MRUC Releases IRS Q3

The IRS 2019 Q3 data is a rolling average of the last quarter of IRS 2017 and three quarters of IRS 2019

MRUC (Media Research Users Council) has announced the release of IRS 2019Q3 data. The 2019Q3 data is a rolling average of the last quarter of IRS 2017 (Q4) and three quarters of IRS 2019 (Q1+Q2+Q3). IRS 2019Q3 fieldwork covers August 2019 through November 2019. IRS 2019Q3 fieldwork covers August 2019 through November 2019. Multimedia consumption is the order of the day with each medium holding on to their loyal consumers. Overall media reach has grown with digital leading the growth trajectory. In view of sample shortfall in Andhra Pradesh, the IRS Technical Committee has decided to release IRS 2019Q3 data excluding AP, as of now.

Read More at https://www.exchange4media.com/media-print-news/mruc-releases-irs-2019q3-overall-media-reach-up-with-digital-leading-growth-trajectory-101735.html

2020 Digital Market Forecast

Dr Amit Nagpal, President & Co-founder of Bloggers Alliance, writes on digital marketing trends that are likely to rule in 2020

Digital Marketing has taken India by the storm. Mushrooming training institutes, new courses like MBA (Digital Marketing), increasing influence of social media influencers, rising popularity of video blogging, and so on are symbolic of the fact that digital marketing is here to stay.

Here are the top digital marketing trends which are likely to rule in 2020: 

- WhatsApp marketing has caught the attention and broadcasts and groups for marketing have already become popular among freelancers such as trainers, coaches, graphic designers etc. WhatsApp will become one of the most important tools for small businesses in 2020.

Read More at https://www.exchange4media.com/digital-news/digital-marketing-forecast-for-2020-dr-amit-nagpal-101721.html

Rahul Sood to join BBC Global News as India MD

BBC Global News has announced the appointment of Rahul Sood as managing director for India and South Asia.

Sood will take on this newly created role of MD for South Asia in January 2020. He joins from NDTV where he was previously head of sales and business development. He will report to Chris Davies, global EVP marketing and distribution, and Alistair McEwan, SVP commercial development, Asia and ANZ.  Sood will assume management of the commercial sales teams across the region with head of distribution, Sunil Joshi, and advertising sales director, Vishal Bhatnagar, reporting directly to him.

McEwan said, “We are delighted to be welcoming Rahul to the new post of managing director of BBC Global News, India and South Asia. He brings a wealth of knowledge and experience which is sure to add great value as we continue to realise our significant ambitions in the region, bringing together the expertise of our current teams on the ground.”

Read More at https://www.campaignindia.in/article/rahul-sood-to-join-bbc-global-news-as-md-for-india-south-asia/456192

In Conversation with Gautam Shelar, MoneyControl

Gautam Shelar, Business Head of Moneycontrol.com, talks about the impact of economic slowdown on India's digital news publishing industry

The advertising growth is likely to be soft for India's digital publishing industry. As the overall adex takes a hit due to ongoing economic slump, online business news platform Moneycontrol.com is also bracing for a harsh 2020 in terms of the revenue growth. The Network18 group's news platform has shelved its brand revamp plan because of the ongoing slowdown in the economy that has forced it to cut its marketing expenditure. The platform that's among the top three business news portals in the country will now be focusing on regional and programmatic advertising to tap into a fresh audience base.

Read More at https://bestmediainfo.com/2019/12/slowing-ad-growth-delays-moneycontrol-s-brand-revamp-plan-platform-to-focus-on-regional-to-grow/

BBC to Restrict Journalists' use of Twitter

If the plan is approved, top correspondents will be told to move away from using online platforms to break stories or offer instant analysis

The proposal follows criticism of online comments made by staff during the election campaign. Political editor Laura Kuenssberg was attacked by some Jeremy Corbyn supporters for repeating, along with other pundits, a false allegation that a Tory minister’s aide had been punched by a Labour activist. North America editor Jon Sopel has meanwhile been accused of tweets that reveal a critical stance on Donald Trump.

Now Fran Unsworth, the director of news and current affairs, is believed to be keen to persuade journalists to end the practice of frequently posting on politics and current affairs.

Read More at https://www.theguardian.com/media/2019/dec/21/bbc-could-restrict-journalists-twitter

Outlook 2020 : Prediction of Digital Trends

From focus on data interpretation to brands taking a regional approach & hyper-personalization, industry experts share their predictions for 2020

It was a year of significant strides in the digital advertising and marketing space and of challenges due to the economic slowdown. Voice, AR, VR, AI and content marketing were some of the buzzwords this year and the outlook for 2020 remains on similar lines.

As technology gets more sophisticated and brands more serious about the digital medium, experts share what digital trends, in their view, will define the year ahead.

Read More at https://www.exchange4media.com/digital-news/outlook-2020-digital-trends-to-watch-out-for-in-the-year-ahead-101638.html

Embrace the Mathrubhumi Xmas Special

The innovative solution not only helps spread Christmas cheer but also addresses the pressing problem of paper wastage during the festive season

Every year, a huge amount of waste is generated around the holiday season, as people go on a gifting spree. The main culprit? Gift-wrapping paper. This year, Mathrubhumi decided to do something that would help people not only give their loved ones a gift, but give nature a gift as well. 

Presenting the Mathrubhumi Christmas Special - a unique Christmas-themed supplement published on the Sunday before Christmas. The 4-page supplement goes beyond Christmas-themed news and incorporates a custom gift-wrap design on the inside pages.

Read More at https://www.exchange4media.com/marketing-news/mathrubhumi-turns-newspapers-into-gift-wrapping-papers-for-christmas-101652.html

Auto Experts Bring Forward the ICOTY & IMOTY

Every year, a panel of auto experts from India’s top automobile publications come forward to judge the ICOTY and IMOTY Awards

This year’s awards gave us the best car and the best motorcycle from a plethora of new launches witnessed throughout the year. JK Tyre, today, presented the most prestigious awards of the Indian automotive industry- the 15th Indian Car of the Year (ICOTY), 13th Indian Motorcycle of the Year (IMOTY) and 2nd Premium Car Award 2020 by ICOTY. Winners of these eminent awards, which signify the highest auto performance standards, were awarded in the presence of industry visionaries, top executive and auto enthusiasts.

Reflecting its nationwide popularity, Hyundai Venue was adjudged the ‘Indian Car of the Year 2020’, while Hero XPulse 200, which is a favorite among biking aficionados, was awarded the ‘Indian Bike of the Year 2020’. Marking its second year at the ICOTY platform, the Premium Car Award 2020 by ICOTY award was bagged by BMW 3-Series. Dr. Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries Limited, presented the awards to the winners along with Mr. Yogendra Pratap, Chairman, ICOTY 2020, and Mr. Aspi Bhathena, Chairman, IMOTY 2020.

Read More at https://www.businesswireindia.com/indias-most-coveted-automobile-awards-icoty-and-imoty-2020-recognise-and-honor-auto-industry-innovation-and-excellence-66330.html