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India Today Group Digital No.1 with 183.28 M+ unique visitors

The digital arm of the media conglomerate saw 6.28M desktop and 177M+ mobile unique visitors

India Today Group Digital, the digital arm of the India Today Group, has been ranked as the top source for general news consumption by Comscore, the industry currency for planning, transacting and evaluating media across platforms. The latest Comscore data of April 2020 endorses the group’s strength as India’s most visited, most engaged and most viewed newsgroup on Mobile. Similarly, the leadership of the group dominates the desktop space with 6.28 Million unique visitors. (Source: Comscore, MMX, Mobile Metrix, App Only, General News, Custom list of original news content creators, April 2020, Unique Visitors, Total Minutes, Total Pages Viewed; India). The report indicates that over 177 million unique visitors on mobile visited digital properties of the India Today Group. These visitors cover 46% of the total Indian mobile internet users.

“Keynote Salon” helps Rajasthan Patrika reach 7M Indians

The Salon, comprising of 26 Keynote Salon sessions, connected eminent Indian personalities to 7M common people, with 2.4 million of them catching the interaction live on Patrika’s facebook page

Through Patrika Group’s 135 National and Hyper local pages on Facebook, 26 Keynote Salon sessions reached 7M People during Live. 2.4M People viewed it live(Source -Facebook).The Group reaches to 9 states with its 38 Print editions, 58.6 M people digitally through its sites (Source – Comscore – Hindi News / Information entities – Mobile Metrix – Access Method – (Mobile Web & App), April 2020, India), 16.7 Lac people (BARC, Rajasthan 15+ All Week 16) through Patrika TV and 49.88 Lakh people (Source: IRS 2019 Q4, Ever Listened – Radio) through its radio FM Tadka (all frequencies – all India).Pawan Goenka, MD & CEO, Mahindra Group: Need to focus on Make in India. After Covid-19, we will get to see big change in lifestyle. But, gradually the situation will start to improve. In two to four months, life will start returning to track. Under Make in India, we will get to see change in the supply chain.

Digital adoption helping magazines stay afloat amid COVID

Magazines plan not to return to the print version at least for the next 3 months

While COVID-19 proved to be a tough ride for the print media, the magazine business has managed to stay afloat by switching to the digital format. Those who didn’t get their magazines from the vendors read it online. Even as India embraces Unlock 1.0, most magazines are likely to stick to the ‘digital only’ format for at least another three months.While this has been an extremely difficult period for the industry, those in the magazine business say innovation and creative packaging of digital content have been saviours.Moreover, annual, bi-annual or quarterly subscriptions ensured that the magazine circulation revenue for most brands remained intact. Although, some advertisers have backed out for now, industry experts say with most readers embracing the online versions marketers are likely to get comfortable with this medium too.

The Times of India e-paper now on Rs.199/monthly

According to news reports, the e-paper, which had been free to subscribers in India, will now be available for a fee of Rs 199 (plus GST) per month

The e-Paper of English daily, The Times of India, has reportedly gone behind a paywall on Friday and within hours saw hundreds of people signing up for the service.According to news reports, the e-paper, which had been free to subscribers in India will now be available for a fee of Rs 199 (plus GST) per month. TimesPrime, which offers a select set of exclusive stories will also be made available to subscribers.The Times of India e-paper has been available internationally and subscriptions can be availed for $3 per month or $30 per annum.

How CNN Digital is wagering on precision and long form journalism

The platform plans to add podcast to its lineup of content, as well as monetise it

Owned by Turner Broadcasting System, a division of AT&T – CNN claims that its website currently generates over 50% of its traffic directly and hence is not dependent on any third party data. And this where the future resides, the digital platform believes. Much of the traffic is also because of the consumer trust it has claimed to have built over the years. In a conversation with BrandWagon Online, Brett McKeehan, Director of Asia, CNN Digital Worldwide talks about how CNN.com has been able to carve its own niche.

Jagran News audience thrives to 112M

In this phase of lockdown, Jagran New Media is staunchly dedicated to providing factual & credible content to its users

To curtail to the spread of Covid-19, the planet is on pause and these are difficult times for human race. As self quarantine and social distancing becomes the new normal, at-home entertainment options saw an upswing. Amid the lockdown, people have turned to social media to stay updated, informed & entertained.In this phase of lockdown, Jagran New Media is staunchly dedicated to providing factual & credible content to its users & as per Google Analytics (15th March’20-11th Apr’20) have been successfully able to reach out to 112 Mn users with News & Info genre registering the user growth by 80% & page views growth by 91% . The other genres like lifestyle & health saw user growth of 24% and 32% each.

Mid-day Increases Reach beyond Print

While the entire world is grappling with the coronavirus pandemic, getting newspapers at home has also become one of the biggest concerns

In order to ensure readers get their daily dose of credible information and updates, mid-day, Mumbai’s leading newspaper, rose to the challenge and overnight ramped up alternate modes like e-paper, newspaper PDF, whatsapp etc. mid-day, Gujarati mid-day and Inquilab have been successfully sharing news every day with 10 million readers across the country throughout the lockdown.

In addition to their existing reader database, mid-day and Gujarati mid-day partnered with 40+ brands like Axis bank, Paytm, MyGate, Hyundai, BMW, Carnival Cinemas, to share city news with their respective customer database in a digital format and on their phones. As a consequence mid-day.com has witnessed a huge surge in traffic and consumption of content, post the lockdown was announced.

exchange4media launches DigiOne Awards

The awards will honour exemplary work done in three categories – Websites, Videos and Mobile Sites & Apps

exchange4media has announced the launch of India’s biggest awards for excellence in online media and publishing. DigiOne Awards have been grouped into three types of entries: Websites, Videos and; Mobile Sites & Apps. All three groups have awards categories related to the subject or industry, feature and design or performance and craft. Website categories range from Humour to News to Entertainment. Awards for design and functionality of Websites include Best User Experience, Best Data Visualization and Best Writing. Some of the categories in the online Video group are News, Sports, Public Service, Music, Trailers and Reality Shows.