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For quick snapshots on the leading stories and superstars across the global PR industry.

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PR Shorts

GMR Group Appoints New Communications Head

With over 20 plus years of experience in industry, Tushar Makkar has appointed as Head of Communications

GMR Group has appointed Tushar Makkar as Head of Corporate Communications. Prior to this role, Makkar was leading communications at Arvind Ltd. He has also served stints at Microsoft and IBM and has over 23 years of experience in the communications domain. In his new role, Makkar will handle the entire range of corporate communications for the group covering all businesses from airports to urban infrastructure, transportation and energy; and the firm's overseas businesses. This includes corporate communications, branding, social media and new media. He will be based in Delhi.

Coca Cola Appoints Mukund Trivedy

Mukund Trivedy has joined Hindustan Coca Cola as the Head of Communications and media relations

Hindustan Coca Cola Beverages has appointed Mukund Trivedy as Head of Communications and media relations. Prior to this role, he was associated with SRF Ltd. as Head of Corporate Communications where he served almost a decade long stint. Trivedy was also associated with SAIL for over 13 years where he was working as Sr. Manager Corporate Communications. He is also the founder of communications start-up-- Straight Drive. Trivedy is the alumni of the prestigious Management Development Institute and has an MBA in Marketing.

Microsoft Appoints Communications lead

Microsoft has appointed Marina Levina as Director of Communications for the Asia region

Levina will be based in Singapore and will be responsible for evolving, promoting and protecting Microsoft’s brand and thought leadership in Asia. She will also lead the regional communications team, spanning 17 markets across the region. Levina has over 25 years of experience in the IT & Telecoms industry across multiple continents and has been associated with Microsoft for more than 10 years. Prior to this role, Levina was in charge of the company's Commercial Communications in Asia, where she led several award-winning campaigns to build Microsoft’s brand reputation as a technology thought leader across diverse markets.Levina also led Microsoft’s Communications team in Russia.

Vandana Verma Gets Promoted as COO

Publicis Communications India has elevated Vandana Verma to COO, Arc Worldwide, India

Verma joined Publicis Groupe in 2012 as Vice President to set up the Groupe’s experiential offering. In 2017, she was handed the reins to Arc Worldwide India. On the elevation, media reports quoted Saurabh Varma, CEO, Publicis Communications, South Asia, as saying that Arc Worldwide under Verma’s leadership, has played a critical role in enabling and taking the platform to greater heights. The next few years is going to be big for experiential marketing in India and that he couldn’t have asked for a better leader than Verma to take this head on, he added.

SCOPE Corp Comm Award to HPCL

HPCL has been adjudged as winner in 6 categories of the SCOPE Corporate Communication Excellence Awards 2019 Awards

1st Prize: Best Annual Report, 1st Prize: Innovative Stakeholder Interface- HP Radar, 2nd Prize: Best House Journal [Hindi] Category – HP Samachar, 3rd Prize: Best House Journal [English] Category – HP News, 3rd Prize: Best Corporate Communication Campaign & Program – Internal Communication, Public Relation & Corporate Communication Person of the Year – Sh. Rajeev Goel, CGM-PRCC. SCOPE Corporate Communication Excellence Awards strive to recognize excellence and praise worthy efforts in the field of Public Relations & Corporate Communications in PSEs, with a special emphasis being placed on creativity and out-of-the-box ideas while judging the entries.

Aparajita Biswas Starts a New Journey

The Hindu Group has announced the appointment of Aparajita Biswas as the Head of Brand Marketing

The Hindu Group, India’s most trusted media house, has announced the appointment of Aparajita Biswas as Head of Brand Marketing. She will be spearheading all marketing and consumer connect initiatives for the Group. Biswas is a marketing specialist with more than 12 years of experience in Brand Strategy, Corporate Communication and Business Development across telecom, FMCG and media, and has worked with brands like Vodafone, Times of India, Moserbaer, Carlsberg and Coffee Day. Her last stint was with Vodafone Idea Limited where she was Head of Brand Communication for the Tamil Nadu circle.

Avian We Grabs Danone’s PR

As part of the new partnership, Avian WE will drive Danone’s Health and nutrition agenda across India

Leading global food brand, Danone, has appointed Avian WE as its new PR consultancy on record following a competitive pitch. As part of the new partnership, Avian WE will drive Danone’s Health and nutrition agenda across India. Avian WE’s remit covers both corporate and brand communications. The firm is tasked with building and executing a national and regional communications strategy to support Danone’s expansion plans across diverse markets of the country. “At Danone, we are committed to building a healthier world with purposeful brands,” said Shefali Sapra, Director, Public Affairs & Corporate Communications, Danone India.

Teamwork for Winning

Every relationship is an adventure that teaches you something and brings something to the table, says Deepa Dey

I met Tanya* way back in Calcutta in the third year of my career in PR. Tanya was a successful, dynamic, intense graphic designer who demanded and got what she wanted. We worked together on a brand identity and she truly brought the brief alive. The designs dazzled and added the right highlights to the concept. During this 8-month long project, she astounded me with her zeal for the best. And the outcome was wonderful. But I never chose to work with her again. She was a powerhouse. And I learned that it takes a special set of skills to manage one.