infrastructure to continue 'business as usual', this crisis definitely offers a lot of learning to leaders to revise their business playbooks. In this context, The Mavericks will observe a one-week lockdown every year starting 2021 to remember this one-of-a-kind situation. This initiative is aimed at developing mindful consumption behaviour amongst team members.

Atul Ahluwalia, First Partners, on Path to Recovery from Covid-19

Atul Ahluwalia, Founding Partner of First Partners, writes why a synergistic interplay of public and private enterprises can set India on a path to recovery post COVID-19

The COVID-19 pandemic is continuing its destructive march across the world and from many vantage points, seems to be like an uncontainable and ceaseless whirlwind. With upwards of 2 million infected worldwide and tens of thousands of people dead, the sheer extent of human suffering and agony are heart-rending. Nations, both the developed and the developing, are deeply wounded and reeling from severe social and economic aftermaths. However, in the coming weeks, recovery is bound to happen, thanks to the tireless, selfless, and superhuman efforts currently underway in the halls and labs of medicine and science across the globe.The question—and the challenge—before us is how to gather hope and marshal determination for the road ahead. Fortunately, the story of human evolution on earth is a continuing tale of grit and determination and undying hope in the face of the most severe of disasters and calamities.

Emphasis on Fundamentals : Tact, Tone and Traditional News sources

Weber Shandwick's Micho Spring and PRovoke's Paul Holmes explored Covid-19's impact on corporate reputation in a PRovoke webinar

While the Covid-19 outbreak is affecting all of companies’ stakeholders, whether companies come out of the crisis with their reputations intact — or improved — boils down to how they treat employees during the pandemic.“I think that companies that will be remembered are the companies that inspired their employees and companies that contributed to the solution,” Micho Spring, Weber Shandwick’s global corporate practice chair and New England president, said during a PRovoke webinar exploring Covid-19’s impact on corporate reputation. PRovoke chair Paul Holmes, who, along with editor-in-chief Arun Sudhaman, also participated in the discussion, agreed.“There is nothing abstract about any of this. It’s about life and death for employees. The fundamental principle here for all companies has to be that they do no harm for their employees,” he said.