Skribe

PR SHORTS.
For quick snapshots on the leading stories and superstars across
the global PR industry.

PR ACCELERATION THROUGH AUTOMATION

Better conversations, faster results through rich, ready media intelligence.

PR Shorts

One Source Launch into PR Market

Industry professionals join hands to start integrated marketing consultancy, One Source

Industry professionals across branding, films & animation, content marketing, digital marketing and public relations, Kunal Rao, Srishty Chawla, Anup Kamath and Sandeep Rao have joined hands to start India’s first integrated marketing consultancy, One Source. The firm will bring distinctly different tools and channels of storytelling under one roof, breaking the monopoly of PR firms providing digital services, advertising agencies providing PR services and the like. One Source has already signed on multiple clientele-on-retainer across the foodtech, media & entertainment, advisory, agritech, financial, artificial intelligence and education spaces, several of whom they are working with, on more than one front.

ONGC Tripura, Honoured with PRCI Award

In recognition of best managed public relations at societal level, ONGC, Tripura Asset, has been awarded by PRCI

PRCI officials said that in 2018 ONGC state unit made a meaningful contribution towards building synergy in the domain of Public Relation that has created impact in the society in terms of development. The PRCI, the only independent national body having 30 chapters across the country and Bangladesh has been working over the decade to promote public relation activities in professional framework among both public and private enterprises.“We have evaluated PR activities of ten organisations including state information department and all other public sectors undertaking and private corporate operating in Tripura involved in various activities for social well being besides, business and information sharing mandates where ONGC Tripura asset stood apart,” said PRCI state unit president.

Industry Roast 2.0

The Commune, a forum for ad, media and PR is bringing up the second edition of Industry Roast

The Commune, a forum for advertising, media, PR and marketing communications professionals, is bringing up the second edition of its much popular and loved Industry Roast. Industry Roast 2.0, powered by Vidooly, an online video analytics suite, is now bigger, better & fiery. The roast is going to be held on February 8, Friday from 7.30pm to 9.00pm in Mumbai at Café Zoe, Lower Parel.

This roast promisesl be Clean, Fun yet Brutally Honest where leaders will roast each other's professions (not each other). Industry heavyweights such as Bobby Pawar (Chairman & CCO, Havas Group India), Prathyusha Agarwal (CMO, Zee Entertainment Enterprises Limited), Amaresh Godbole (CEO, Digitas India), Girish Huria (President, Ketchum Sampark), Mayank Shekhar (Entertainment Editor, Mid-Day) and Chetan Muley from Media Planning & Buying are donning the hats of roasters in this edition. This season will see standup comic Neville Bharucha as their roast master.

WordsWork : The Decade of Rapid Growth

The agency is working with selective sectors including Lifestyle, Luxury and Sports

It was a great start to 2019 for WordsWork as they completed 10 successful years this month in the PR Industry. Over the years WordsWork has built a niche for itself as a specialized boutique agency working with select sectors including lifestyle, luxury and sports. They have also rebranded the firm to mark the occasion as a milestone towards achieving higher growth and international presence. They have offices in Delhi, Mumbai and Bengaluru and plan to invest in the digital space this year onwards. Their current clients include Borosil, Baume et Mercier, Laureus and Hockey India among others.

Surviving and flourishing in the industry for over a decade being a niche player has been a challenging journey but the company has thrived on good long term partnerships and support from across the industry.

Huawei/Edelman Relationship Ends

After being selected to handle Huawei's corporate reputation, Edelman bowed out

Edelman's relationship with Huawei has ended before it started, the Holmes Report can reveal, with the agency bowing out before it was contracted as one of the Chinese tech giant's key corporate PR agencies. The remarkable turn of events follows Edelman's selection, along with BCW, to handle Huawei's corporate PR remit after a lengthy competitive pitch process. That decision, confirmed by both Huawei international media affairs VP Joe Kelly and Edelman Hong Kong MD Adrian Warr, saw Edelman entrusted with lead duties on strategic planning, influencer marketing, media engagement and market insight for the company's PACD unit, which oversees its global corporate reputation from Shenzhen.

Netflix Brings In Arushi Maheshwari

Netflix India appoints BookMyShow’s Arushi Maheshwari as Manager, Corp Communications

Netflix India has roped in Arushi Maheshwari, former Senior Manager, PR and Corporate Communication at BookMyShow, as part of its corporate communications team. Maheswari had been associated with BookMyShow for almost three years. Prior to joining BookMyShow in 2016, Maheswari was part of the corporate communications team at Aircel where she spent close to four years managing communication and public relations for the company. Maheshwari is an alumnus of the Indian Institute of Mass Communication, New Delhi, and holds Master’s in Mass Communication from Guru Jambeshwar University. Netflix has witnessed phenomenal growth in India, which is fast becoming a lucrative hub for the streaming giant. Last year, Netflix released three titles catering to the Indian audience— horror miniseries ‘Ghoul’, crime drama ‘Sacred Games’ and ‘Lust Stories’, a short film series.

Mavcomm Brings BluArmor For Bikes

BluArmor, a brand that manufactures motorcycle gear, awards Strategic PR mandate to Mavcomm Consulting

BluArmor, a brand that manufactures and markets multi-functional motorcycle gear, has awarded its strategic public relations mandate to Mavcomm Consulting. The mandate became effective on January 01, 2019. Commenting on the development, PK Sundararajan, CEO & Founder, BluArmor, said, “Mavcomm Consulting really understood our needs and showcased their grasp on strategy to further our product visibility and awareness as we are looking forward to expand our reach. We are getting ready to launch our second generation products and confident that Mavcomm’s efforts will help us in positioning them amongst our customers, potential partners and other key stakeholders.”

Social Media and PR Industry

John Bailey, Managing Director & Partner, Ketchum Singapore, delivered a keynote at IPRCCA 2018

John Bailey, Managing Director & Partner, Ketchum Singapore, delivered the keynote address at the ninth edition of exchange4media's India PR & Corporate Communications Conference (IPRCCC) 2018 held in Gurugram on Thursday. Addressing the PR & corporate communications fraternity, Bailey spoke about the challenge of being “always on” in the current digital age to manage and protect the reputation of brands and personalities. He started the session talking about building and descending reputation. He said that this era is the “most challenging” in years for the PR industry, and social media plays a vital role in it.