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PR Shorts

PR 24×7 Receives Special Recognition by KIFF

PR24x7 also contributed to the fifth edition of the Khajuraho International Film Festival organized by the actor-turned-politician Raja Bundela

In most of the cases, a film festival is generally organized keeping in mind with people belonging to certain age groups. But in this year’s film festival we saw something entirely different. The blend of the rich culture of Bundelkhand with modern cinema proved to be the special attraction of the Film Festival. Moreover, the organization was given special recognition by the Organizing Committee for their heartfelt contribution in taking the Khajuraho International Film Festival (KIFF) to all the small and big cities of the state. Organizer Raja Bundela conferred a special honor on Khajuraho International Film Festival (KIFF) to PR24x7 for their constant effort and support in making the festival a big event of the state. During this, he thanked everyone for their supporting the KIFF. PR members Charu Vyas and Rohit Rajora received the reward on the behalf of the company.

Parfait Appoints Media Moments Comms Consultancy

Media Moments, today announced the appointment as the communication partner for Parfait, the global size-inclusive lingerie brand

This is Media Moments second stint with the brand. Agency also partnered with the brand during its launch in 2018. Headquartered in Los Angeles, United States Parfait is a global size inclusive lingerie brand that serves women across 20 plus countries through its 700 stores and online stores Worldwide. The brand made its debut in India in 2018 that was planned and conceptualised by Media Moments. On association with Media Moments Mr. Akhil Srivastava Managing Director at Parfait said “We plan to scale Parfait as a leading lingerie brand that is dedicated to helping women find the perfect fit with our expansive range of sizes. As a brand, we advocate a customer’s first fundamentals and are passionate about delivering enhanced shopping experience to Indian women. We found a similar passion in Media Moments who perfectly understood this need. Their in-depth knowledge of the e-commerce domain, customer understanding and expertise in new age marketing makes them perfect partners.

In a Conversation with Shalini Singh, Tata Power

Shalini Singh of Tata Power and Madhulika Sharma of Tata Steel have been recognised as Asia's Top Sustainability Superwomen 2019

Tata Review talks to the two sustainability champions to understand their role in driving positive change within and outside their respective organisations and their key learnings in this journey - By Cynthia Rodrigues In recent times, Tata Power has distinguished itself by adopting cause branding as its focus. It is this focus that has become the raison d'etre of Shalini Singh, chief of Corporate Communications and Sustainability. A passionate advocate of social and green causes, she leads decarbonisation and circular economy initiatives at Tata Power. The social brand properties that she has driven, including Club Enerji, Greenolution, etc, have won several awards. She says, "I handle multiple portfolios linked to sustainability. I have the opportunity to combine my passion with my work, so it doesn't feel like work." She is also the chief - CSR (corporate social responsibility), CEO and managing trustee of Tata Power Community Development Trust and chief - Tata Power Skill Development Centres. Chosen out of 126 nominations from 20 countries across Asia, Shalini and Madhulika are among the 27 outstanding women leaders from 11 countries who have received this coveted recognition by the Global Reporting Initiative (GRI). Shalini and her teams work in five thrust areas of education, health and sanitation, financial inclusivity, water and cultivation, and employability and livelihood. Says Shalini, "Last year, we touched the lives of 2.2 million people."

Adfactors Launches Emerging Technologies Practice

Adfactors has launched a specialist offering focused on helping clients with new and emerging technology, from artificial intelligence and machine learning

The Frontier Technologies practice is designed to meet the needs of both emerging technology companies as well as mainstream businesses deploying next-gen technologies such as blockchain, AI, machine learning and autonomous mobility across their operations. Services include concept and platform audits, deep technical stakeholder engagement, and both technical and societal thought leadership. The offerings are developed specifically for developing sectors where, in many instances, purchase and partnership protocols, public sentiment, channels to market, regulations and even business models are yet to be defined. The practice will be led nationally by COO Roger Darashah. It will also feature VP Sandeep Ajgaonkar in Mumbai, senior group head T V Mahalingam in Bengaluru; and group head Priti Setia in Delhi.

Ex-Paytm staff Sonia Dhawan joins SAIF Partners

“We confirm the development that Sonia has joined SAIF as corporate communications adviser to help portfolio companies," SAIF Partners said

Paytm is one of SAIF’s top portfolio companies, and the fund owns an about 18% stake in it. Sonia Dhawan, the prime accused in an alleged extortion case involving Paytm founder Vijay Shekhar Sharma, has joined SAIF Partners, an early backer of the company. The case against Dhawan is still ongoing in court, people with knowledge of the matter told ET. Prior to this stint, Dhawan worked at Paytm First Games, a joint venture between Alibaba’s AGTech and Paytm’s parent One97 Communications. In June last year, Dhawan joined as the director of corporate communications at Sheroes where Paytm’s chief Sharma is an investor and a board member. All three companies that have hired Dhawan since the case have direct links to Paytm founder Sharma.

Ruder Finn Headlines PR Mandate of Harley-Davidson India

Ruder Finn recently won the communications mandate for Harley-Davidson in India

Harley-Davidson made inroads into India in 2009 and today has an exhaustive dealer network of 33 dealerships across 27 cities. Ruder Finn will headline the PR mandate for Harley-Davidson in India to provide strategic counsel on the way forward and execution for the brand including brand and product campaigns, the Harley Owners Group® (H.O.G.), national and zonal rallies, media rides, among others. The new alliance will also include the agency working in tandem with the marketing team and other agency partners to create consolidated integrated communication programmes for the brand. Atul Sharma, Managing Director India, Ruder Finn said, “We are excited to partner with Harley-Davidson in India – one of the most legendary motorcycle brands across the globe. With interesting avenues such as the Harley Owners Group® (H.O.G.), zonal rallies and other high-decibel engagements, the brand has trailblazed its way to set the trend for brand aficionados.'

Ruchika Varma takes Helm at FGII

Ruchika has over 18 years of marketing experience across multiple sectors, including financial services, media, travel and consumer goods

Future Generali India Insurance Company Limited (FGII), the general insurance arm of the joint venture between retail game-changers Future Group and global insurer Generali, announced the appointment of Ruchika Varma as Chief Marketing Officer (CMO) for the company. Ruchika has over 18 years of marketing experience across multiple sectors, including financial services, media, travel and consumer goods. Prior to this, she was the Chief Marketing Officer at IDFC FIRST Bank, where she developed, launched and managed the IDFC brand pre and post-merger. She has also held roles in Singapore with entities such as BBC Worldwide, Lonely Planet and Singapore Tourism Board. At FGII, Ruchika will be responsible for marketing communications, product innovations, developing digital capabilities and partnerships and CSR.

Lavazza To Brew with The Mavericks

Reputation Advisory will manage the overall reputation of the brand with an integrated communications approach

The Mavericks India has won the national PR mandate of the Italian coffee brand, Lavazza, in India. With a history of over 120 years, Lavazza is known for its strong brand values and sustainability projects globally. The company has had its presence in India since 2007 with the acquisition of Fresh & Honest Cafe Limited. Headquartered in Chennai, India, Lavazza India has a presence in the retail branded coffee, café products as well as in the coffee machines segment and has become a leading player in the country. On its collaboration with The Mavericks, Rachna Anbumani, Vice-President, Lavazza India said, “We are extremely delighted to bring a young agency such as The Mavericks on board to manage the brand’s reputation in India. The creative ideas they’ve been able to bring to the table is going to help us target our B2B and B2C audiences differently. We believe that PR is one of the most important tools in building reputation for Brand Lavazza and we are delighted to have partnered with the best minds in the industry.