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Zee5 Wins at Warc’s Media Awards 2019

Publicis Media and Equinox Digital’s case study for ‘using google search ads as a real-time news portal’ is the only winner from India in this category

Zee5 along with Publicis Media and Equinox Digital has won Bronze award for ‘using google search ads as a real-time news portal’ in the Best Use of Data category of Warc’s Media Awards 2019. Warc’s Media Awards 2019 is a global case study competition recognising communications planning which has made a positive impact on business results. A total of nine winners - one Grand Prix, two Golds, three Silvers and three Bronzes - have been awarded in the Best Use of Data category that highlights the role of data in an effective communications strategy.

Digital Media, the 2nd Most Emerging Segment

Avinash Pandey, CEO, ABP News Network, believes that multiple measures will be needed if traditional and digital media are to stay ahead of the innovation curve

It is amply clear that the Indian economy is undergoing a slowdown. Despite this, the Media and Entertainment industry has registered a vibrant double-digit growth of 13.3 per cent in FY2019, touching Rs 1,631 billion. As before, although TV continues enjoying the largest market share, digital and online gaming have registered the fastest growth. By FY2023, digital is poised to emerge as the second-biggest segment after television, attracting the highest marketing outlays among all media segments. Yet, as digital usage soars, there are concerns about data privacy and allied issues, sounding a note of caution to all stakeholders. Concomitantly, news viewing continues to remain a powerful source of commonplace communication in every Indian household. Despite the disruptions, television is the most trusted medium when it comes to news consumption.

Conversely, TV’s growth was slower than anticipated, mainly due to the continued economic slowdown. This was directly followed by the New Tariff Order (NTO), which has spawned cutback in the ad spends. In this vein, marketing outlays for TV may continue facing headwinds in 2020. But digital may continue to buck this trend, given its rising reach due to the steady spread of the high-speed Internet and the ever-increasing mobile penetration across India.

ET Online Launches ‘ET Catalyse’

Powered by Times Internet, the series will bring together marketing leaders for engaging discussions on marketing, brand building, digital strategies

The Economic Times online has announced the launch of ‘ET Catalyse’, an exclusive web video series powered by Times Internet that will bring together some of marketing’s sharpest minds for engaging discussions on marketing, brand building, digital strategies and relevance of media metrics. Hosted and moderated by The Economic Times Digital Editor, Deepak Ajwani, the video series features half-hour episodes that will actively inform and engage leaders in marketing and entrepreneurs to share deep insights and contemporary practices in the field of Brand, Marketing and Digital medium. The first featured Manish Sinha, CMO - Sterlite Tech, Nikhil Rastogi, Marketing Director - Dyson India, Sheema Vohra, MD - Sartha Global Marketing and Puneet Gupt, COO - Times Internet Limited.

2020 Digital Market Forecast

Dr Amit Nagpal, President & Co-founder of Bloggers Alliance, writes on digital marketing trends that are likely to rule in 2020

Digital Marketing has taken India by the storm. Mushrooming training institutes, new courses like MBA (Digital Marketing), increasing influence of social media influencers, rising popularity of video blogging, and so on are symbolic of the fact that digital marketing is here to stay.

Here are the top digital marketing trends which are likely to rule in 2020:

- WhatsApp marketing has caught the attention and broadcasts and groups for marketing have already become popular among freelancers such as trainers, coaches, graphic designers etc. WhatsApp will become one of the most important tools for small businesses in 2020.

Data Privacy 2020 - A Competitive Advantage

Today, customer trust is the defining issue for leading organisations, reshaping their offerings, writes Karan Bajwa, Managing Director, IBM India/South Asia

As we enter the third decade of the 21st-century, more and more companies in India are transforming themselves, creating a business built on data. The smart companies of the future - the ‘Cognitive Enterprises’ - recognise that the data generated from customers, employees and day-to-day operations will fundamentally transform the way business is conducted. Successful companies will become experts at identifying important and potentially transformational data, applying the correct analytics and using the resulting insights to pursue significant growth opportunities in the coming years.

The trust customers once gave, almost blindly, to brands and institutions has been slipping away for some time. They now demand something else: transparency of data associated with products and services and, in the case of personal data, assurances that it’s used in a fair manner and kept safe.

BIG FM & Omidyar Network brings 'Zindagi Mobile'

Rohan Vyavaharkar Omidyar Network India and BIG FM’s Neelesh Misra discuss their new show that raises awareness about navigating the digital world safely

At a time when the Next Half Billion (NBH) has maximized the use of technology for most of its operations, specifically through the use of mobile phones, the cry for concern grows even louder with the plethora of frauds and other mounting perils to privacy. Omidyar Network India has partnered with BIG FM and radio storyteller Neelesh Misra to address the issue of privacy and raise awareness around key aspects of engaging in the digital world by launching a radio show called ‘Zindagi Mobile’.

Speaking of the reason behind the insight of the show launch, Rohan Vyavaharkar, Director, Marketing and Communication, Omidyar Network India said “The idea is to inform people, sensitize them, and equip them to deal with the vulnerability.

India Today Digital tops General News Consumption

The report also finds that vernacular language news content is consumed most and Hindi is the preferred language, leading with 66% reach

India Today Group Digital has established its dominance in the news genre across all digital platforms (Desktop, mWeb, App). The latest Comscore September 2019 insights titled ‘Trends in Online News Consumption’ highlight India’s love for online news and, that Indians consume news content more than entertainment. With 138 million monthly unique visitors, India Today Group beats all Indian entertainment brands like MX Player (95 Mn Unique Visitors), Star India (87 Mn), Jio TV (60 Mn) & Saavn Group (51 Mn). Source :Comscore, Mobile Metrix, Custom List of Entertainment entities, Unique Visitors, September 2019.

Vijay Jung Thapa Appointed as ABP's Chief Digital Officer

Thapa was earlier the head of content at Star India‘s video streaming service Hotstar

Mumbai : ABP News Network has appointed Hotstar‘s Vijay Jung Thapa as the chief digital officer (CDO). As the CDO, He will be spearheading ABP’s new and refined vision on the digital front. Thapa was earlier the head of content at Star India‘s video streaming service Hotstar. He was responsible for all content ranging from TV shows, movies to sports. ABP News Network appoints Hotstar's Vijay Jung Thapa as chief digital officerThe company’s digital business is housed under ABP Live. The platform operates eight web portals in six different languages. With an aim to take ABP’s digital assets to newer milestones, Ramakrishnan Laxman will be taking over as the Digital Media Head. Allen Sharma will be taking over the new role of Head – Digital Revenues. In this role, he will be accountable for Direct Sales, Digital Revenues, Programmatic Monetisation, and Brand Solution.