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PR SHORTS.

For quick snapshots on the leading stories and superstars across the global PR industry.

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PR Shorts

An Interaction with Prasidha Menon, OYO

Prasidha shares her views on her journey in the industry, and how OYO caused a disruption in the hospitality market and barriers to women's leadership

With 35,000 hotels around 80 countries, OYO is ruling the hospitality business in the country. In the age of brand reputation and brand image, the role of corporate communication experts becomes even more important. In the quest to unlock the excellent branding strategies of OYO, exchange4media had an interaction with Prasidha Menon, Global Head of Communications, OYO Hotels & Homes. Prasidha is a seasoned communication professional with 15+ years of experience working with some of the most exciting and challenging brands in the country. Currently, she is leading global communications for OYO Hotels & Homes. She is leading both internal and external communications for the brand, globally. Responsible for driving OYO's reputation forward and delivering against the company's mission of upgrading all forms of real estate and thereby over 3.2 billion middle-income travelers and city dwellers experience #LivingTheGoodLife, through sustained corporate reputation management programs and targeted brand-building campaigns.

IPRCCA and IPRCCC : The Countdown Begins!

Indian Public Relations and Corporate Communications Conference (IPRCCC) will be conducted on the day of IPRCCA to discover the different areas of the industry

The countdown for the 10th edition of India PR and Corporate Communications Awards (IPRCCA) has begun. The ceremony will be held on December 20, at Shangri La, New Delhi. IPRCCA awards are the most extensive and exhaustive awards to recognize the contribution and success of the PR industry. With 7 categories and 48 sub-categories, e4m IPRCCA 2019 is the path-breaking initiative to salute and recognise the contribution of PR consultancies and corporate communications.Indian Public Relations and Corporate Communications Conference (IPRCCC) will be conducted on the day of IPRCCA to discover the different areas of the industry.

Trust & Communication in Banking Sector

Subhayu Mishra, Standard Chartered Bank (India) on his journey in the corporate communication industry

Subhayu Mishra, MD & Head of Corporate Affairs, Standard Chartered Bank (India), drives corporate communications, employee engagement, sustainability, media & community sponsorship, industry/trade engagements, and thought leadership initiatives for the bank in India. He has over 23 years of experience in driving brand and marketing, communications and CSR for leading Indian and multinational brands in banking, capital markets, and financial services. Across his career, he has led large media initiatives for build-out/transition of brands, business and products, and set up globally benchmarked message house, documentation and process controls. He is experienced in cross leveraging communications, Sustainability and digital platforms.

Tribhuwan Joshi Joins Fujifilm India

Tribhuwan Joshi joins Fujifilm India as Lead Public Relations & CSR, prior to this, Tribhuwan was with Panasonic as Senior Manager PR and Digital

Fujifilm has appointed Tribhuwan Joshi as Lead Public Relations and CSR. Prior to this, Joshi was with Panasonic for 5.5 Years as Senior Manager PR and Digital and was handling PR for all the Business Verticals, B2C, B2B, Smartphones, Energy business, Anchor by Panasonic, & Sanyo India. Before Panasonic, he spent 6.5 years at MSL group as Manger, PR, where he was responsible for handling Brand Communication and Engagement, Media Relations, Bloggers and influencer Management for clients including, LG electronics, HTC Mobile phones, Intex Technologies, Usha International, Panasonic India among others.

Pooja Garg Khan Takes Helm at Panasonic

Khan will be responsible for handling external communications, media relations, public relations, brand strategy and digital marketing

She will be responsible for handling external communications, media relations, public relations and digital PR. Prior to this, Khan did a short stint as an independent consultant working with brands like Times Professional Learning, Bajaj Capital among others and before that she was AVP Communications and Employee Engagement at MetLife Asia based in Hong Kong.

Sujit Patil, Godrej Group : Embrace Predictive PR

Sujit Patil, Vice President & Head of Corporate Brand & Communications, Godrej Group, shares his views on the role of AI and newer technologies in PR

Sujit Patil, Vice President & Head of Corporate Brand and Communications of Godrej Group is the definitive guide to PR industry’s most influential operators around the world. He has been listed as India’s top ten men in corporate communications by Reputation Today and featured on the PR Week Global Power Book. Patil has been consecutively (2018 and 2019) listed on the Holmes Report’s Influence 100 research and listing of the world’s most influential in-house marketing and communications professionals and is among the few IABC accredited business communicators in India and a three-time winner of the IABC International Gold Quill award. He has built a team that has been consecutively ranked number one among Reputation Today’s top 30 corporate communications team in India. Patil is responsible for building and sustaining the Godrej Group’s reputation across diverse stakeholders.

Priyanka Jain to Head Sharechat's North Wing for CorpComm and Outreach

Prior to this, Priyanka was Account Director at Perfect Relations

ShareChat appoints Priyanka Jain as Head of Corporate Communications and Regional Outreach (North India). In the new role, Priyanka will be responsible for corporate communications, brand outreach and digital marketing of the North Indian region. Priyanka’s role will be pivotal in driving company’s brand visibility and building strategic marketing alliances in the northern region. Priyanka comes with over 15 years of experience and has worked in multiple agencies like Mutual PR, Text 100 (now Archetype) and Perfect Relations. Priyanka specializes in driving mandates for technology and consumer brands like IBM, Airtel, Ookla, Intex, CSC etc at both National and regional level.

Pritha Sen Takes Helm at Epsilon

Pritha Sen joins Epsilon as Director, Public Relations & Internal Communications

Epsilon has appointed Pritha Sen as Director, PR and Internal Communications. Sen will be responsible for handling internal communications, public relations, brand strategy and digital marketing. Prior to this, Sen was Head of Communications with EdGE Networks Pvt. Ltd. since September 2019 and before that she was Associate Director - Internal Communications at Mindtree.