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PR SHORTS.

For quick snapshots on the leading stories and superstars across the global PR industry.

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PR Shorts

Tuhina Pandey, New Comms Head at IBM

Tuhina Pandey as the Communications Leader, India & South Asia, will be managing external and internal communication, citizenship, analyst and influencer relations

IBM has appointed Tuhina Pandey, the former Head of Global Corporate Communications Tech Mahindra, as Communications Leader for India and South Asia. Based in Bengaluru, she will report to Sandip Patel, MD of IBM India with a functional reporting. She is a former associate editor for technology at NDTV Profit and has over 15 years of experience in technology journalism as well as corporate communications at one of the leading tech firms, Tech Mahindra.

Tata Motors’ Appoints Sudeep Bhalla as Corp Comm Head

Tata Motors today announced the appointment of Sudeep Bhalla as the head of corporate communications, Tata Motors

Bhalla will oversee all the activities and operations of the communications function for Tata Motors, effective April 7, 2020. He will be based out of Mumbai and report to Guenter Butschek, CEO and MD, Tata Motors.

Commenting on the announcement, Guenter Butschek said, "We are happy to welcome Sudeep to the Tata Motors Family. Sudeep’s rich experience of over two decades across various facets of Public Relations and Corporate Communications will help further strengthen the team. We are extremely confident that his energy and expertise will help further drive the growth of brand Tata Motors.”

APAC Comms Heads Navigate Covid-19 Challenges & Priorities

An APACD webinar on Covid-19 found the region's in-house comms leaders focused on employee engagement & earnings/customer disruption and systematic change

It is no exaggeration to say that the Covid-19 crisis has caught just about every organisation, from government bodies to the world’s largest corporations, severely off guard. At the same time, it offers a valuable learning experience and is a chance for communications functions to emerge stronger and better prepared to deal with future calamities.

To understand the issues in further detail, the Asia-Pacific Association of Communication Directors (APACD) held a webinar last week attended by 140 in-house executives from across the region. The session was underpinned by attendee surveys conducted via audience interaction platform SparkUp.

Deepa Dey takes Helm at HUL

Deepa Dey has been appointed as Head of Communication and Sustainability, Nutrition & Special Projects at Hindustan Unilever Limited

She comes with rich and valuable experience of over two decades in Corporate Communication, Public Relations & CSR. In her earlier roles, Dey has worked with corporates such as GlaxoSmithKline Consumer Healthcare, Bharti Airtel, Spice Jet and Apeejay Surendra Group.

Merit is Gender Agnostic: Piyal Banerjee, IPM India

Banerjee, Head - External Comms at IPM India Wholesale Trading, explains why mutual respect, equity, equality & meritocracy are the key pillars of a balanced workplace

With over seventeen years of brand and corporate communications experience across markets, Piyal Banerjee has been leading external communications for IPM India Wholesale Trading Pvt Ltd (A country affiliate of Philip Morris International). She has worked with some of the biggest brands across multiple sectors like FMCG, technology, corporate and start-ups. In addition to this, she was also heading "Step Up" a unique offering focused on start-ups in India. Piyal has been instrumental in driving high-impact integrated measurable campaigns in the service of thought leadership, advocacy/policy agenda, brand loyalty/preference building, content creation, smart partnerships & issues and crisis communications, Banerjee is known to take a keen interest in mentoring the next-gen of communications' professionals and preparing them for leadership roles.

Minari Shah, Amazon, on Gender Equality

Shah, Director of PR at Amazon India, on how organizational structures help to promote gender equality & the role of men in creating an equitable work environment

A communicator with more than two decades of experience straddling business journalism and corporate communications, via a small detour into film-writing, Minari Shah is fascinated by the challenges posed by converging traditional and digital media, addressing multiple audiences with blurring boundaries and creating content that balances corporate messaging with high credibility.

Shah has been leading from the front the public relations of Amazon where she has been instrumental in driving key campaigns and strategies for the firm.

How Is The Global PR Industry Adapting To Covid-19?

Take a 60-second survey to help us all understand the impact of Covid-19 on the PR agencies and in-house comms departments

Please take a 60-second survey to help understand how Covid-19 is impacting your PR agency or your in-house communications department. PRovoke, ICCO and chatbot research platform Stickybeak have partnered to make the survey as painless as possible, and to ensure we are representative of the entire global PR industry. All results will be made freely available and will help inform our coverage and analysis of the crisis.

Sushmita Bandopadhyay on Challenges in Healthcare Communications

Sushmita Bandopadhyay, Communications Leader, Becton Dickinson India/South Asia, says today, healthcare is not about selling a product, but influencing lives

The last few years have redefined healthcare in India. Today, we are home to the world’s largest healthcare scheme with accessibility and affordability becoming the vision for the future. In a dynamic environment where policies are emerging from the cobwebs of time, regulations are seeing a dramatic shift, businesses are aligning with causes and the role of healthcare communication has taken centre stage. Today, healthcare is not about selling a product, but influencing lives. Hence, building trust with consumers becomes imperative, and understandably, takes time. While a strong communications framework is more critical than ever before, healthcare communications come with its own set of challenges.