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PR SHORTS.

For quick snapshots on the leading stories and superstars across the global PR industry.

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PR Shorts

ICCO Summit : Impact of AI on PR

Panel discussions and research deliberate on impact of technology and AI on PR

LISBON — More than 80% of global communicators believe technological innovations will be the major driver of change in the public relations industry over the next five years, but only around half say they are currently on top of using the latest technology to enhance the effectiveness of their communications. This was one of the main findings of a new study by the USC Annenberg School for Communication and Journalism, focused on technology in PR. The results were revealed by Fred Cook, Golin chairman and director of the school, at the ICCO Global Summit in Lisbon last week.

Bloomingdale PR Strengthens Presence in APAC region

Celebrating its 6th anniversary, the company will focus on being a holistic marketing communication services agency

Bloomingdale Public Relations, one of the fastest-growing boutique PR firms in India, completed 6 years earlier this week. Over the years, Bloomingdale has catered to over 100 clients across industry verticals with services ranging from Public Relations, Social Media, Influencer Marketing and Digital Advertising. What started as a small set up in 2013, has multiplied both in the number of people and clients. With Global offices in Singapore and Dubai, the company today services brands across India, South East Asia and the Middle East.

Ishita Grover to Head Corp Comm for One Plus

Consumer tech expert Ishita Grover is now head of corporate communications OnePlus

Consumer technology PR expert, Ishita Grover, who has spent over a decade at PR firm Archetype formerly Text 100, has taken over as the head of corporate communications at mobile phone maker OnePlus. Joining last week, Grover was till recently principal consultant with Archetype India. Grover counts consumer tech PR as a core strength having worked on accounts such as Nokia, Samsung Mobile, Blackberry and SanDisk. She has led PR mandates from the consultancy side for messaging app Hike, medical database aggregator Practo, Snapdeal and music streaming app Saavn.

Nitin Mantri to preside ICCO

Mantri, Group CEO, Avian WE, is the first Asian to hold this position

The International Communications Consultancy Organisation (ICCO) has welcomed a new leadership team. Nitin Mantri, Group CEO, Avian WE, has become President of ICCO, while the organisation’s new Vice-President is Grzegorz Szczepanski, CEO, Hill + Knowlton Strategies Poland. Mantri is the first Asian to hold this position. The appointments were announced at the ICCO Global Summit in Lisbon. Mantri had been elected Vice-President in 2017, serving under Elise Mitchell, who leads Mitchell Communications Group and is recognised as one of the top strategic communications and public relations professionals in the USA.

Sterlite Power Hires Subir Moitra

Subir Moitra has joined Sterlite Power as Vice - President, Public Relations and Communications. Prior to this, Moitra was associated with Pratt & Whitney

He will be responsible for handling the corporate communications and business deals, besides handling external events and internal communications. He started his career with Perfect Relations as an executive in the Media team in January 1995 and thereafter worked with leading PR firms in India such as GenesisPR as Head of their special media intelligence department - The Media Resource, Business Wire and Vaishnavi Corporate Communications. Earlier, Moitra was Director - Marketing & Communications at Pratt & Whitney in India since April 2017 and before that he was Head of Corporate Communications at KPMG in India.

The Crucial Role of Data & Insights in PR

Darren Burns, Vice Chair, Asia Pacific, Weber Shandwick talks about the secret behind the firm’s growth in India and China

From providing consumer insights to listing out-of-the-box marketing strategies, public relations (PR) firms are fast evolving into consulting firms. PR firms are now solving their client’s problems not just for marketing, but also in the realm of content, data and analytics. In conversation with ETBrandEquity, Darren Burns, vice chair, Asia Pacific, Weber Shandwick talks about the secret behind the firm’s growth in India and China, and how data and insights play an important role in the world of PR today.

Shoutout to the Comms Pros under 40

Exchange4media is launching their first ‘e4m PR and Corp Comm 40 under 40’

Young guns under the age of 40, who are visionary and innovative achievers in their respective field of work will be recognised and felicitated. The nomination will begin next week and entries will be shortlisted by our esteemed jury. The jury will be graced by esteemed industry leaders. While Madan Bahal, Managing Director, Adfactorspr, will be the Jury Chair, the other members will be Shalini Singh.

Firework Awards PR Mandate to The Prophets

The Prophets will drive an integrated communication campaign that will include a strong brand communication framework, influencer relations strategy, and thought leadership in India

Speaking on the association, Sunil Nair, CEO, Firework India, said: “We loved the energy and the enthusiasm that The Prophets team brought to the table when discussing ideas and stories. Trigam’s experience of having built start-ups and having some great brands in the portfolio is the ‘x – factor’ that helped the Firework team arrive at the decision. We hope to quickly grow Firework to be a significant player in the video content space and look forward to an exciting ride together.”