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August 2019 Archive

Free Sports Journal Emerges..

In an initiative conceptualised by Taproot Dentsu, the publication will be changing its masthead regularly in future too to highlight important issues

The Free Press Journal changed its masthead to Free Sports Journal to celebrate National Sports Day August 29. The change is part of the publication's strategy to 'play its part in changing India for the better'. The Free Press Journal will be changing its masthead in the future too to draw the nation’s attention to important issues. The initiative has been conceptualised by Taproot Dentsu. “On the occasion of National Sports Day, we have chosen to make a start by highlighting the issue of free and easy access to sport. And we are dedicating two full pages to it, in an attempt to tackle the issue head-on,” the Journal said in a release. “On the pages inside, you’ll find what the Union Sports Minister, Kiren Rijiju; renowned sports journalist Ayaz Memon; and State Sports Minister, Ashish Shelar have to say about the problem and the possible solutions. In addition to this, beyond the pages, you’ll find that our Free Sports Roundtable will keep the conversation alive. We’re positive that our conversation will start a movement, as we are joined by Prime Minister Modi, who will be launching the Fit India Movement today.”

Mathrubhumi Hosts Onam in Mumbai

Pookalam and Kaikottikali competitions were organised as part of Onam festivities to connect with national, local advertisers and Malayali audience in the city

Kerala’s Mathrubhumi Group organised its 6th edition of Pookalam and Kaikottikali competition in Mumbai recently. The community outreach program was organised as part of Onam festivities to connect with national, local advertisers and Malayali audience living in the city. The program was inaugurated by T C Suseel Kumar, Managing Director LIC, along with Madhoosudan, Managing Director Sapthevarna Builders; Sunil Kumar, Chairman, Goodwin Jewellers; Jyothis Mohan, Deputy Income Tax Commissioner, Indian Revenue Services; Dr Oomen David, Director, Holy Angels Schools & College; Kamal Krishnan, Head Media Solutions ( Print) Mathrubhumi; Mini Harikrishnan, Regional Manager, Mathrubhumi Mumbai office and Cine actress Athmeeya Rajan.

Government Approves 26% FDI in Digital Media

Union Cabinet has approved the proposal to allow 26 per cent FDI for uploading/ streaming of news & current affairs through digital media

In a much needed boost for a lacklustre economy, the government on Wednesday relaxed foreign direct investment (FDI) rules for several sectors such as manufacturing, single brand retail and digital media. The announcements were in line with Finance Minister Nirmala Sitharaman’s Budget promise of further opening up of FDI in several sectors. While a majority of the announcements were welcomed with open arms, the decision to bring in 26 per cent FDI in the digital news media sector drew mixed responses from experts due to ambiguity on how and who would the new policy impact.

Empathetic Journalism Without Sensationalism

News channel viewership jumps nearly 70% during Kerala and Karnataka floods, according to BARC data

For the second time in a row, the states of Karnataka and Kerala were adversely affected by the heavy downpour. According to media reports, the disaster has claimed around 76 lives in Karnataka and around 120 lives in Kerala. Both states are dealing with the destruction caused by floods and are striving to attain normalcy. According to data from the Broadcast Audience Research Council (BARC), the news channel viewership in these states has grown during the time of floods. Karnataka was hit by heavy downpour from August 1st, the first two days saw a dip in viewership by 6-20% for Kannada News Channels as compared to Week 30.

Network18 Launches Campaign #MissionPaani

Inspired by Prime Minister Narendra Modi’s appeal during Independence Day, Network18 announced #MissionPaani campaign to raise awareness about water crisis

One of the greatest challenges facing humanity is the day when the taps run dry. While many grapple with the basic need for cooking, washing, drinking and even farming, there are many more facing the calamities of climate, as floods and lashing storms ravage home & landscapes. Managing this water crisis is today an alarmingly high global concern. Inspired by Prime Minister Narendra Modi’s appeal during his Independence Day address to come together for the critical cause of water conservation with ‘Jal Andolan’, Network18, India’s most diversified media conglomerate, along with Amitabh Bachchan, the campaign ambassador and Reckitt Benckiser world’s leading Hygiene Home products company with its premium brand Harpic, today announced a partnership for #MissionPaani, which will be a nation-wide campaign.

Andhrajyothi's New Partnership with Taboola

The local and global reach of Andhrajyothi, of about 100 million page views per month, allows to reach roughly 80 million people

Taboola, the world’s leading discovery platform, today announced an exclusive partnership with Andhrajyothi, the leading Telugu-language publisher with over 100 million page views reaching Telugu readers across India and the US. The partnership will see Andhra jyothi using Taboola’s discovery platform on mobile and web to maximize traffic and increase user engagement. Andhrajyothi will also use Taboola Newsroom, which provides editorial teams with actionable insights and data about content performance in real time, as well as unique insights on trending topics from Taboola’s publisher network.

TV9 Hires Barun Das as CEO

His last corporate assignment was as the CEO of Zee Media limited where he worked for over five years

Media veteran Barun Das has joined TV9 as Chief Executive Officer. Mahendra Mishra, who was acting as the interim CEO of the group, will now be Principal Advisor to the Board of TV9. Das, a veteran of the media business, will be charged with the responsibility of driving synergies among all the channels and to build future-ready new businesses of the Group. He is an alumnus of Indian Institute of Technology, Madras, Indian Institute of Management, Kolkata and the London School of Economics. Das, Co-founder & Director of Mydia 100 Communications, has over 25 years of experience.

Shrivardhan Trivedi Enters World Book of Records

Eminent anchor Shrivardhan Trivedi has felicitated by the World Book of Records for completing more than 5,000 episodes of ‘Sansani’

ABP News Network’s anchor Shrivardhan Trivedi has become the first anchor in the history of Indian television to complete more than 5,000 episodes of the famous crime show ‘Sansani’. He was felicitated by the World Book of Records. On air for the past 15 years, ‘Sansani’ is the longest-running crime show with a single anchor. Trivedi has played a vital role in educating viewers and has helped to create awareness about crime through this show. He is distinguished by his quirky style and viewers associate him with his trademark dialogue ‘Chain Se Sona Hai Toh Jaag Jao’, beard and long hair.

August 2019 Archive

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