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PR SHORTS.

For quick snapshots on the leading stories and superstars across the global PR industry.

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PR Shorts

PR 24x7 Joins hands With Novum Worldwide

The partnership between the two experienced players of the industry aims to enable customers to work with communication experts across the country

The feather of hope and determination keeps flying until it touches the sky. New avenues always await for one who drives himself with such determination and welcomes new challenges and new opportunities. Way back in 2006 when PR 24x7 was established in Indore, Madhya Pradesh, many set a limit for it by calling it another Heartland agency but with the attitude of ‘keep moving on’, the company became central India’s no.1 PR agency in a very few years of its establishment, while other PR firms were trying to cope up with it. PR 24x7 lead the competition on the next level by becoming north India’s number one Public Relations company with the strongest network, while many think that Mr. Atul Malikram, founder of the company take a rest for a while, he continuous his journey and set another benchmark by entering International and becoming partners with Novum Worldwide.

e4m 40 under 40 : Jury to Shortlist 40 Pros

Jury members to shortlist 40 nominees among the shortlisted 100 nominations at the meet happening at Hotel Shangri La, Delhi

The jury for exchange4media’s first installment of 40 under 40 in the field of PR and corporate communications is all set to judge the young guns under the age of 40, who are visionary and innovative achievers in their respective fields of work. They will be recognised and felicitated. The meet is happening at Hotel Shangri La, New Delhi. The esteemed panel of jury consists of veteran Madan Bahl, Managing Director, Adfactors PR as the jury chair along with other luminaries like Subir Moitra, Vice President Communications, Sterlite Power, Bharatendu Kabi, Head - Corporate Communication, Hero MotoCorp, Kunal Kishore, Co-Founder, Value360 India, Sudeep Narayan, Marketing & PR Director, Volvo, Udit Pathak, Founder & Director, Media Mantra, Shalini Singh, Chief-Corporate Communication & Sustainability, Tata Power, Sunayna Malik, Managing Director - India & Senior Vice President – APAC, Archetype, Shree Das, Corporate PR, Xiaomi, Archana Jain, Founder and MD, PR Pundit, Deepa Dey, Head – Communications and CSR, India Sub Continent, GSK, and Anuj Dayal, Head of Corporate Communications-Delhi, Metro Rail Project.

Exciting Scenario for Young PR Pros

Chiragh Cherian, Perfect Relations shares his views on the industry as a young professional, key growth drivers, and newer strategies

Chiragh Cherian, Director – Online and Below the Line Initiatives, Perfect Relations, is a driven professional with a creative bent of mind whose mantra is to create new solutions for existing challenges. He stepped into the world of public relations in India in 2009 with the aim of creating a sustainable business model from scratch. During his young and vibrant journey with Perfect Relations, he has synchronized existing PR practices with new-age digital communication strategies. Some of these have been Apollo Hospitals, Facebook, ByteDance (TikTok), Uber, G4S Securities, Jawa Motorcycles, Auto Expo (3rd consecutive edition), Haval Motor India, PHDCCI, JCB India, Dabur, Honda, Chennai Super Kings, Godfrey Phillips India, Cairn India, ABP News, Women in the World, Rolex Awards, International Film Festival of India (IFFI), Turkish Airlines, Sony, The Lalit Hotels, Delhi Government etc.

IPRCCA and IPRCCC : The Countdown Begins!

Indian Public Relations and Corporate Communications Conference (IPRCCC) will be conducted on the day of IPRCCA to discover the different areas of the industry

The countdown for the 10th edition of India PR and Corporate Communications Awards (IPRCCA) has begun. The ceremony will be held on December 20, at Shangri La, New Delhi. IPRCCA awards are the most extensive and exhaustive awards to recognize the contribution and success of the PR industry. With 7 categories and 48 sub-categories, e4m IPRCCA 2019 is the path-breaking initiative to salute and recognise the contribution of PR consultancies and corporate communications.Indian Public Relations and Corporate Communications Conference (IPRCCC) will be conducted on the day of IPRCCA to discover the different areas of the industry.

Trust & Communication in Banking Sector

Subhayu Mishra, Standard Chartered Bank (India) on his journey in the corporate communication industry

Subhayu Mishra, MD & Head of Corporate Affairs, Standard Chartered Bank (India), drives corporate communications, employee engagement, sustainability, media & community sponsorship, industry/trade engagements, and thought leadership initiatives for the bank in India. He has over 23 years of experience in driving brand and marketing, communications and CSR for leading Indian and multinational brands in banking, capital markets, and financial services. Across his career, he has led large media initiatives for build-out/transition of brands, business and products, and set up globally benchmarked message house, documentation and process controls. He is experienced in cross leveraging communications, Sustainability and digital platforms.

APACD/NTU Roundtable: Comms Leaders Explore Future Of The Discipline

A senior APACD discussion finds several challenges that the communications profession must address at a time of significant change

What are the challenges that senior in-house communicators must address at a time of significant change? This was the foremost topic on the minds of Asia-Pacific Association of Communication Directors (APACD) members that took part in a roundtable discussion on ‘The Future of the Chief Communication Officer’ at the Wee Kim Wee School of Communication and Information (WKWSCI) at Nanyang Technological University (NTU) in Singapore last week. The discussion followed the Future of the CCO research project, that was led earlier this year by NTU in conjunction with Watatawa, WE and the Holmes Report.

Why You Should be Working for a Regional PR consultancy

With Regional communication being on the radar of most brands today, in this column, I explore 10 reasons why working for a Regional PR consultancy

In every aspect of our lives, eventually monotony engulfs us and sooner than we realise, it happens with our professional spheres in this millennial era. When our expectation of being challenged every day with creativity meets the reality of having to deal with ‘yes man’ scenarios, never ending office politics, the tug-of-war between internal and external stakeholders and ever increasing pressure to ‘deliver’ on unrealistic parameters, we stop enjoying the very thing that made us choose our profession, specially when it is as creative(supposedly) as communications.

Reputation Today Power 50

These are men and women who define and refine the reputation of the biggest Indian and global brand

The Reputation Today Power 50 is the definitive annual list of the who’s who of Indian public relations and corporate communications. The list is put together by the editorial team based on observations, conversations and a deep understanding of the ecosystem. These are men and women who define and refine the reputation of the biggest Indian and global brands. They have a pulse on the goings on in a larger part of corporate India. Together these professionals have the ears of the most powerful chief executives in the country and beyond.