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PR SHORTS.

For quick snapshots on the leading stories and superstars across the global PR industry.

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PR Shorts

ICCO Summit : Impact of AI on PR

Panel discussions and research deliberate on impact of technology and AI on PR

LISBON — More than 80% of global communicators believe technological innovations will be the major driver of change in the public relations industry over the next five years, but only around half say they are currently on top of using the latest technology to enhance the effectiveness of their communications. This was one of the main findings of a new study by the USC Annenberg School for Communication and Journalism, focused on technology in PR. The results were revealed by Fred Cook, Golin chairman and director of the school, at the ICCO Global Summit in Lisbon last week.

Archana Jain, PR Pundit : PR and its incredible prominence

Archana Jain, Managing Director and CEO of PR Pundit, shares her journey in the PR industry, entrepreneurship venture & client acquisitions

PR Pundit is a communications consultancy, with a heritage of two decades, in creating effective and winning campaigns for consumer, lifestyle and luxury brands. Recognised as the PR Consultancy of Year (mid-size) in our 20th year of operations (FY2018-19) last year, PR Pundit continues to strategically harness innovation, technology and influencers to execute creative, game-changing campaigns and produce measurable results. An interaction with Archana Jain, Managing Director & CEO, PR Pundit on her journey in the PR industry, entrepreneurship venture, client acquisitions and future plans.

PR Awards 2019: Jury Announced

PR Awards will be held in Mumbai on 17 October

The inaugural edition of Campaign India's PR Awards will be held in Mumbai in October 2019. The PR Awards are an opportunity for leading communicators and agencies in India to showcase the best strategies and achievements that have been transforming businesses and brands. Keeping in line with our global best practices, the jury will be led by leading professionals from the in-house ranks, as well as senior agency executives. The judges will ensure that entries are reviewed according to the demanding set of criteria.

Adfactors PR bags Polycab India's Mandate

Polycab India has entered into an agreement with Adfactors PR, for obtaining PR services

Polycab India is currently trading at Rs. 665.95, up by 6.85 points or 1.04% from its previous closing of Rs. 659.10 on the BSE.The scrip opened at Rs. 669.95 and has touched a high and low of Rs. 675.00 and Rs. 663.00 respectively. So far 1021 shares were traded on the counter. The BSE group ‘B’ stock of face value Rs. 10 has touched a 52 week high of Rs. 709.00 on 24-Sep-2019 and a 52 week low of Rs. 525.05 on 22-Aug-2019. The promoters holding in the company stood at 68.69%, while Institutions and Non-Institutions held 17.75% and 13.56% respectively. Polycab India has entered into an agreement on October 10, 2019, with Adfactors PR, for obtaining Public Relations services.

Bloomingdale PR Strengthens Presence in APAC region

Celebrating its 6th anniversary, the company will focus on being a holistic marketing communication services agency

Bloomingdale Public Relations, one of the fastest-growing boutique PR firms in India, completed 6 years earlier this week. Over the years, Bloomingdale has catered to over 100 clients across industry verticals with services ranging from Public Relations, Social Media, Influencer Marketing and Digital Advertising. What started as a small set up in 2013, has multiplied both in the number of people and clients. With Global offices in Singapore and Dubai, the company today services brands across India, South East Asia and the Middle East.

Nitin Mantri to preside ICCO

Mantri, Group CEO, Avian WE, is the first Asian to hold this position

The International Communications Consultancy Organisation (ICCO) has welcomed a new leadership team. Nitin Mantri, Group CEO, Avian WE, has become President of ICCO, while the organisation’s new Vice-President is Grzegorz Szczepanski, CEO, Hill + Knowlton Strategies Poland. Mantri is the first Asian to hold this position. The appointments were announced at the ICCO Global Summit in Lisbon. Mantri had been elected Vice-President in 2017, serving under Elise Mitchell, who leads Mitchell Communications Group and is recognised as one of the top strategic communications and public relations professionals in the USA.

Ketchum Sampark Bags Intellect's PR Mandate

Ketchum Sampark will offer Intellect a range of services including strategic counsel & planning, media relations

Ketchum Sampark, one of India’s leading Public Relations and Communications consultancy firm, has been awarded strategic communications and PR mandate from Intellect Design Arena Ltd., a global leader in financial technology for the entire spectrum of banking and insurance sector. Ketchum Sampark will be responsible for increasing awareness of Intellect as a pioneer in harnessing Design Thinking to create a cutting-edge suite of products for the banking and insurance sectors.

Forbes Shares Tips for Successful PR Strategy

Successful PR, media strategy, creative and advertising executives from Forbes Agency Council share trends and tips

Public relations and media strategy are foundational elements to a business's branding and marketing departments. Like many other parts of business development, learning the ropes from a mentor usually offers added insights that courses or textbooks don't cover. After all, the real-life lessons that mentors offer to younger professionals are often hard-earned, and can typically give an added advantage to newer entrepreneurs—particularly ones who are still getting a feel for making the most of their PR efforts and media presence.