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PR Shorts

20 Years of PR Pundit

Stretching boundaries and thinking out-of-the-box can really make a difference

Archana Jain, Founder & Managing Director, PR Pundit has been thinking out-of-the-box from start. Belonging to the exclusive club of India’s top 100 PR communications professionals today, her PR practice can be traced back to 1990. Assisting organisations shape their reputation is something she has focussed on for the last 28 years. He repertoire of expertise spans through – advice on corporate and brand communications, managing communication challenges, guiding stakeholder communications and promoting the launch of many new products, brands, ventures, ideas & services. After anchoring PR Pundit in 1998, Archana has nurtured its growth to emerge as a leading PR company, which holds notable reference in lifestyle and luxury PR.

Pooja Unadkat Joins Wolfzhowl

She has seven plus years of experience across geographies with a strong communication pedigree

Wolfzhowl Strategic Instigation, a brand strategy consultancy, brings on board Pooja Unadkat as the Brand and Communications Strategist to further diversify and strengthen its current team. This on-boarding closely follows the hiring of Shweta Sinha with her 10+ years of experience in branding, design, and business strategy, and Maulik Kalamthekar who is a young digital strategist with an academic background in data sciences. Unadkat comes with about 7+ years of experience across geographies. Having lived in different cities and diverse cultures, Unadkat strengthens Wolfzhowl’s ability of deep-diving into various cultures that exist around us, to make meaningful and sustainable brand-consumer connections, the agency said in a statement.

Are CFOs Shaping Corporate Culture?

The CFO’s are increasingly being tasked with quantification of stakeholder value creation

The one chip most veterans of the communications business have been flaunting is their access to the top brass of their organisations. While traditionally, and often even through practice, the communication function has been largely aligned with the CMO or the CEO office in an organisation, there has emerged today a new reality which has the potential of forcing a sea change. As times evolve and businesses confront pressures of a connected, open, and a digitally more diverse world market, navigating a company to the path of predictable business success is every board’s biggest priority today.

Brands Celebrating Valentine’s Day

Brands like Borosil and Kalyan Jewellers have produced a different strategy for celebrating love

Valentine’s Day is the day we celebrate love and brands have made use of this opportunity to market their brand in a plethora of ways. Some brands have come up with innovative and thought-provoking ads this year. Exchange4media gives you an insight and takes you through some of them. Borosil has based their Valentine’s Day ad on the message: ‘Love is Love’. This is to celebrate the victory of the LGBTQ+ community against the archaic Section 377. From Borosil to Kalyan Jewellers and The Man Company to Platinum, brands have produced liberating ad films in this season of love.

Ashwin Dravid Joins MSL

Dravid will join MSL as the Digital Lead for a stronger digital growth in South India

MSL, Publicis Groupe’s strategic communications and engagement firm, announced the appointment of Ashwin Dravid as Digital Lead, South of MSL India, reporting to Tushar Bajaj, National Digital Lead of MSL India. Dravid will lead the operations and business development in the South region and will work closely with teams to drive greater integration across the firm, to transform relationships with existing clients and win new ones. With over 12 years of professional experience across International and Indian markets, his previous stints include tenures in Mindshare, 120 Media Collective, GREY Digital, where he held content and business roles on brands such as Red Bull, Star India, Sony Pictures Networks, Landmark Group and many more.

Ottoedge Bags AMO

Ottoedge has bagged the branding and marketing mandate for AMO

Ottoedge, a full-service advertising and marketing agency based out of Mumbai, has bagged the branding and marketing mandate for AMO, an electric mobility solutions company. The agency will help with the branding exercise and the launch of AMO in the Indian market shortly. Partnering with AMO right from the stages of conception of brand identity, Ottoedge has outlined the creative approach and formulated the brand’s strategy, the agency said in a statement. The brand identity created reflects AMO’s positioning – Unstoppable Energy. Focusing on an integrated marketing strategy, Ottoedge has extended the brand’s presence to the digital medium as well.

Siddhartha Mukherjee Joins Adfactors

He has joined Adfactors as a senior VP - Research and Planning

He was Senior VP - Communications & Business Head - Eikona PR Measurement at TAM Media Research Pvt. Ltd. Siddhartha Mukherjee has reportedly joined Adfactors as senior VP - Research and Planning. Mukherjee was associated with TAM Media Research for more than fifteen years and January 31 was his last day at the company, sources said. Mukherjee has also worked with IPAN, LinOpninion and Burson-Marseteller. He has handled roles in Business Management, Turn Around, Corporate Reputation & Communications, Brand Measurement, Research & Audit. Mukherjee is a Post Graduate in Communications.

Publicly-Held Agencies

Are More Publicly-Held PR Firms Likely To Buy Back Their Independence?

With holding groups under pressure like never before, the prospect of liberation must seem like an enticing one for publicly-held agencies feeling the squeeze from margin-thirsty boards and shareholders. After all, there is little doubt that momentum is favouring midsize independents, many of whom are prospering from a unique combination of advantages. So the idea that better performing players in that size bracket might seek to buy themselves out of public ownership is not as fanciful as it may once have seemed. It is a notion that has been lent further credence by recent moves on the part of two WPP firms — Johannes Leonardo, O'Keefe Reinhard & Paul, and Richard Attias & Associates — and Interpublic’s OKPR.