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The focus is on results when all parts of your PR engine are informed and aligned
from the first touch to the next point of engagement.

August 2017 Archive

Digital Transformation

Sahara India Media undergoes modifications for maximizing digital and content monetization

Sahara India Media (SIM), with a presence in TV News (Samay News Network - one Hindi National and five regional news channels including an Urdu channel, Aalami), Print Publication and Digital, is recasting its programming and packaging with an eye on a digital future. SIM has brought in Arup Ghosh as the CEO and Editor-in-Chief of its media division. Ghosh will be responsible for maintaining the standards and the legacy of a great institution along with fostering an entrepreneurial digital culture.

Profits From Our Opinions

BTVI unveils new logo and brand campaign focused on the benefit for viewers

Business Television India (BTVI) English Business News Channel has refreshed the brand look after a year of the launch. Along with a dynamic logo, BTVI has unveiled a refreshed brand campaign focused on the benefit that the channel brings to the viewers through anchor expertise. This campaign focuses on the editorial assets of the channel. As a part of a large scale strategy of the channel, BTVI continues to cater to key influencers and opinion makers in India with credible news, analysis and opinions. With a constant innovation in the content, BTVI strives to make a difference in the industry by leveraging on editorial strengths to showcase opinion focused programming.

Broadcast Ecosystem Rejuvenates!

TRAI's tariff order will transform the Broadcast scenario

On July 19 this year, a division bench of the Madras High Court chose to walk the extra mile in order to wrap up a long-standing dispute which could alter the landscape of the domestic television broadcast industry in India. The court of Chief Justice Indira Banerjee and Justice M Sundar, which usually sits until 4.45 pm every day, remained in office as late as 5.45 pm to complete the rejoinders in the tariff order dispute involving the Telecom Regulatory Authority of India (TRAI) and Star India. However, on July 31, the court reserved its judgement in the case. Now, as TRAI, broadcasters and distributors await the crucial verdict – expected anytime even as we go to Press – we take a look at how the entire saga unfolded over the last two years, and the possible fallout if the court upholds the TRAI order.

ABP Shines

Most eyes glued to ABP News reported by Vidooly

Since video is an important part of the Facebook experience , ABP News came up with a unique video strategy for FB - The first ever Facebook Live news bulletin. Apart from being one of the preferred destination for political news with more than 3 million video views covering politics as a genre, ABP News has also been a thought leader when it comes to TV programming. Video content on Viral sach, Ghanti Bajao, Jan man and Saas Bahu aur Saazish are some examples of its exemplary programming line up.

Focused Content Marketing

BankBazaar determines Content the key for increased consumer engagement

As a fin-tech brand, BankBazaar seems to have cracked the code to staying relevant to its core group of users and increasing engagement with them. The secret is no secret really, it’s content marketing. Head to BankBazaar’s YouTube channel and you are bound to emerge financially wiser and in all likelihood you may also hit the Subscribe button on the way out. BankBazaar has strategically used content to engage with users and has significantly increased its engagement with users on social media. On Facebook alone, the engagement rate has gone from 0.4% in 2015 to a current average engagement rate of 3.69%.

Udaya bids Adieu

Udaya News to shut down due to losses

Sun TV Network Limited which runs the channel Udaya News in Karnataka has decided to shut down its operations with effect from October 24, 2017. The letter dated August 24, 2017, addressed to the Secretary to the Government of Karnata+ka states, “We hereby inform you that we have decided to close Udaya News with effect from 24th October 2017.” A copy of the letter has been marked to The Commissioner of Labour, the Regional Deputy Labour Commissioner and the Assistant Director Sub-Regional Employment Exchange.

The Update

CNN Launches a new daily news show for Snapchat

CNN, an original Snapchat Discover launch partner,is unveiling “The Update” – a brand new daily Snapchat Show that provides a rundown of the biggest news from CNN reporters and bureaus around the world. CNN will provide a daily Show that runs at 6:00 pm ET, and produce breaking news segments. Tapping into the largest global newsgathering operation, reporting from CNN’s own anchors, correspondents and reporters will publish on Snapchat throughout each day and time zone, with rolling updates as news breaks. Each Show will feature five or more stories from CNN’s team around the world, further cementing CNN as a key source of breaking news for Snapchatters.

#DNAjaipurRelaunching

DNA relaunched to redefine journalism

DNA is relaunched. After satiating the appetite for information and news of Jaipurites for more than 9 years, your favourite newspaper has changed. Changed for betterment. Changed for bringing positivity, brightness and hopes in lives. DNA has made a mark after it was launched under the umbrella of Dainik Bhaskar group in 2008.

August 2017 Archive

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