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PR SHORTS.

For quick snapshots on the leading stories and superstars across the global PR industry.

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PR Shorts

Sunil John from India named “Best PR Professional”

Founder of Dubai’s regional PR agency ASDA’A, now in its 20th year, Sunil John is also known for helping PR, as an industry, leave the fold of big advertising agencies and carve out a niche of its own

Sunil John, founder of regional public relations agency ASDA’A BCW and President of BCW Middle East, has been named "Best PR Professional in the Middle East" in the PRWeek Global Awards 2020.This latest individual award for John, an Indian, from the global PR industry coincides with the 20th anniversary year of ASDA’A, the agency he founded.He is credited with transforming PR from a communications function struggling under the shadow of big advertising agencies “to a thriving industry that attracts global capital and talent to the Middle East,” according to PRWeek. Other judges’ comments highlighted his role as “a renowned expert in the region, a true leader with a point of view on all things communications and business related.

Galvanise wins the India PR mandate for Profit.co

Galvanise PR, specialized in communicating the business of technology will offer traditional PR support to Profit.co, besides enhancing its media and influencer outreach

Profit.co, an Objectives and Key Results (OKR) software company strengthens its strategic communications strategy in India by partnering with Galvanise PR, an integrated communications firm specialising in communicating the business of technology. Galvanise will work on traditional PR, as well as support Profit.co on owned media and influencer outreach.Profit.co offers an intuitive and cloud based OKR technology to help organisations define their corporate objectives and Key results, and cascade them into departmental, team and individual objectives and key results in a measurable framework. Since its launch in 2018, Profit.co is servicing over 1000 global clients from various verticals including technology, government, BFSI, media analytics, packaging, supply chain, ITeS, logistics and entertainment.

Commenting on their partnership with Galvanise PR, Bastin Gerald, Founder and CEO said “After showing success in USA and Europe we are excited about growing in India, Asia and Middle East. Our partnership with Galvanise PR will help us to amplify our efforts to create awareness about Profit.co and capture considerable mind-space with industry influencers in India.”

Commenting on Profit.co’s trust on Galvanise, Shalini Singh, Founder of Galvanise said, “We are very excited to usher in Profit.co-Galvanise partnership. We look forward to contribute to Profit.co’s vision to enable iterative business execution through customer case -studies, impact of OKRs for Enterprise businesses and demystify OKRs for the Indian market.“

Profit.co eyes a 3x Year on Year (YoY) growth and is committed to invest in the Indian market, through development centers and expanding their sales team.

Urban Indian women spend 16% time daily on social media

Facebook and WhatsApp account for most of the 4 hours’ urban Indian women spend daily on social media

80 dB Communications, an integrated reputation management advisory, today released the findings of a survey with women in urban India to understand the pattern of their social media consumption amid the Coronavirus pandemic lockdown. Women spend nearly one-sixth or 4 hours of their day online, which is not work-related. While this comes as no surprise with everyone locked in their homes and looking for a way to stay connected with the outside world, the findings confirm that social apps is where brands should be looking to connect with their women audiences.Facebook followed by Instagram emerges as the most favorite social media platform for women. Nearly 54 percent of women picked Facebook, followed by 34 percent who said that their platform of choice was Instagram. While these emerge as the most preferred platforms, women are spending maximum time on WhatsApp.

PRHUB’s Xavier Prabhu is IPREX’s new President – Asia-Pacific

The new role, commencing June 1, 2020, will align Prabhu, with a 6-member global board and 13-member global executive committee, in-charge of strategy and direction

SPOKANE, WASHINGTON & NEW DELHI, INDIA, May 27, 2020: IPREX, a US$420 million network of communication agencies with 1,600 staff and 110 offices worldwide working across a spectrum of industries and practice disciplines and the third-largest global network of independent PR firms, today announced its new global leadership team. Xavier PRabhu, Founder & MD, PRHUB (IPREX Partner in India), one of India’s prominent branding, communications and entrepreneurship voices will take on the role of President - APAC region for IPREX effective June 1, 2020. In his new role, he will be part of the 6-member global board and 13-member global executive committee which together sets the strategy and direction for the whole network. With more than 60 IPREX partners worldwide, the global communication network is uniquely positioned to embrace the new era of communications that is not limited by borders or languages and welcomes diversity of thought.

In her comments on the new leadership team, Alexandra Mayhew, Executive Director, IPREX said, “IPREX’s greatest strength is its incredible partners and global connectivity, which has been on display the past several months as our partners have come together to support one another through Covid-19. The communications industry is shifting to a more global mindset and the advantages of having independent agencies from around the world come together to truly support one another has proven invaluable, especially during the current pandemic. Look forward to working with the new leadership team which is dynamic, experienced, and driven.”

On his new role of President, APAC Region for IPREX, Xavier PRabhu, Founder and Manager Director, PRHUB, said, “Would like to thank Andrei, the outgoing global President, Julie, the incoming global President and the entire board for reposing the confidence in me to play a role in a region that is diverse, different, and thus inherently more complex. In Alexandra and Alaina, have an awesome team, on whom will heavily count on in the days and months to come to get IPREX to expand in Asia-pacific. Personally, look forward to the new role as one that will involve great learning working closely with some of the best minds in the business from across the world.”

With 25 years’ experience across advertising, journalism, and PR, Xavier PRabhu is among India’s most visible PR entrepreneurs. A TEDx speaker, he speaks regularly in India and beyond (10+ countries including the US, Mexico, Kazhakstan, Iran, Slovenia, Belgium, Germany, UK, Turkey, and Japan) on branding, communication, PR, entrepreneurship, leadership, etc. He was the Founding Editor of a unique business handbook being bought out of Bangalore and led a one of its kind full credit course on Emerging economies for a leading Indian university’s unique, residential MBA program focused on producing entrepreneurs.

PR the “Good Samaritan” in Bad Pandemic Times

PR leaders share insights how their organisations are doing their philanthropic bit in helping the general public during COVID-19

Corporate houses and businesses across the spectrum have come out to help the destitute and others in despair.The Public Relations industry, too, has done its best to help the needy tide over these tricky times.According to Sanjeev Anand, COO, Perfect Relations, “As the pandemic timeline extends, so does the expanse of people who require support. While many reach out to the destitute, a key group that requires support, but often goes unnoticed, are those who are the #FrontlineWarriors. The police personnel are (like others) not just putting themselves but also their families’ health at risk too. Their exposure to unruly crowds makes their jobs even more risky.”

PR helps brands beat lockdown anxiety

PR is aiding brands build empathy in their marketing campaigns for clients through focused content marketing and repositioning tactics

Coronavirus is an unprecedented public health crisis that has confined people to indoors and self-isolation. People are largely in the research phase so it’s vital to give them something to read or to give them a video to watch. Inspire them, entertain them, and give them useful content that leaves a positive impression on their post-pandemic buying behaviour.To survive, businesses will need to adapt. They’ll need to find new ways to find, engage and sell to their customers. Today when the businesses are reeling under the fear of losing their brand value and market capitalisation due to their shrinking operations, less production and frequent shutdowns.

New deadline for "Asia-Pacific PR Agencies of the Year

PRovoke Media has extended till June 12, the deadline for submitting entries for Asia-Pacific PR Agencies of the Year

The deadline for PRovoke's Asia-Pacific Agencies of the Year research has been extended to 12 June. In addition, Provoke has opened its Best Agencies to Work For survey in Asia-Pacific for 2020.Being selected as an Agency of the Year or Best Agency to Work For by PRovoke is considered the ultimate benchmark of PR firm performance and culture. Both initiatives cost nothing but your time — PRovoke views them as editorial exercises that contribute significantly to the benchmarking of PR agency performance across the world.

PIVOT-19: helping businesses rewrite "rules of the game" amidst COVID-19

PIVOT Rule, often associated with early stage start-ups, is helping entrepreneurs explore and adopt flexible and resilient business models that can withstand any last moment changes in business plans

‘Pivoting’ is normally one of the golden rules in an entrepreneur’s handbook. The ‘pivot rule’, usually associated with early stage start-ups, encourages entrepreneurs to adopt business models that are flexible and evolve rapidly, especially when an well-conceived business plan starts to flounder or fail. Everything is at stake, necessitating a complete strategic U-turn. Morphing fast to adapt to a customer requirement or a new market condition is the key.In a COVID-19 marketplace, ‘pivoting’ is taking on a new dimension as many large established organisations are successfully showing how this can be done. New business rules and conventions are being written, as this forced upheaval demands introspection.