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PR SHORTS.

For quick snapshots on the leading stories and superstars across the global PR industry.

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PR Shorts

Rachana Chowdhary on her PR Journey and MVW

Rachana Chowdhary talks about her journey in the PR industry and tells us how the company has helped start-ups by offering a platform

MediaValueWorks (MVW) is an international communications specialist firm with the core business objective of delivering customised communication solutions to business across the globe. Serving over 300 clients across public relations, digital marketing, influencer marketing, content, research domains, MediaValueWorks boasts of a strong presence in catering to the B2B and B2B2C clients across healthcare, manufacturing, technology, ERP, CRM, HR, BFSI, and others.Incepted in 2011, MediaValueWorks has a strong legacy in the public relations industry. exchange4media had an interaction with Rachana Chowdhary, Founder of MediaValueWorks, about her journey in the PR industry and how the company has helped start-ups by offering a platform to publish their stories through InstaaPR.

Roma Balwani Elevated as Director, Brand and CorpComm Vedanta

Balwani re-joined Vedanta in May as Senior Advisor, Brand & Group Corporate Communications

Vedanta’s Roma Balwani has been elevated as Director, Communications and Brand, highly placed sources have confirmed with exchange4media.Balwani will be working with Arun Arora who will be heading the corporate communications media vertical. Balwani re-joined Vedanta in May this year as Senior Advisor, Brand & Group Corporate Communications.She was earlier associated with Vedanta as its President-Communications and was responsible for Communications, Sustainability & CSR. Balwani played a key role in rebranding of Vedanta with a new logo that portrays Vedanta as a purpose-driven organisation.

ICCO Summit : Impact of AI on PR

Panel discussions and research deliberate on impact of technology and AI on PR

LISBON — More than 80% of global communicators believe technological innovations will be the major driver of change in the public relations industry over the next five years, but only around half say they are currently on top of using the latest technology to enhance the effectiveness of their communications. This was one of the main findings of a new study by the USC Annenberg School for Communication and Journalism, focused on technology in PR. The results were revealed by Fred Cook, Golin chairman and director of the school, at the ICCO Global Summit in Lisbon last week.

ICCO Summit: Loyalty Building Requires Effective Communication

Communications had a key role to play in the changing relationship between brands and consumers : Melissa Waggener Zorkin

LISBON — To thrive in the “consumer revolution”, brands need to accept that loyalty is now driven by more than products or customer service, according to WE Communications global CEO and founder Melissa Waggener Zorkin. Opening the ICCO Global Summit in Lisbon last week, Waggener Zorkin said consumer expectations about how brands behave in the world and express their purpose were steadily rising, and this was resulting in a “perfect storm” for brands and “the most seismic time ever for communicators.” Consumers now have so much power, one day they can be asking brands for anything and everything, and the next day they might not deal with the brand at all. It’s a continuous curve of demand that will only increase: consumers are not just demanding a product or a great service, they are demanding you meet them in their values.

Archana Jain, PR Pundit : PR and its incredible prominence

Archana Jain, Managing Director and CEO of PR Pundit, shares her journey in the PR industry, entrepreneurship venture & client acquisitions

PR Pundit is a communications consultancy, with a heritage of two decades, in creating effective and winning campaigns for consumer, lifestyle and luxury brands. Recognised as the PR Consultancy of Year (mid-size) in our 20th year of operations (FY2018-19) last year, PR Pundit continues to strategically harness innovation, technology and influencers to execute creative, game-changing campaigns and produce measurable results. An interaction with Archana Jain, Managing Director & CEO, PR Pundit on her journey in the PR industry, entrepreneurship venture, client acquisitions and future plans.

ICCO Summit : Human Behavior & Crisis Management

Polpeo’s Kate Hartley outlined the importance of neuroscience and psychology in helping brands communicate effectively through a crisis

Understanding behavioural science – including why people get so angry online – can help brands communicate effectively through a crisis, according to Kate Hartley, co-founder of crisis simulation firm Polpeo. Speaking at the ICCO Global Summit in Lisbon last week, Hartley said there was a “psychological contract” between consumers and brands that was broken in a crisis: “We often talk about passion brands in communications – like Apple, Nike or Harley-Davidson – which you might even love enough to have as a tattoo, not just because the product is good, but what it says about you as a person and how the brand makes you feel. “Increasingly, that’s also about how the brand behaves, whether it is ethical and whether it matches your values. We give money to that company and we expect a certain behaviour in return. When a brand breaks that contract, we feel betrayed and we lose trust.”

PR Awards 2019: Jury Announced

PR Awards will be held in Mumbai on 17 October

The inaugural edition of Campaign India's PR Awards will be held in Mumbai in October 2019. The PR Awards are an opportunity for leading communicators and agencies in India to showcase the best strategies and achievements that have been transforming businesses and brands. Keeping in line with our global best practices, the jury will be led by leading professionals from the in-house ranks, as well as senior agency executives. The judges will ensure that entries are reviewed according to the demanding set of criteria.

How To Grow, Build & Sell A PR Agency

Richard Houghton and Crispin Manners join the Echo Chamber to talk about their new book on agency management.

PR industry veterans Richard Houghton and Crispin Manners, who have run agencies including Shandwick, Ketchum, FleishmanHillard and Kaizo, are the co-authors of a new book for PR agency leaders: 'Grow, Build, Sell, Live.' They join Maja Pawinska Sims in the Echo Chamber to talk about the new book – a PRCA practice guide – and the biggest mistakes that owner-managers make when building their own firms. The duo also discuss how the relative lack of hard business management experience among agency heads is holding individual firms and the industry back.